The Yes Works

Our clients come to us to engineer their cultures for four things:

PROFIT     |     GROWTH     |     INNOVATION     |     FUN

Because your culture is your future.

I'm synthesizing a life of learning and a diverse career of communications, customer service, training, and leadership development to help improve the work-lives of the people I serve. There is no work/life balance. There is only a balanced and fulfilling life. Work is part of life. Let's make it good.

Happily, fulfilling work and good productive work go hand in hand as a part of a balanced life.

I work with business teams to help build habits of work, communication, and collaboration to enliven work and make it good. It's good for business, it's good for people. That's the bottom line.

Co-Founder & CEO

Giant Leap

Lead two regional groups of Chief Executives and Business owners through a peer-mentoring experience...

We're whole humans leading companies, and it can be lonely at the top. Members of these groups find peers who have no agenda with them, have no fear of them, and will therefor put their best interests frontmost and share their honest, insightful thoughts and questions.

We're helping leaders live the entrepreneurial lives of their dreams.

CEO/Owner Peer Group Leader

Vistage Worldwide, Inc.

Get the most your team has to offer today, and grow their capacity tomorrow. Leading humans humanely and effectively for high performance and high fulfillment levels. Communication and collaboration culture. Innovation and problem solving.

Speaker

First 5 FUNdamentals

Founded in 2008, First 5 FUNdamentals (F5F) is a non-profit organization whose mission is to mobilize and inspire communities to achieve their collective goals for children and families. F5F currently supports three initiatives - Project Child Success, Help Me Grow Pierce County, and the Washington Communities for Children.

Vice President Board Of Directors

Mighty Good Work Podcast

Producer & Host

Stadium High School

I teach classes in theater to High School students in every grade level, and direct the school productions in our state of the art theater.

Teach juniors and seniors a course in Business Communication -- Public Speaking and Presentation, Customer Service, Copy Writing, Marketing, Surveys and other topics.

Theatre Arts & Business Communication Teacher

Gold From Straw Theatre Company

Managing Executive Director

Infinite Encore Coaching

Guiding leaders where they are to where they want to be.

Dream it.  Do it.  Live it.

Leadership Coach

Keller Williams Realty

Real Estate Consultant

Oakland School for the Arts

Tech Director and Theatre Teacher

People-first leaders come to us to help make their good teams LEGENDARY:

➡️ Do you have a nagging sense… We could be even BETTER? 

➡️ Do you have a strong culture that's still hampered by CONFLICT & miscommunication?

➡️ Have ACCOUNTABILITY gaps cost you sales, profit, clients, employee retention?

➡️ Is MISTRUST slowing you down?

➡️ Has a KEY PERSON quit out of the blue, citing more money & growth opportunity... And you can't allow a REPEAT with anyone else?

➡️ Is your headcount GROWING -- organically or through acquisition -- faster than team CHEMISTRY?

➡️ Is it hard to see how today's team can accomplish your AUDACIOUS GOALS for tomorrow?

It's time to REFUSE to accept a status quo where:

❌ MEETINGS are a dull time-suck // when they could be fun and productive.
❌ Gaps in communication and/or accountability create CHAOS.
❌ TRUST between team members is weak, so productivity suffers.
❌ Problems are suppressed until they become CRISES // instead of being brought to light.
❌ People resist CHANGE // instead of embracing reality and driving continual improvement
❌ Fixable PROBLEMS persist // when everything they need to find the solution is right there.

We can help. 

Think you can't have SWIFT & LASTING transformation with the team you have?

YOU CAN!

Because we use a unique science-backed approach to training and consulting. And we follow the advice of Albert Einstein:

"Everything should be made as simple as possible, but not simpler."

Check out these client results:

🎯 “There’s nothing else like The Yes Works.” Joe Mc Swiney, CEO, SOG Knives. Six months after we worked with his leadership team, Joe said that they’d seen a:
50% increase in mutual appreciation. 
30% increase in mutual understanding. Conflicts were easier to navigate.
80% increase in their ability to communicate positively and constructively under pressure.

🎯 “Your work got us through COVID. We embody the principles you trained us in every day.” Joe LeRoy, CEO, HopeSparks

🎯 “What you did with us is a part of the fabric of this company.” Philip Goward, CEO, TextExpander (Then Philip and partners were able to sell TextExpander ahead of schedule.)

🎯 “Here’s how important you are to me. You give me hope that my company’s culture will be preserved through scaling. 50 years from now, I’ll want you training our leaders to keep us who we are.” Hugh Stewart, CEO - Platform Transition 


Ready to see your team's full potential in ACTION?

Then ask for a call:

📞 https://calendly.com/aaronyes/15min

🌐 https://www.theyesworks.com/

Aaron Schmookler, Culture Engineer

Al-Futtaim Automotive - الفطيم للسيارات

In my role as Regional Franchise Director at Al-Futtaim Trading Enterprises, I oversaw Volvo brand operations in UAE and Qatar and spearheaded the brand re-launch in Oman, aligning with corporate objectives and driving profitability. Led a high performing team to exceed budgeted targets, optimized key business KPIs and collaborated across divisions to enhance Volvo customers' experience. I also developed and executed brand strategies to support the transition to an all-electric brand, driving sustainable growth.

