Turning your Expertise into 4 and 5-figure deals on LinkedIn with my 3D Content Strategy

Most mid-stage B2B companies have secured deals, delivered results, and hired a team.

But now they face a constraint that comes from this success:

Their revenue plateaus. Sales cycles stretch. Pricing power erodes. Pipeline stalls. Teams revert to tactics under stress.

They try to throw volume to fix the issues:

- More content
- More DMs
- More ads

But the real constraint is that their positioning architecture is built for the early-stage and can’t scale with their growth.

By the time it shows up in content or sales, the damage is already compounding. 

I work with mid-stage B2B founders and leadership teams to diagnose and remove the structural constraints that quietly cap growth. At the level where positioning, buyer psychology, and belief formation intersect.

I help such companies:

- Compress sales cycles by building trust before conversations begin
- Escape comparisons by restructuring differentiation at the category level
- Restore pricing power by making belief unavoidable
- Build reputation in the right rooms

with my framework, The Conversion Architecture™. It happens in 3 layers:

1. Foundation Design: Strategic positioning that eliminates competitor comparison rather than inviting it.
2. Demand Design: Credibility systems that generate qualified leads systematically.
3. Conversion Design: Pre-conviction conversations. Buyers arrive already convinced.

This work sits upstream of content, sales, and hiring, because those downstream systems only work when the structure holding them is sound. 

When the framework is installed, these are the outcomes my clients see:

- A B2B consulting firm generated $5.5M in qualified pipeline in 14 weeks
- Their sales cycles compressed to 8 weeks from the industry average of 6 months
- VC groups and a multi-billion-dollar company entered conversations pre-convinced
- The founder rehired me to implement the system company-wide 

I don't deliver frameworks and leave.

I architect the system. Show you how to apply it. Analyse your implementation. Guide you through iterations. Refine based on your specific situation.

Until the number moves. That’s why I work for 12-15 months with my clients.

Not try. Not help. Solve.

This is for founders and leadership teams who:

- Already deliver real value
- Sense their growth is being capped by something harder to name
- Are done mistaking motion for progress
- Want calm, predictable expansion, not louder activity

If you’re ready to remove the constraint that’s quietly leaking value, DM me here on LinkedIn or send an email to hello@sayantagoswami.com. 

Let’s talk.

Sayanta Goswami

“We’ve done the positioning work.”

The most expensive misconception I see in mid-stage B2B companies.

I had a lovely conversation with Eloise Leeson-Smith, a Strategic Comms Consultant, and linguist who has worked with the likes of KPMG, Capgemini, and UN, yesterday. 

Apart from our shared love of language, we agreed on a shared observation:

Most B2B founders think they’ve “done” positioning. They’re clear on what their differentiation is. They know what kind of clients they want to attract.

But they’ve barely scratched the surface. Their ideal buyers box them with every other alternative. Their pricing power erodes every quarter.

And it’s because the founder has arrived at a tagline.
The team is copying the behaviour without understanding the principles.

So they fail to communicate it to the buyers. Revert back to the “numbers game” whenever they’re under pressure. Scale becomes fragile. 

Because they treated positioning like a coat of paint on a shaky house. Not like the foundation it actually is.

Lift Revenue, Compress Sales Cycles, Build Reputation in the Right Rooms with The Conversion Architecture™ | Positioning and Sales Advisor for B2B Mid-stage Companies | $5.5M in Qualified Pipeline Generated

Belief is a gating constraint.

And it’s why B2B companies plateau at $5M.

You have the capability. You have the expertise. You have documented client results.

Yet sales cycles still stretch to 6 months.
Conversations stall at pricing negotiations.
Buyers choose cheaper alternatives over you.

The underlying constraint isn’t that you can’t deliver.
It’s that the buyers don’t believe you can deliver.

Most mid-stage companies try to build belief during sales conversations. By then, it’s too late.

70% of B2B buying decisions happen before sales conversations begin. If you haven’t built belief during this phase, you’d start from zero trust every time.

If your positioning doesn’t establish category clarity,
If it invites comparison to 10 other options,
If it doesn’t demonstrate specific ROI,

Buyers question the investment.

That’s when your company have to tackle:

- Longer sales cycles
- Eroding pricing power
- Being boxed with every other ‘competitor’

Not because your ability to deliver is in question.

Because your positioning didn’t systematically build belief.

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

I used to think corporate meeting culture was bullshit.

Then the last 3 months happened.

And I realised I was wrong about something important.

