Sarra Saidi

J’interviens auprès de dirigeants, de sportifs et de professions libérales confrontés à une forte pression au travail.

Fatigue de fond, surcharge cognitive, perte de clarté, difficultés à réguler l’énergie individuelle et collective : 
ces signaux impactent directement la prise de décision, la performance et la durabilité du business.

Ma mission : ramener de la stabilité au cœur des environnements exigeants.

J’utilise la régulation du système nerveux comme levier stratégique.

Mon approche combine outils somatiques, respiration rythmique et neurosciences appliquées pour renforcer la clarté mentale, la qualité de présence et la capacité d’adaptation.

Prenez rendez-vous pour vous, et/ou pour votre entreprise.

Pour tout séminaire ou team building, écrivez-moi sur :
contact@sarrasaidi.com

———

+3000 personnes accompagnées 
+70 événements entreprises 
+5 conférences 
+2 livres

Consultations individuelles

Réinvent Factory-l'agence* de communication engagée ( *qui réinvente le modèle agence)

Vous êtes indépendante, entrepreneure, à la tête d'une petite entreprise ou d'une association ? 
Nous savons à quel point la communication peut être chronophage et représenter une charge mentale énorme surtout lorsque vous jonglez avec toutes les casquettes nécessaires pour faire tourner votre activité.
Parce que vous ne pouvez pas être partout à la fois, nous nous occupons de la communication pour que vous puissiez vous concentrer sur ce qui compte vraiment. Nous sommes là pour mettre en lumière votre savoir-faire et devenons de véritable partenaire de croissance.

Nos 4 pôles pour vous accompagner :
🔸Univers Visuels : Création d’identités visuelles authentiques et remarquables. 
🔸Stratégie de Contenu : Élaboration de plans adaptés pour maximiser votre visibilité. 
🔸Création de Site Web Vitrine et E-Commerce : Conception de sites web essentiel et sur mesure 
🔸Social Media Management : Gestion de votre présence sur les réseaux sociaux 

🍒 Cerise sur le gâteau : Sublimation de votre marque personnelle pour renforcer votre image et votre impact !
On en parle ? Rdv en MP ou par email hello@reinventfactory.com 

Réinvent Factory est un collectif engagé, agile, et 100% féminin. Nous réinventons le modèle des agences traditionnelles en nous positionnant comme un partenaire de croissance pour les marques porteuses de sens.

Fondatrice et Responsable de Communication 

Nathalie Médaglia - Consultante en communication et personal branding

I help female entrepreneurs and businesses who want to gain visibility and attract their customers by being remarkable and showcasing their uniqueness. How?  With brand strategy , digital communication , implementation and measurement of your performance . 
✨MY SUPER POWERS 
✔brand positioning 
✔branding 
✔content marketing 
A healthy dose of positive vibes to make things happen.

Marketing - Digitial and Brand Strategist / Consultant

Vous avez besoin de renfort sur votre communication car vous manquez de temps ou de ressource en interne ? 
Je deviens votre copilote et j’interviens sur différents leviers pour renforcer la visibilité de votre activité et/ou de votre marque employeur ( ainsi que vos engagements RSE ) 

✔️Définition de votre stratégie de communication 
✔️Développement de votre stratégie de marque
✔️Stratégie de contenu social média ( LinkedIn - RSE)
✔️Refonte de vos supports de communication 
Echangeons sur vos enjeux du moment en message privé ou en prenant un créneau ensemble 

Je suis aussi Mentor LinkedIn 
Vous souhaitez booster votre marque employeur en prenant la parole sur LinkedIn en tant que dirigeante 
 ?  Vous voulez vous faire accompagner ou former vos équipes afin qu'elles puissent devenir de véritables ambassadeurs de votre marque ? Discutons-en !

