Turning your Expertise into 4 and 5-figure deals on LinkedIn with my 3D Content Strategy

Most mid-stage B2B companies have secured deals, delivered results, and hired a team.

But now they face a constraint that comes from this success:

Their revenue plateaus. Sales cycles stretch. Pricing power erodes. Pipeline stalls. Teams revert to tactics under stress.

They try to throw volume to fix the issues:

- More content
- More DMs
- More ads

But the real constraint is that their positioning architecture is built for the early-stage and can’t scale with their growth.

By the time it shows up in content or sales, the damage is already compounding. 

I work with mid-stage B2B founders and leadership teams to diagnose and remove the structural constraints that quietly cap growth. At the level where positioning, buyer psychology, and belief formation intersect.

I help such companies:

- Compress sales cycles by building trust before conversations begin
- Escape comparisons by restructuring differentiation at the category level
- Restore pricing power by making belief unavoidable
- Build reputation in the right rooms

with my framework, The Conversion Architecture™. It happens in 3 layers:

1. Foundation Design: Strategic positioning that eliminates competitor comparison rather than inviting it.
2. Demand Design: Credibility systems that generate qualified leads systematically.
3. Conversion Design: Pre-conviction conversations. Buyers arrive already convinced.

This work sits upstream of content, sales, and hiring, because those downstream systems only work when the structure holding them is sound. 

When the framework is installed, these are the outcomes my clients see:

- A B2B consulting firm generated $5.5M in qualified pipeline in 14 weeks
- Their sales cycles compressed to 8 weeks from the industry average of 6 months
- VC groups and a multi-billion-dollar company entered conversations pre-convinced
- The founder rehired me to implement the system company-wide 

I don't deliver frameworks and leave.

I architect the system. Show you how to apply it. Analyse your implementation. Guide you through iterations. Refine based on your specific situation.

Until the number moves. That’s why I work for 12-15 months with my clients.

Not try. Not help. Solve.

This is for founders and leadership teams who:

- Already deliver real value
- Sense their growth is being capped by something harder to name
- Are done mistaking motion for progress
- Want calm, predictable expansion, not louder activity

If you’re ready to remove the constraint that’s quietly leaking value, DM me here on LinkedIn or send an email to hello@sayantagoswami.com. 

Let’s talk.

Sayanta Goswami

“We’ve done the positioning work.”

The most expensive misconception I see in mid-stage B2B companies.

I had a lovely conversation with Eloise Leeson-Smith, a Strategic Comms Consultant, and linguist who has worked with the likes of KPMG, Capgemini, and UN, yesterday. 

Apart from our shared love of language, we agreed on a shared observation:

Most B2B founders think they’ve “done” positioning. They’re clear on what their differentiation is. They know what kind of clients they want to attract.

But they’ve barely scratched the surface. Their ideal buyers box them with every other alternative. Their pricing power erodes every quarter.

And it’s because the founder has arrived at a tagline.
The team is copying the behaviour without understanding the principles.

So they fail to communicate it to the buyers. Revert back to the “numbers game” whenever they’re under pressure. Scale becomes fragile. 

Because they treated positioning like a coat of paint on a shaky house. Not like the foundation it actually is.

Lift Revenue, Compress Sales Cycles, Build Reputation in the Right Rooms with The Conversion Architecture™ | Positioning and Sales Advisor for B2B Mid-stage Companies | $5.5M in Qualified Pipeline Generated

Belief is a gating constraint.

And it’s why B2B companies plateau at $5M.

You have the capability. You have the expertise. You have documented client results.

Yet sales cycles still stretch to 6 months.
Conversations stall at pricing negotiations.
Buyers choose cheaper alternatives over you.

The underlying constraint isn’t that you can’t deliver.
It’s that the buyers don’t believe you can deliver.

Most mid-stage companies try to build belief during sales conversations. By then, it’s too late.

70% of B2B buying decisions happen before sales conversations begin. If you haven’t built belief during this phase, you’d start from zero trust every time.

If your positioning doesn’t establish category clarity,
If it invites comparison to 10 other options,
If it doesn’t demonstrate specific ROI,

Buyers question the investment.

That’s when your company have to tackle:

- Longer sales cycles
- Eroding pricing power
- Being boxed with every other ‘competitor’

Not because your ability to deliver is in question.

Because your positioning didn’t systematically build belief.

Helping founders + coaches grow on LinkedIn & X for founder-led marketing | Content + Strategy + Growth | ghostwritten posts with 500K+ impressions | 22+ happy clients globally | Book a call below ↓

I’ve been featured in newspapers like Telegram, Dhanik Bhaskar, Dhanik Jagran, Prabhat Khabar, Hindustan, and others.

But not for the reasons you might think.

Not as a personal branding strategist. 
Not as a copywriter.
But as a startup co-founder.

In 2020, I co-founded KoKoRinga with an ex-bestfriend. Built and sold 1000+ products across people and colleges. However, we lacked financial backing.

I began searching for part-time income opportunities to support our startup and manage my college expenses.

That’s when a senior introduced me to content writing through a Facebook group. That’s how my journey began as a freelance writer in 2021.

From 2021 to 2023, I honed my skills in blog writing, emails, ads, newsletters, and website content.

But the real turning point came in March 2023.

I got an opportunity to manage a prominent finance influencer's LinkedIn and Twitter profiles for just ₹5,000 a month.

While the role lasted only 1.5 months, it opened a new chapter for me.

Since then, I’ve helped 25+ founders and coaches on LinkedIn & X:

> get featured in LinkedIn News many times.
> go viral with 200k impressions in a post. 
> organic marketing in front of up to 10M+ eyeballs. 
> get featured in publications as part of their PR strategy.
> grow their audiences from 0 to 10,000 followers in 6 months or less.

I’m not your typical social media manager fresh out of college.

Yes, I’m an English graduate. But my expertise goes far beyond stringing words together. I get inside your head, extract your best ideas, and translate them into content that drives:

> leads
> visibility
> PR virality
> engagement
> profile growth

If you’ve been craving the growth and visibility that others have, now is the time to take action.

Book a call through the link in my bio or DM me to discuss how I can help you.

Or, if you prefer email: copywriteraditi@gmail.com

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Sayanta Goswami

Aditi - Personal Branding and Growth Strategist

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The Battle

Sayanta Goswami

Aditi - Personal Branding and Growth Strategist

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sayanta Goswami's LinkedIn Performance

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