October through December was chaos for me. The kind where you're moving so fast you forget to breathe.

I invested in 2 early-stage startups (still figuring out if that was smart or stupid).

Closed 20 new clients for Parox Media

Offboarded a few who weren't the right fit anymore.

Lost some important things in my personal life that I'm still processing.

And somewhere in all of that noise, I had a crisis,

Am I a LinkedIn ghostwriter? 
Or am I building a video production company? 

What the hell am I actually doing?
Classic founder identity crisis.

But what changed my mind about meetings, 

When everything feels like it's spinning out of control, structure becomes oxygen.

Those 30-minute client calls, forced me to slow down and actually listen.

Those internal team syncs,  reminded me I'm not building this alone.

Those uncomfortable offboarding conversations, taught me that clarity is kindness.

I'm not saying I love hour long meetings with no agenda, still hate those.

But I've started to appreciate the ritual of showing up for people.

Of blocking time to think together instead of just reacting alone.
Of using conversation to cut through the noise in my own head.

Maybe that's what corporate meeting culture was always supposed to be.

Just humans trying to figure shit out together.
Anyway, that's where I'm at.

Still messy. Still figuring it out. Still building.

But at least now I show up to my calendar invites without resentment.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

The client who ghosted you in 2025 just referred three people to you.

That's the compound interest of treating people well.

Most professionals track closing rates, revenue per client, quarterly targets.

But they miss the one metric that actually scales, how people feel after working with you.

I've watched this pattern repeat for years.

The founder who responds thoughtfully to every message even from people who can't afford their services builds a reputation that attracts inbound leads forever.

The consultant who goes silent after the contract ends? 
Always hunting for the next client.

Here's what treating people well actually means,

Responding to messages when there's no immediate opportunity. 

Sharing credit publicly. 

Delivering more than you promised. 

Being honest when something isn't working. 

Following up on people, not just deals.

It's not about being nice for the sake of it.

It's about understanding that every interaction is building or eroding your long-term reputation.

The investment compounds in ways you can't predict,

Referrals from people you worked with 3 years ago. 

Opportunities from someone who saw how you handled a difficult situation.

Trust that shortens sales cycles because people already know your character.

You can't fake this. You can't treat people well"as a tactic.

But when it's genuine it becomes the unfair advantage no competitor can replicate.

Most people never get past Level 1 with AI.

They throw in Write me a post and wonder why the output feels robotic.

Here's what actually separates amateur prompts from professional results,

Level 1: The Commander 

→ Write me a post.
→ You get speed, but zero substance. 
→ The AI is guessing what you want.

Level 2: The Architect 

→ Act as a content strategist. Build a LinkedIn post using this brief, audience, and tone.

→ Now you're adding structure. 
→ Quality jumps immediately because context exists.

Level 3: The Strategist 

→ Here's the audience, style, and examples. 
Build three options, critique them, and improve the best one. 

This is where iteration happens. 
You're not accepting first drafts, you're refining until it's right.

Level 4: The Master 

You are my Growth Engineer. Use context from Notion, Google Drive, and previous brand frameworks to draft this week's content plan. 

AI becomes part of your workflow. 
It learns your voice, references your data, and scales your output.

The difference between these levels?

Context.

Most people treat AI like a vending machine, input request, get output.

But the real power unlocks when you treat it like a collaborator who needs briefing.

Give it your:

Brand voice examples
Target audience details
Desired outcomes
Past work to reference

The ladder isn't about using fancier tools.

It's about how much context you're willing to provide.

What level are you operating at?

Image credits : Chris Donnely

Ideas don't fail because they're wrong, they fail because founders can't execute fast enough.

You're sitting on something that could work, overthinking every detail, waiting for the perfect moment that doesn't exist.

Meanwhile someone else ships a worse version and takes the entire market while you're still in planning mode.

The market rewards speed, not perfection. 

Your customers don't need your product to be flawless, they need it to solve their problem right now.

Every day you wait is another day your competition gets ahead, learns from real users, and builds momentum you'll never catch.

Stop treating execution like it's optional, stop hiding behind strategy when you're just scared to ship something imperfect.

The founders who win aren't the ones with the best ideas, they're the ones who move fastest and fix problems in real time instead of trying to predict everything upfront.

Ship now, iterate later, or watch someone else do it first.

taplio

The Battle

Sayanta Goswami

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance ScoreSayanta Goswami's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sayanta Goswami

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sayanta Goswami's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSayanta Goswami's LinkedIn Performance