S Brian Smith 🪜

I free founders from ops, sales, & management | Founder @ Strategy Ladders | Coached 1000s of B2B and Agency owners | Stop struggling, start enjoying business ownership 🏖️

Most founders of 7-figure B2B service companies reach a point where growth plateaus—and freedom remains a mirage.

They’re still in sales calls. Still solving client fires. Still holding the business together.

That’s where we come in.

At Strategy Ladders, we help founder-led B2B service businesses—agencies, development shops, consulting firms, and more—scale from $2M to $30M+ in annual revenue while removing the founder from daily operations.

We don’t do theory. We do results.

Every advisor on our team has built and scaled 8-figure businesses. We’ve been in your seat, broken through the same ceilings, and led teams to the next level.

What We Deliver:
Strategic clarity with a customized roadmap to scale

Execution firepower through world-class experts and operators

Freedom for founders through strong systems, teams, and leadership

We don’t stop at advice. We help you implement.

Whether it’s building out your sales infrastructure, overhauling project management, optimizing financials, or replacing yourself as CEO—our team has done it before and does it with you.

Services We Integrate Into Our Work:
LATAM recruiting (our secret weapon)

Full-stack B2B marketing through our in-house agency, B2B Labs

Project management systems & leadership

Financial management—without a bloated CFO title

HubSpot CRM buildouts & automation

And more—all tailored for service businesses

We’ve helped clients:
✅ Scale from $150k to $4M ARR in under a year
✅ Slash founder hours by over 40%
✅ Grow recurring revenue from 2% to 50%
✅ Land Fortune 100 clients
✅ Build 65-person teams in two years
✅ Exit profitably and on their terms

We're not a coaching business.

We're not your podcast hero.

We're the serious team for founders ready to win.

If you’re running a 7-figure business and ready to scale to 8+—without grinding yourself into the ground—we should talk.


🪜 www.strategyladders.com

Founder & Head of Strategy

The Strategy Ladder Program delivers MASSIVE results to agencies, consultancies, and service businesses.

If your business is 25-85 employees, partially or fully remote, and you're stuck trying to "level-up," I will transform it with you.

The Strategy Ladder System will get you UNSTUCK. You'll develop a bullet-proof strategy that grows with your business, streamlines operations, scales your revenue, and sets your business up to continue to grow without you.

The Strategy Ladder System doesn't just change your business. It will transform YOU. You'll undergo a mental reset that frees you from the anxiety and beliefs that tie you to the day-to-day in your business. You're the leader of your business - if you don't change, your business never will.

The Strategy Ladder System has worked for over 400 entrepreneurs, delivering & implementing strategies that have:

💥 Scaled an agency from $150k to $4mil ARR in 10 months

💥 Increased a digital marketing agency’s productivity levels by over 450%, dramatically increasing profitability

💥 Streamlined a SaaS product’s roadmap, reducing development costs by 45% while increasing execution speed by over 25%.

💥 Developed and executing a repositioning strategy that landed a web development agency a long-term contract with a Fortune 100 company

💥 Repositioned of an app development agency that grew recurring revenue from 2% to over 50% of total revenue within three month

💥 Built a sales organization of 65 sales people in two years

💥 Orchestrated & executed a legal & and business strategy that lead to a sale of key assets of a SaaS platform for a significant premium over the market value of the company

Most founders hit the same wall. (and how to break through it in 90 days  🚀)

Revenue’s up. Team’s bigger.
And somehow… you’re working more.

Every decision runs through you.
Your calendar is a hostage situation.
And that “vacation”? You spent half of it on Slack.

Here’s what I’ve learned after helping 400+ B2B service founders break the cycle:

The problem isn’t your team. It’s your operating system AND decision delegation.

One client had 80+ employees… and the founder was still spending 6–10 hours/week reviewing dashboards, reports, and funneling decisions through himself.

Not leading. Not strategizing.
Just… reviewing.

We rebuilt their operating rhythm & assigned decision ownership.

90 days later: the team runs the reviews.
The founder gets a 15-minute summary every day. That’s it.

