GAVIA

Scaling Up Coach

Scaling Up 

Why would anyone need a scaling up coach?

Having a Scaling Up Business Coach isn’t an unneeded luxury, it’s a necessity if you want to grow your business beyond a start-up phase.  Accountability is one of the greatest strengths of working with a Business Coach. It’s difficult to get an objective answer from yourself about your business, but your Business Coach will always tell you the truth, even if you don’t want to hear it.

“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong questions.” Peter Drucker

Gallup

Gallup Strengths Coach

Cludo Contact Center

We strive to bring companies and their customers closer together by offering world class Contact Center solutions in a SaaS model. 

As Marketing Director I am responsible for managing both Cludo and ACC brands.
Key responsibilities: brand identity, advertising, digital marketing, social media, brand strategy, media, performance marketing, PR, content marketing, SEO, web development, e-learning platform production and awareness building.

Board Member | CMO

Lubię Poniedziałki

How to effectively motivate employees? What to do to make the best of them do not leave the company? How to convince talented professionals to join our team?

If you ask yourself such questions, it means that your business needs an injection of enthusiasm. Lubię Poniedziałki is an Employee Motivation System created on the Gallup Institute's research to discover and manage talent in the organization. 

Every Manager should ask himself: Do my employees like Mondays? Are they happy to go to work? The answer to these questions and solutions that raise the level of enthusiasm in business is the key to our business - and our passion!

We know that good advice is paved with hell. This is because the advice can give everyone, but effectively implement it can few. That is why we are not a classic consulting company that only offers good advice. We exist to bring about a real change. We do not only talk, but we work with people at every level. We bring the concrete actions that give the feeling of raising the level of enthusiasm in the company. We do not stop improving our solutions, helping to better understand and encourage employee involvement. We have developed a standard for measuring enthusiasm, because "what can be measured can be improved" - Peter F. Drucker.

Co-Founder, Head of Strategy

Leo Burnett

Orange, Heineken, Fiat, AXA, Samsung, P&G, Castorama

Senior Strategy Planner / Digital Strategist

Brain Sp. z o.o. s.k.

Working for brands:
ING Bank, Play Telecom, Prudential, HBO, Leroy Meriln, Ernst & Young, Douglas, Hoop Cola, Radio ZET

Strategic Planner & Interactive Planner

Internet Marketing Manager

Scaling Up Coach for tech companies with ambition to become Unicorns!

If you're a busy founder of a fast-growing company, you probably:

- Worry whether you can maintain your current growth rate

- Would like to have more talented A Players on your team

- Hate monitoring everyone's work to ensure targets are met

- Have too many tasks on your plate which should be delegated anyway

- Wonder what to do to have full visibility into what's going on in the business


You might be all 5. You might just be 1.

Why does that matter?

If you:

- Grew your business vastly over the past few years
- Added new clients 
- Added new employees

But you began to realize that current management methods are no longer sufficient. 

Chances are your company's reached the next level of growth and needs new mechanisms to fight barriers to scale.

That’s where The Scaling Up Methodology™ comes in.

The Scaling Up Methodology™ was created for mid-market companies to overcome these challenges and set the basis for sustainable business growth. 

Here are 5 things founders of fast-growing companies have said working with a Scaling Up Coach helps them with:

1. To attract and grow talent
2. To stand out from the competition
3. To increase the valuation of the company
4. To regain time to work “on” instead of “in” the company
5. To create a culture of engagement and satisfaction among team members

Using the Scaling Up framework does all 5 of these and more.

But you don't have time to learn from your mistakes...

You're too busy doing other stuff like, I don't know, running your business.

So what happens now?

I'll implement Scaling Up with you.

I work with fast-growing tech companies with 200-600 employees on board with the ambition of becoming Unicorns! Founders of Forbes 30 under 30, EY Entrepreneur Of The Year, and market leaders in their industries.

That's how powerful Scaling Up is when you use it the right way.

So, your decision is this:

A - Do you want to sit and do nothing and wait for your competition to figure Scaling Up out?

or 

B - Do you want your bold vision to come true with less time and effort but with a bigger impact?

Take your time - let me know which one it is.

A or B.

If you decide B - scroll up to my featured section and click on the 'Scaling Up Application' to apply for me to help you with the Scaling Up framework.

You'll just need to answer a few quick questions, takes 3 mins.

Then I'll be in touch.

Speak soon.

Karol Popa - Scaling Up Coach

Astara

I enable people to go further. My combined experience in mobility, car distribution and data intelligence allows me to identify, understand and meet the needs of users and businesses.

