S Brian Smith 🪜

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Most founders of 7-figure B2B service companies reach a point where growth plateaus—and freedom remains a mirage.

They’re still in sales calls. Still solving client fires. Still holding the business together.

That’s where we come in.

At Strategy Ladders, we help founder-led B2B service businesses—agencies, development shops, consulting firms, and more—scale from $2M to $30M+ in annual revenue while removing the founder from daily operations.

We don’t do theory. We do results.

Every advisor on our team has built and scaled 8-figure businesses. We’ve been in your seat, broken through the same ceilings, and led teams to the next level.

What We Deliver:
Strategic clarity with a customized roadmap to scale

Execution firepower through world-class experts and operators

Freedom for founders through strong systems, teams, and leadership

We don’t stop at advice. We help you implement.

Whether it’s building out your sales infrastructure, overhauling project management, optimizing financials, or replacing yourself as CEO—our team has done it before and does it with you.

Services We Integrate Into Our Work:
LATAM recruiting (our secret weapon)

Full-stack B2B marketing through our in-house agency, B2B Labs

Project management systems & leadership

Financial management—without a bloated CFO title

HubSpot CRM buildouts & automation

And more—all tailored for service businesses

We’ve helped clients:
✅ Scale from $150k to $4M ARR in under a year
✅ Slash founder hours by over 40%
✅ Grow recurring revenue from 2% to 50%
✅ Land Fortune 100 clients
✅ Build 65-person teams in two years
✅ Exit profitably and on their terms

We're not a coaching business.

We're not your podcast hero.

We're the serious team for founders ready to win.

If you’re running a 7-figure business and ready to scale to 8+—without grinding yourself into the ground—we should talk.


🪜 www.strategyladders.com

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Most founders hit the same wall. (and how to break through it in 90 days  🚀)

Revenue’s up. Team’s bigger.
And somehow… you’re working more.

Every decision runs through you.
Your calendar is a hostage situation.
And that “vacation”? You spent half of it on Slack.

Here’s what I’ve learned after helping 400+ B2B service founders break the cycle:

The problem isn’t your team. It’s your operating system AND decision delegation.

One client had 80+ employees… and the founder was still spending 6–10 hours/week reviewing dashboards, reports, and funneling decisions through himself.

Not leading. Not strategizing.
Just… reviewing.

We rebuilt their operating rhythm & assigned decision ownership.

90 days later: the team runs the reviews.
The founder gets a 15-minute summary every day. That’s it.

Here’s what a real 90-day shift looks like:

✅ Days 1–30: Clarity

- Map every decision that “requires you”
- Install a simple rule: reversible decisions don’t climb to the founder
- Assign ONE owner per function (Sales, Delivery, Ops, Finance)

✅ Days 31–60: Cadence

- Weekly leadership rhythm (same agenda, every week)
- Scoreboard + priorities (no vibes, no rambling)
- Problems get solved by owners… not escalated to you

✅ Days 61–90: Accountability

- Public commitments
- Misses get fixed, not explained
- You stop rescuing — and become the strategic leader again

One client went from a $1M to $4.5M run rate during this transition.

Not because they worked harder.
Because they built a business that didn’t need them in every room.

The real question isn’t “Can my team handle it?”
It’s: “Have I given them the system to win without me?”

What’s one decision you made this week that your team should’ve owned?

But be careful with one-size-fits-all approaches. Every operating business starts with its own unique set of challenges.

If you’re serious about getting out of the middle, DM me “90 DAYS” and I’ll send you a business audit to see where you need to focus first.

✌️🧡🌮

Ambika Bhan

Yannick Jacob's Rocket Supervision

Marketing Strategist and Conversion Copywriter 

Self Employed

Conversion Copywriter 

Anxious To Matter

Freelance copywriter for this bespoke Australian digital marketing agency working with small and medium sized businesses find an end to end branding solution through web development, content strategy, SEO informed copywriting and  marketing campaigns for lead generation. 

I am primarily involved in website copywriting and outreach articles, long form blogs, ad copies and emails in wellness, productivity, SaaS and travel niche.

Copywriter

Tiffany Otten Consulting, LLC

Conversion copywriting and brand voice informed website copy to convert visitors into paying clients.

Spacemilk

Website Copywriter 

Swarang Designs

Conversion copywriting for Swarang's ad campaigns, webcopy, brand voice , social media captions, blogs and newsletters. 

My work has led to a significant increase in sales touching a 6 figure INR mark for the brand in 3 months.

Creative Copywriter

Xenia

Wrote long-form blogs, email copies for this SaaS startup helping managers with organizing tasks and communication for their frontline deskless workers. Applicability across various industries like hospitality, senior living, tourism etc.

Content Writer

Achology

Proficiency in theories that underpin different counselling approaches, including existential, cognitive-behavioural and person-centred perspectives.
A complete toolkit of the psychological principles and communication skills needed to start practising counselling in any supportive relationship.

Counselling Practitioner 

The Institute of CPD

Sonic Field Music Production School

Involved in lead generation and marketing for the music production and audio engineering school. 

👍Website creation and management 
👍 Copywriting across various platforms and content types
👍Organising in house music events with artists and bands 
👍 Student management along with course creation

Co-Founder

Co-Founded this music production school and studio to make music production accessible and affordable for aspiring producers. Involved in marketing, lead gen and copywriting.

AI is coming for my job, but my job is not just to write. 

If you run a business that people find value in (i.e., you have product market fit), then I am sure you are 

👏 busy launching,
👏 scaling and
🫤 sadly too close to what you’ve built.

So even though you understand the importance of CTRs, ROAS, LTV etc, you don’t have the time to hold everything under a microscope and lose your hair. 

That’s why you need someone who can close the gaps in your conversions without compromising your vision or values.

You need a strategic thinker who can keep an eye on your profitability without diluting your purpose. 

My means of doing this is simple : 

☀️ Replace cookie-cutter funnels with a system rooted in deep, strategic customer research informed by 1:1 interviews, surveys, and VOC review mining in the trenches.
☀️ Use the insights from that research to fine-tune your offer (if needed)
☀️ Segment your email list per customer behaviour, so send the most relevant messages to those who need to hear them, like yesterday.
☀️ Use conversion-optimised copy, baked with your voice to deliver a sales argument that literally ‘coaches the conversion’ rather than forcing it.
☀️ Do rigorous A/B tests that remove the guesswork out of conversions. 

So I don’t care if you can get ChatGPT to do it. Cheers to you if you can. 🥂

What I know is that you cannot hold it accountable, or keep reminding it not to be biased, and most importantly, *you can’t make it care.*

That’s why clients say that 📍

📍 I truly commit and connect, and they feel privileged I chose to work with him.”
📍 I challenge them with grace and humility, often asking the hard questions they were missing out on.
📍 They feel confident knowing that they don’t have to decide if chatgpt shit the bed or knocked it out of the park.

So, if you're looking to wake up to those stripe cha-chings and glowing messages from your subs about your last email made them think, then let’s connect. 

Drop me a message here or on hello@ambikabhan.com

Let’s get you profitable and at peace.

taplio

The Battle

S Brian Smith 🪜

Ambika Bhan

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