Here’s what a real 90-day shift looks like:

✅ Days 1–30: Clarity

- Map every decision that “requires you”
- Install a simple rule: reversible decisions don’t climb to the founder
- Assign ONE owner per function (Sales, Delivery, Ops, Finance)

✅ Days 31–60: Cadence

- Weekly leadership rhythm (same agenda, every week)
- Scoreboard + priorities (no vibes, no rambling)
- Problems get solved by owners… not escalated to you

✅ Days 61–90: Accountability

- Public commitments
- Misses get fixed, not explained
- You stop rescuing — and become the strategic leader again

One client went from a $1M to $4.5M run rate during this transition.

Not because they worked harder.
Because they built a business that didn’t need them in every room.

The real question isn’t “Can my team handle it?”
It’s: “Have I given them the system to win without me?”

What’s one decision you made this week that your team should’ve owned?

But be careful with one-size-fits-all approaches. Every operating business starts with its own unique set of challenges.

If you’re serious about getting out of the middle, DM me “90 DAYS” and I’ll send you a business audit to see where you need to focus first.

✌️🧡🌮

I LOVE LinkedIn & Microsoft ❤️ LinkedIn Certified 🌏🌍🌎 Meetup Community & Business Networking Leader 🥂 Speaker 🎤 Master Influencer & Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🔫 Veteran ✝️ Christian 💍Lassie Zia

Edward Zia is a well established and experienced Business Marketing Mentor, Personal Coach, Thought Leader, Blogger, Business Speaker and Host, Master of Ceremonies. He loves helping entrepreneurs win big via proven strategies for Business Growth and Success.

At Excellence Above we assist a large range small to medium sized businesses. As an established Marketing & Coaching Leader in Sydney with a Graduate Diploma in Marketing from Monash University and over 20yrs of experience in the field, Edward Zia has generated over $200 Million Australian for his clients since his career beginning in the 90s, Multiplying their Profits and Succeed big time.

Prior his life today, Edward was a Combat Engineer in the Australian Army and was privileged to work in Drug Enforcement Special Projects with the Federal Government. He has lived many different lives being at the bottom of society and doing it tough; walking the mean streets finding out information to protect the public, right through to managing teams of elite professionals and helping thousands build bigger businesses. 

Excellence Above Coaching supports a large range of clients including: Property Advocates, Finance & Accounting, Business Sales & Turnaround Firms, Specialty Chemical Suppliers, Executive Mentors & Life Coaches, Travel & Tourism, Work Health & Safety Consultants, Chinese Medicine & Health, Beauty & Skin Education and Salons, National Trades, Tools & Construction Companies, Direct Selling, Network Marketing, RTO Colleges, Universities, Australian Defence & Law Enforcement and many more. 

Edward also has a Powerhouse Partnership Network with LINKEDIN, TEACHABLE, MEETUP, Ovolo Hotels, the ACCOR Group and more.

To learn more, please visit edwardzia.com

Edward Zia

This a real cry for help that one must be aware of in a world 🌏 (sadly) becoming more dangerous for women 💯

I ❤️ LinkedIn & Microsoft 💻 LinkedIn Certified Consultant ✈️ Meetup Business Network Community Leader 🎤 Master Influencer, Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🎗 Army & Police Veteran ✝️ Christian

A hero’s welcome 👏 At the Ashes Test in Sydney, the crowd gave Ahmed al Ahmed a prolonged round of applause and a standing ovation.

Ahmed has been recognised as a hero after disarming one of the gunmen during the horrendous Bondi Beach attack last month, an act that helped save countless lives.

Sport at its best does this. It pauses the noise and uses its platform to focus on something bigger than the game itself.

It’s hard to imagine how anyone finds the bravery to act like that. Ahmed did - and that deserves real respect 🧡

🎥 OliLondonTV

I ❤️ Linkedin & Microsoft 💻 LinkedIn Certified Consultant ✈️ Meetup Business Network Community Leader 🎤 Master Influencer, Sales Coach & Mentor 🧑‍🏫 Teachable Creator 🎗 Army & Police Veteran ✝️ Christian

Legendary 🪜 40-year-old American climber Alex Honnold during his climb up the Taipei 101 building in Taiwan 🇹🇼

Scaringly Brilliant 🤛❤️

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The Battle

S Brian Smith 🪜

Edward Zia

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Engagements

Likes

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