GAVIA

Scaling Up Coach

Scaling Up 

Why would anyone need a scaling up coach?

Having a Scaling Up Business Coach isn’t an unneeded luxury, it’s a necessity if you want to grow your business beyond a start-up phase.  Accountability is one of the greatest strengths of working with a Business Coach. It’s difficult to get an objective answer from yourself about your business, but your Business Coach will always tell you the truth, even if you don’t want to hear it.

“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong questions.” Peter Drucker

Gallup

Gallup Strengths Coach

Cludo Contact Center

We strive to bring companies and their customers closer together by offering world class Contact Center solutions in a SaaS model. 

As Marketing Director I am responsible for managing both Cludo and ACC brands.
Key responsibilities: brand identity, advertising, digital marketing, social media, brand strategy, media, performance marketing, PR, content marketing, SEO, web development, e-learning platform production and awareness building.

Board Member | CMO

Lubię Poniedziałki

How to effectively motivate employees? What to do to make the best of them do not leave the company? How to convince talented professionals to join our team?

If you ask yourself such questions, it means that your business needs an injection of enthusiasm. Lubię Poniedziałki is an Employee Motivation System created on the Gallup Institute's research to discover and manage talent in the organization. 

Every Manager should ask himself: Do my employees like Mondays? Are they happy to go to work? The answer to these questions and solutions that raise the level of enthusiasm in business is the key to our business - and our passion!

We know that good advice is paved with hell. This is because the advice can give everyone, but effectively implement it can few. That is why we are not a classic consulting company that only offers good advice. We exist to bring about a real change. We do not only talk, but we work with people at every level. We bring the concrete actions that give the feeling of raising the level of enthusiasm in the company. We do not stop improving our solutions, helping to better understand and encourage employee involvement. We have developed a standard for measuring enthusiasm, because "what can be measured can be improved" - Peter F. Drucker.

Co-Founder, Head of Strategy

Leo Burnett

Orange, Heineken, Fiat, AXA, Samsung, P&G, Castorama

Senior Strategy Planner / Digital Strategist

Brain Sp. z o.o. s.k.

Working for brands:
ING Bank, Play Telecom, Prudential, HBO, Leroy Meriln, Ernst & Young, Douglas, Hoop Cola, Radio ZET

Strategic Planner & Interactive Planner

Internet Marketing Manager

Scaling Up Coach for tech companies with ambition to become Unicorns!

If you're a busy founder of a fast-growing company, you probably:

- Worry whether you can maintain your current growth rate

- Would like to have more talented A Players on your team

- Hate monitoring everyone's work to ensure targets are met

- Have too many tasks on your plate which should be delegated anyway

- Wonder what to do to have full visibility into what's going on in the business


You might be all 5. You might just be 1.

Why does that matter?

If you:

- Grew your business vastly over the past few years
- Added new clients 
- Added new employees

But you began to realize that current management methods are no longer sufficient. 

Chances are your company's reached the next level of growth and needs new mechanisms to fight barriers to scale.

That’s where The Scaling Up Methodology™ comes in.

The Scaling Up Methodology™ was created for mid-market companies to overcome these challenges and set the basis for sustainable business growth. 

Here are 5 things founders of fast-growing companies have said working with a Scaling Up Coach helps them with:

1. To attract and grow talent
2. To stand out from the competition
3. To increase the valuation of the company
4. To regain time to work “on” instead of “in” the company
5. To create a culture of engagement and satisfaction among team members

Using the Scaling Up framework does all 5 of these and more.

But you don't have time to learn from your mistakes...

You're too busy doing other stuff like, I don't know, running your business.

So what happens now?

I'll implement Scaling Up with you.

I work with fast-growing tech companies with 200-600 employees on board with the ambition of becoming Unicorns! Founders of Forbes 30 under 30, EY Entrepreneur Of The Year, and market leaders in their industries.

That's how powerful Scaling Up is when you use it the right way.

So, your decision is this:

A - Do you want to sit and do nothing and wait for your competition to figure Scaling Up out?

or 

B - Do you want your bold vision to come true with less time and effort but with a bigger impact?

Take your time - let me know which one it is.

A or B.

If you decide B - scroll up to my featured section and click on the 'Scaling Up Application' to apply for me to help you with the Scaling Up framework.

You'll just need to answer a few quick questions, takes 3 mins.

Then I'll be in touch.

Speak soon.

Karol Popa - Scaling Up Coach

Zoltan A. Vardy

The Launch Code

• The Launch Code: a proven sales blueprint for B2B founders to consistently close 3+ high-ticket clients per quarter.
• Applied by 200+ startups across 26 countries to turn sales from guesswork into a repeatable growth engine.
• Delivered through a video course, 1:1 mentoring, group accelerator programs & workshops.

