S Brian Smith 🪜

Strategy Ladders

At Strategy Ladders, we specialize in driving explosive growth for agencies, consultancies, and B2B service businesses.

Our mission: help founders like you scale from 7 figures to 8 figures and beyond, unlocking your business's full potential.

We work with founders ready to accelerate growth, overcome operational bottlenecks, and build a business that can scale rapidly and sustainably. If your business isn’t achieving 200% year-over-year growth, it’s time to rethink your strategy.

The Strategy Ladder System is designed to do just that. It’s a proven framework that delivers a bulletproof strategy tailored to your business’s unique needs. Our system streamlines operations, drives revenue, and positions your business for sustained, long-term growth.

But we don’t just stop at strategy. We execute.

Our team of 8-figure founders and industry experts ensures every aspect of your business is optimized for scalability. From marketing and sales to operations and leadership, we cover it all—making sure your business is set to thrive as it grows.

Our results speak for themselves. We’ve helped over 1,000 entrepreneurs achieve remarkable success, including:

💥 Scaling an agency from $150k to $4M ARR in just 10 months

💥 Boosting a digital marketing agency’s productivity by 450%, dramatically increasing profitability

💥 Streamlining a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by 25%

💥 Repositioning a web development agency to secure a long-term contract with a Fortune 100 company

💥 Growing an app development agency’s recurring revenue from 2% to over 50% of total revenue in three months

💥 Building a sales organization of 65 people in two years

💥 Orchestrating the sale of key SaaS platform assets at a significant premium over market value

If you’re serious about scaling to 8 figures and beyond, let’s connect. We’re here to provide the expertise and execution you need to achieve exponential growth.

Founder & CEO

I host Strategy Ladders, a no-nonsense podcast delivering real-world insights on scaling, optimizing, and thriving as a founder of an agency or B2B service company.

With 17+ years in the field, my team and I tackle core challenges in B2B sales, leadership, and business growth to help owners overcome bottlenecks and build high-performing teams. Think of it as having an outsourced co-founder in your corner, sharing tactical strategies on everything from digital marketing to operations—minus the fluff. Ready to put your business back to work for you? Follow us now!

Available on YouTube, Spotify, Apple Podcasts, Google Podcasts and Amazon 🎙️

Podcast Host

Trivr Eats, Inc

Advisor

S. Brian Smith Group, LLC

"Simply put, Brian has an innate ability to cut through all the bullshit/programming/stories and help one identify and achieve their goals. Working with him has made me more successful in business and has had an overwhelmingly positive impact on my personal life." - Serial Founder & Investor

"S. Brian Smith changed my perspective on life. In fact, he just changed my life - full stop. I’m a better person because of the work we’ve done and I will continue to grow because of the way he has taught me to think." - Entrepreneur, Founder, Executive

"Brian's ability to, not only think outside of the box, but to help me approach various situations from multiple angles is simply, genius. His approach is methodical, authentic, and most importantly, leads to tangible results." - Fortune 500 Executive

"S. Brian Smith is the best damn coach I have ever worked with." - Entrepreneur

Business & Mindset Super Coach to Entrepreneurs

Forbes Coaches Council

Founding Member

Institute of Coaching, McLean/Harvard Medical School

The Institute of Coaching, McLean/Harvard Medical School advances research and education in coaching by bringing together leaders in the field to accelerate research progress and disseminate coaching's best practices.

Fellow

Unicorn Puff

Unicorn Puff is a brain trust of experienced entrepreneurs who help B2B agencies grow. We work with B2B service agencies who are ready to grow. If you’re stuck in one of these spots, we’ll help you take your agency to the next level:
- Founders who are focused on sales, rather than building the business
- Revenue growth has stalled or plateaued
- Despite outbound efforts, most of your sales come from referrals

Chief Executive Officer

Have2Have.it

Chief Marketing Officer / Chief Strategy Officer

Soldsie

Social Kapture

Chief Strategy Officer (CSO)

The Founders Organization

Conceived, built, and operated a paid membership group with 1500 founders throughout North America. Responsible for organizing and executing events in 35 cities throughout North America and large activations at SXSW.

COO / Head of Strategy

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Are you a founder of a B2B service business or agency generating $2.5 million to $25 million in revenue?

You've tasted success, but you know there's more potential.

You believe your business can reach 8 figures and beyond, but...

😒 You’re the primary strategist for clients.  
😧 You lack a high-level operations leader.  
😖 You’re the main revenue driver.  

You’re exactly who we help.

Imagine a business that thrives without you. A business where your team drives growth, not just maintains it. A business that gives you freedom—not more stress.

❌ Your team struggles to run the business without you.  
❌ Your growth isn’t on track to meet your goals.  
❌ Your team is solid but not equipped to scale to the next level.

It doesn’t have to be this way.

At Strategy Ladders, we’re not just another option—we’re the only serious option for founders ready to scale their 7-figure business to new heights. Our team is unparalleled—every strategy advisor is an 8-figure founder who’s been in your shoes, scaled their businesses, and knows how to help you achieve explosive growth.

Our program provides direct access to a handpicked team of world-class experts in marketing, sales, operations, project management, finance, HR, and more. These aren’t just consultants—they’re industry leaders who’ve built, scaled, and exited businesses like yours.

With Strategy Ladders, you’ll do more than scale from 7 figures to 8 figures—you’ll transform your role in the business. You’ll step out of the daily grind and into true business ownership, where your business works for you, not the other way around.

Here’s what we deliver:

✅ A growth system that injects rocket fuel into your business 🚀  
✅ Strategies that make your business work for you, not the other way around 💎  
✅ Freedom from being irreplaceable ⛓  
✅ A clear path to becoming an owner, not just an operator 💪  
✅ Maximizing the value of your business 💰

Our results speak for themselves:  
"Working with Strategy Ladders has transformed my business and my outlook on life. Their expertise and insight are unparalleled."

