Auden Hospitality

We are on a mission to make hotel F&B great again because great hotels need great food & beverage outlets.

This belief resonates throughout every project we undertake. Whether we are implementing transformative opportunities within your restaurant, bar or lounges, providing guidance during a launch, or creating a new strategy or concept, we approach each project with humility and collaboration to craft the very best experience for you, your team and your guests.

Partner with us to bring your vision to life.

Founder & Managing Director

The Burnt Chef Project

Did you know, 4 out of 5 hospitality professionals report having experienced at least one mental health issue during their career?

The Burnt Chef Project is a globally recognised not-for-profit Social Enterprise, fully committed to making the hospitality profession healthier and more sustainable by focussing on people's wellbeing first.

Chief Ambassador

SISBAN

Responsible for the implementation of key business strategy in the Food division of SISBAN with direct responsibility for the central support functions to assist the three UK operating brands over 16 locations and one brand in New York as well as specific projects around successful scaling of the brands, implementing a new operating principle into the management teams and the launch of the SISBAN Leadership Academy.   

Reporting directly to the Group CEO, this role also encompasses the direct management of the Project Management Office across all operating regions.

Chief Operating Officer

A fantastic role leading the Qoot Co. businesses in London and Dubai responsible for the ongoing operation and growth of our key brands across our casual, quick service and delivery kitchen businesses.  

In the role I have been given full responsibility for the business to ensure we not only meet our financial targets to build value in the company and our brands but to also increase our team engagement and integrate our businesses into the community where we operate.

Managing a central team of 12 people, a store workforce of 300 and reporting directly to the board this is a role that never stops evolving or growing.

Vice President Operations

Responsible for the operations in London and supporting the set up of office and operations in Riyadh as the company portfolio grows.  This role is focussed around managing special projects as well as ongoing F&B operations.  

The key highlight of the role was to act on the companies behalf to assess the operations during a company acquisition in Kuwait as well as the onboarding and integration once the agreement had been made implementing key systems into the operation in line with our company operating model.

Senior Operations Director

TGP International 

I was promoted in August 2017 to oversee all operations including special projects including a hotel opening in Montenegro and pop up in Davos for the World Economic Forum.

During my time in the role I was responsible for overseeing the U.A.E managed properties in Dubai and Abu Dhabi liaising with site teams and owners as well as brand representation, pre-opening and concept development projects.

UAE Operations Director

Conrad Hotels & Resorts

Conrad London St James, 256 room five star hotel, 1 restaurant, 1 bar, 1 tea lounge, 7 meeting rooms, 1 Executive Lounge

In August 2014, I was a key driver in the conversion to the Conrad London St James, working with the owning company and Conrad Brand team to ensure a successful rebrand in five weeks as well as the IHG team to ensure a smooth transition.

Part of the Pre-Opening team for the InterContinental that opened in November 2012, had a successful opening that cemented the hotel as the hub of the 'Westminster Village' establishing the hotel in the top 30 hotels in London on Trip Advisor and a guest survey satisfaction of 87.7% average over the two years. 

Responsible for the strategy for F&B departments, I established with my team the Blue Boar restaurant which won Diners Choice Award in 2014 by Opentable customers and established Afternoon Tea to deliver avg. 1000 covers per month in 2014.

Hotel Manager

Dorchester Collection

AA 5 star hotel, 70 bedrooms, 2 restaurants; Restaurant Coworth Park (1 Michelin Star, 3 Rosette's), The Barn (1 Rosette), The Drawing Room, Spatisserie, C&B 4 rooms, Outside Events up to 400 people.

Part of the Dorchester Collection, Coworth Park is one of the finest country house hotels in the UK.  Responsible for the running of the F&B operation as well as strategic planning and marketing of the outlets working closely with The Dorchester and 45 Park Lane.

Food & Beverage Manager - Coworth Park

Cedar Court Grand Hotel & Spa

York's first AA 5 star hotel, 107 rooms including 13 suites, 2 Restaurants, 1 Bar, Whisky Lounge, C&B 7 rooms, Spa

Approached to join the opening team for Cedar Court Hotels, Yorkshire's largest independant hotel group.  Hotel opened 7th May responsible for Food & Beverage, Reception, Concierge, Guest Services, Housekeeping.  Managed operation in absence of General Manager July '10 - Jan '11 reporting directly to Group Operations Director.

Deputy General Manager

De Vere Hotels

I was appointed Deputy General Manager following a re-structure of the Senior Management team that included taking on the responsibility of the rooms division in the hotel in particular housekeeping and Front of House as well as F&B.  My role also involved managing the health & safety requirements in the operation to ensure all departments complied with regulations and the development of my teams.

