Saurav Gupta

Co Founder and CEO

SalesRobot

Salesrobot is the easiest way to automate your cold outreach across LinkedIn and cold email and get quality leads using AI-personalized outreach

Founder

Avid Secure Inc (acq by Sophos)

- Built the first version on ML technology for securing cloud environment with log analysis
- Part of team of early engineers acquired by top British cybersecurity firm (Sophos)
- Created highly innovative cloud data visualization features post acquisition

Data Scientist

AliceAI

- Built AI software for CCTV video analysis in real-time
- Sold to top real estate companies in India
- Onboarded stellar team of advisors from the real estate industry
- Accepted by top Indian startup accelerators such as Nasscom 10k and Axilor Ventures

Genome Institute of Singapore

Developed machine learning techniques to discover gene regulatory networks from single-cell RNAseq data.

Research Officer

Hiperware Pte Ltd

Developed machine learning techniques to create a personalized learning experience for the users of a K-12 education app.

Software Engineer

Sysmex Corporation

Developed a software application to classify medical images using machine learning techniques.

Research Intern

Still getting new clients using your network? Talk to me and I'll help you get clients with cold outreach.

We help you generate more leads from Linkedin, period.

We have the latest growth hacks for Linkedin and we have helped our clients get amazing results on Linkedin.

We can share case studies with you on how we got:
- 60% connection acceptance rates on average (across industries and personas)
- 30% reply rates
- 100s of leads per week

Let's face it. This pandemic hasn't been kind on any of us. Lead generation has become much harder.

So if you're an agency doing outsourced lead generation on behalf of your clients from Linkedin (or a business owner/salesperson looking to generate leads consistently from Linkedin), do get in touch with me. We can be your secret sauce.

Book a call at calendly.com/sam_gupta/15min

I help SaaS startups make more money using content, SEO, and Reddit.

Here’s what I’ve done:
	•	Took a SaaS from $500K to $2.1M ARR in 15 months.
	•	Scaled an email automation startup to $3M ARR.
	•	Grew a LinkedIn automation tool to $2M ARR.
	•	Drove $25K in 90 days for an AdTech startup.
	•	Pulled in 5,000+ qualified leads across 10+ industries.
	•	Generated $200K+ in client revenue through Miraa.io.

Before that, I built and sold an e-commerce startup in Sweden - $0.5M exit in under 12 months.

Now? I work with early-stage and growth-stage B2B SaaS Startups backed by YC, in niches like:
	•	Sales Automation
	•	Email Outreach
	•	Accounting & Finance
	•	AI & Data platforms

We’ve delivered results in 20+ projects with an 80% success rate.

If you want content that ranks, generates leads, and drives pipeline - without guessing, I’m your guy.

Adarsh kumar

Unpopular opinion - I stopped celebrating traffic numbers.

For a long time, traffic felt like proof that we were doing things right.

More clicks. 
More impressions. 
Better rankings.

Clients were happy.
Reports looked good.
Everything looked like growth.

But then the same question kept coming up in client calls:

“Why aren’t demos increasing?”
“Why isn’t this turning into revenue?”

That’s when it clicked.

Traffic doesn’t mean intent.
Visibility doesn’t mean demand.
And rankings don’t automatically mean trust.

What actually matters is who’s landing on your site and why.

Are they comparing tools?
Are they ready to buy?
Are they solving a real problem right now?

Once we started measuring those things instead, everything changed.

We shifted focus from: 

• More visitors → better visitors
• More pages → fewer, sharper pages
• More keywords → higher-intent conversations

Traffic is easy to celebrate because it’s visible.
Intent is harder to see but it’s what builds real businesses.

If your numbers look great on paper but growth feels stuck, it’s worth asking:

What are you actually optimizing for?

This shift changed how we build strategies at Miraa.io and how we define success.

Building CommunityTracker AI | Cold Email Expert | SEO Consultant | Scaled a Startup to $2.1M ARR | Sold my first startup at $0.5 Million in 12 Months

They said SEO is dead.
I said patience, strategy, and compounding traffic never die.

While everyone was chasing hacks and shortcuts, we focused on:

✅ Intent-driven content
✅ Technical fixes that matter
✅ Consistency, not luck

The results? Traffic that keeps climbing - quietly, steadily, and better than any paid campaign.

