Turning your Expertise into 4 and 5-figure deals on LinkedIn with my 3D Content Strategy

Most mid-stage B2B companies have secured deals, delivered results, and hired a team.

But now they face a constraint that comes from this success:

Their revenue plateaus. Sales cycles stretch. Pricing power erodes. Pipeline stalls. Teams revert to tactics under stress.

They try to throw volume to fix the issues:

- More content
- More DMs
- More ads

But the real constraint is that their positioning architecture is built for the early-stage and can’t scale with their growth.

By the time it shows up in content or sales, the damage is already compounding. 

I work with mid-stage B2B founders and leadership teams to diagnose and remove the structural constraints that quietly cap growth. At the level where positioning, buyer psychology, and belief formation intersect.

I help such companies:

- Compress sales cycles by building trust before conversations begin
- Escape comparisons by restructuring differentiation at the category level
- Restore pricing power by making belief unavoidable
- Build reputation in the right rooms

with my framework, The Conversion Architecture™. It happens in 3 layers:

1. Foundation Design: Strategic positioning that eliminates competitor comparison rather than inviting it.
2. Demand Design: Credibility systems that generate qualified leads systematically.
3. Conversion Design: Pre-conviction conversations. Buyers arrive already convinced.

This work sits upstream of content, sales, and hiring, because those downstream systems only work when the structure holding them is sound. 

When the framework is installed, these are the outcomes my clients see:

- A B2B consulting firm generated $5.5M in qualified pipeline in 14 weeks
- Their sales cycles compressed to 8 weeks from the industry average of 6 months
- VC groups and a multi-billion-dollar company entered conversations pre-convinced
- The founder rehired me to implement the system company-wide 

I don't deliver frameworks and leave.

I architect the system. Show you how to apply it. Analyse your implementation. Guide you through iterations. Refine based on your specific situation.

Until the number moves. That’s why I work for 12-15 months with my clients.

Not try. Not help. Solve.

This is for founders and leadership teams who:

- Already deliver real value
- Sense their growth is being capped by something harder to name
- Are done mistaking motion for progress
- Want calm, predictable expansion, not louder activity

If you’re ready to remove the constraint that’s quietly leaking value, DM me here on LinkedIn or send an email to hello@sayantagoswami.com. 

Let’s talk.

Sayanta Goswami

“We’ve done the positioning work.”

The most expensive misconception I see in mid-stage B2B companies.

I had a lovely conversation with Eloise Leeson-Smith, a Strategic Comms Consultant, and linguist who has worked with the likes of KPMG, Capgemini, and UN, yesterday. 

Apart from our shared love of language, we agreed on a shared observation:

Most B2B founders think they’ve “done” positioning. They’re clear on what their differentiation is. They know what kind of clients they want to attract.

But they’ve barely scratched the surface. Their ideal buyers box them with every other alternative. Their pricing power erodes every quarter.

And it’s because the founder has arrived at a tagline.
The team is copying the behaviour without understanding the principles.

So they fail to communicate it to the buyers. Revert back to the “numbers game” whenever they’re under pressure. Scale becomes fragile. 

Because they treated positioning like a coat of paint on a shaky house. Not like the foundation it actually is.

Lift Revenue, Compress Sales Cycles, Build Reputation in the Right Rooms with The Conversion Architecture™ | Positioning and Sales Advisor for B2B Mid-stage Companies | $5.5M in Qualified Pipeline Generated

Belief is a gating constraint.

And it’s why B2B companies plateau at $5M.

You have the capability. You have the expertise. You have documented client results.

Yet sales cycles still stretch to 6 months.
Conversations stall at pricing negotiations.
Buyers choose cheaper alternatives over you.

The underlying constraint isn’t that you can’t deliver.
It’s that the buyers don’t believe you can deliver.

Most mid-stage companies try to build belief during sales conversations. By then, it’s too late.

70% of B2B buying decisions happen before sales conversations begin. If you haven’t built belief during this phase, you’d start from zero trust every time.

If your positioning doesn’t establish category clarity,
If it invites comparison to 10 other options,
If it doesn’t demonstrate specific ROI,

Buyers question the investment.

That’s when your company have to tackle:

- Longer sales cycles
- Eroding pricing power
- Being boxed with every other ‘competitor’

Not because your ability to deliver is in question.

Because your positioning didn’t systematically build belief.

Design Your Business by Stacey Cohen

Develop engaging content for social media platforms.

Schedule and publish posts consistently.

Interact with followers and respond to comments/messages promptly.

Foster a positive and inclusive community atmosphere.

Monitor social media metrics and analyze performance data.
Prepare regular performance reports.

Develop and implement social media strategies aligned with business goals.

Stay updated with industry trends to enhance social media presence.

Maintain and enhance the brand’s voice and image online.

Collaborate with influencers and brand advocates to expand reach.

Address and manage negative feedback or crises professionally.

Develop crisis communication plans.

Create and manage social media advertising campaigns.

Digital & social media

Develop and execute social media strategies for clients including Wealthmax UK, Mohammed Rafi Musical Institute, and others.
Manage social media accounts, content creation, and scheduling.
Coordinate influencer collaborations and partnerships, such as with Bollywood stars for Inkala.
Promote social causes and initiatives, such as Aanya Foundation for empowering girls and Podha Hari Association for tree planting.
Drive engagement and community growth through organic and paid campaigns.
Promote NFT projects, such as Third Eye Tribe NFT, through targeted social media campaigns.
Showcase Rajesh Patil Makeup Design on social platforms, highlighting services and portfolio.

Social Media Marketing Manager

Advisor Zaroori Hai

Conduct keyword research for online visibility.
Implement keyword strategies across digital channels.
Collaborate with content creators for keyword integration.
Monitor keyword performance metrics and adjust strategies.
Stay updated on industry trends and algorithm changes.
Align keyword efforts with broader SEO goals.
Provide regular reports on keyword performance.

Digital Marketer

idigitalpreneur

Commission Sales Associate

Aviation branding

Conduct keyword research for social media platforms.
Implement keyword optimization strategies across all channels.
Collaborate with content creators for keyword integration.
Monitor social media conversations for keyword opportunities.
Analyze performance metrics and adjust strategies.
Stay updated on platform algorithms and trends.
Align keyword efforts with broader social media goals.
Provide regular reports on keyword performance.

Social media marketer

Community of 30k+ on Instagram| Helping businesses to grow their online presence with impactful content & Catchy designs | Freelance Social Media Marketer | Digital Marketing | Graphic Designing | Content creation

Hello, I’m Marketing Manager with a diverse background in creating impactful online presences for various businesses. My journey began with a Bachelor’s degree in Management Studies (Marketing), and I'm currently advancing my knowledge in Marketing Management at Humber IGS.

Over the years, I’ve had the opportunity to work part-time with marketing agencies where I managed social media accounts for brands from the US, UK, and India. My roles have ranged from developing comprehensive social media strategies to designing engaging creatives that resonate with audiences. Recently, I’ve been involved in a fascinating NFT project, overseeing its entire social media marketing efforts.

These experiences have honed my skills in social media management, graphic design, and paid marketing campaigns. I'm always eager to connect with fellow marketing enthusiasts and share insights about the ever-evolving digital landscape.

Feel free to reach out if you'd like to discuss regarding  marketing, share experiences, or simply connect.

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The Battle

Sayanta Goswami

Jainam Gada - Social Media Marketing

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sayanta Goswami's LinkedIn Performance

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