B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last decade building and scaling B2B marketing engines across sales-led and SaaS companies in cybersecurity, IT, MarTech, and venture building, blending organic growth, product marketing, positioning, and GTM strategy to drive actual pipeline, not just impressions. 

Along the way, I grew a community of 52,000+ business professionals who follow my practical takes on strategic marketing, AI workflows, and organic growth. 

My superpowers:
- Turning complex products into clear, compelling narratives.
- Building integrated campaigns that grow and engage audiences. 
- Thinking in systems, not silos. Picking up new skills with a ton of curiosity. 
- Mentoring and motivating teams. 

Today, I split my time writing and growing The Workflow (my newsletter on AI-powered marketing systems), partnering with MarTech and AI companies, and advising B2B teams on organic growth, product marketing, positioning, and GTM strategy. 

Open to contract work (consulting, advisory & content creation) and full-time opportunities where my skill set can make an impact.

If you want to discuss a collaboration: 📩 lattanzio.sara@gmail.com

Sara Stella Lattanzio

Holy moly, the last few years have been a complete 180 in content marketing, and it will never look the same.

→ Channels changed.
→ Algorithms changed.
→ Content operations changed twice over.

And now (content) marketing job descriptions are drafted in five minutes with an AI prompt and a rough idea.

Semrush just released a study analyzing 8,000 content marketing job listings in the 🇺🇸 (full dataset: https://bit.ly/3NcRPSB), and it got me thinking.

I've dissected the key findings and added my takeaways for each, because data without application is just more anxiety.

Three caveats before you read on, based on my own experience:

→ The US has always been ahead in content marketing maturity. Europe is moving in the same direction, just 12–24 months behind, so the data might be slightly geo-biased.

→ The "shrinking middle layer" finding applies mostly to larger organizations. Most small companies don't have a dedicated content leadership role, a direct consequence of lacking a mature marketing function.

→ Finding 4 is my favorite, and something I've been saying for a long time. Companies don't need AI architects. They need people who know how to do their job and use the best tools available to improve quality, efficiency, and cut costs.

🎢 Dear content marketers: fun times ahead!

#SemrushPartner

Brand partnership • B2B Marketing Leader & Advisor | Building GTM and product marketing systems for scaling B2B companies | University Lecturer

📝 What does the future content marketer look like? 📝

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High call-volume teams don’t fail from lack of skill.They lose performance across the shift when rough calls stack and recovery lags the next dial.Morning numbers are strong.Afternoons drift.DecideFast™ runs in the seconds after a call so performance holds from first block to last.No integration.No coaching.No training.No workflow changes.No IT involvement.Training happens before the shift.Coaching happens after the shift.Dashboards explain the drop once it already hit the numbers.Nothing protects the transition between one call and the next.That is the gap DecideFast™ fills.DecideFast™ shortens after-call transition so the day doesn’t slide as it progresses.Used in seconds.No management overhead.See after-call recovery live.No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

Most phone sales “burnout” isn’t burnout.

It’s compounding.

A rough call ends.
The rep logs it.
The dialer fires the next one in seconds.

➡️ Nothing clears what just happened.

By the third or fourth tough call in a row, tone tightens. Close attempts lose edge. Response speed slows just enough to matter.

Morning block looks strong.
Afternoon block drops.
Same script. Same leads. Same rep.

What changed?

Not energy.
Not motivation.
How fast they bounce back after a rough call.

If it takes 3-4 calls to get back to normal, the afternoon is gone.
If it takes 1, the day holds.

➡️ Training builds skill.
➡️ Coaching fixes patterns.
➡️ Dashboards show the drop.

But the real break point lives between calls, or more specifically after a rough one.

That’s where the afternoon is won or lost.

The gap is the 5-8 seconds after a rough call when the next dial starts and they're still carrying the last one. 

You don't need to make them better salespeople. You need to help them start the next call without dragging the last one into it.

