B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building, blending organic growth, product marketing, positioning, and GTM strategy to drive actual pipeline, not just impressions. 

Along the way, I grew a community of 52,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth. 

My superpowers:
- Turning complex products into clear, compelling narratives.
- Building integrated campaigns that grow and engage audiences. 
- Thinking in systems, not silos. Picking up new skills with a ton of curiosity. 
- Mentoring and motivating teams. 

Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on organic growth, product marketing, positioning, and GTM strategy. 

Open to contract work (consulting, advisory & content creation) and full-time opportunities where my skill set can make an impact.

If you want to discuss a collaboration: 📩 lattanzio.sara@gmail.com

Sara Stella Lattanzio

💰How I’d spend my marketing budget in 2026💰
(probably not the way most people expect)

1/ Community

Not (only) to chase LLM recommendations, but to finally get closer to real users and stop letting opinions drive content and product decisions.

2/ AI training for the marketing team

Not to replace people or turn marketers into engineers, but to make good teams operate better: less Frankenstein DYI-tooling, clearer processes, shared knowledge.

3/ A content repurposing engine

Not to be everywhere, but to consistently show up where the audience pays attention. One strong long-form pillar, a few smart seed channels, and an email list you actually own.

4/ A subject-matter expert on the team (part-time)

Not to complicate org charts, but to kill content bottlenecks, bring fresh insights straight from the source, and finally retire “don’t we have a marketing team for that?”

5/ Partnerships

Not just to 10x distribution, but to build an ecosystem where the traditional roles of creators, customers, partners, and resellers start to merge.

TL;DR
All in on relationships, original content, and solid processes, with AI helping us move faster and (occasionally) better.

B2B Marketing Leader & Advisor | Content marketing & GTM | Writing & building @The Workflow | Top 20 🇨🇭 LinkedIn creators

It’s 2026 and you want your organic traffic and clicks back the same way you want your old LinkedIn reach back.

I get it. I miss both too. Unfortunately, neither is coming back.

And that’s fine, because traffic was never the end goal. 
It was just the easiest thing to measure.

What actually changed isn’t “SEO performance”.
It’s search behavior.

👵 The old way (RIP):
Google → blue links → blog → nurture → conversion

👶 The new way:
ChatGPT / Google AI / Reddit / LinkedIn → brand mentioned → brand remembered → direct or branded search → pricing / comparison → conversion

Notice what’s missing?
The clicks you’re still reporting on.

📚 Here’s what content teams are seeing, now confirmed by a Semrush study (1000% worth checking out): https://bit.ly/4jpU9RK

→ Google still drives traffic for 93%, but its monopoly is fading
→ LinkedIn, email, and direct are growing as brand-led channels
→ 57% report declining organic traffic. Only 26% see any revenue impact
→ AI-driven visitors are 4.4× more likely to convert than classic organic traffic

So this isn’t a traffic collapse.
It’s a click collapse.

How to measure content marketing in 2026:
→ Growth in branded search
→ Online visibility BEYOND Google
→ Brand mentions and citations in AI answers
→ Assisted conversions from AI, social, and communities
→ Performance of homepage, pricing, and comparison pages

If your board still asks for traffic, your job this year is to teach them what actually drives revenue.

-
#AIsearch #SEO #SemrushPartner

Brand partnership • B2B Marketing Leader & Advisor | Content marketing & GTM | Writing & building @The Workflow | Top 20 🇨🇭 LinkedIn creators

❓Why are you still measuring your content with clicks❓

I don’t think people realize how often you have to repeat the same thing [over and over and over] to grow...anything really.

We’ve grown The Workflow to 1,100+ subscribers with 6 issues live, and no, it didn’t happen because of one viral post. It happened because we kept repeating ourselves constantly.

⇒ I post about it 1–2 times a week.
⇒ Guests post about it on their accounts.
⇒ Diandra posts about it 1–2 times a week.
⇒ We post 4× a week on our LinkedIn company page.
⇒ I shamelessly plug it in interviews, articles, and websites.
⇒ I pitched it at Christmas dinner to my parents and my cousin.
⇒ The link to subscribe is in our bios, headers, featured sections.

Every post brings a few familiar names from our 85K+ LinkedIn followers onto the list. And not because they didn't get the memo before.