SEO isn’t flashy. 
It’s earned. 
And yes… it works.

How long have you been ignoring it?

Had an interesting experience this week that’s worth sharing.

Someone from my team reached out to a company in an industry we already operate in, to see if there was scope to help them with SEO.

The concern raised was:

“If you work with my competitors on similar keywords, how can you help me outperform them?”

It’s a reasonable question, but it’s often misunderstood.


SEO isn’t a fixed playbook or a set of tactics that gets reused across clients. 

Rankings are the output of execution quality: 

site architecture, 
content depth, 
authority signals, 
internal prioritization, and consistency over time.

Two brands can target the same keyword, work with the same agency, and still get very different results.

Why?

Because outcomes come from:

- Depth of execution
- Quality of content
- Authority and trust signals
- Speed and consistency over time

Not from copying playbooks.

Good SEO work is built inside the business, around its product, team, assets, and constraints.

That’s also why scalable SEO is process-driven, not tactic-driven.

If ranking were about “shared strategies,” Google would’ve been broken years ago.

Execution is the differentiator. Always has been.


Back to building.

The #1 thing I learnt while building Miraa.io.:

Patience.

(Before you scroll past this - this one lesson could save you months of wasted effort).

When we first started, it was all about the next big hack.
The next viral post.
The quickest way to get traffic.
The fastest path to growth.

I genuinely believed success came from shortcuts -
that one move that would change everything overnight.

No, it’s not that simple.

What actually moved the needle was compounding, not hacks.

Small improvements.
Repeated daily.
Over a long period of time.

The quiet work no one sees:

• Spending an extra hour fixing something minor
• Tweaking a process that feels insignificant until it isn’t
• Letting ideas sit before acting on them

With patience comes depth.
With depth comes trust.
And that’s where real growth starts.

If I could talk to my earlier self, I’d say this:
Don’t rush.
Build something sustainable, not just shiny and fast.

Compounding is the game.
Hacks only work until they don’t.

If you’re building something right now, remember - the small wins add up. 

Keep pushing. The best things are built slowly.

Most businesses ask us one question:
“Should we invest in SEO or run ads?”

The honest answer?
It depends on what you want to build.

Paid ads are great when you want instant visibility.

You turn on the budget → you get traffic.
You turn it off → everything stops.

SEO works differently.
It takes time, effort, and patience.

But once it kicks in, it keeps bringing traffic, leads, and trust even when you’re not spending per click.

That’s why SEO isn’t just marketing.
It’s an asset.

Ads help you move fast.
SEO helps you move far.

The smartest businesses don’t blindly choose one.
They understand the role each plays in growth and invest accordingly.

📌 Save this before spending your ad budget

The biggest mistake founders make in their first 30 days on Reddit?

They try to “post.”

They write launch posts.
They drop links.
They talk about their product.

And Reddit quietly ignores them.

Because the first 30 days on Reddit aren’t for visibility.
They’re for learning.

Most founders skip the most important work: 

• Reading threads daily
• Noticing how people ask questions
• Understanding what gets upvoted and what gets buried
• Learning the tone, pace, and expectations of each subreddit

Reddit rewards context, not promotion.

The founders who win don’t rush to post. 

They spend their first month listening, replying, and building trust one comment at a time.

By the time they mention a tool,
people are already asking.

That’s the difference between being ignored and being welcomed.

If you’re early on Reddit right now, slow down.
Learn the room first - results follow naturally.

What did you do in your first 30 days on Reddit?

“SEO is dead.”

You’ve probably heard it a hundred times.

People say it’s slow. 
They say it doesn’t scale. 
They say paid channels are faster.

Here’s the reality: SEO is far from dead .... it’s the most underrated growth engine for startups.

It’s the one channel that:

+ Brings intent-driven traffic that’s ready to convert.

+ Compounds over time ... the work you do today keeps paying off for months.

+ Builds credibility and trust that no ad can buy.

Most founders chase shortcuts, but the real wins come from understanding your audience, optimizing for intent, and letting your content do the selling.

Ignore SEO, and you’re invisible. Play it right, and it becomes your most consistent source of leads and revenue.

P.S - Need help scaling your SEO game? 

DM me now - let’s make it work for your startup.