B2B Sales Strategist & Founder

• Startup & Tech Conferences: Dublin Tech Summit, EU Startups Summit, Arctic15, TechChill, TNW, Wolves Summit, PODIM, How To Web.
• Accelerators & VCs: Startup Wise Guys, Supercharger Ventures, Design Terminal, ReaktorX, Speedinvest, Kindred Capital, Euroventures, Fil Rouge. 
• Organizations: Venture Cafe, HBBA, United Way

Keynote Speaker - Sales, Growth & Entrepreneurship

Antavo Enterprise Loyalty Cloud

• Support founders, leadership team, and investors to accelerate Antavo's global expansion.
• Antavo is an enterprise loyalty SaaS technology with clients like BMW, KFC, Kathmandu and BrewDog in Europe, North America and Asia Pacific.

Chairman

Investor & Board Member

Mentor Equity LLC

• Investor and board member of B2B enterprise technology startups based in Europe.
• Portfolio - Dexory (AI data analytics in logistics), Antavo (loyalty program SAAS tech platform)
• Exit: Brainient (video advertising technology), sold to Teads (2016).

Angel Investor & Board Member

NBCUniversal Media, LLC

• Led global ad sales teams for international TV division, 12 offices and 50+ channels across EMEA, APAC and LatAm. 
• Grew TV and digital ad revenues +20%, unified global sales organization, developed digital commercial strategy and negotiated multi-market ad partnerships.

Sr. Vice President, Global Ad Sales, NBCUniversal International Networks

ProSiebenSat.1 Media SE

• P&L responsibility for 900-employee, $150m revenue division with TV channels in Hungary (TV2, FEM3), Romania (Prima TV, Kiss TV) and a TV production company. Private-equity backed (KKR, Permira) company, bought SBS Broadcasting in June, 2007.

CEO, Central & Eastern Europe

• Generated record revenues and profits by relaunching flagship general entertainment channel, reducing costs during economic downturn, and launching cable channel portfolio.

CEO, TV2 Hungary

SBS Broadcasting

• Oversaw ad revenues of $1.1 bil for 19 TV channels in Nordic, Benelux & Central Europe; negotiated group-wide advertising deals with marketers and media agencies.

Vice President, Advertising Sales

• Led 60-person commercial team in super-charging revenues by 50% to $150 mil over 3 years alongside declining viewing share.

Commercial Director, TV2 Hungary

eEurope Media

• Developed business plan and raised $1.5 mil from angel investors to launch a network of consumer Internet portals in Central Europe; built and managed staff of 30, created exclusive partnerships with Google and Hewlett Packard; sold business to strategic buyers.

Co-Founder & CEO

CBS Corporation

GM & Vice President, CBS Plus

Turner Broadcasting

Business Development Manager, Europe

USA TODAY

Marketing Manager, Europe & Asia

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

“When do I give up?”
I ask myself that at least once a quarter.

When things hit harder than expected.
When a prospect or partner shuts me down.
When something I really counted on... doesn’t happen.

But somehow, I always pick up the pieces and keep moving.
Founders ask me this question too — a lot.

Because “never give up” can be dangerous advice.
Blind persistence can kill your startup just as fast as quitting too soon.

So here’s what I tell them:
✅ If you're still learning, improving, and seeing progress → keep going.
⚠️ If you're repeating, losing money, or drained of motivation → pause, pivot, or reset.

Giving up isn’t failure.
It’s strategy.
It’s how you make space for your next big win.

This is the side of entrepreneurship no one glamorizes, but every founder knows.
👉 When did you know it was time to quit?
👇 Let’s talk in the comments.

#FounderStruggles #Resilience #Entrepreneurship #Startuplife

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

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This Thanksgiving, I’m grateful for more than just good fortune.

I’m thankful for the decisions that changed my life, even when they felt risky.

🙏 I had the courage to walk away from a comfortable corporate career in my late 40s.
Starting over wasn’t easy. But it was right.

🙏 I get to share my knowledge with incredible startup founders, and help them turn their dreams into reality.

🙏 I’ve built a life where financial stress no longer runs the show.
It took years of hard work, discipline, and yes...a bit of luck.

🙏 I’m physically healthy and energized enough to pursue the work I care about.
That’s a privilege I don’t take for granted.

🙏 I’m surrounded by a loving wife and daughter who believe in me and support my purpose, especially on the hard days.

None of this happened overnight. But every step was worth it.

👉 What’s one thing you’re grateful for this year that didn’t come easy?

#Thanksgiving #Gratitude #EntrepreneurLife #Founders #StartupJourney #Reflection

Scott and Levi. Two friends. Two chapters. One unexpected meeting.

Last weekend, something unusual happened.
Two parts of my life -- 35 years apart -- finally collided.

Scott and I met at age 14 in Pittsburgh, my hometown.
High school sidekicks, inseparable from the start.

