Led a team of content marketers to provide engaging marketing content for brands across web, email, blog, social media, and sales channels. Developed content strategies that generated brand awareness and boosted revenue. Supported six- and seven-figure launches by creating copy for websites, sales pages, social media, email marketing, Facebook ads, Google ads, blog posts, and video scripts. Leveraged search engine insights to adjust web copy to improve SEO rankings.

• Success is evidenced by clients’ successful product launches, increased sales revenue,  increased website traffic, improved social media engagement, higher email open rates, and consistent repeat buyers.

• Managed all marketing, sales, and customer service functions for the business, from ideation to activation

• Partnered with 300+ small businesses to Fortune 500 corporations, including Hertz, Indeed, Intuit, Ashley Furniture, US News, and DR Horton, to create strategic content aligned with client sales and engagement goals

• Managed, trained, & developed a remote team of copywriters, editors, and marketing assistants to successfully deliver content marketing projects, from consultation and content strategy to deployment and measurement

Content Marketer, Content Strategist, & Copywriter

ThriveDX

Served as Lead Instructor for the Digital Marketing Certification program, teaching coursework for continuing education students enrolled in programs at Kansas State University, Loyola University, New Jersey Institute of Technology, North Carolina State University, Old Dominion University, University of Miami, and the University of Wisconsin-Madison. Responsible for teaching curriculum, classroom management, and formal assessment of student assignments.

• Taught digital marketing certification courses: Intro to Digital Marketing, Digital Marketing Fundamentals, Content Marketing, Customer Relationship Management, Social Media Marketing, and Email Marketing

• Helped students understand the material by providing real-world examples and insights from my own work in digital marketing roles in corporate, agency, entrepreneurial, and freelance environments

• Supported students in their agency groups, where they delivered digital marketing strategies and marketing assets for their agency clients who were real minority and women small business owners across the U.S.

Lead Digital Marketing Instructor

Alliance of Professionals & Consultants, Inc. (APC)

Served as a contract copywriter for IBM, supporting the SaaS and Customer Marketing initiatives for the Hybrid Cloud team. Developed compelling blog posts, emails, in-app messaging, and video scripts for campaigns focused on customer onboarding, education, engagement, expansion, and advocacy. Managed all aspects of user experience (UX) copywriting and content strategy. Worked cross-functionally with other departments to create copy for various IBM cloud products. 

• Collaborated with UX team to update IBM Cloud Customer Support’s website, offering strategic input and writing the final copy, which resulted in a 25% decrease in customer support tickets within the first 3 months

• Leveraged data analytics from the Cloud customer support team to identify the top concerns & questions IBM Cloud customers have in order to write copy that would help customers troubleshoot more effectively

• Served as project manager for the team’s copy projects while working in an Agile environment to provide status updates, sprint results, department milestones, metrics, and completion rates

Digital Marketing Writer (Contract with IBM)

Telit

Created, implemented, & developed content marketing strategies and systems from the ground up as Telit’s first Content Manager. Managed the content marketing department & day-to-day activities, including developing & managing content strategy & editorial calendars, writing copy for all channels, sourcing and hiring freelance tech writers, editing all content for brand voice, sharing content across social media channels, and evaluating content performance based on KPIs.

• Interviewed and collaborated with Telit’s global C-suite executives and technical subject matter experts to identify trending industry topics, gather information, and ghostwrite thought leadership content to be published in leading business publications like Forbes, C-suite executives’ LinkedIn profiles, and Telit’s blog

• Absorbed technical details from SMEs and distilled that knowledge and expertise into digestible, enjoyable content that explained product benefits from both a technical and business perspective

• Led content development for a website redesign project, managing the overall website content strategy and creating all copy for the industry solution pages and case studies

• Created content strategy, wrote copy, and optimized episode notes for “First Things First,” Telit’s newly developed branded podcast, which supported customer retention, new customer acquisition, and sales

Digital Marketing Content Manager

Sequoia Technologies IMS

Created & developed the niche marketing agency’s first content department from the ground up. Managed SEO content strategy development, editorial planning, copywriting, & editing for 50+ clients across the U.S. Partnered cross-functionally with graphic designers, marketers, sales reps, SEO experts, & clients to identify ways to support ongoing sales initiatives through content. Analyzed website metrics as well as global and local SEO keyword trends to adjust content strategy & optimize content based on SEO goals and other KPIs

