Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Paul Chaney

Staff Writer

Prescriptive Writing

I create content that helps brands connect with customers. Words are my medium, and the internet is my canvas. 

I SPECIALIZE IN:

- UPDATING & OPTIMIZING OLDER CONTENT TO GIVE IT NEW LIFE AND VITALITY; 
- WRITING SEO CONTENT FOR INFORMATIONAL SEARCH INTENT;
- WORKING WITH SMALLER AGENCIES THAT NEED AN EXPERIENCED B2B CONTENT PROVIDER.

I am a B2B writer, blogger, ghostwriter, and editor with more than 17 years of experience. 

My mission is to use my writing and editing skills to help tell your story -- something I've done for companies as large as Citigroup, Intel, and Vistaprint and as small as early-stage tech startups. I consistently deliver quality content on time and within budget. 

Is yours a smaller marketing agency needing to outsource content creation? Are you an executive wishing to create content to build a personal brand? Or are you a business owner wanting to generate more qualified leads? Contact me to see if what I can offer is a good fit.

Together, let's find the right way to tell your story or that of your clients.

B2B Freelance Writer, Editor, Ghostwriter, Book Writing Coach, AI Writing Coach

Contently

I am a managing editor with Contently on a part-time contract basis. For more than a year, I worked with a health system, Luminis Health, helping them develop a new website necessitated by the merger of two area hospitals. I worked in concert with the marketing staff at Luminis Health to develop the content strategy and calendar, recruited and supervised several professional freelance writers and managed the project through to completion. Under my direction, the team of freelancers wrote a massive amount of content in record time, tightly adhering to the project's budget and timeline.

Managing Editor

I worked with ThriveDX (formerly Hacker U) as a digital marketing instructor on a contract basis, teaching adult learners. I taught courses in content marketing, email marketing, social media, and digital marketing strategy at a number of universities across the U.S., including Loyola (New Orleans), Kansas State, San Diego State,, University of Miami, and others.

Digital Marketing Instructor

Transparent BPO

I managed all digital marketing efforts for Transparent BPO. These included the company websites, email marketing campaigns, pay-per-click advertising, demand generation, social media, blogging, and other content creation, and public relations.

During my tenure, I oversaw a complete redesign of the company website, constructed a website for a subsidiary company (LeadSpring BPO). I was also responsible for driving nearly 500 leads to the sales team using a variety of demand gen and digital advertising campaigns.

Digital Marketing Manager

Bizzuka, Inc.

I oversaw content development for Bizzuka's clients as part of the customer success team. My responsibilities included working with the sales team and executive staff to develop content marketing initiatives and plans. I also managed a team of digital marketing specialists and outsourced freelance copywriters.

Director of Content Strategy & Marketing

Chaney Marketing Group

During this time, I was privileged to work with the American Marketing Association as their key social media marketing trainer and also conducted webinars, workshops, and training seminars with organizations, such as MarketingProfs, The Knowledge Engineers, Microsoft, Intel, and the U.S. Department of Commerce. I was also a featured speaker at many social media marketing conferences and real estate industry events.

Principal

Small Business Trends

As a staff writer for Small Business Trends, I covered industry news, including interviews with executives and industry leaders about the products, services, and trends affecting small businesses. View my portfolio here: http://smallbiztrends.com/author/paul-chaney.

Web Marketing Today

I was managing editor of one of the oldest, most well-respected marketing resource sites on the web today. Founded in 1995 by Dr. Ralph Wilson, who sold it to Confluence Publishers - owners of Practical Ecommerce - in 2012, Web Marketing Today addresses such topics as search engine optimization, social media, email marketing, online advertising, conversion, design, and systems and platforms.

During my tenure, I recruited a team of well-qualified marketing subject-matter experts as writers, managed all aspects of the site, and grew readership by more than 50 percent in a single year. When I left, we had the highest numbers -- user sessions, page views, session duration -- that the site had ever seen during its tenure.

Practical Ecommerce

For nearly ten years, I wrote a weekly feature for Practical eCommerce on the topic of social media for small ecommerce businesses.

Contributing Editor

Bizzuka, Inc

Bizzuka provides custom Web site design and content management services and intranet development services for small and medium sized business throughout the United States. I oversaw marketing at the company and provide creative direction in the Production department.

Internet Marketing Director

I am a business storyteller. Sometimes, that's as a ghostwriter for a CEO, a business blogger, and a creator of various kinds of content (e-books, whitepapers, website copy). More recently, I began publishing the AI Marketing Ethics Digest (www.aimarketingethicsdigest.com), the first (and, to date, only) newsletter devoted solely to the intersection of AI ethics and marketing. 

In my day job, I am a writer, editor, blogger, journalist, marketer, ghostwriter, and author (that was a mouthful!) with more than 26 years of experience in the digital marketing space. My job is to create content that helps brands connect with their customers. Words are my medium; the internet is my canvas. I take your story and turn it into prose. 

I specialize in: 

- Updating & optimizing older content to give it new life and vitality;
- SEO content writing for informational search intent;
- Working with smaller agencies that need an experienced B2B content provider;
- Ghostwriting for CEOs and business leaders;
- Using ChatGPT and other generative writing and editing tools. 

My background (in case you're wondering): 

- Self-employed a number of times doing all of the above; 
- Digital marketing manager;
- Business blogger;
- Ghostwriter;
- Staff writer for a small business digital magazine;
- Web publication managing editor;
- Features writer;
- Adjunct instructor; 
- Social media marketer.  

I love B2B, especially creating content for SaaS, tech, healthcare, and many other industry verticals.

I hold the distinction of leading the very first business blogging seminar to be held in Asia and, in 2011, introduced social media marketing to business owners in Ukraine at the behest of the U.S. Department of Commerce. 

I have authored or co-authored four books on business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons, in 2009. 

I used to say that everything I know about internet marketing I learned from "For Dummies" books, and that is partially true. Since 2005, I have served as technical editor of many Internet marketing-related For Dummies books, including Buzz Marketing with Blogs For Dummies, the first book ever published to address the topic of business blogging exclusively.

B2B Freelance Writer, Editor & Digital Content Marketer

I create content that helps brands connect with customers. Words are my medium and the internet is my canvas. 

I SPECIALIZE IN:

- UPDATING & OPTIMIZING OLDER CONTENT TO GIVE IT NEW LIFE AND VITALITY; 
- WRITING SEO CONTENT FOR INFORMATIONAL SEARCH INTENT;
- WORKING WITH SMALLER AGENCIES WHO NEED AN EXPERIENCED B2B CONTENT PROVIDER.

Currently, I'm the Business Credit Editor at Small Business Trends, principal blogger for SCP Health, a hospital management company, social media strategist with Belay, and, most recently, an adjunct instructor with Loyola University in New Orleans, teaching digital marketing skills to adult learners.

Those are just a few of the hats I wear. I am also a business writer, journalist, blogger, ghostwriter, and editor with more than 15 years of experience. 

My mission is to use my writing and editing skills to help tell your story -- something I've done for companies as large as Citigroup, Intel, and Vistaprint and as small as early-stage tech startups. I consistently deliver quality content on time and within budget. 

Is yours a smaller marketing agency needing to outsource content creation? Are you an executive wishing to create content to build a personal brand? Or are you a business owner wanting to generate more qualified leads? Contact me to see if what I can offer is a good fit.

Together, let's find the right way to tell your story or that of your clients.

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The Battle

Sarah Jane Burt

Ernest Chaney

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