CEO, Highland & Haskill Creek • Founder of Classy (acq. by GoFundMe) • Founder of nonprofit, Save Farmland

Every week I tackle management, operations & startup topics that are helping 250,000+ people. Sign up free: www.scotchisholm.com

I also run a leadership accelerator that helps founders develop into top CEOs. Apply here: https://joinhighland.com/apply/

My backstory: 

🚀 Founder of Classy, SaaS for nonprofits raising billions per year

🎗️ Acquired by GoFundMe in ‘22 to create largest giving platform in the world

🌲 Investor in dozens of startups out of family fund, Tall Timbers Holding Co, (Ripple, FanDuel, Hubble, Casetext, etc.)

🏔️ Founder of Highland, leadership accelerator & community for founders

🏡 Co-founder of Haskill Creek, modernized & healthier version of a Walgreens or CVS 

⚽️ Co-owner of Albion Soccer Club, top youth soccer club in country

🧑🏼‍🌾 Founder of Save Farmland, a nonprofit protecting local farmland & food 

⚙️ Industrial engineer & lean six sigma nerd, UMass Amherst grad 

❤️ Board experience: Nature Conservancy, Abundant Montana, Team Rubicon, Street Soccer USA, Montana Pediatric Cancer Foundation

It's been a wild ride. If you're interested in any of the above, please visit my website and reach out to me there. 

www.scotchisholm.com

Scot Chisholm

Getting pushed out of my own company taught me what a CEO actually does...

In 2017, I got called to my lead investor's office in La Jolla.

I waited 30 minutes in the conference room. Then the head of the firm walked in.

"The partners aren't happy with Classy's performance. We think it's time for some change." Two missed quarters. That's all it took.

I had built the company to tens of millions through brute force. But something had gone wrong. Growth slowed. I had become the limiting factor.

I hated them for it. But they weren't wrong.

I was more builder than scaler. More brick layer than architect. It took 24 months to buy them out and get us back on track. Some of the darkest times of my life, but also the deepest reflections.

That experience lit a fire under me to understand the CEO role better than anyone they could bring in to replace me. Not to become the next Jobs or Bezos. But to answer basic questions no one could give me:

What should I be doing all day? What should I focus on? What does a CEO actually do? So I obsessed over studying the best CEOs in the world. What separates the ones who scale from the ones who plateau?

I found that every great CEO masters 7 core responsibilities. I now call them the CEO-7.

I wrote a complete breakdown in yesterday's newsletter. 

If you wanna check it out, I'll drop it in the comments.

Operator & Investor • Founder of Classy (acq. by GoFundMe) • Building Highland, Just, Haskill Creek

How defining “great” changed our culture (and decision-making):

A new hire asked me a simple question after onboarding:

“What does great look like here?”

I didn’t have a clean answer.

Not because we lacked ambition, but because we’d never clearly defined it.

Mission, vision, and values weren’t enough.

What we were missing was our perspective on excellence.

That gap pushed us to document our company standards. The non-negotiables that guide decisions when things get messy, fast, or ambiguous. Inspired by how Patagonia articulated its philosophies, we created standards that outlived leadership changes and scaled with the company. 

Here's how I defined them 👇 

***
ps. If you want to read my in-depth article I wrote on this exact topic, I'll drop the link in the comments.

How to define what great looks like:

Here's how to create an unstoppable strategy in 3 simple steps:

First, what is a strategy? Most leaders get this wrong. Strategy is not vision. Strategy is not goals. It's the bridge between the two. Strategy is your unique approach to achieve vision. It shapes your annual goals and daily execution. Vision leads to strategy, which leads to goals.

To create an unstoppable strategy, you need three things:

- Unique approach
- Measurable impact
- Target market

I call this "strategic AIM." A stupidly simple, crystal clear description of strategy that anyone can understand.

1. Approach
What's our unique approach to accomplishing the company's 3 to 5 year vision? Why will people choose us? How are we 10x better than the competition? What are 3 to 5 core bets, multi year initiatives, that we will pursue? Your unique approach creates differentiation at all levels.

2. Impact
What does success look like when we achieve our 3 to 5 year vision? How do we measure it and track along the way? Customer impact, financial impact, shareholder impact. Get crystal clear on what success looks like from day 1.

3. Market
Most leaders target anyone that will buy from them. This is the wrong approach. Instead define exactly who your target market is. Think of it like an archery target. Primary is the inner ring, secondary is the 2nd ring, tertiary is the 3rd ring. Dominate the first before prioritizing the second.

Your strategic AIM informs how you set pricing, packaging, and messaging. It also makes annual goal setting a lot easier. What are the company's top three annual priorities that advance our strategic AIM? Pay special attention to your multi year core bets. These help shape annual goals.

Revisit your strategic AIM at least annually. As your vision evolves, your strategic AIM should evolve. They're joined at the hip. You should always have a company wide strategic AIM, but you could also have one for different products or markets as you get bigger.

If you're a founder or operator and you enjoy my content, you should check out Highland Academy: https://lnkd.in/eAVA5ekz

How to create an unstoppable strategy in 3 simple steps:

In 2017 I was called to my lead investor’s office in La Jolla. 

I had no idea what the meeting was about. 

They wanted me out as CEO after nearly ten years running the company. 

