Impact Aligned LLC

Founder

Treehouse Technology Group

Vice President of Solutions 

Solutions Architect

Ieso Digital Health

Business Transformation Manager

EthosWell

EthosWell was acquired by SimplaFYI in November 2017.

Accenture

IT Strategy Management Consultant

GE Aviation

Contracts Management Leadership Program

BostInnovation.com

Conducted interviews with local entrepreneurs, venture capitalists, and angel investors to provide insight on Boston's technology and innovation sector.

VC Bijan Sabet on Seed Programs and Why Startups Should “Go for it”
http://bostinno.streetwise.co/2010/03/23/vc-bijan-sabet-on-seed-programs-and-why-startups-should-go-for-it/

Nothing Great Is Built In A Vacuum: Q&A with Adam Marchick from Bain Capital
http://bostinno.streetwise.co/2010/03/16/nothing-great-is-built-in-a-vacuum-qa-with-adam-marchick-from-bain-capital/

TechStars: Bootcamp for Boston Start-Ups
http://bostinno.streetwise.co/2010/01/19/techstars-bootcamp-for-boston-start-ups/

RacePoint Capital Group Merges With LaunchPad Venture Group
http://bostinno.streetwise.co/2010/12/08/racepoint-capital-group-merges-with-launchpad-venture-group/

Local Startup Pioneers Future Gifting: Interview with GiftsOnTime CEO
http://bostinno.streetwise.co/2010/09/25/local-startup-pioneers-future-gifting-interview-with-giftsontime-ceo/

The Secret Sauce to Inc. Mag’s Boston Companies feat. Carbonite & Gazelle
http://bostinno.streetwise.co/2010/08/25/the-secret-sauce-to-inc-mag%E2%80%99s-boston-companies-feat-carbonite-gazelle/

Christopher Mirabile of Race Point Demystifies Angel Investing
http://bostinno.streetwise.co/2010/08/18/christopher-mirabile-of-race-point-demystifies-angel-investing/

Venture Café Planning to Serve Up a Brand New Spot for Startupers to Meet and Mingle
http://bostinno.streetwise.co/2010/08/06/venture-cafe-planning-to-serve-up-a-brand-new-spot-for-startupers-to-meet-and-mingle/

Kate Castle: Flybridge Capital’s Marketing Pinch Hitter
http://bostinno.streetwise.co/2010/04/29/kate-castle-flybridge-capitals-marketing-pinch-hitter/

Got an iPhone App Idea? Appswell Just Might Buy It
http://bostinno.streetwise.co/2010/01/26/got-an-iphone-app-idea-appswell-just-might-buy-it/

Contributing Writer

Gelfand, Rennert & Feldman

Royalties Analyst

UBP Asset Management

Institutional Sales

University of Michigan - Office of Technology Transfer

Business Development Summer Associate

• Solutions-driven leader with 13 years of experience at the crossroads of strategy, technology, data, and growth.

• Track record of advising cross-functional executive teams on developing strategies, making data-driven
decisions, and implementing measurement systems to enhance organizational performance.

• Demonstrated success collaborating cross-functionally, aligning resources, and navigating market dynamics to drive strategic vision, spur product innovation, and roll out transformative solutions.

• Experienced business and data analyst skilled at organizational and technology transformation initiatives.

• Excels at the complete product lifecycle, from requirements analysis and strategic planning to innovative design, successful delivery, and responsive user feedback integration.

Sarah Merion

SUSANCK

Most brands focus on where they are.

-Top 3. 
-Fastest-growing. 
-Market leader.

But markets move fast.
People change how they shop.
Competitors drop something new overnight.

But the real edge is how fast you move with it.

Best brands use it as a signal.

They launch campaigns when interest peaks.
They pivot messaging when search trends change.
They double down when demand spikes.

Agility > Authority

How fast are you reacting to where the market’s going?

Susan Coelius Keplinger

force-o-nature

susanck

(62) Notifications | LinkedIn

li_at

JSESSIONID

I am Susan Coelius Keplinger, a San Francisco Entrepreneur and avid athlete.

I help companies use data to tell stories and grow their business through quantitative marketing.

Previously I was Founder and President of Triggit, an ad technology company.  Triggit helped big brands like Booking.com, Home Depot, and Walmart leverage customer data to serve personalized ads.  Triggit was sold to Gravity4 in 2015. Prior to Triggit, I co-founded Votes For Students, a Pew Charitable Trusts funded non-profit dedicated to measuring the efficacy of Internet and Email marketing as a Get-out-the-Vote technique.

I earned my BA from Northwestern University, where the USA Today named me one of the nations top college students in 2004.   The Fortune Most Powerful Women Community recently named me a top emerging entrepreneur.

Beyond my entrepreneurial forays I love to sport and can be found chasing the wind and waves while kitesurfing or hurling down the sides mountains on skis or downhill bike.