Deputy General Manager - Oulton Hall Hotel & Spa

AA 5 Star hotel, 152 bedrooms, 2 Restaurants, Drawing Room, 4 Bars, C&B 13 rooms, Spa & 27 hole Golf Course

Progressed through junior and deparmental management roles before being promoted to F&B Manager, part of the Senior Management team. In this role I managed the £7m refurbishment of all the food & beverage outlets as well as the opening of new £5m clubhouse.

Food & Beverage Manager - Oulton Hall Hotel & Spa

In 2015 I threw away a 15-year career... and it was the best thing I ever did!

I left luxury hotels to work in independent restaurants and quickly learnt that restauranteurs think differently than Hoteliers.

While doing so, I worked across 14 countries in Europe, the Americas and the Middle East.

With some amazing brands & chefs like Dorchester Collection, InterContinental hotels, Alain Ducasse, Dominique Ansel, Greg Malouf, Frederic Vardon and Asia de Cuba.

It has been an amazing journey.

Opening multiple restaurants (40+ and counting)
Opening hotels (4 in total in two countries)
Remotely managing operations internationally (16 brands and 85 restaurants)
Working with suppliers, investors, clients, owners and teams to create unique experiences.  

By the end of 2021, in my role as the COO of a global investment firm, it dawned on me that the skills honed during my time as a restaurateur could be leveraged to benefit hoteliers. 

It became apparent through recurrent feedback that Food and Beverage posed persistent challenges for hoteliers.

So, in March 2022, I created Auden Hospitality with a mission to help hoteliers think differently about their F&B operations to create outlets their guests will love.

All while doing this with a people-centric approach, working with The Burnt Chef Project as an Ambassador to improve the conditions of the amazing people that work in the industry.

Fast forward two years, we are an award-winning agency building a reputation within the industry, we aren’t normal consultants because we are also operators, we understand the challenges the industry faces because we face them too!

It’s why we can bring real-life knowledge and experience to your operation.


My Interests:

➡️ Auden Hospitality, an advisory agency determined to challenge the expected.
➡️ Keynote speaker sharing ways to think differently about F&B.
➡️ Industry-focused focussed podcast, Hospitality Huddles.
➡️ Newsletter specifically aimed at F&B Leaders, read in 57 countries, F&B Insider.
➡️ Eliminating the stigma around mental health in the hospitality industry.
➡️ Advisor to SaaS products in the hospitality space.


My Highlights:

➡️ Opened 40 restaurants and counting.
➡️ Opened four hotels in two countries.
➡️ Worked in 14 countries across 3 continents.
➡️ Created and opened 8 restaurant brands.
➡️ Managed global operations grossing over $50m annually.


Get in touch:
📝 Send me a message on LinkedIn, and let's connect.
🖥 Visit our website at www.audenhospitality.com

Scot Turner

Dhilon Solanki

Story Locker

Transform your life or business story into a personalised podcast and share it with generations to come. 

Podcasts are among the fastest growing content formats. Why? Because in a sea of AI and automated messages, podcasts create genuine connection. 

Whether you’re preserving the extraordinary life of your grandparents, or recording the Founding story of your company, Story Locker is rewriting the narrative on authentic storytelling.

Founder

DBS Consulting

Hospitality Tech Specialist including:

⇒ Go to market strategy
⇒ Revenue growth 
⇒ Strategic and and commercial partnerships
⇒ Customer success 
⇒ Coaching and training sales and marketing teams 
⇒ Product development / roadmap

Marketing Specialist including:

⇒ Brand strategy and development 
⇒ Marketing communications strategy
⇒ Digital strategy
⇒ Sales growth
⇒ Customer experience
⇒ Launches and events 

Fractional CEO, COO, CRO, Managing Director, Sales Director, Marketing Director / CMO

Hospitality Marketing & Tech Consultant

Sprout

Hospitality Tech Start Up. Launched 2019. Acquired by Mr Yum in 2022. Merged with Me&u in 2023. Exited June 2024.

Held full strategic, P&L and operational oversight of SaaS CRM marketing automation platform in UK and EMEA markets, including GTM strategy.

⇒ Launched and scaled Sprout CRM, growing MRR revenue from £0 to >£100K in 2.5 years, delivering 80% yoy growth and 30% net margin; spearheaded GTM strategy that secured over 250 SMB, Mid-Market and Enterprise brands (3,500 venues), facilitating acquisition by Mr Yum (2022) and merger with Me&U (2023) that broadened product portfolio across UK, France, Italy, Germany, Spain, US, ANZ & UAE.

