Purple Pay 💜

Co-Founder

Antler

Entrepreneur In Residence

Varthana

Strategy Manager

LGT Venture Philanthropy Foundation 

LGT Impact Fellow

Teach For India

National Development Manager

KPMG

Management Consultant

CRISIL Limited

Consultant

Indian Institute of Technology, Kanpur

Project Trainee

Hindustan Aeronautics Limited

Vocational Trainee

You're here for the story. Here it goes-

I was born and brought up in a small city in India where I first hand witnessed disparity between different classes of society. 

In the first few years of my professional career, I tried to bridge those disparities by using the power of finance in catalyzing urban reform. I worked with Governments and Multilateral agencies such as the World Bank and Asian Development Bank to set up financial institutions committed to developing smart infrastructure in Africa and Southeast Asia.

A firm believer in capital for social good and equitable education for every child, I later helped raise funds from individuals, corporations, and foundations for a global nonprofit. My passion for creating social change drove me towards setting up two non-profit organizations that work towards empowering the underprivileged community. 

In 2019, I was selected as a part of the LGT fellowship cohort- a group of ten changemakers working around the globe to help create social change. In late 2020, I got sold on the promise of decentralization and spent the next year or so building multiple web3 products and communities. The products I've built have won grants from foundations of all major blockchains (Ethereum, Solana, Polygon, and others). I work closely with SuperteamDAO and Makerdock in helping grow the web3 ecosystem.

My vision for the next decade is to build at the frontier of technology and create protocols and structures to take web3 mainstream.

When I am not talking about web3 or sustainable social impact, I am talking about football, rock music, or my cross-country travels. 

Interested in knowing more, ping me on twitter @saxenasaheb and we’ll set up some time to chat.

Saumya Saxena

Animstok

I am leading the branding, marketing, and strategic expansion of AnimStok and AnimKart, two pioneering platforms revolutionizing the livestock and pet industries.

AnimStok – The Ultimate Livestock Marketplace
India’s first hybrid e-commerce platform connecting buyers, sellers, and traders across livestock segments.
Serves industries including dairy, poultry, aquaculture, equine, and pets.
Focuses on seamless transactions, trusted connections, and business growth for farmers, breeders, and traders.
Executes digital marketing, strategic partnerships, and offline activations to drive engagement and adoption.
AnimKart – The One-Stop Shop for Pet & Livestock Essentials
A B2B and B2C platform for livestock and pet products, including nutrition, healthcare, accessories, and farm essentials.
Simplifies procurement for farm owners, breeders, and pet enthusiasts.
Ensures high-quality products, easy accessibility, and seamless shopping experiences.
My Role & Impact
Building GTM strategies to establish AnimStok and AnimKart as industry leaders.
Developing robust marketing campaigns – digital, social media, influencer collaborations, and offline activations.
Creating customer engagement models that drive awareness, trust, and user adoption.
Driving innovation and scaling business operations to bridge gaps in the livestock and pet industries.
🚀 Empowering Stakeholders | Growing the Marketplace | Creating Industry Impact

Co-Founder / Director

ONIX COMMUNICATION

United Professional Boxing

Founder

Green Apple Films

Defining and monitoring business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
Focusing On - TVC Commercials, Branded Content, Long/Short Format Content 
Closely working with OTT for Content Acquisition and Commission based Project 
Developing Strategy & Roadmap in the Global Content Space
Working across multiple Genres

Head of Content 

HP WORLD WIDE STUDIOS - APAC REGION

Interface with WW & AP Services Marketing teams to provide country-specific feedback and gaps to WW teams in terms of product, Messaging, pipeline, channels and strategy and execute Global Campaign
Affiliate Campaign management across various digital platforms Ecommerce (Amazon, Snapdeal), Digital & Social Media Campaign Management (Planning, Deployment & Supervision), Content Management System (Percolate & Adobe Eloqua), Channel Marketing Campaign (Intel, Microsoft, Google)
Spearheading the entire creative process from arriving at a brief to overseeing the creative and content development process across all the digital medium

Brand Marketing Consultant

JWT - Mirum Digital

Brands Handled –​ Pepsi, Mountain Dew, Tropicana, MyGov App, TGELF – Global Citizen launch in India
Key Role
Client leadership and management : ​Foster strong client relationships for self and team and develop strong understanding of the client’s business.
Businessandcommercialsupport:S​ upportBDinmanagingkeyclientrevenueandprofitability versus team costs –
Develop and implement initiatives that help diversify portfolio revenues and increase revenues for portfolio.
Digital Marketing – Social Media Strategy
● Develop a multi-channel/touch points digital marketing strategy, identifying key areas of enhancement or development, across own, earn and paid channels
● Supervising all the Channels include Networks, Mobile Social, Bloggers/Online Evangelists, Brand Sites, Community Sites, Video Sites, Partners (Online/Offline)
     
● Work with brand teams and APAC teams to track digital marketing expenditures & Monitor all channels’ traffic quality based on KPIs defined by APAC teams
Won New Business Pitches –​ Pepsi, Mountain Dew, Tropicana, MyGov App, TGELF – Global Citizen

Director Communication - Digital

DDB Mudra Group

Brands – CISCO GLOBAL, GODFREY PHILLIPS INDIA – RED & WHITE , NETWORK 18 GROUP- CNN IBN, IBN7, UNITED BISCUITS-McVities & EXPERION (Real Estate) & PAN BAHAR
Key Role
 Understanding the market within which the client/brand operates, garnering enough information on the category and setting up long term goals for the Brand and planning out the structure by which to get there
Single point of contact for the Client partners – Mindshare/ZO(Media),IMRB & Quantum(Research), Media2Win & Resutrix/22feet Tribal (Digital), BTL and Activation Team
Co Create & Partnered with Client to grow their business
Collaborate & ensure cross team integration in order to achieve business & brand objective
 Defining the Brand World & Architecture to the key partners / stakeholders Brand Strategy
 Guiding the Planning and Brand team to develop Brand Heart, Positioning & Tonality.
 Keep a close tab on all the research done on Brand – Brand Track, Consumer Deep Dive and Consumer Insight,
Link test – TVC Research etc
Won New Business Pitches – Vedanta, Pan Bahar, McVities; Mayur Suiting’s & Network 18 - CNN IBN

Director, Brand Communication

JWT Asia Pacific

Key Achievement – Was Given Spirit Award from GSK Client for the contribution, passion and commitment shown towards the GSK Brand – Boost
Bran Handled – GSK Consumer Healthcare – Foodles, Horlicks Nutribic Biscuits, Horlicks Oats and Boost; UNICEF (Project – PMRDF)

Account Director

McCann Worldgroup

Project Manager

Law & Kenneth

Sr Brand Executive

Brand Custodian, ​People interpreter, Inventive problem solver, and most importantly, Creative at heart

17 years of Brand Communication, Advertising, Sports Marketing & Digital Marketing experience. Worked with JWT, DDB GROUP, McCann WorldGroup. Brands handled – Pepsi, Mountain Dew, Global Citizen, Formula 1 India Launch, Dishtv , ESPN, GSK - Boost & Horlicks.

Anirudh Pathak

taplio

The Battle

Saumya Saxena

Anirudh Pathak

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?