• Built and managed the comprehensive blog and social media strategies and editorial calendars for 50+ HVAC and Telecom clients across the U.S. taking into account geographic and seasonal trends as well as the distinct audiences, products, local SEO keywords, and brand voices for each individual client

• Created content strategies and wrote copy that resulted in three clients achieving recognition on a list ranking the best blogs for the HVAC industry

• Hired and managed remote freelance copywriters & edited all content for accuracy and brand voice

Content Strategist

Accusoft

• Wrote and formatted language for online channels, including websites, landing pages, and social media
• Produced highly optimized web content and stay up-to-date with the latest trends in online copy 
• Responsible for managing multiple copywriting projects from concept to completion while meeting aggressive deadlines
• Wrote press releases, white papers, online articles, blog posts, brochure copy, emails, and thought-leadership commentary across multiple industries
• Worked with Manager of Content Marketing to create and develop messaging for advertising copy
• Assisted with copy, messaging, and positioning statements for event-related materials.
• Assessed the marketing execution of the competition to derive placement, mediums, and messaging
• Collaborated with other content writers/collaborators/departments

Content Specialist

Florida Gulf Coast University

Adjunct Instructor for ENC 1101: Composition I:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on narrative technique, grammar and mechanics, and developing ideas for a specific audience.

Adjunct Instructor for ENC 1102: Composition II:
• Responsible for planning and curriculum design, instruction, and formal assessment of students in university composition course with emphasis on research, argument, and rhetoric.

Adjunct Instructor, Department of Language and Literature

• Provide individual consultation to students with academic essays and assignments, graduate theses, creative pieces, resumes, cover letters, and scholarship applications, as well as instruction for general skills improvement
• Help writers from a variety of academic backgrounds to improve their skills by assisting them with various stages of the writing process, including brainstorming/pre-writing, construction and revision of thesis, development and organization of ideas, mechanics, and MLA/APA/AP/Turabian/Chicago formatting.

Writing Consultant

• Responsible for on-campus outreach and development of the FGCU Writing Center. 
• Develop and maintain relationships with colleges and departments within the university to ensure that the Writing Center’s services are being utilized to their full potential. 
• Design and manage marketing materials, including promotional resources and website content.
• Create and develop educational materials, including presentations and instructional worksheets.
• Curate and create compelling content for social media, while engaging with the FGCU community through the Center's social media channels.
• Facilitate small-group writing workshops and in-class presentations. 
• Serve as a writing consultant for university students, faculty, and alumni through one-on-one, individualized tutoring sessions both in person and online.

Writing Center Program Assistant

• Served independently as instructor for two sections of ENC 1101: English Composition I, with emphasis on narrative technique and mechanics/grammar.
• Served independently as instructor for two sections of ENC 1102: English Composition II, with emphasis on research, argument, and rhetoric.
• Responsible for planning and design of curriculum, as well as formal assessment of students.

Composition I/II Teacher of Record (Graduate Teaching Assistant)

Rich Dad Education

• Responsible for managing all social media content for five distinct financial education brands: Rich Dad Education, The Independent Woman, Brick Buy Brick, Women in Wealth, and Greatest Potential. 
• Create, curate, and manage relevant and engaging content published on social networks. 
• Monitor, listen, and respond to those engaging with the company while cultivating leads and sales and promoting a positive company reputation. 
• Responsible for all aspects of brand blogs: Coordinate with blog contributors, manage content schedule, research and write articles, edit submissions and revise format for readability and SEO, share posts across social networks, moderate and respond to reader comments and questions, track audience and engagement. 
• Design, create, and manage social advertisements. 
• Compile monthly analytic report tracking progress in audience, engagement, and asset value for all social media channels and blogs. 
• Design and implement social media contests and manage live contests at events across the United States. 
• Coordinate with and assist international social media staff to ensure that social efforts are effective and efficient across countries and brands.

Social Media Assistant

CONRIC PR & Marketing

• Primarily responsible for all written content for large and small businesses in a variety of industries, including banking, homebuilding, real estate, health and beauty, legal, and medical. 
• Researched, wrote, and edited SEO web copy, press releases, various marketing materials, blog content, crisis communication resources, ghostwritten articles, and scripts for radio and television advertisements. 
• Managed social media content and distributed press releases via various online outlets. 
• Assisted in other creative writing capacities for clients.

