Andreas Schwarzkopf

Data Engineering Consultant (Retail AI Division)

AI Expert - The AI Navigator 🧭 Top AI Voice | Mercedes-Benz Alum | Sharing AI Insights for Leaders

With over 12 years of hands-on AI integration experience across various industries, I guide companies through AI-native transformations.

My background:

- LinkedIn Top Voice, recognized for practical AI insights
- Consulted for Mercedes-Benz to enhance manufacturing quality using AI
- Advised on AI across various industries, including retail, telecom, education, and more
- Founded a data and AI startup, leading it to a successful exit.

What you can expect from my AI-native newsletter:

- Insights on AI-native strategies for a competitive edge and sustainable growth
- Tactics for efficient and customer-focused AI-native operations
- Guidance on creating a data-driven, innovative, and responsible AI-native culture.

Follow me and subscribe to my newsletter for practical advice on building an AI-native business.

Looking forward to connecting!

CEO / Founder, AI Strategist

Helping businesses understand and harness the potential of AI.

Liza Cichowski

Fractional Product Marketing Director

Most CMOs and founders I work with have the same problem:
"We know our product is better, but buyers can't tell us apart from competitors."

For CMOs, it's because they're overwhelmed. They're juggling stakeholder requests, conflicting priorities, and constant pressure from sales and leadership with zero clarity on what actually moves deals.

​For founders, it's because GTM is all over the place. Product,Marketing, and Sales are each telling different versions of the story, and no one can clearly articulate why a buyer should choose you.

Either way, you're stuck because:
• Your messaging is a mix of features and solutions with no narrative tying it together
• Marketing creates campaigns that blend in with the competition
• Sales can't explain why you're different in a way that lands
• You're losing deals to louder competitors with weaker products

And you're the one explaining to the board why pipeline isn't moving.

Here's why working with me is different:
I don't start with a positioning workshop. I start by looking at what you already have (your website, sales decks, product pages, content, internal docs) and I pull out the cohesive story that's buried in there.
​
Most companies have done some work on personas, pain points, and value propositions. What they don't have is a narrative spine that connects it all. A unified way to explain the customer's world, their challenges, and why you fit.

That's what I build.

My approach:
I create a messaging foundation: the connective tissue that turns scattered pieces into one actionable, repeatable story. This becomes the basis for everything your team creates > sales conversations, marketing campaigns, product launches, thought leadership.

You get a narrative framework that provides:
 ❊ One unified story for Marketing, Sales, and Product
 ❊ Clear messaging for your website, sales deck, one-pagers, and demos
 ❊ A foundation for campaigns and content
 ❊ A repeatable way to explain value across markets and use cases
 ❊ The basis for future GTM assets and enablement

Clients typically see measurable impact in 60-90 days: sharper positioning, faster sales cycles, higher win rates, and a leadership team that's finally aligned around one story.

Most importantly, you stop losing deals because buyers can't tell you apart.

If you're tired of watching competitors with weaker products win because they're louder... or you're burning budget on campaigns that sound like everyone else... let's talk.

👉 https://calendly.com/lastwordmktg/30-min-mtg

Founder and Fractional Product Marketer

Clients Include: Stack Overflow, Dun & Bradstreet, Lowe's One Roof Media Network, Nextdoor, Integral Ad Science (IAS), Eyeota, NetWise, Anteriad, Simulmedia, Connatix, Markerr, Burt Intelligence, and mParticle

Last Word MKTG focuses on three areas that are the foundation for a strategic product marketing program:

Activate & Understand Your Audience
·      Learn more about your customer’s pain points and ideal client profile
·      Identify what makes your product different from the competition
·      Develop messaging recommendations that highlight your core value
 
Create Your Strategy
·      Find out how a consultative sales approach is more effective
·      Tailor a compelling narrative that clearly explains your offering
·      Gain strategic guidance on the power of value-driven marketing

Tell Your Story
·      Build a narrative that shows your value and the problem you’re solving
·      Create a package of sales materials customized for multiple audiences
·      Expand your content across new verticals, product lines and customers

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Andreas Schwarzkopf

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