Head of Client Strategy @ Kurogo | We create thought leaders through personal branding | Award-winning Imperial College London alumnus

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you're anything like our clients, you're an expert in your field. One of the best.

But you just don't seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could...
- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROl

And having built 300+ personal brands, we've got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller Tom generated 5M views in 3 months

Your reputation is your biggest asset.

Take control of it!

If you want to see how we could help you build your personal brand, shoot me a dm saying 'Personal Brand'

If you're not quite ready yet, I post content on here showing you how to do it yourself.

Satwik S.

The GPS never says "you made a mistake". It says "recalculating route". 
That's what ambition should look like. 

Last year, I had to slow down and take detours.

But it was ok because I knew I was still moving.

(And move I did- literally)

I made the extremely difficult decision of moving back to my home country after:

- securing that elusive work visa
- achieving an Imperial College Master's 
- running 2 successful solo consulting businesses 
- spending 8 years alone, 4,000 miles away from home

When I came to the UK aged 18, I-

Wanted to "make a man" of myself. 
Wanted to grow, challenge and improve. 
Wanted to achieve financial stability and independence. 

I learned from some incredibly successful people, sometimes far younger yet far 'bigger' than me. 

I worked and hammered YESs to every opportunity, just so brilliant people would keep me around and allow me to learn. 

So here I am, checking in my suitcases full of their work ethic, demeanour, tenacity and skill.

For sure, moving back means un-doing some things I worked hard towards,

But in the grand scheme of things, it's all still in the spirit of ambition and growth.

Taking a step back so I can leap forwards. 

Recalculating route.

Head of Strategy and Content @Kurogo | We create thought leaders through personal branding | 300+ Personal Brands Built

The time we had to fire a client…(not clickbait)

Here’s the backstory:

- Client comes on wanting to create a personal brand
- Objective: “win my new business leads”
- Outcome: 4 months in, no results 

And don’t get me wrong:

The work was top-notch. 
The delivery was perfect. 
The client was buzzing. 

There were 0 complaints, pushbacks, problems. 

But we still put our foot down. Why?

Their business was too early in its journey. 

Barely a functioning website. 
Several re-brands along the way.
Multiple changes to the strategy and content. 

The business didn’t know what it wanted to be yet- and I didn’t see that changing soon. 

So I texted Sam I wanted to put down the rabid dog.

We did the right thing and let them go.

Marketing can’t fix or create a business. 
Content alone won’t bring you your first customer. 
Sometimes, the best action you can take is none at all. 

Now, we thoroughly assess prospect readiness before kicking off campaigns. 

Because the last thing we want to do is make a quick buck at the cost of a new business’ precious capital.

When you create something new, you remove yourself from the competition.
You become the only choice - not just another option.

And that's what positioning is:

1. Create something that does not exist
2. Claim it as your own

Most people try to compete in a crowded room. A "Red Ocean".

They see what is working for others, copy it, and hope to stand out.

Bad move.

Here is the real playbook:

→ Find a niche that is empty or underserved.
→ Frame it in your own words. Give it a name. Make it yours.
→ Claim it by sharing your unique point of view again and again.

Now you are not in the “better” race. 
You are in the “different” race. 
(Hint: different always wins.)

Want to become irreplaceable? 

Stop talking about how you are better. 
Start showing how you are different.

Btw, you don’t need a fancy framework. You need:

→ A clear promise that says what you offer.
→ A source of proof that you are credible.
→ A unique mechanism, POV or personality.

Remember: the most valuable brands are not the best at what everyone else does. 

They are the best at what only they do. A category of One.

This week, have a think about what your category is. 
My DMs are open!

Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

-- DM for Speaking Enquiries --

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

The exec: 20+ yrs experience, industry expert, loved by team

Their profile: looks like a CV from when they applied in 2015

And that’s not trivial either…

Weak profiles cost you opportunities every week.

Worse, people go to competitors who aren’t as good as you.

(Yep, just because their profiles signal more authority).