First time? Ignored.
Second? “Already subscribed to enough stuff.”
Third? “Looks good, but I already follow them on LinkedIn.”
Fourth? Clicked. Subscribed. BAM.

Another example:
Only ~20% of readers click on newsletter links.
Which is a sin, considering we drop custom templates and prompts in every issue.

Last week, we repackaged 3 months of prompts into our first Prompt Vault [proof: https://lnkd.in/d3wxEFZQ].
Same content. New format. CTR? 40% (!)

It’s not black magic. It’s saying the same thing 50 times without sounding like a sleazy car saleswoman.

If it’s worth hearing, it’s worth repeating.
...but make it worth hearing first!

Are you still talking about demand generation? Soooo 2021.
2026 is about demand MANIFESTATION 

Here’s how it works:

🕯️  Light some incense
🧘‍♀️ Grab your yoga mat
💎 Wodo-wodo your crystals
💰 and simply manifest the pipeline you want to close this quarter.

Repeat “I’m a lead magnet” three times, and your chances of achieving that will go up by 90%. 

I tested this ritual to manifest being in the same video with some of my favorites [Diandra, Rolf, Nike, Tycho, and Steven].

Here's the proof it REALLY works.

B2B Marketing Leader & Advisor | Organic growth & GTM | Writing & building @The Workflow

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High-pressure phone sales teams lose 30%-40% when recovery takes longer than the next dial.

DecideFast™ Between-Calls Performance Stability Software 
"Tough calls don’t crash the day.”

"DecideFast™ runs alongside your existing tech. 
No integration required.
No coaching.
No training.
No workflow changes.
No IT involvement.

Teams do not fade because of skill or effort. They fade because timing breaks under pressure.

Training happens before the shift.
Coaching happens after the shift.
Dashboards explain the problem once the day is already lost.

Nothing supports recovery in the seconds after a call, when performance actually drops.

That is the gap DecideFast™ fills.

DecideFast™ compresses after-call recovery so each interaction starts clean.

Used in seconds.

No management overhead.

See fast after-call recovery live. 
No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How is this even possible?

30–45% annual attrition has become normal in phone sales.

That range shows up consistently across industry benchmarks from Contact Center Pipeline and ICMI, especially in high-volume and BPO environments.

Now put a dollar frame on it.

Research from SQM Group and Gartner estimates the cost to replace a frontline agent typically lands between $10,000 and $20,000 once you account for recruiting, training, ramp time, and lost productivity.

That means a 300-seat operation turning over a third of its workforce each year is quietly absorbing millions in replacement cost alone.

What’s important here.

This didn’t become normal because leaders stopped caring.

Managers are under real pressure. They run WFM, QA, coaching, engagement tools, training programs. They are actively trying to stabilize performance with the systems available to them.

The issue is timing.

Most of those programs work before the day starts or after the damage shows up in reports.

Performance doesn’t usually break in meetings or dashboards.

➡️ It breaks in the moments between interactions.
➡️ Right after a bad call.
➡️ Right before the next one.
➡️ When pressure carries forward and nobody sees it.

So teams adapt.
🚫 They manage averages.
🚫 They absorb churn.
🚫 They normalize something that would feel unacceptable in almost any other function.

This isn’t about blame.

It’s about noticing when something abnormal quietly became accepted as “just how it works.”

At what point did “this is brutal” turn into “this is normal”?

Mike Pedersen

Phone Sales Teams Lose 30%-40% Output After Lunch | Between-Calls Performance Software That Keeps Afternoons From Breaking | No Training. No IT. No Workflow Changes

Can a phone sales rep reset in 10 seconds?

Most leaders have never tested this.
Not because it sounds impossible.
Because nothing has ever been built for that window.

Sales performance is designed around calls.
Measured on calls.
Coached on calls.

But floors don’t drift during calls.
They drift after them.

That small gap between one call ending and the next starting quietly determines the rest of the day.

🚫 No system reaches it.
🚫 No process operates there.
🚫 No tool moves fast enough.

Leaders feel the impact anyway.

⬇️ Energy drops by mid-day.
⬇️ Confidence slips in real time.
⬇️ One bad call spills into the next.

By the afternoon, the floor is still staffed, but performance is uneven.

Most solutions arrive too late.

🚫 Dashboards explain yesterday.
🚫 Coaching fixes tomorrow.
🚫 Training assumes calm and recall.

None of those help in the moment that actually bends the day.