CEO at Force of Nature | Performance Marketing at Scale

Everyone wants the highlight reel.
Few want the grind.

Consistency isn’t flashy.

It’s late nights.
It’s unglamorous reps.
It’s doing it again when no one’s clapping.

That’s the part that builds noise later.
Momentum doesn’t shout — it builds pressure.

Keep going.
The quiet work always cashes out. 💥

“Is being on every marketing platform the fastest way to grow?”

That’s a rookie move!

Trying to be everywhere from day one doesn’t make you unstoppable..

It makes you unfocused.

Because reach means nothing if the message isn’t resonating.

Start by knowing where your customers actually are.
If they’re not on that platform, neither should your budget be.

What actually scales faster:

→ Go all-in on the one or two platforms where your buyers actually hang out.
→ Get scary-good at speaking their language.
→ Then expanding once you have proof it works.

The fastest-growing brands don’t chase every spotlight.
They own the stage they’re on.

Have you found focus or reach drives better results for you?

Remote hiring flipped how I think about talent.

I used to believe the best people had to be in the same city — or at least the same time zone.

But building a global team proved me wrong.

Some of our strongest players are 6000+ miles away.

Different cultures. 
Different perspectives. 
Different ways of solving problems.

And that’s become a real edge for us.

Here’s what I’ve learned:
🌎 Talent isn’t about location — it’s about impact.
🧠 Diverse thinking builds better ideas.
⚡ Results matter more than hours online.

Now, we hire for outcomes, not geography.

And once we made that shift, the way we build and scale changed for good.

Would you still hire the same way if location didn’t matter? 👀

“Data is power” but only if you know what to ask from it.

Most teams struggle because marketing data is messy, and many data folks don’t speak “marketing.”

Some ways I do:

1️⃣ Start simple — use no-code tools to pull and organize data.
2️⃣ Sit with your data team — help them frame the right questions.
3️⃣ Add context — connect insights back to real business goals.

When you simplify the data process, answers show up faster.

Don’t overcomplicate it.
Carity beats complexity every time.

Could your team get more from the same data?

Omni-channel works best when a brand becomes part of your everyday rhythm.

Think about how you decide to buy something:

 → You spot it on Instagram while scrolling with your morning coffee.
 → A helpful email about it lands in your inbox later.
 → At lunch, you look up reviews and see their ad on Google.
 → That night, a TikTok answers the exact question you were wondering about.

By the time you’re ready to purchase, it doesn’t feel like a hard sell — it just makes sense.

That’s the power of omni-channel: guiding you naturally through the day until “buy now” feels like the next step.

Where does your brand show up in their daily routine?

(ctto: photo)

Going remote was the best decision we ever made for scaling our agency.

Not because it’s trendy.
Not because it cuts costs.
But because it removed limits.

No more talent pool defined by ZIP codes.
No more 9-to-5 bottlenecks that slowed decisions down.

We built a team that runs around the clock, brings global perspectives to every strategy, and operates with more focus and ownership than we ever had in-office.

Yes, it takes stronger systems. 
Clearer communication. 
More trust.

But the trade-off?

A business that scales without borders.
And a team truly built for growth.

If you’re still in-office, what’s holding you back from going remote?

No alternative text description for this image

We honor those who’ve served — and continue to serve. 🇺🇸

The strength.
The discipline.
The quiet commitment that never wavers.

Today’s a reminder that leadership starts with service.

Thank you, veterans!

I used to think intent only showed up once someone clicked.

AI proved me wrong.

We started spotting patterns before people ever took action (hover time, scroll rhythm, return visits), and most of those turned into sales.

It changed how we market — now we retarget earlier, personalize sooner, and shift budgets before making a decision.

Crazy how much clarity you get when you stop chasing clicks... and start noticing what happens before them.

Your customers are already telling you what they want, are you listening? 👂

We analyzed a brand recently, and the story was hiding in plain sight.

Every click.
Every search.
Every repeat purchase.

They weren’t just numbers.
They were signals.

“Fleece jacket” searches spiked every winter 
→ Time to double down on seasonal campaigns.

One product kept selling all year 
→ Build more offers around that hero item.

Quick-ship gear surged before the holidays 
→ Speed matters; make it part of the story.

Your next big move is probably already in the data.

The real question: 

Are you listening closely enough to hear it?

Here’s the thing: your customers are already telling you what they want! 

We ran a search intent analysis for a retail brand, and the pattern was clear:

See for these keywords..

“Family matching PJs” 

→ Searches spike every year right before the holidays — a repeatable signal brands can plan around.

“Organic baby clothes” & “neutral baby clothes” 

→ Consistent interest month afte r month, showing steady demand beyond the seasonal rush.

🌱 “Organic kids clothes” 

→ Smaller fluctuations but strong year-round engagement.

This is why we treat search intent as free market research.

