ScaleCrush

Think about the last time you bought something. 

Why did you buy?

I'll tell you: because it helped you do something. It solved a problem for you.

We help B2B software brands reconnect their products to the problems they solve.

Most brands market on features and benefits.

This is the business equivalent of going on a date and saying "I'm so beautiful and muscular. And I can do a handstand. Marry me."

How good is your dating game? Mine is terrible, but it sure is better than that.

The traditional approach to content starts with keyword research and ends with regurgitated, fluffy content that no one wants to read but somehow ends up ranking.

We flip that on its head.

We start with the end: what do people need?

What problems do you solve?

And don't hit me with: "We help people save time, effort and money" because that's not good enough.

Our framework is easy: 

- Audit
- Build
- Scale

Audit your market, your customers, your existing assets to determine the best course of action.

Build a strategy based on your existing content, the new content you need and how it needs to be delivered.

Scale your content production with quality content instilled with your expertise and your narrative.

----

What problems do WE solve?

We help B2B software companies turn a necessary evil into their greatest marketing asset.

CEO, Founder

Self-Employed

SEO Consultant - Top Rated Superstar

GreenGalileo Media

SEO Consultant

I help tech leaders figure out what marketing should look like ╏ Evidence-Based-Marketing Advocate ╏ Cargo Bike Enthusiast

5 pm on what's becoming a tedious and rainy Thursday night.

You're sitting at your desk, anxiously looking at yet another reporting dashboard.

As you parse all the jargon-filled graphs, you are once again grabbed by that feeling of despair: "if that's not working, what should we do?"

"What's our next move?"

You feel like you've tried it all: LinkedIn, Product Hunt, G2/Capterra, Slack Communities, Demand Generation.

Heck, you even hired that 10k/mo LinkedIn Ads agency last summer, thinking they'd bring you the growth you needed.

When you take into account the 30k that you paid them, it's all even.

With a bit of shame, you remember that 4k/mo cold outreach agency that did the same the summer before.

"What's the key to all of this?", you ponder, "H come marketing seems so easy on LinkedIn, but so hard in reality?"

"Should we go harder on demand generation, or ramp up our paid spend even more? Maybe if we switch creative agencies our creative will convert better."

You don't know it yet, but now's the time for the hard-to-swallow pill.

As you reflect back on your last few months or even years, you get filled with fear, and an impending sense of doom: did you really do any marketing?

You did everything the LinkedIn gurus told you to do - is it time to stop listening to them?

"How do brands grow?"  
"Why do people buy?"
"Who should I trust?"

---

I can answer those questions.

1 - Brands grow by being mentally and physically available.

In other words, memorable and easy to get.

2 - People buy because whatever you have to sell solves their problems.

If it doesn't, you'll have to create a problem for them or convince them that it does indeed solve a problem they already have.

3 - You shouldn't trust anyone on the internet who has something to sell - me included.

---

But hear this out: you most likely haven't done any real marketing work to date.

What you've done is saw together a Frankenstein monster that you call marketing: part ads, part email outreach, part webdesign, part community building.

Now that monster is alive, and it's frightening.

Marketing isn't a collection of tactics - it has 3 parts: Diagnosis, Strategy, and Execution.

Most companies do #3 without ever thinking about #1 and #2.

This is what I help them do.

Check out our website to find out more :)

Vince Moreau

Esker France

Esker is a global cloud platform built to unlock strategic value for finance and customer service professionals, and strengthen collaboration between companies by automating the cash conversion cycle.

Field Marketing and Communication Director

dotsha

With dotsha, every subscription and usage-based business runs on autopilot from quote to cash.

dotsha is the scalable, easy to use and quickly implemented monetization platform that helps any company of any size to capture, grow and retain its recurring revenue globally.

- Hands-on strategic leader that roll-up the sleeve to get the business growing,
- Sales Ops, Demand Gen, Lead Gen,
- PLG motion (Product Led Growth)
- Marketing, Product Marketing and Pricing
- Branding, Communication and Medias

Co founder CEO - Sales ops - Marketing and Go-To-Market - CRM - PLG

Keyloop

Keyloop provides integrated technology solutions to over 28,000 Automotive, Truck, Motorcycle, Marine, Recreational Vehicle and Heavy Equipment dealers throughout the world.

- Product Marketing, Product launch, Pricing, 
- Sales enablement, Go-To-Market, 
- Marketing Ops, Customer Journey, Acquisition and Retention,
- Communication, Medias, Spokesperson,
- Leading large team + nearshore / offshore,
- Executive Board Member.

EMEA - Head of Marketing and Product

ADP is a leading software and service provider in Human Capital Management through global operations.

- Verticals markets
- Leading large team in marketing, GTM, communication and sales enablement
- Driving customer acquisition and retention 
- Having full responsibility in software go-to-market strategy and pricing
- CRM platform accountability
- Market watch, Communication, Spokesperson
- Executive committee

Human Capital Management, HR BPO, Payroll and Tax Services, PEO, Retirement, Talent Management, Human Resource Management, Tax and Compliance, Benefits Administration, Payment Solutions, Time and Attendance, Health Care Reform, and ACA Affordable Care Act

Mainland Europe - VP Marketing, Sales Enablement and Go-to-Market

Sage Software

Leading Product management and Marketing teams on a mature market representing more than 40 000 users distributed in 7 500 professional customers in EMEA region

- Strategic planning, market research, market priorization
- Product marketing at scale
- Marketing plan, Digital and customer acquisition, pricing, GTM
- Supporting direct and indirect sales through marketing campaigns
- Act as a spokesperson to customers, prospects, media and analysts
- Management of a large cross-functional team 
- Executive Board Member

Head of EMEA Go-To-Market & Marketing - Sage - Verticals Markets

- Go-To-Market and sales enablement in Truck, Supply-Chain and Automotive industries at global scale
- Lead acquisition & demand generation, Marketing Ops
- Communication, Medias and spokenperson at events across the region
- Partnership with OEM
- Managing large team accross europe

Marketing Manager (Mid-Market) - Sage - Verticals Markets

Imaweb

- Marketing operations
- Lead acquisition
- Data management and integration with IT
- CRM projects (migration, integration)

Marketing and CRM manager

Arjowiggins Creative Papers

Purchasing Project Management
35 M Euros portfolio's budget
Project management to implement services contracts (IT, travelling, Misc. operational Services) and industrial agreements (Fillers, starch and Oba's) into the operations of 29 mills around the world (Uk, USA, Brazil, Western Europe).

Category Manager

CEO & co-founder @dotsha : everything a subscription-based business needs to sell, bill and get paid in one place

Seasoned executive leader with 18+ years of global experience in marketing, go-to-market, product management and pricing. Capable of managing business operations within fast paced environment at global scale. Proven leadership ability in managing large teams spread across multiple locations. Strong track records in growing recurring-based business along with product-led growth strategy.

taplio

The Battle

Vince Moreau

Emmanuel PASQUET

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