Regional Franchise Director

General Motors Africa & Middle East

In my role as Regional General Manager for the Chevrolet brand, I led a team of country managers to steer relationships with GM dealer partners across multiple countries. I developed and executed strategic plans to exceed annual targets, implemented performance tracking systems, and managed a multimillion-dollar budget for sales and marketing initiatives.

Regional General Manager 

In my role as a Regional Country Manager for the Chevrolet and GMC brands, I led strategic management efforts across key markets, including UAE, Kuwait, Oman, Bahrain and Iraq to achieve business plan volumes and market share targets. I developed and executed fleet and corporate sales strategies, driving revenue growth and market penetration in targeted segments. Additionally, I monitored dealers’ KPIs monthly to enhance overall performance.

Regional Country Manager

BMW Group

In my role as a Regional Sales Manager at BMW Group Middle East, I oversaw BMW and MINI importers in Qatar, Lebanon and Pakistan to achieve business plan volumes and market share targets. I analyzed dealers' KPIs, coached operational teams and ensured compliance with BMW Group retail standards.

Regional Sales Manager

In my role as Marketing Communication Specialist at BMW Group Middle East, I led the development and implementation of a regional brand communication strategy to establish the BMW brand across various platforms. I provided guidance to creative and media agencies in Germany, UAE and Egypt, managed budgets for campaign effectiveness, and organized key events such as the BMW M driving event and the annual dealers' conference.

Marketing Communication Specialist

Gargash Enterprises

In my role as Assistant Marketing Manager at Gargash Enterprises in Dubai, I supported the implementation of yearly marketing plans for various vehicle divisions and car rentals. I managed creative and media agencies for tactical and new model launch campaigns, conducted market research to identify growth opportunities, and effectively managed marketing budgets to achieve annual objectives.

Assistant Marketing Manager

In my role as a Retail Sales Consultant at Gargash Enterprises, I welcomed customers with a friendly demeanor and provided detailed information on vehicle specifications and safety features, assisted customers in test driving vehicles and guided them through vehicle financing and insurance options.

Retail Sales Consultant

Emirates

In my role as a cabin crew at Emirates Airline, I was responsible for ensuring passengers' safety and comfort throughout each flight. I attended pre-flight meetings to understand my duties, conducted safety checks, and provided personalized assistance to passengers with special needs. I also professionally demonstrated safety procedures to passengers.

Cabin crew

Vodafone Egypt

In my role as a Retail Sales Consultant at Vodafone, I had the opportunity to directly engage with customers and understand their needs. By fostering trust through effective communication and attentive service, I was able to resolve customer issues and deliver the best customer experience.

With over 17 years of dedicated experience in the Automotive industry, I have established a solid track record of accomplishments across dealership and OEM landscapes, specializing in luxury, premium and core brands.

Throughout my career, I've held leadership roles driving sales and market share growth profitably across the GCC and Levant markets. My tenure includes managing renowned brands such as Mercedes-Benz, BMW, MINI, Volvo, GMC and Chevrolet.

My expertise spans a broad spectrum, from crafting effective Go-To-Market strategies to orchestrating comprehensive sales, marketing and pricing initiatives. I excel in after-sales operations management, business planning, P&L ownership, strategic planning and talent development.

Recognized for my leadership acumen and ability to inspire high-performing teams, I thrive on fostering a culture of innovation, collaboration and continuous improvement. 

My strategic foresight and planning have consistently yielded exceptional results, surpassing industry benchmarks and profitability targets. 

Notable accolades include the ‘’Outstanding Sales Performance’’ award from General Motors Africa and Middle East in 2017, and the prestigious ‘’Excellence Club’’ award from Volvo Cars in 2022 & 2023 for the best performance in EMEA region.

As an MBA graduate from the University of Leicester, I possess the requisite skills and knowledge to inspire teams and drive impactful outcomes.

Beyond the boardroom, I'm a proud alumnus of the Egyptian Basketball team for Juniors, representing my country at the World Cup Finals in Milan, Italy in 1997.

Below is a summary of my achievements with the Volvo brand

- Achieved 21% YOY volume growth of new cars in 2022 in UAE, best closing since 2013.

- Achieved all-time high sales record of new cars in the UAE in 2023, with 68% volume growth, outpacing industry growth rate of 28%, breaking the record set back in 2008.

- Achieved all-time high sales record of certified pre-owned vehicles in the UAE in 2023.

- Honoured with the prestigious “Excellence Club” award by Volvo Cars for best performance in EMEA region in both 2022 and 2023.

- Led a successful turnaround of the Volvo business in Abu Dhabi, resulting in a remarkable 300% growth in 2023.

- Spearheaded the implementation of Volvo’s "Personal Service" program, to enhance the aftersales experience for customers.

- Delivered outstanding results in Qatar, achieving 102% volume growth of new cars in 2023, well above industry growth of 8.2%.

- Led a successful brand re-launch initiative in Oman in 2023.

taplio

The Battle

Aaron Schmookler, Culture Engineer

Hussein Mahmoud

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