Responsable Communication Digitale externalisée et Mentor Linkedin  TPE - PME

Réinvention 🎙 Podcast

Podcast Creator and Host ( Content , Branding , Interview and broadcasting ) 
Real stories about inspiring ladies who dare jumping outside the box and reveal their real "touch" thanks to their projects + tips on branding , marketing and entrepreneurship to make you shine as well ✨

Podcaster

Baladna Food Industries

Responsible for the brand strategy – brand content - digital Communication and  Juice portfolio
▶️𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:  
>Definition of strategic marketing plans , execution of the brand and communication strategy , collaborate to define the brand identity and clarify the brand vision , translate brand strategies into campaigns and projects ( Back to School – Fifa – Ramadan ) 
>Interfacing and managing team of external and internal collaborators: brands’ graphic designer / digital agency /event and production agency devising specific campaigns and activities for the business.
>Initiate and coordinate brand related assignments that aligns with key marketing projects and initiatives, such as events and influencer partnership.

▶️𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝗲 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻
>Digital Marketing Strategy Development & Execution: Manage the implementation of the new consumer centric strategy across all digital platforms  (SEO,Content marketing, Social Media Marketing, Mobile marketing & Online Advertising) to drive awareness ,  increase engagement and generate leads.
>Manage monthly digital and media plans with detailed execution and KPIs reporting 
>Brand content development : recipes in  coordination with local Chef , videos tutorials , lifestyle shooting 
>Fifa 360° campaign : 2 months activation amplified with influence marketing resulting in 96 K participants , 100K followers and 11 Mn reach across all social media , engagement rate x 6 
▶️𝗝𝘂𝗶𝗰𝗲 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: (45Mn) Grow the core and develop innovations : managed cross-functional project teams to develop and launch NPDs

Brand Lead and Digital Manager

Findus France (Nomad Foods)

-In charge of culinary products portfolio : Potatoes , Veg, Meals, Snack and Poultry  ( 40% Turnover in France) 
-Responsible to launch and execute a new Must Win Battle  in France with central team support to shape and communicate this new catageory strategy 
-Leading Annual ( 2018/19/20 ) and Strategic Planning to plan and deliver on business objectives for FR MU : guiding profitability improvement through core business valorization , accretive value innovation and rationalization of Skus 
-Recommendation and development of innovation/renovation pipeline.
-Lead , developed and executed the first Digital Strategy in France , especially on social media for Croustibat and Findus to drive brand awareness and visibility ( brand content , editorial calendar , sponsoring optimization) 

>>Management : 3 direct reports ( 2 Brand Manager and 1 Junior Brand Manager)

Marketing Group Brand Manager - Culinary Portfolio & New Must Win Battle

*Responsible for Potatoes and Vegetables portfolio in France – 40% of Findus Turnover
- Sides Dishes Portfolio Management: Management of the portfolio locally &active participation in the development of the brand internationally ( pipeline + strategy) 
- Brand Strategy: Definition of strategic marketing plans ( long term and medium vision)
* Innovation: Managed cross-functional project teams to develop and launch NPDs/EPDs
* Social Media Manager for Croustibat Brand
-Pioneered social media presence for the brand 
-Develop, lead and implement social media strategy 
- Managed social medial development and coordinated technical experts: objectives determination, editorial lines definition, guidelines development
- Brand content development : activation, articles, recipes

>> 1 direct report  – coordinate technical experts

Senior Brand Manager ( FINDUS Side Dishes) & Social Media Manager CROUSTIBAT

Beiersdorf

*Development and implementation of NIVEA MEN masterbrand  strategy leveraging  PSG sponsorship . 
Working closely with PSG members to maximize  digital and promotional plans. 
*Lead NIVEA MEN Digital strategy : 
-  Defined digital echo-system from content strategy design to materials execution ( #AVOUSDEJOUER campaign ) 
- Developed social media on-going strategy - territories definition, tone of voice, conversation calendar
240 K fans, reach x10, engagement rate x2
-Developed shopper media understanding and launch consumer survey to develop consumer insights for  NIVEA MEN and PSG  to improve business efficiency
-Managing key agency partners and marketing budget 
1 direct report  - collaborate with 3 product managers – coordinate technical experts