"Thanks to Strategy Ladders, I went from 60-hour workweeks to 40, with a clear plan to reduce further. Their guidance is worth every investment."

If you’re ready for exponential growth and a real transformation in your business and life, let’s talk.

One final note: We’re not here to make you corporate. We challenge the status quo, and we will challenge YOU to achieve greatness.

🪜 Visit www.strategyladders.com to schedule a call and discover how we can elevate your business to the next level.

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Ambika Bhan

Yannick Jacob's Rocket Supervision

Marketing Strategist and Conversion Copywriter 

Self Employed

Conversion Copywriter 

Anxious To Matter

Freelance copywriter for this bespoke Australian digital marketing agency working with small and medium sized businesses find an end to end branding solution through web development, content strategy, SEO informed copywriting and  marketing campaigns for lead generation. 

I am primarily involved in website copywriting and outreach articles, long form blogs, ad copies and emails in wellness, productivity, SaaS and travel niche.

Copywriter

Tiffany Otten Consulting, LLC

Conversion copywriting and brand voice informed website copy to convert visitors into paying clients.

Spacemilk

Website Copywriter 

Swarang Designs

Conversion copywriting for Swarang's ad campaigns, webcopy, brand voice , social media captions, blogs and newsletters. 

My work has led to a significant increase in sales touching a 6 figure INR mark for the brand in 3 months.

Creative Copywriter

Xenia

Wrote long-form blogs, email copies for this SaaS startup helping managers with organizing tasks and communication for their frontline deskless workers. Applicability across various industries like hospitality, senior living, tourism etc.

Content Writer

Achology

Proficiency in theories that underpin different counselling approaches, including existential, cognitive-behavioural and person-centred perspectives.
A complete toolkit of the psychological principles and communication skills needed to start practising counselling in any supportive relationship.

Counselling Practitioner 

The Institute of CPD

Sonic Field Music Production School

Involved in lead generation and marketing for the music production and audio engineering school. 

👍Website creation and management 
👍 Copywriting across various platforms and content types
👍Organising in house music events with artists and bands 
👍 Student management along with course creation

Co-Founder

Co-Founded this music production school and studio to make music production accessible and affordable for aspiring producers. Involved in marketing, lead gen and copywriting.

AI is coming for my job, but my job is not just to write. 

If you run a business that people find value in (i.e., you have product market fit), then I am sure you are 

👏 busy launching,
👏 scaling and
🫤 sadly too close to what you’ve built.

So even though you understand the importance of CTRs, ROAS, LTV etc, you don’t have the time to hold everything under a microscope and lose your hair. 

That’s why you need someone who can close the gaps in your conversions without compromising your vision or values.

You need a strategic thinker who can keep an eye on your profitability without diluting your purpose. 

My means of doing this is simple : 

☀️ Replace cookie-cutter funnels with a system rooted in deep, strategic customer research informed by 1:1 interviews, surveys, and VOC review mining in the trenches.
☀️ Use the insights from that research to fine-tune your offer (if needed)
☀️ Segment your email list per customer behaviour, so send the most relevant messages to those who need to hear them, like yesterday.
☀️ Use conversion-optimised copy, baked with your voice to deliver a sales argument that literally ‘coaches the conversion’ rather than forcing it.
☀️ Do rigorous A/B tests that remove the guesswork out of conversions. 

So I don’t care if you can get ChatGPT to do it. Cheers to you if you can. 🥂

What I know is that you cannot hold it accountable, or keep reminding it not to be biased, and most importantly, *you can’t make it care.*

That’s why clients say that 📍

📍 I truly commit and connect, and they feel privileged I chose to work with him.”
📍 I challenge them with grace and humility, often asking the hard questions they were missing out on.
📍 They feel confident knowing that they don’t have to decide if chatgpt shit the bed or knocked it out of the park.

So, if you're looking to wake up to those stripe cha-chings and glowing messages from your subs about your last email made them think, then let’s connect. 

Drop me a message here or on hello@ambikabhan.com

Let’s get you profitable and at peace.

"I’m not sure what you’re really offering? Just better copywriting? If so, I’m not interested. My personal voice is a big part of my success I think."

This is the exact reply I got to a cold email I sent to a prospect. The email had no pitch. Only an audit of how they must be tanking their conversions with the existing message and copy. 

Maybe they are right and they are extremely successful, like someone just told me on a call. 

But I am on their homepage for the last 10 minutes and their company name has been mentioned above the fold 7 times. 7 mentions of the brand name and the founder. Not even a single sentence that tells me what it is about. 

Curious as to what others have to say about handling such replies.

Ambika Bhan ☀️

copy works. what doesn’t work is your meddling with it without research

I need help and your kindness

for the last 6 months now I have seen not more than 1 project despite sending over 2500 cold emails.

but I am not ashamed. I am just anxious. 

I like what I do i.e crafting conversion copy for businesses. 

I've done it for a coach, a clean protein brand, a cpd organisation and a machine learning platform.  

I've driven a 200% growth in opt in rates and a 3x bump in revenue per subscriber. 

and yet I am hearing this," so all you offer is better copy. no thanks. ai can do it for us". 

if you think so too you haven't seen what deep voice research, surveys and interview driven copy can do to your conversion rates. 

but if you have, please please spread the word. 

I really need the work. and I'm someone you can rely on me be through, diligent  and always considerate of your values. 

I'm really stretched thin, so every comment helps. 

thank you and grace 🙏

taplio

The Battle

S Brian Smith 🪜

Ambika Bhan

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The Battle

S Brian Smith 🪜

Ambika Bhan

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ambika Bhan's LinkedIn Performance

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