Content Writer

In today's loud AF online marketplace, "content that converts" isn't good enough.

Your clients don't want to be talked at, put down, or sold to. They want to feel heard. They want education, engagement, and entertainment. And they want to feel empowered to make the right buying decisions.

After 12 years in content marketing as a copywriter and content strategist, I can confidently say, to HELL with content that converts!

I want to create content that makes your people feel seen.

👀 Content that communicates your value beyond just dollars and cents. 
👀 Content that sells your stuff without scarcity, manipulation, or ultimatums.
👀 Content that makes 'em say, "Get out of my dreams and into my cart!"

I want to create content that builds fan clubs and fuels empires.

If you're tired of doing the bare minimum with your content marketing, stick with me, and I'll give you tips for standing out in the chaos and creating content people actually enjoy and look forward to.

Want me to do it for you? Hit me up: hello@sarahjaneburt.com

Sarah Jane Burt

Hart & Co.

Founder | Creative Director

R&G Stategic

Creative Director

Headspace Design

Website Designer

Norex Web

Designer

Build a brand that stands out | Personal branding design | ☞ Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine 🇵🇸

Leading brands aren’t just polished-
they’re designed to be a glitch you can't ignore

Because attention in 2025 is currency.
And the ones breaking patterns are the ones cashing in.

So, if you want to be remembered as the leader,
you’ve got to show up differently.

That’s where I come in.
I design psychology‑driven visual identities
that break patterns and stick in people’s minds—
so your brand leads the industry instead of fading into it.

1. Work with me 1:1
I take on a handful of new branding clients each year.
👉 learn more here: https://hartcocreative.com/visual-signature/

2. Brand You: The Visual Sales Funnel System
Course launching soon.
👉 Join the waitlist here: https://hartcocreative.com/vsf/

✤

"Sarah’s a strategic partner who knows how to create gorgeous brands that drive leads and sales.”
–  Katelyn Bourgoin

Sarah Hart ✤

Pantone just announced 'Cloud White' as the colour of the year…

🤔🤔🤔

the official colour of:
…templated brands
…LinkedIn carousels that look like HR manuals
…AI-generated “Great post!” comments 
…quote graphics that give “Live, Laugh, Love”
…stock-photo Chad who’s “thrilled” about your cloud-based workflow platform.
…webinars titled “Revolutionizing the Future of Digital Transformation”

Seriously, 2026 is begging you to be weird again! 
𝐒𝐨, 𝐁𝐞 𝐭𝐡𝐞 𝐠𝐥𝐢𝐭𝐜𝐡. 

PSA:  Being the glitch doesn’t mean colourful. You just need a visual signature that doesn’t blend in like skim milk. 🤷‍♀️

PS. what else is 'Cloud White' the offical colour of? lemme know in the comments

Sarah Hart ✤ 

Visual Brand for Industry Leaders | Follow to learn how top brands use visual psychology to outgrow the competition

Don’t Be The ‘Sad Beige’ Brand

The human brain hoards the strange stuff…

it’s the von restorff effect in action - the bias that pushes something different to the front of your audience’s mind when they’re making a decision.

and that’s why one instantly recognizable visual cue will take your brand further than the most polished guidelines ever will.

- like Clay's clay graphics
- Stripe's gradient
- Katelyn Bourgoin's burn-your-eyes-out yellow
- Zohran Mamdani campaign's vintage aesthetic

You don’t get remembered by being “professional”… 
you get remembered by being 𝘵𝘩𝘦 𝘨𝘭𝘪𝘵𝘤𝘩.

Every standout brand has a visual edge… a distinctive cue that burns itself into your audience’s mind.

Here are 15 cool examples of visually sticky founder-led brands 👇

PS. quick heads up…  Brand you: The Visual Sales Funnel System is dropping soon. Hop on the update list here.: https://lnkd.in/ePsKmPXz

How do I Design my Brand so it Actually Stands Out?

The B2B buying journey has changed… and so has the job of your visual brand.

There was a time when most buyers came through a referral, had one high-trust moment, and jumped straight in after seeing your deck or website…

and your visuals just had to look polished enough not to embarrass anyone 😅

𝐎𝐥𝐝 𝐁2𝐁 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 = 𝐚 𝐡𝐨𝐭𝐞𝐥 𝐥𝐨𝐛𝐛𝐲.
Calm, curated, neutral… designed to reassure, not to stand out.