Astara, one of the largest automotive mobility group in the world, has developed a dynamic ecosystem, based on four main business areas, that grows and powers itself through the car distribution, subscription mobility, vehicle connectivity and data intelligence solutions.

* Ownership - Acquisition mobility solution
* Subscription - Flexible Mobility Solutions
* Connectivity - Real-time mobility data
* Intelligence - Data-driven technology

Together, we make Astara

Marketing & PR Director Mitsubishi Motors – Astara Poland

Mitsubishi Motors Polska

The development of brand and content marketing strategy. Increasing web site traffic, showroom traffic and site interface. Supporting dealers in marketing. Working closely with Sales Director, Finance Director and Aftersales Director.

* Place in the company’s structure: reporting to the President of the Board and CEO. Direct reports include: Marketing Manager, PR Manager, E-marketing specialist, Dealer Marketing Specialist.

* Key performance indicators: sale, conversion, loyalty, number of generated leads, GRPs, Google Analytics and other KPIs.

* Main duties: supervision of marketing and PR department, development of communication strategy and performance marketing. Implementation of CRM system, contact center, telemarketing, lead nurturing, lead scoring, segmentation and database development. Development of social media, content and video management. Preparation of marketing materials, BTL, multimedia, video. Co-operation with various suppliers and partners.

Marketing & PR Director

Pół/Pół

Providing consulting and advisory services in the areas of Marketing, Communication and Business Development. 

Area of interests:
- digital & marketing transformation
- maketing & communication strategy
- content marketing
- digital marketing
- performance marketing
- marketing automation
- CRM
- cloud marketing
- direct marketing
- telemarketing
- DMP
- business development and others.

Marketing Strategist, Business Development Consultant

Harvard Business Review Polska / ICAN

Responsible for the company's marketing strategy and implementation of the marketing plan. Advising on the development of products and services: training, e-learning, subscription, conferences, research, strategic projects (e.g.: Poland Go Global). Supervising the work of 20 people in the marketing department and 40 people in a call center.

* Place in the company’s structure: reporting to the company owners and the General Director; direct reports include: director of direct marketing, director of art & web studio, head of the analysis department, head of social media & www, content management manager.

* Key performance indicators: sale, conversion, loyalty, number of generated leads, scoring, Google Analytics and other KPIs.

* Main duties: supervising the work of the marketing department and teams, strategy, communication, telemarketing, marketing analysis and development of databases, lead nurturing, lead scoring, segmentation, marketing automation, social media, content management and materials, multimedia, e-mail marketing, PR, reporting, cooperation with suppliers and partners.

* Main success: integration of several departments in the marketing department (art&web, multimedia, call center, direct marketing, analysis, social media, content) – creation of a new structure, preparation of marketing strategy, the introduction of documents management, processes, procedures, defining the roles of employees and principles of co-operation with internal "customers", creating the department of analysis and databases (implementation of the Balanced Scorecard), implementation of marketing automation tool (SalesManago), multi-stage marketing, content marketing activities (e.g.: webinars), supervision of the marketing materials and web sites rebranding.

CMO - dyrektor marketingu

G-point.biz Polska sp. z o.o.

G-point.biz is a provider of comprehensive IT solutions, mainly in the creation of database systems. The firm specializes in systems integration and access to them through web applications and mobile devices. Based on the wireless data transmission the company creates mobile systems for mobile devices, as well as their larger counterparts. The company is also the owner of one of the first mobile technology news portal www.palmtop.pl.

* Main success: G-explorer - web based data mining system developed with Millward Brown SMG/KRC for Era GSM, TVP SA; G-smok - ERP system developed for Bell Cosmetics; G-service - DMS system.

Co-founder

Volvo Car Group

Responsible for the Volvo brand strategy, development and communication since 9 years on the Polish market.

* Key performance indicators: sales volume, market share, margin, GRPs, ROI, brand indicators, loyalty, retention, conquest.

* Place in the company’s structure: reports to Marketing & PR Director, direct reports include: dealer marketing specialist, CRM and digital specialist. 

* Main duties: communication strategy and development, planning and media buying, sponsorship, PR, SEM, WOMM, Performance Marketing, supervision of trade (dealer) marketing, CRM, digital & interactive, social media, marketing automation, set standards and terms of trade (dealer) marketing in Poland, development of national marketing campaigns, development and production of trade marketing and sales support materials for dealers. Marketing consulting and trainings.