Málnay B. Levente and I met at age 26 in Budapest, my adopted city.
We grew into senior execs in the TV industry, pushing each other to grow.

When Levi joined me for a weekend visit to Pittsburgh, we all sat down for lunch.
Within minutes, they clicked.
Like they’d known each other for years.

That’s when it hit me:
They’re the same kind of person, in two different forms.

High energy.
Infectiously positive.
Driven, yet deeply grounded in family.
The kind of people who make you better just by being around them.

Lesson?
Surround yourself with people who raise your game.

We all have those people.
Who are yours?

Tag someone who lifts you up👇

#leadership #founders #growthmindset #personaldevelopment #relationships

I thought publishing my book was the finish line. I was wrong.
Turns out, the real work begins after the launch.

📖𝙏𝙝𝙚 𝙇𝙖𝙪𝙣𝙘𝙝 𝘾𝙤𝙙𝙚

Last week, I wrapped up an eight-month European promotional period with one final talk at Venture Café London.

𝟭𝟴 𝗲𝘃𝗲𝗻𝘁𝘀. 𝟭𝟭 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀. 𝗛𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
From Finland to Spain, Germany to Estonia, I shared The Launch Code with founders, dreamers, and doers.

I stood on stages and in countries I'd never been.
I met readers I’ll never forget.
I signed and sold hundreds of books to founders building what’s next.

And I hit walls.

My “favorite”? I once traveled 1,180 kilometers over two days... to speak to four people and sell one book.

𝗔 𝗳𝗲𝘄 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
➡️ Hearing MY words come to life in a stranger's voice in my audiobook.
✅ Signing a Hungarian publishing deal with Líra Group for 2026.

Would I do it again?
Absolutely.

Because true impact doesn’t happen in a single moment.
It’s built, brick by brick, one trust-building conversation at a time.

👉Swipe through for moments from the road.

What’s something you finished that changed your life?

#entrepreneurship #founders #authorlife #globalkeynote #startups

the-launch-code

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mentor-equity

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(41) Feed | LinkedIn

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Talks about #b2bsales, #startups, #entrepreneurship, #salesandmarketing, and #businessdevelopment

Venture Café London

Líra Group

The Launch Code Promo Tour 2025

Basic professionalism is now a competitive advantage.
Crazy, right?

What comes naturally to you might feel like a revelation to others.

Paul Kulon from SummerJam once told me:
“God, you’re really great with follow-up!”

Urban Lapajne from PODIM thanked me for giving honest feedback — not because it was easy, but because it was real.

It made me realize:
The stuff that makes you look like a pro isn’t flashy.
It’s not loud.
It’s consistency.

✅ Sticking to deadlines
✅ Following up when you say you will
✅ Delivering what you promised

These aren’t “big” moves....but they build trust.
And trust builds everything else.

Your achievements might get attention.
But your behavior is what earns opportunity.

What’s one “basic” behavior that, in your eyes, sets true professionals apart?

👇 I’d love to learn from your perspective.

#leadership #professionalism #followthrough #founderlife #trust

Your sales team doesn’t need another motivational talk.
They need the startup mindset to close big deals faster.

I discovered my superpower at age 25 when I spoke on stage at an international sales event, sharing how I sold ads for Cartoon Network in Eastern Europe. 

I was nervous but ready.

That talk launched me to become a Vice President at CBS three years later.

Since then, I’ve led sales teams at TV2 and NBCUniversal, using speaking to align vision, drive revenue, and energize performance across global markets.

In the last six years, I’ve taken 50+ stages in a dozen countries, helping founders scale B2B sales.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗮𝗺𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀.

Whether it’s sales kickoffs, leadership offsites, or global conferences -- I’ll 
show your teams how to think, sell, and win like founders.

🎥 Here’s the 2.5-minute speaker reel - and imagine this on your stage.

Planning your next sales event? Message me.

And let’s create the kind of keynote they’ll talk about all year.

#CorporateEvents #PublicSpeaking #EntrepreneurialThinking #HRLeadership #B2BSales

5PM: Quit or Conquer?

Meetings are done.
Your to-do list? Still stacked.

This is the moment that separates dreamers from builders.

Do you scroll…
or do you show up and finish strong?

Because success isn’t built when it’s easy.
It’s forged in the quiet hour...
when no one’s watching and quitting feels justified.

The best founders I know don’t wait for motivation.
They commit.
Even when it’s unglamorous.
Even when it’s exhausting.

That’s how businesses are built.
That’s how founders grow.

So when 5PM hits, ask yourself:
Comfort or progress?

👇 What’s your 5PM ritual?

#founderlife #entrepreneurship #mindset #discipline #leadership #videocontent

If you're building a startup, you already know how easy it is to get pulled in ten directions at once.