Search intent gives a real-time view of what people care about, when they start shopping, and how those behaviors repeat over time.

When brands use those signals, they can:
→ Launch campaigns right before demand peaks.
→ Keep evergreen products visible and relevant all year.
→ Shift ad spend toward moments when interest is highest.

Do you check search trends before building campaigns?

Apple’s “Share Your Gifts” ad is one of my favorite holiday campaigns — and it barely shows a single Apple product.

No flashy features.
No tech specs.
No hard pitch.

Just a story about creativity, connection, and putting your work into the world.

That’s the genius of it.

Apple doesn’t sell you the gadget — they sell you the feeling of being creative. The device just happens to be the bridge.

Most brands already know emotion matters.
Few have the patience to build it.

What’s your favorite emotional campaign of all time?

The best investment you’ll ever make is believing in your people before the proof shows up.

CEO & Founder @Leadership EQ 🔸 Keynote Speaker 🔸 Best Selling Author 🔸Independent Board Director 🔸 Consultant

An employee will never forget the manager who took a chance on them. We all remember such leaders. It's the small moments of belief that shape careers and futures. It’s the quiet “I trust your judgment ”or “I’ve got your back” that forges trust and loyalty. Be the leader who supports, empowers, and uplifts. Make people feel seen, heard and valued. That’s how you build a legacy that outlives any title. 

Pick up a copy of my new book. "LEADING IN THE AGE OF AI." 👉 https://lnkd.in/e97NsiMP

It’s officially campaign crunch time.

Some teams locked plans in back in August.

Others are still finalizing ad creatives this week. 😅

There’s no single “right” answer — but the brands that win seasonal traffic usually do one thing well:

→ Some hunt for gifts before Halloween.
→ Others wait for Black Friday madness.
→ And plenty don’t shop until mid-December.

So, I’m curious:

How early do you start planning your holiday campaigns?

🗓️ 3+ months out
🗓️ 1-2 months out
🗓️ Just before Black Friday
🗓️ Still pulling it together now

Fun fact: The first Thanksgiving feast lasted three days back in 1621.

Proof that some things are just worth taking time to celebrate.

Here’s to good food, good company, and the kind of gratitude that lasts all year long.

Happy Thanksgiving, everyone! 🍁

Nike’s “You Can’t Stop Us” hit in all the right places.

You didn’t need to love sports to get it.

That split screen of people pushing through?
It really got everyone.

It wasn’t selling sneakers.
It was reminding us what we’re made of.

Even when the world hit pause, people didn’t.
We still showed up. We still moved.

That’s why it stuck.

Because the best ads don’t talk AT you, they talk TO you.

What’s a campaign that still gives you chills when you see it?

Same problem.
Different day.

You can switch clients, jobs, even cities..
But the lesson follows you until you face it head-on.

It’s not bad luck. 
It’s the universe on repeat.

The loop doesn’t break on its own.
You break it.
By doing something different this time.

The loop breaks when you do.
Until then, it just wears a new mask.

What loop are you breaking this week?

Every year, it sneaks up on us.

You’re scrolling through YouTube or watching TV...

And then you hear it — that “Holidays are coming…” jingle 

The Coca-Cola trucks roll in, and suddenly it feels like the holidays.

No big reveal. 
No surprise offer.
Just that familiar red glow that says, “It’s time!”

That’s the power of showing up the same way, year after year.

You don’t need to shout when people are already listening to you.

Some ads grab attention.
Others build tradition.

Coca-Cola did the latter — and it worked for decades! ❤️

What brand triggers your holiday nostalgia?

BFCM is coming to a close, and hopefully, your numbers crushed it! People are still shopping online though, so don't stop now. 

Keep up the good work and finish strong! BFCM has been a great opportunity for businesses to SCALE. 

What did you do differently this year that you'll continue next year? The coming weeks are a perfect time to try new things and see what works.

In the meantime, congrats on surviving another one 🍻

5 competitor signals worth watching 👀
(and what to actually do with them)

Watching is easy. 
Winning means acting on what you see.

Here’s what to watch:

1️⃣ When they launch campaigns

→ Are they always early? Try going live before them (or right after) to grab attention they miss.

2️⃣ New product drops

→ See what gets traction. If something takes off, think about how your next offer can solve the next problem.

3️⃣ How their messaging changes

→ New words = new direction. Use it as a hint to update your own story.

4️⃣ Price changes

→ Discounts, bundles, premium moves: they all show how they’re positioning value. Check if your pricing still makes sense.

5️⃣ Spikes in engagement

→ Big jumps in likes or shares mean something worked. Break it down and see what part you can learn from.

It’s not about copying.

It’s about seeing the patterns they’re showing you — and making smarter moves because of it.

Which of these signals do you watch most closely? 💭

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Sarah Merion

SUSANCK

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The Battle

Sarah Merion

SUSANCK

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}SUSANCK's LinkedIn Performance

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