B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building, blending organic growth, product marketing, positioning, and GTM strategy to drive actual pipeline, not just impressions. 

Along the way, I grew a community of 52,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth. 

My superpowers:
- Turning complex products into clear, compelling narratives.
- Building integrated campaigns that grow and engage audiences. 
- Thinking in systems, not silos. Picking up new skills with a ton of curiosity. 
- Mentoring and motivating teams. 

Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on organic growth, product marketing, positioning, and GTM strategy. 

Open to contract work (consulting, advisory & content creation) and full-time opportunities where my skill set can make an impact.

If you want to discuss a collaboration: 📩 lattanzio.sara@gmail.com

Sara Stella Lattanzio

Holy moly, the last few years have been a complete 180 in content marketing, and it will never look the same.

→ Channels changed.
→ Algorithms changed.
→ Content operations changed twice over.

And now (content) marketing job descriptions are drafted in five minutes with an AI prompt and a rough idea.

Semrush just released a study analyzing 8,000 content marketing job listings in the 🇺🇸 (full dataset: https://bit.ly/3NcRPSB), and it got me thinking.

I've dissected the key findings and added my takeaways for each, because data without application is just more anxiety.

Three caveats before you read on, based on my own experience:

→ The US has always been ahead in content marketing maturity. Europe is moving in the same direction, just 12–24 months behind, so the data might be slightly geo-biased.

→ The "shrinking middle layer" finding applies mostly to larger organizations. Most small companies don't have a dedicated content leadership role, a direct consequence of lacking a mature marketing function.

→ Finding 4 is my favorite, and something I've been saying for a long time. Companies don't need AI architects. They need people who know how to do their job and use the best tools available to improve quality, efficiency, and cut costs.

🎢 Dear content marketers: fun times ahead!

#SemrushPartner

Brand partnership • B2B Marketing Leader & Advisor | Building GTM and product marketing systems for scaling B2B companies | University Lecturer

📝 What does the future content marketer look like? 📝

Elana Sotil Marketing Consultant

Conversion copywriting and content strategy for growth-orientated businesses.

Founder

Freelance Copywriter

The Dutchman

Contributed well researched series of articles on various topics. Some more serious and others more entertaining.

Research Article writer for an online Magazine

Van Eyk Research

Financial Analyst

London Economics International LLC

Economic Analyst

UNSW

Lead and taught classes for Economics students as part of a Tutoring program at UNSW.

Economics Tutor

Financial Analyst || Creative Conversion Copywriter and Content Strategist. B2B |Saas | Finance | Fintech | Risk, Insurance & Compliance specialist. Helping you engage your clients and secure their trust.

Capturing the interest and trust of your clients from the first time they hear of [your company name] is easy when you know exactly what to say.

But what if you don’t know what you should say, to who, and when, to engage your prospects and turn them into clients?

That’s where I can help you.

Trained thoroughly in copywriting, content writing, and content strategy, I can create the right words that guide your prospects along their customer journey to become your (very) happy clients.

Using my extensive background in the business world and my love and talent for writing, I can help you with:  

🚀 Copywriting that helps convert your prospects.
🚀 Website copy and optimizations that get the right messages to your audience.
🚀 Finance and Business content that helps you establish credibility in your field.
🚀 Informative and engaging SaaS, Fintech, Risk & Insurance content and white papers.


(I also write fiction and magazine pieces that bring stories and experiences alive.)

Send me a message to find out how we can work together or to request my portfolio.  

I can support your marketing strategy with:

★ Website copy
★ Landing pages
★ Sales pages
★ Web copy
★ Articles
★ Blog posts
★ Email Marketing
★ Case Studies

Looking forward to learning about your business!

taplio

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Elana Sotil

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The Battle

Sara Stella Lattanzio

Elana Sotil

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sara Stella Lattanzio's LinkedIn Performance

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