* Main success: successful launch of a new Volvo C30, S40, V50, S60, V60, XC60, XC70, V70, V40, XC40 car models into Polish market, marketing mix optimization, content creation and management, CRM optimization (KPI, lead management, prospects contact program, sales funnel, conversion rates, call center, customer life cycle), social media social strategy and development (establishment of Volvo Facebook Like Page, You Tube channel), WOMM (introduction and current project management), search marketing strategy (introduction and current management), development of Volvo Manual (bible) – standard, terms and guidelines, ‘Customer for life’ worldwide satisfaction survey (launch and successful implementation), ‘DealerNet’ CMS system (implementation and supervision), instigation and co-ordination of Volvo sponsorship programs – ‘Volvo Masters Amateur' (golf), ‘Volvo Ocean Race’ (yachting) and ‘Volvo Design’ (art and design).

Communications Manager

Brainshop U-boot

* Key clients: Volvo Auto Polska, PepsiCo, British Airways, Carslberg Polska.

* Main duties: co-ordination of client service department, strategy, execution and development of all communication campaigns for Volvo and some campaigns for Pepsi. Control over budgets, planning, development and production.

* Main success: won full service pitch for Kasztelan brand (Carslberg Polska); won pitch for Mountain Dew brand (Pepsi) market introduction; won and developed Pepsi sales promotion campaign for other European markets.

Client Service Director

Saatchi & Saatchi

Key clients: key contact person for the 3 biggest S&S Clients: Toyota Motor Poland, Procter & Gamble and Nationale Nederlanden. 

Main duties: client service, development and production advertising campaigns (TVC, press, BTL materials). Control over budgets, planning, development and production.

Main success: developed campaigns which build brand image and support sales.

Account Manager

Grey Worldwide

* Key clients: key contact person for British American Tobacco (brands: Jan III Sobieski, Lucky Strike, Pall Mall, Mewa, Kool).

* Main duties: development of strategy and advertising campaigns for all BAT brands. Development and implementation of various trade and consumer promotions. Control over budgets, planning, development and production.

* Main success: re-branding of Jan III Sobieski - development (brand essence, brand values, research). Introduction of Pall Mall onto Polish market.

Account Executive

British American Tobacco

Introduction of HORECA sales channel into Poland.

* Main duties: development of a new sales channel, sales and marketing support for HORECA channel. Negotiation of agreements with HORECA owners. Supervision and conduction of sales promotions on the premises.

* Main success: the best sales results in Poland as a sales representative, promoted to HORECA representative.

HORECA sales representative

Marketing Director of Year 2017 in Poland - category "Master of Digital Marketing - exceptional marketing efficiency". 

Recognized by Google: “Powered by DoubleClick, Mitsubishi's personalization campaign sees engagement soar" - link below.

A dynamic leader with active involvement in shaping long-range vision and strategy, capitalizing potential business opportunities, and aligning people / department to achieve sustainable volume, market share, and profit growth. Helping companies in driving digital and marketing transformation. Success oriented management style with a record of building and leading own informatics company. Focus on technology driven marketing. Eager for a new challenging projects. 

Personal skills: creativity, activation, optimism, communication, optimization, efficiency and realization. Additionally focus on sales and new business, KPI, organizational skills, negotiation, management and team playing, out of the box thinking, self-motivation, open for a new, innovative technology.

Łukasz Wójcik

„Bez danych jesteś tylko kolejną osobą z opinią.” - ten cytat W. Edwardsa Deminga od lat wisi nad moim biurkiem.

Każdy z nas zna te odwieczne dyskusje:
Czy marketing jest kosztem czy inwestycją?
Jak wydane środki przekładają się na sprzedaż?
Ile budżetu przeznaczyć na wprowadzenie nowej marki?

Dlatego z ogromną satysfakcją wspieram inicjatywę POR - Polska Organizacja Reklamodawców stworzenia wspólnego języka mierzenia skuteczności marketingu - niezależnie od branży czy kategorii produktowej.

Powstały Model Efektywnego Marketingu 1.0 porządkuje i definiuje 38 wskaźników, które pokazują realny wpływ działań marketingowych na biznes. 
Kluczowe KPI zostały zebrane w 5 obszarach:
- inwestycje i planowanie,
- aktywacje (kampanie, digital/e-commerce, punkt sprzedaży),
- marka,
- wyniki biznesowe,
- relacja i trwałość więzi z Klientami.

📌 Mój apel:
Zacznijmy mówić o marketingu za pomocą tych samych mierników. Bo bez względu na dział czy stanowisko - wszyscy gramy do jednej bramki.

taplio

The Battle

Karol Popa - Scaling Up Coach

Łukasz Wójcik

Followers

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Performance ScoreŁukasz Wójcik's LinkedIn Performance

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taplio

The Battle

Karol Popa - Scaling Up Coach

Łukasz Wójcik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Łukasz Wójcik's LinkedIn Performance

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Performance ScoreŁukasz Wójcik's LinkedIn Performance