⇒  Built portfolio of top-tier UK and international brands, maintaining sub-3% churn rate; Shake Shack, Boxpark, Big Easy, Swinger’s, Fullers Pubs, Sushi Daily, Individual Restaurant Group, The Ivy, Azumi Group, Vapiano, Caprice Holdings, Chotto Matte & Chopstix. Introduced compelling value-add services, including digital and communications consulting.   

⇒  Pioneered channel partner strategy that grew to 40% overall revenues in two years, alongside direct-to-brand business; this included a reseller / white label model working with marketing agencies and complementing tech providers (online reservations, loyalty, WiFi, pay at table, edtech, inventory management, gifting, feedback, payroll, EPOS & ticketing platforms).

⇒  Drove continuous development of software to align with customer requirements and industry trends, working closely with Product & Engineering teams to define roadmap. Built strong relationships with corporate functions, including finance, legal and operations, to ensure flawless customer experience.

⇒  Developed high-performance team of 20 in Sales, Marketing and Customer Success, including recruitment, development and performance management, implementing sales targets, KPIs and commission structure. Guided business through two integrations that increased employees to 40, creating a strong ‘one team’ culture.

Managing Director, UK & EMEA 

Surreal

The live entertainment productivity tool, built for hospitality. Supported the founding team with their GTM, partnerships and recruitment strategy.

Non Executive Director

Creams Cafe

Turbocharged next phase of national company growth, formulating and implementing brand and marketing strategy, sales and new product development.  

⇒ Transformed marketing strategy and food development function across 85 sites, creating and embedding a coherent, fit-for-purpose growth plan. Won adoption and engagement from franchise managers. 

⇒ Secured contract with The Cheesecake Factory USA that generated >£30K incremental revenue per month, launching eight SKUs across the UK estate.

Interim Marketing Director

Pecking Order Restaurants 

Co-founded first premium casual-dining, award-winning chicken rotisserie restaurant and bar, opening two sites within 18 months with more than 200 covers. Sold equity stake to Barnet FC.  

⇒ Co-founded 55-cover restaurant and bar that generated £550K in year one and was rated as Stanmore’s #1 restaurant (TripAdvisor); oversaw all F&B and retail, including food and drink menu creation that highlighted local, environmentally sustainable produce, plus stock management, merchandise and people.

⇒ Launched second restaurant and bar at Barnet FC stadium, a 150-cover site that delivered £22K weekly net sales; managed all F&B and retail across Barnet FC, including three additional bars, kiosks, Starbucks and Club shop, overseeing staff, training, merchandising and stock management. Managing team of up to 70 people. 

⇒ Introduced delivery services that generated >£10K weekly incremental revenues across both sites, including JUST EAT and Deliveroo. Set up outdoor catering and private events, and managed F&B for Barnet FC partners. 

⇒ Generated overall net margin of 12% through expert fiscal management; led deep-dive analysis and reengineering of P&L that increased wet and dry margins by 5% and 4%, and reduced labour cost by 6.5%.

Co-Founder

TGP Consulting Ltd

Empowered top international F&B brands to launch in new markets, providing strategic and operational support from pre-launch to ongoing management, including concept, brand, site finding, operations, recruitment and development. 

⇒ Drove successful new market entry and launches, such as Reform Social and Grill into UAE, Lebanese brand BRGR.CO into UK, NY brand ByChloe into UK, Blue Boar into Intercontinental Hotels and Ma’Plucker into UK.

Sales and Marketing Director 

The Living Room Restaurant and Bar

Directed 18-venue portfolio (premium bar and restaurants), including development and implementation of marketing, sales and operational strategies that drove top-line sales, bottom-line performance and brand reputation. 

⇒ Transformed brand experience across The Living Room’s 18 sites, increasing average NPS score from 65 to 90 through holistic change to F&B and customer service. Instituted rigorous server and bar manuals and training. 

⇒ Elevated quality and innovation of F&B offering, leading food and drink menu research and development, in collaboration with development chefs and with strong focus on provenance and sustainability. 

⇒ Increased dry and wet margins by 3% and 2% respectively through RSP modelling, menu engineering and negotiation with suppliers, including Moet Hennessy, Laurent Perrier, Diageo, Bacardi, Pernod Ricard, Heineken and more.

⇒ Increased repeat visits by 25% and spend-per-head by 8%; developed and managed CRM, tiered loyalty scheme (grew to 80K users), birthday programme and OpenTable reservations that drove sign up, usage and spend. 

⇒ Developed online digital strategy and early adoption of social media (including Manchester Utd campaign) that drove online traffic (Google Analytics, AdWords, SEO and PPC).  

⇒ Supported 18 local Sales and Marketing Managers to outperform KPIs, guiding development and execution of local marketing plans, and providing toolkits, sales-driving activity and mentorship.