Here’s the thing:

Your ‘Job Role @ Company’ tagline tells me nothing
Your stock photo cover image is losing interest
Your 3rd person outdates bio is costing authority
Your profile isn’t just a CV anymore.

It’s your personal business card, pitch deck, website and sales page all in one.

Want to use this later? Save it!

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

6 years ago, I launched a business out of a spare uni bedroom.

Since then, I’ve

- Sacrificed a lot of time with friends and family.
- Spent thousands on personal development.
- Tested hundreds of ideas that didn’t work.
- Built systems that broke under pressure.
- Lost more deals than I’ve won.
- Worked 80+ hour weeks.

I’ve made mistakes.

Honestly, quite a lot of them.

But I’ve also:

- Grown an agency to a team of 18.
- Built an audience of 60K+ people.
- Serve 7, 8 and 9-figure entrepreneurs.

So I’ve got a few things right over the years too.

Ultimately, your price is decided on:

The years of experience.
The lessons learned.
The commitment.

And more importantly, the value you bring.

That’s what people are really paying for.

So never undervalue your journey.

I let slip and admitted it to a potential client: 

You won’t track 90% of the work we do for you.

Sure, you’ll see the 10% everyone on LinkedIn is obsessed with:

→ Increased visibility
→ More engagement 
→ Inbound leads 

But your personal brand is 10x more than that. 

→ Nurturing leads from other channels 
→ Generating leads who’ll convert elsewhere
→ Warming prospects in the sales process
→ Build authority to increase perceived value
→ Creating touchpoints for existing leads 
→ Maintaining confidence from current clients
→ Building your employer brand to attract talent
→ Indoctrinating leads into your way of thinking
→ Attracting future partners or investors 
→ Future proofing your career

We all love the inbound leads. 

But reducing a personal brand to just that is stupid.

If you don’t understand that, I’m afraid you don’t understand the modern buyer.

With me? Or disagree?

We're wrapping up our work with a client. 

One of the ones I’m MOST proud of. In 24 months we: 

→ Generated MILLIONS of views 
→ More than TRIPLED their following
→ Earned them a TOP VOICE award 

More importantly: 

We impacted, inspired and influenced thousands of entrepreneurs. 

So often I’ll be told ‘I love the content she’s posting, she’s amazing’

Pretty cool feeling. 

I take 0 credit for this btw. Everything goes to Megan, Liesha, Varun, Jake, Satwik.

Ps. As I was writing this I also realised how mental it is that we’re able to bring 5 people from all sorts of backgrounds and walks of life to create such incredible results for one of the UKs leading entrepreneurs. Love Kurogo - Personal Branding Agency.

Trust is at an all time low. It’s not your fault. 

It’s government, the media and cowboys. 

But it is your problem. Here’s how to rebuild it: 

1. Position yourself as trustworthy

Easiest way to do this: cold hard proof.
Want to be trusted as a leading consultant?
Tell us how many people you’ve helped. 

Not got cold hard proof? 
Work harder to acquire it… 
Just how the game works.

2. Publish content regularly 

LinkedIn is the no.1 place for business owners. 
People trust companies when senior teams post. 
They’re also willing top pay a premium.

(Can’t cover all of this here, but my other posts do)

Ps. Don’t ignore: YouTube & Reddit.

3. Package your expertise

People trust ‘models’ more than raw ‘information’.
Their perceived value is higher.
More memorable = more trusted.

4. Partner with trust people/publications

Some people are already well trusted.
Collaborate with them on content/products.
You’ll gain trust through the Halo Effect.

5. Activate your people 

People are at the heart of all of this, not logos.

82% of customers trust companies more when execs are active on social media.

--

We’ve build 350+ personal brands now.

The most important thing is this:

It’s not about forging a false impression of yourself. 
It’s about creating a more accurate representation. 

If it’s not backed by a great product and solid proof, it’s pointless. 

Image: Edelman’s Trust Barometer (will link in comments)

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The Battle

Satwik S.

Sam G. Winsbury

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The Battle

Satwik S.

Sam G. Winsbury

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Satwik S.'s LinkedIn Performance

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