➡️ 14-day, 25 rep contained pilot. 
➡️  Does afternoon output hold.
➡️  Email me: mike@decidefastbusiness.com

#insidesales #phonesales #salesmanagement

Mike Pedersen

High-Volume Phone Teams See Afternoon Performance Drop | Between-Calls Reset Software Prevents It | No Training. No IT. No Workflow Changes.

If your sales reps make 60 to 100 calls a day, read this. ⬇️ 

If you run a phone sales team, you already know this.

Mornings feel steady.
By mid-afternoon, you are pulling reps aside, calming people down, resetting tone.

You are not coaching skill.
You are managing carryover.

You've already invested in training and coaching. That's not the gap.

The gap is the 5-8 seconds after a rough call when the next dial starts and they're still carrying the last one. 

You don't need to make them better salespeople. You need to help them start the next call without dragging the last one into it.

➡️ 14-day, 25 rep contained pilot. 
➡️  Does afternoon output hold.
➡️  Email me: mike@decidefastbusiness.com

How much is a rough call costing your phone team?

Most leaders look at call volume, close rate, and revenue.

Almost nobody looks at what happens right after a rough call.

Over the past few months, we interviewed three dozen reps and agents working in high-call-volume environments.

We asked one simple question.

What actually happens after a bad call?

The answers were consistent.

“That last call threw me off.”
“I was still thinking about that one.”
“I’m not ready for the next call.”
“I need a reset before the next dial.”
"I don't need more coaching, I need to get out of my head."

That moment is short.

The cost compounds across the day.
One rough call can affect the next call.
Then the next one after that.

Across a team, the numbers add up fast.

So we built a simple Rough Call Carryover Calculator where leaders can plug in their own numbers and see the real impact across a team.
No assumptions.
Just your numbers.

If you lead a high-volume phone team and want the calculator, comment below, and I’ll send it.

What is rough call carryover.

Most leaders call it burnout.

Morning block looks sharp.
Afternoon block widens.
Same reps. Same leads. Same scripts.

What changed?

After a stretch of tough calls, hesitation between dials stretches.
Five seconds becomes eight.
Eight becomes twelve.
Across a team, that compounds fast.

That’s not exhaustion.
It’s rough calls accumulating.

Definition of Rough Call Recovery: The ability of a phone sales rep to return to normal pace and tone before the next dial after a rough call.

I wrote a breakdown on what it is and how to spot it in your numbers.
https://lnkd.in/gycdm6eq

If you are a phone sales leader and you want to stop your afternoons from crashing, there is a way. And it's not in your current tech stack.

➡️ 14-day, 25 rep contained pilot. 
➡️  Measure: Does afternoon output hold.
➡️  Email me: mike@decidefastbusiness.com

How a phone sales rep recovers from a rough call

Listen to how recovery is being explained right now:
➡️ Take a minute.
➡️ Extend ACW.
➡️ Build in a buffer.
➡️ AI agent assist.

That all sounds reasonable.

It doesn’t match how these environments actually run.
✅ Calls are back-to-back.
✅ Queues don’t wait.
✅ Reps are already into the next conversation.

So recovery never happens the way it’s described.
A rough call ends.
The next call hits.
The last one comes with it.

You can hear it in the opener.
You can see it in the close.

And by the afternoon, the numbers show it.
That’s the miss.

Recovery isn’t about adding time.
It’s about what happens in the seconds right after a rough call, before the next one connects.

That moment decides the next call.

DecideFast™ delivers a real-time reset right after a rough call, clearing the carryover before the next call connects, so bad calls don’t stack, the afternoon doesn’t fall apart, and managers stop watching the numbers drop with no way to stop it.​​​​​​​​​​​​​​​​

Test It With A Small Team
14-days
25-reps
We measure whether afternoon output holds without additional manager intervention. 

For more information, feel free to reach out via email: mike@decidefastbusiness.com.

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