Senior Brand Manager NIVEA MEN- digital & PSG sponsoring  support

Responsible for Potatoes and Vegetables portfolio in France – 40% of Findus Turnover
*Sides Dishes Portfolio Management: 
-    Performance analysis ( IRI , Kantar ) , competitor performance reviews	       
*Portfolio operational management : value improvement project , design renovation of new Findus product ( after Iglo-Findus brand merging)
*Brand Strategy: Definition of strategic marketing plans ( long term and medium vision)
*Innovation: Managed cross-functional project teams to develop and launch NPDs/EPDs in very tight timings
*Market and Insight Intelligence :
Organize market research studies to update continuously knowledge of side dishes markets, competition and consumer insights.

Senior Brand Manager

General Mills - Yoplait

Responsible for Yoplait brand growth and development in European Subsidiaries ( Sweden , Belgium and Czech Republic) – 10M€ turnover
*Brand Strategy:   
-    Determine marketing strategy and brand 3 years plan in partnership with local countries managers. 
-    Support countries in building strong marketing plans in line with the strategic framework.
*Product Development and Renovation : Manage innovation/renovation projects in collaboration with R&D, Industrial and Research teams as well as design agencies
*Communication and Activation :Develop campaigns and coordinate local adaptation to ensure Yoplait brand message is appropriately and consistently communicated .
*SkU Management: 
Work with Supply Chain and Operation teams to deliver the most effective distribution channel 
*Initiate projects to increase synergies and savings
*Market Intelligence :Update continuously knowledge of local markets, competition and consumer . *Follow countries' performance and activities                
>>Management of cross functional team in CZ , Sweden and Belgium

International Brand Manager - Export  

Mediaperformances

Fast growing company leader in point of sale advertising and marketing expert

Responsible for profit delivery, strategic positioning, product optimization and development, and marketing execution on the 4 instore products (i.e Actishelf , Actishlefview , Activideo and Actifloor) with an aggregate market share of 44% of the company turnover.

In Store Solutions Product Manager 

Hillshire Brands

Assistant Brand Manager  ( 6 Month ) then promoted to Junior Brand Manager .
Responsible for all CRM activities, brand website activation, promotion plans development on Senseo, the largest and most profitable brand in the French coffee division.

Junior Brand Manager SENSEO

I empower impactful projects led by women who deserve to shine brightly ✨ | Communication and Marketing Consultant for good | Réinvention Podcast Host | Founder of Les Réinventeuses ✨

♦My Passion : Brand , Marketing and work with Passion ! 
♦My Mission : Contribute to develop and optimize great products in line with consumer needs and  trends
♦My Ambition : Constantly Grow with a strong sense of entrepreneurship 
♦My mindset : Passion - determination and creativity 

♦My Uniqueness 🌟: A Multipotential Profile to better understand your existing challenges
1-Marketing specialist, expert in brands, with a strong ability to analyze and understand consumer’s needs, with extensive experience in leading projects and managing teams in FMCG sector to deliver high standard quality work. 
2- Trained in culinary techniques and food concept development 
3- Entrepreneur and owner of a service based business which acts in favor of Women Empowerement 

These expertises allows me to make the link between business, strategy, creativity and optimizing results in business.

♦My skills and experiences: 
Business and Brand Strategy, Marketing , Annual Plan Development and Implementation , 
Brand building, Digital Strategy, Project management, Digital Media Campaign, Social Media Strategy, Content creation, SEO/SEM and analytics, Innovation & Technology, Direct marketing&Lead generation, Digital PR, Events ideation and execution and People Management
----------
More details ?  
 I will be glad to get in touch with you Nathalie.medaglia@gmail.com 
Or you can find more info below and on my detailed profile

taplio

The Battle

Sarra Saidi

Nathalie Médaglia

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?