Head of Sales & Marketing

Orchid Group

Headhunted to strengthen and lead marketing strategy and function, overseeing portfolio of 20 unbranded venues, including restaurants, bars, hotels and nightclubs. 

⇒ Transformed marketing ROI in six months; increased hotel occupancy by 40% and web traffic by 60% through online strategy, launch of new website (venues and group), CRM loyalty programme and reservation system.

Senior Marketing Manager

Luminar PLC

Progressed to oversee 55 national late-night entertainment venues (including Oceana, Liquid, Lava Ignite), including sales and marketing communications plan across offline and online channels. 

⇒ Delivered average 37.5% yoy growth, revolutionising consumer experience with innovative branded events and high-profile partnerships (MTV, BBC, Orange) that reinvigorated customer volumes and loyalty via segmentation.

⇒ Launched ten 3,500-capacity nightclubs that delivered £5.5M EBITDA within 24 months. 

⇒ Generated £2.5M annual cost savings in print and design; implemented online print system that consolidated service across >360 venues whilst improving brand governance.

Brand Manager | Marketing Manager - Late-Night Bars & Nightclubs 

Hospitality Professional | Helping people capture life’s magical moments with Story Locker.

Transforming life and business stories into personalised podcasts that connect generations and resonate with audiences. 

♦️ Story Locker ♦️

My mother passed away when I was just 23 years old.

When my young son asked about her, it dawned on me that I had nothing of hers to show him; apart from a couple of old VHS tapes.

So in an effort to connect my son with his grandmother, I asked my father to record a podcast of their life together.

The moment he heard it, my son was obsessed. He listened to it every night for a week straight.

It was then I realised: we could be onto something here.

And so, Story Locker was born.

Transform your life story into a personalised podcast with Story Locker: tell your story, in your words, and share it with generations to come. 

♦️ Story Locker Business ♦️

Be the brand they remember with Story Locker’s personalised business podcast.

We help you create compelling, on-brand content without following the crowd, even if you have limited time or expertise.

How do you stand out in a crowded market of quality content and fierce competition? 

Standing out isn’t about saying more. It’s about saying what only you can: Your authentic story, in your words.

Podcasts are among the fastest growing content formats. Why? Because in a sea of AI and automated messages, podcasts create genuine connection.

With Story Locker Business, record your life story, founding story or success story and we’ll transform your unique experiences into a podcast that builds trust, sparks conversations and actually connects with your audience.

♦️ Hospitality Consultancy ♦️

I’m also a progressive and visionary sales, marketing and business leader with 20 years experience scaling and driving profitable growth for businesses in the leisure, hospitality and entertainment sectors across global markets.

📌 Delivers ambitious revenue growth and profitability

📌 Builds and leads award-winning businesses with strong brand impact and visibility

📌 Leads and nurtures cross-functional teams, inspiring top levels of performance and engagement

Manáging Director, UK & EMEA 

Hospitality Tech Start Up. Launched 2019. Acquired 2022. 

Held full strategic, P&L and operational oversight of SaaS CRM marketing automation platform in UK and EMEA markets, including go to market strategy.

⇒ Launched Sprout CRM and grew MRR to >£65K in three years, delivering 80% yoy growth; spearheaded GTM strategy that secured 160 brands (3500 venues), facilitating acquisition by Mr Yum (2022) and merger with Me&U (2023) that broadened product portfolio across UK, France, Italy, Germany, Spain, US and UAE. 

⇒  Built portfolio of top-tier UK and international brands, maintaining sub-3% churn rate; Shake Shack, Boxpark, Big Easy, Swinger’s, Sushi Daily, Arcade, Individual Restaurant Group, The Ivy, Azumi Group, Vapiano, Brighton Pier Group and Chopstix. Introduced compelling value-add services, including digital and communications consulting.   

⇒  Pioneered channel partner strategy that grew to 40% overall revenues in two years, alongside direct-to-brand business; this included a reseller / white label model working in partnership with marketing agencies and other complementing tech providers (online reservations, loyalty, wifi, pay at table, ticketing and booking platforms).

⇒  Drove continuous development of software / features to align with customer requirements and industry trends, working closely with Product and Engineering teams to define clear roadmap. Built strong relationships with corporate functions, including finance, legal and operations, to ensure flawless customer experience.

⇒  Developed high-performance team of 15 in Sales, Marketing and Customer Success, including recruitment, development and performance management, implementing sales targets, KPIs and commission structure. Guided business through two integrations that increased employees to 40, creating a strong ‘one team’ culture.

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The Battle

Scot Turner

Dhilon Solanki

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