Sales performance doesn’t break on calls.
It breaks in the seconds right after them.

When recovery is immediate, performance holds.
When recovery drags, the day compounds in the wrong direction.

That gap has always been there.
Leaders have felt it.
They just haven’t had anything fast enough to stabilize it.

The real question is simple.

What happens in the 10 seconds after a call ends?

That moment decides whether the next call starts clean, or carries residue.

DecideFast™ operates in that gap.
Between calls.
In real time.

We’re running a contained test with sales leaders who want steadier floors without adding training, process, or disruption.

If this matches what you see on your floor, message me and we’ll see if it fits.

Every sales leader I talk to shows the same curve.

Mornings prove the team can execute.
Afternoons make it look like they can’t.

✅ Same reps.
✅ Same scripts.
✅ Same leads.

Most explanations miss the point because they focus on effort, motivation, or skill. None of those change at noon.

What actually changes is the operating condition.

🚫 Calls stack.
🚫 Difficult interactions cluster.
🚫 Nothing clears between one call ending and the next beginning.

So by mid-afternoon, reps aren’t performing worse.
They’re performing under load.

That’s why dashboards lag reality.
By the time the numbers dip, the damage already spread across dozens of calls.

If morning performance exists, the capability exists.
The question isn’t how to train harder.
It’s how to stop degradation from compounding during the day.

Most teams don’t have a way to manage what happens after the call and before the next one.

That gap quietly decides how the day finishes.

If you run a floor, you already know this pattern.

Most phone sales teams don’t struggle because of tools, talent, or effort.

They struggle because daily output isn’t predictable.

Same team.
Same dialer.
Same leads.

One day hits.
The next day misses.

That inconsistency creates real downstream problems.

• Managers spend their afternoons intervening instead of managing
• Clients feel the instability before reports ever show it
• Forecasts become guesses, even with solid activity data

The dialer does its job.
Activity is optimized.

What changes is execution as the day wears on.

Pressure accumulates.
Judgment slips.
Tone changes.
Small drops compound across dozens of calls.

Most systems measure results after this happens.
They were never designed to stabilize performance while it’s forming.

That gap is why output feels harder to control than it should.

Sales performance still drops later in the day.

Even in teams using Gong or similar tools.
That confuses a lot of sales leaders.

Because the calls are recorded.
➡️ The data is there.
➡️ Coaching is happening.
➡️ Yet consistency still breaks.

Here’s why.
Most sales tools explain what happened on the call.
They do not support what happens after the call.

➡️➡️ Insight explains what happened.
What carries forward after a call determines what happens next.

Between calls is where problems stack:
➡️ One bad conversation carries forward
➡️ Confidence dips before the next dial
➡️ Hesitation shows up quietly
➡️ Call blocks lose stability

By the time coaching or reviews happen, the day is already off track.

This isn’t a tooling failure.
It’s a missing layer.

Insight explains performance.
Recovery protects it in real time.

If your team starts strong and fades by the afternoon, what actually happens between calls today?

That’s the question worth looking at.

After Call Work looks fine on dashboards.

It’s killing output in reality.

Reps finish a hard call.
✅ They log notes.
✅ They click dispositions.
✅ They pause.

🚫 That pause turns into hesitation.
🚫 Hesitation turns into slower dials.
🚫 Slower dials turn into crushed afternoons.

Leaders see:
 • ACW implemented
 • Systems configured
 • Activity targets set

But still spend the day reacting.
ACW tracks tasks.
It doesn’t stabilize execution.

If nobody owns what happens between calls, consistency erodes even when everything looks “set up correctly.”

That gap is where performance quietly breaks.

Solution providers sell “performance software.”

Here's my problem with it.

Most of it measures. Almost none of it improves execution/outcomes.
Here’s the line that gets blurred.

What most companies call performance:
➡️ Dashboards
➡️ Reports
➡️ Visibility
➡️ Retrospective analysis

Trends after the outcome is locked.
That is measurement.
Measurement explains what already happened (lagging indicators).

What performance actually is
✅ Execution under pressure
✅ Consistency as conditions deteriorate
✅ Output holding when rejection stacks up
✅ Results changing in real time

I come from an athletic background (a full-ride D1 college scholarship).
Track and field. Javelin, then Decathlon. Attempted to make an Olympic team.