But buyers don’t follow that playbook anymore.

They self-educate across multiple channels… form opinions long before sales… and remember the brands that stick in their mind.

Which is why the new landscape looks more like this:

𝐍𝐞𝐰 𝐁2𝐁 𝐯𝐢𝐬𝐮𝐚𝐥𝐬 = 𝐭𝐡𝐞 𝐠𝐫𝐨𝐜𝐞𝐫𝐲 𝐬𝐭𝐨𝐫𝐞 𝐬𝐡𝐞𝐥𝐟.
Crowded, noisy, cutthroat.

Every product fighting to get noticed, recognized, and remembered.

Shelf designers don’t make packaging pretty… they make it impossible to ignore in the most competitive brand environment on earth.

like..
the colour that doesn’t belong (Liquid Death’s black can)
the shape that breaks the lineup (One trick pony’s upside-down jar)
the illustrated style that shouts from the shelf (Oatly’s hand-drawn type vibes)
the pattern you can spot from ten feet away (LaCroix wild brushstrokes)

they know they need to grab attention and then hit you with a visual cues you can’t forget.

That’s the new job of your B2B visual brand too.

The purpose of your visuals used to be “look polished enough not to ruin the sale.”

Now its to stick in their head and own their attention, so you’re the first name they think of when they’re ready to buy.

𝐒𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐠𝐥𝐢𝐭𝐜𝐡…. 
not the forgettable hotel art no one notices on the way to the elevator 🥱

your brain’s kinda a traitor sometimes

I was listening to an interview on the science of attention yesterday, and i absolutely loved this quote: "the brain synchronizes better with complexity than simplicity."

everyone says “keep it simple,” but in design that advice backfires fast. if your visuals are too stripped down, too minimal, too tidy… the brain gets bored and wanders off. it 

that’s why infographics and visual analogies stick so well.

and why having a distinctive visual brand is so important.l

If a rebrand or visual upgrade is on your radar for 2026, i’m hosting something that’ll help you get ahead of it instead of scrambling in january.

The game changed a lot in the last few years… B2B brands are fighting for attention in a way we’ve never really seen before, and the whole “sleek and polished = good brand” era doesn’t hold up anymore. 

Brands need to be distinctive, memorable, and visually built to lead, not just blend in.

So i put together a free workshop where i’ll walk through:

1. How to use visual psychology principles to get more attention in the feed, stay memorable at the moment of purchase, and increase buyer intent.

2. The 3 visual mistakes that will quietly sink your brand in 2026

3. Live brand reviews - where I’ll give you specific feedback and small, high-impact tweaks that position you as an industry leader.

If you’re planning to scale, launch something new, or step into new markets next year, this will help you make way smarter design decisions before you spend a dollar.

Grab your spot here: https://luma.com/0mgisof3

Rebrand 2026 kicks off in less than 10 minutes… 

we’ve got 248 people signed up 🥳 🥳🥳

i’m excited to dive in, this one’s gonna be fuun!

https://luma.com/0mgisof3

when your friend tells you to 𝘫𝘶𝘴𝘵 copy and paste your post into a carousel 😂🤣🥲

ok wait… my last workshop was over a year and a half ago and next week’s might be the last one i run for a while…

so if you’ve been wanting the real behind-the-scenes on how i design memorable, credibility-boosting visual brands…you’re going to want to be in this one.

(170+ people are already in and i’m bringing all my best stuff!)

Join here: https://luma.com/0mgisof3

People love to build brands around mission, values, and purpose…

but when it comes to visual brand, you have to clear three tests first:

1️⃣ Memorable
your visuals should imprint themselves in your audience’s mind…
this is the Von Restorff effect making sure you don’t blend in with a thousand near-identical brands.

2️⃣ Attention-holding
every touchpoint should use design psychology to grab attention and keep it long enough for the message to land.

3️⃣ Polished
a credible, high-end execution that raises the perceived value of everything you publish.

And then - once these three are in place -
build visuals that reflect your actual brand strategy and unique message, not just mission or values.

otherwise your brand isn’t keeping pace with where attention is heading in 2026.

taplio

The Battle

Sarah Jane Burt

Sarah Hart ✤

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