90% of founders fail on Reddit for a reason they don’t want to admit.

(Save this - it’s costing you leads daily).

When I started watching Reddit closely, something felt off.

People were openly asking: 
“Any tool for this?” 
“Which product should I use?” 
“Looking for alternatives.”

Real intent.
Real buying moments.

But here’s the problem.

By the time most founders find these threads,
the decision is already made.

Someone replied earlier.
Someone built trust faster.
Someone else won.

That’s when I realised - Reddit doesn’t reward effort.
It rewards timing.

And timing is brutal.

Manually scrolling subreddits. 
Setting vague alerts. 
Finding threads hours too late.

That’s not a growth strategy.
That’s wishful thinking.

So I built Redora.ai.

Redora shows you high-intent Reddit conversations in real time - when people are actively looking for tools like yours.

No noise. No endless scrolling. No guessing where to comment.

Just: 
• the right thread
• at the right moment
• before your competitor gets there

Here’s the uncomfortable truth:

Your customers are asking questions on Reddit today. Someone will answer them. That answer will shape their decision.

If it’s not you - it’s someone else.

Save this if Reddit is part of your growth plan. And if you don’t want to be late again, you already know what to do.

"My blog pages rank on Google… but leads and demos aren’t coming from the traffic".

I keep hearing this from founders almost every week. You’re not alone.

Here’s what we did at Miraa.io.to turn traffic into qualified leads:

1️⃣ Map content to buyer intent

+ Answer real questions prospects are asking
+ Guide them naturally toward your product
+ Every post has a clear next step

2️⃣ Strategic CTAs

+ Context-driven, placed where readers are ready
+ Encourage action without being pushy
+ No generic “Book a demo” buttons

3️⃣ Internal linking flow

+ Connect helpful posts and product pages
+ Smooth journey from curiosity → understanding → demo
+ Keep prospects engaged longer

4️⃣ AI & GEO optimization

+ Make content AI-readable for ChatGPT & Google AI Overviews
+ Increase chances of showing up in AI-driven answers
+ Capture leads before they even explicitly search

Traffic stays strong… but now it actually converts.

DM me if you want to see exactly how we turn blog traffic into high-intent leads for SaaS startups.

Stop hunting leads manually.

While you’re scrolling through threads, Redora.ai is already spotting the right conversations and turning them into real, qualified leads  effortlessly.

No need to chase. 
Just real people asking for your solution.

If you’re still doing it the old way, your competitors are already winning the conversations you should be part of.

Comment “Redora” to see how we make Reddit a steady source of leads without breaking trust or wasting time.

Before you hit “post” on Reddit, check this list.

Reddit seems simple until one small mistake silently kills your strategy. 

Here are the Top 10 mistakes founders make before posting:

1. Ignoring subreddit rules 
→ Every community has its own guidelines.

2. Jumping straight to self-promotion 
→ Engage first, then subtly share your product.

3. Not providing real value 
→ Posts that don’t help get ignored.

4. Missing audience intent 
→ Know if users are exploring, comparing, or ready to act.

5. Being inauthentic 
→ Copy-paste or over-polished posts are skipped.

6. Skipping comment engagement 
→ Posts die without conversations.

7. Posting at random times 
→ Learn when the community is active.

8. Ignoring results 
→ Track performance to improve next posts.

9. Focusing on vanity metrics 
→ Vanity metrics look good, but they don’t grow revenue.

10. Repeating mistakes 
→ Analyze, adapt, post smarter next time.

Reddit can feel tricky, but avoiding these mistakes upfront protects your reputation and actually drives results.

Which of these mistakes have you seen founders make the most? Comment below.

Your SEO report looks great… so why isn’t revenue moving?

Traffic is up.
Rankings are improving.
Impressions look healthy.

On paper, everything feels like progress.

But this is where most founders get stuck.

They read SEO reports for volume, not intent.
They celebrate pageviews instead of asking who’s actually ready to buy.

They track positions, but not which keywords bring demo-ready users.
They review reports monthly, without connecting them to sales conversations.

What we look at instead:

→ Which pages attract high-intent visitors
→ Which keywords signal comparison or buying intent
→ How users move from content to product pages
→ Where interest drops before conversion

An SEO report should answer one question clearly:
Is this bringing us closer to revenue?