➡️ Performance was never the quality of the data.
➡️ Performance was the clock. The distance. The placing.
➡️ You didn’t win because practice was tracked better.
➡️ You won because execution improved.
➡️ Coaching works, but not in the moment of pressure between calls.

Phone sales work the same way.
If execution doesn’t change between calls, performance doesn’t change.
If nothing stabilizes execution during the day, afternoons break.

If tools only explain losses after the fact, they are not performance tools.
Measurement tells you what happened.
Performance determines what happens next.

This is why DecideFast™ sits in performance stability.
We operate where execution actually breaks.
Between calls. Under pressure. In real time.
✅ It does not measure outcomes after they fall.
✅ It stabilizes execution while work is happening.
That distinction is the whole point.

It's time companies focus on outcomes, not just measurement.

If you’re an inside sales leader and output is still off, you fix it. You don’t keep buying dashboards.

Phone-based sales operations lose 30% of daily output after lunch.

The pattern appears across teams, industries, and tech stacks.

What operations leaders see:
✅ Strong morning dial rates.
🚫 Declining afternoon production.
➡️ Same reps. Same leads. Same hour count.

What the metrics show:
✅ First-half call volume: 12-13 per hour
🚫 Second-half call volume: 8-9 per hour
🚫 Conversion rates: drop proportionally
✅ Manager intervention: increases 3 PM onward

What this represents operationally:
⬇️ 30% of capacity unused every afternoon.
⬇️ Full payroll expense. Reduced output delivery.
⬇️ Forecast misses despite effort increases.

Standard fixes don't address it:
🚫 Better list quality doesn't prevent the decline.
🚫 Script improvements don't maintain afternoon pace.
🚫 Incentive adjustments don't change the pattern.
🚫 Additional coaching doesn't stabilize output.

Because the constraint isn't in those areas:
➡️ Training builds capability over weeks.
➡️ Coaching refines execution over days.
➡️ Dialers optimize connection rates continuously.
➡️ CRMs track activity after it occurs.

None operate in the moments between calls when one difficult interaction affects the next four attempts.

That's where the 30% disappears.

That's the operational gap costing seven figures annually.

It's time to stop normalizing 30% drops and fix it.

Inside Sales Leaders:

Your dashboard is red. Again.

12 calls/hour this morning. 8 calls/hour right now.
Same reps. Same leads. Different output.

You know exactly when it started.

That brutal rejection at 1:47 PM. The one where the prospect hung up mid-sentence. Your rep stared at the screen for 12 seconds. Dialer queued the next call. Rep wasn't ready.

That call tanked the next four.

You watched it happen. You couldn't stop it.

Every. Single. Day.

DecideFast™ operates in those 8 seconds.

Between one call ending and the next connecting. Where your rep either clears what happened or carries it forward.

Pilot teams: Afternoons now match mornings.

If you're done watching 30% disappear daily, let's talk.

DM me. 10 minutes.

The One Moment No Phone Sales Tech Stack Covers

Between-Calls.

These moments during the phone sales day explain why performance breaks even when everything appears to be in order.

It is the only moment no system owns.
Dialers move the next call. CRMs log the last one. Nothing is responsible for what carries from one interaction into the next.

It is the only moment managers cannot scale into.
A manager can step in after the damage is visible. They cannot be present in the seconds between every call across dozens of reps.

It is the only moment dashboards cannot see.
Dashboards show outcomes after execution already changed. They never show the hesitation, tone shift, or pace decay forming between calls.

It is the only moment where one interaction affects the next.
A harsh rejection does not stay isolated. Without clearing, it alters the next conversation, then the next, then the next.

It is the only moment that explains same-day instability without blaming reps.
The capability is proven in the morning. The breakdown happens later because carryover compounds, not because reps forgot how to sell.

That moment sits between calls.

DecideFast™ is a between-calls stability performance software for phone-based sales teams, designed to prevent output decline throughout the day. 
Not training. Not coaching. No IT lift. No workflow change. 

Used in the seconds after a tough call to clear the carryover fast and maintain dial pace and next call success.

We are executing low-risk, 14-day, 25-rep contained tests to stabilize afternoons for phone sales teams. 

Let's talk if you want to hit your afternoon numbers and have your managers intervene less.

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Sara Stella Lattanzio

Michael Pedersen

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The Battle

Sara Stella Lattanzio

Michael Pedersen

Followers

Posts

Engagements

Likes

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