New ideas, new clients, new markets… everything looks like an opportunity.

But here’s the truth: most founders don’t struggle because of weak products or bad markets. They struggle because they lose focus.

And the same principle shows up at the top of the tech world.
The Magnificent Seven (Amazon, Apple, Alphabet, Meta, Microsoft, Nvidia, and Tesla) now make up 36% of the S&P 500.

Not because they chased everything… but because each one doubled down on what they do best.

Cloud. Chips. AI. Mobility.

Relentless focus turned into momentum, momentum into dominance.
I
n this newsletter, I break down:
🔹 Why focus is the single most underrated growth strategy
🔹 A simple 5-step process to help you find yours
🔹 How narrowing mine changed my entire career
🔹 And what the Magnificent Seven can teach every founder about clarity

If you feel spread thin or “busy but not moving,” this one’s worth a read.

Because once you find your focus, growth stops feeling like guessing, and starts feeling like momentum.

View newsletter: Master your B2B startup sales

f you’re building a startup, you already know how easy it is to get pulled in ten directions at once… New ideas, new clients, new markets. Everything 

Open article: Losing momentum? Here’s how to get it back. by Zoltan A. Vardy • 3 min read

Losing momentum? Here’s how to get it back.

Ever noticed how tracking performance flips a switch in your brain?

I saw this firsthand when a founder I mentor started logging weekly sales data.

No new hires. No extra budget. Just focus.

In 30 days, revenue trends emerged. 
Leaky funnels got patched. 
Momentum returned.

Why? Because what you measure, you manage.

Peter Drucker nailed it:
“If you can’t measure it, you can’t manage it.”

It’s not glamorous, but it’s a discipline shift.

Founders who track metrics (sales, marketing, finance) don’t just stay informed. They stay in control.

When you ignore the numbers, you manage by gut.
And gut doesn’t scale.

So here’s the question:
What’s one metric you track every single week—no excuses? 👇

#founderinsights #b2bgrowth #startuplife #scalingstartups #founders

Measure it, to manage it

Everyone’s so loud during Black Friday and Cyber Monday.
More offers, more noise, more urgency.

So here’s the opposite of that ⬇️

If you want 2026 to look different, don’t buy more stuff.
Invest in clarity, focus, and systems that actually move your business forward.

That’s why I wrote The Launch Code, not as a trend, but as a practical, proven framework to help founders win high-ticket clients with confidence.

This week’s newsletter goes deeper into that idea:
📘 What The Launch Code is really about
A no-fluff conversation from my Sales Dojo Podcast episode: mindset, value proposition, and why so many founders secretly hate selling (and how to fix it).

📍 Behind the scenes of my European book tour
18 events, 11 countries, hundreds of founders, including the night I traveled 1,180 km to speak to four people… and still considered it a win.

🎯 Why the best investment isn’t a Black Friday deal
It’s structure.
It’s clarity.
It’s the habits that shape your business long after the discounts disappear.

If you want 2026 to be your most focused and predictable year yet, start here.

👉 Read the full newsletter and make your business blast off 🚀

It’s that time again…. Black Friday. Cyber Monday. A week where everyone is trying to sell you something, usually fast, loud, and without much meaning

Open article: If you want 2026 to be different, start here by Zoltan A. Vardy • 3 min read

If you want 2026 to be different, start here

If your message is unclear, your product won't grow.

Zsolt Nagy, co-founder of Vicket, learned that the hard way.

They offered live streaming for sports, concerts...even city council meetings.

But no one really understood what they did.

So we simplified their message to one clear outcome.
For one ideal buyer.

From "streaming everything" to real-time game analysis for sports teams.

Not fans.
Coaches.
A new angle. A new offer. A clear win.

The result?
From 2 hockey clubs to 24 paying clients, including national sports federations.

This didn’t require a better product.
Just a sharper message.

Your message isn’t about all you can do.
It’s about what your customer needs to hear — fast, clear, and sharp.

Clarity isn’t nice-to-have. It’s a growth strategy.
It builds trust. Relevance. Conversion.

👉What’s one part of your pitch you still find hard to explain?

#b2bsaas #productmarketing #messagingstrategy #founders #positioning #growth

If your value proposition sounds like this guy...
…it’s time for a rewrite.

Founders often want to explain everything:
✅ Every feature
✅ Every benefit
✅ Every audience

But in trying to say it all, you say… nothing.

A strong value proposition answers just 3 things:
1. What problem do you solve?
2. For whom?
3. Why are you better?

In one sentence.
Clear. Sharp. Repeatable.

Once you’ve got it?
Test it.
Watch people’s faces.
Then refine.

Clarity wins. Complexity kills.
So, how simple is your value proposition right now?

👇 First comment = practical help for B2B founders.

#startups #b2bsales #founders #positioning #valueproposition

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The Battle

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