If your numbers look great but growth feels flat, the problem usually isn’t SEO.
It’s how the report is being read.

This shift changed how we work with clients at Miraa and how we define SEO success.

If Reddit isn’t working for you, it’s not because “Reddit doesn’t convert.”

It’s usually because you’re doing what works everywhere else 
and Reddit quietly hates it.

I’ve watched smart founders with solid products get zero traction there.
No bans. No warnings.
Just… silence.

Here’s the 5-step framework that actually works on Reddit without spamming:

1️⃣ Observe before you speak
Every subreddit has its own culture.
Miss it, and you’re ignored instantly.

2️⃣ Help before you hint
Answer questions.
Share context.
No links. No pitches.

3️⃣ Talk like a human, not a brand
Posts that sound “polished” die fast.
Honest, messy, real ones don’t.

4️⃣ Pay attention to intent
People reveal when they’re stuck, comparing, or ready to act.
That’s your signal not keywords.

5️⃣ Share only when asked
When someone invites you to share a tool or resource, it lands as help not spam.

Reddit isn’t a growth hack.
It’s a trust game.

If you play it right, it quietly becomes one of your highest-intent channels.

Save this before your next Reddit post.

“Our first client taught us more than any course ever could.”

When we landed our first client at the agency, I thought we had it all figured out.

We went in confident. Pitch ready. Processes “perfect.”

And then… nothing went as planned.

✅ Deadlines we underestimated
✅ Expectations we overpromised
✅ Campaigns that flopped

I was frustrated. The client was frustrated. 
And I realized - this was the real classroom.

Here’s what that experience taught us:

1️⃣ Listen first, assume later – 
Understanding the client’s real problem beats your “shiny idea” every time.

2️⃣ Iterate fast – 
When something fails, tweak, adapt, and communicate constantly.

3️⃣ Processes aren’t theory – 
Templates and frameworks only work when they meet reality.

We had to pivot our entire approach, rethink our workflow, and rebuild trust not just with the client, but with ourselves.

Looking back, that first “messy” client set the tone for everything we do today.

Sometimes, the hardest lessons teach the most valuable strategies.

I’m planning my next few posts and want them to be genuinely useful.

Focused on real lessons from building and testing every day.

No theory - only what’s working and what’s not.

Vote below and tell me what you want more of.

I keep seeing founders make the same mistake on Reddit.

They spend hours crafting posts…
They hit “publish”…
And then… nothing happens.

Here’s the problem: posting is easy, but posting the right way isn’t.

That’s why we created a Quick Reddit Posting Checklist. 

It’s everything you need to make sure your posts actually get seen, engaged with, and turn into real conversations or leads:

1️⃣ Research the Subreddit 
Know the rules, vibe, and what actually works.

2️⃣ Check Audience Intent 
Are they just browsing, comparing, or ready to act?

3️⃣ Add Value First 
Share insights, tips, or resources before promoting anything.

4️⃣ Engage in Comments 
Answer questions, join conversations, build trust.

5️⃣ Avoid Spamming 
No copy-paste posts, no over-promotion.

6️⃣ Optimize Timing 
Post when your subreddit is most active.

7️⃣ Track & Improve 
See what works, adapt, and post smarter next time.

Reddit isn’t about luck. 
It’s about strategy, timing, and value.

Save this checklist - your next post deserves to actually work.

The #1 Reason Your Leads Aren’t Coming From SEO 

(and it’s not traffic ....)

I see this all the time: founders celebrate high organic traffic… but leads barely trickle in.

Here’s the truth: traffic isn’t the problem.

Most visitors get stuck at engagement. They read your content, scroll, leave… and never convert.

The missing piece is simple:

✅ Capture & Nurture - make it easy for visitors to take the next step.
✅ Clear next actions - forms, demos, guides, or sign-ups.
✅ Follow-up systems - email, remarketing, or outreach to stay top-of-mind.

When you fix this one step, all that SEO traffic starts turning into real, qualified leads.

Take a look at your funnel today - where are your visitors getting stuck?

taplio

The Battle

Saurav Gupta

Adarsh kumar

Followers

Posts

Engagements

Likes

Performance ScoreAdarsh kumar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Saurav Gupta

Adarsh kumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adarsh kumar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdarsh kumar's LinkedIn Performance