I had missed two quarters and lost their confidence. 

That was enough. 

But they weren’t wrong, I wasn’t yet a great CEO. 

While they tried to push me out, I studied the role like a maniac. 

Determined to be better than anyone that could replace me. 

Ultimately, it worked and the company 5x’d in valuation. 

Now I teach everything I learned through Highland Academy. 

If you’re a founder working to become a great CEO, this is for you.

I'll drop a link in the comments if you want to apply.

Or shoot me a dm.

Don't screw up your annual company kick-off!

Most CEOs don't realize how high-stakes their company kick-off really is. They waste the moment. Why? 

Because they don’t realize how high-stakes it is. They think B- work is ok. Check the box. Get back to the “real work”. I mean, you do have lots of shit going on. Carving out a half-day for a company kick off can feel like a waste of time.

I've been on both sides of this. As a founder, I learned the hard way that the leaders who put their heads down and "get back to work" in January are making one of the costliest mistakes of the year. The annual kick-off isn't a distraction from the real work. It IS the real work.

Andy Grove called this "managerial leverage" in High Output Management. The idea is simple: what you put in is nothing compared to what you get out. A few hours of intentional effort in January can shape the behavior of your entire company for months, if not years. Skip it and you put your team at an information disadvantage you'll be fighting all year long.

The truth is, your kick-off is the highest-leverage meeting of the entire year.
Get it right and your team has the clarity to do their best work all year long. Get it wrong, and you're playing catch-up on culture and alignment for months.

I've worked with hundreds of CEOs on this. The ones who treat their kick-off like the Super Bowl moment it is? They never say die. They show up prepared, energetic, and locked in, and their teams follow suit. The ones who phone it in? They spend the rest of the year wondering why nothing is sticking.

I wrote a guide to follow in a recent newsletter. It includes the one thing your team needs from their leader going into the new year: Purpose, Direction & Progress.

link in the comments to go in depth on this topic 👍

This is where companies quietly fall apart:

Most founders inherit the CEO title before they have any idea what it actually requires. 

You start the company, you get the title. 

No one sits you down and explains what the job is supposed to look like. 

You have to be intentional about learning the role. 

It’s not the same as being a founder. 

Two very different things.

***
Learn what the role of a CEO actually looks like in my recent article (link in comments)

How to speak like the top CEOs on the planet:

Most people communicate: 
- nervousness
- indecision
- selfishness

When they should be conveying: 
- conviction
- thoughtfulness
- partnership

Not all CEOs get it either, but the best certainly do. 

Here’s how 👇 

1/ Keep it clear & simple: Avoid jargon. Use plain English. Be yourself. Don’t over-share or talk in circles. Focus on nailing one main point but never exceed three. Don’t assume understanding. Ask the person if they get it.

2/ Speak with energy: Show enthusiasm & belief in what you say. Avoid fidgeting or whispering. Makes you look nervous. Stay solution-oriented. Don’t be a negative Nancy. You’ll demotivate everyone. Use storytelling to inspire & provide tangible examples.

3/ Talk like a partner: Say “we,” not “I”. Stay relatable to every level of the organization. Create a sense of shared ownership. Ask people: “What do you think?” Take people’s feedback seriously. Even if you make the final call.

4/ Communicate the ‘why’: Tie things back to mission & vision. Always explain reasoning behind major decisions. Help people understand company's progress. Create a sense of urgency when you fall behind. Say “because” more to force yourself to provide context to the team.

5/ Control your emotions: Never let feelings override the message. Stay composed under pressure. Don’t over-share and freak everyone out. But don’t sugarcoat things either. Be realistic & communicate a plan.

6/ Ask the right questions: Don’t pretend to have every answer. Find solutions through thoughtful questions. The best CEOs see themselves as detectives. Practice ‘5 whys’ asking why five times to find root causes.

7/ Guide, don’t dictate: Be a facilitator, not a dictator. Orchestrate debate & discussion. Pre-plan exercises that get people collaborating. Keep the room on track and constructive. Shape the discussion, don’t dominate it.


📌 ps if you want me to teach you how to do this at your company, check out Highland Academy: https://lnkd.in/eAVA5ekz

📌 📌 pps. if you enjoy my content, you'll love my free newsletter. Subscribe here: https://lnkd.in/e6ak5dbP

EOS and OKRs broke at scale. 

Here’s what replaced them.

I spent over a decade building Classy from a scrappy idea into a $100M+ company that processed billions in donations before we sold to GoFundMe.

As we scaled, one problem kept surfacing:
No operating system held up past ~$5M in revenue.

We tried OKRs. The product team loved them. But across the company they became too complex. Too many objectives, too many key results, quarterly resets, confusing grading. The system meant to create focus became a recurring distraction.

We looked at EOS. It was cleaner, but too prescriptive. And I didn’t agree with the idea that the founder should hand off operations to a “professional operator.” 

My belief is simple: The CEO must own the operating system.

There was also a deeper issue.

Classy was an impact company. Our mission wasn’t a slogan on a wall. It was the reason people showed up. We needed an operating system that connected purpose all the way down to daily execution, and not just tactical documentation.

So I built one.

It’s called the Northstar OS.

📌ps. If you want to dive into the Northstar OS framework, check out this article I wrote that breaks it down: https://lnkd.in/eDeRw6D2

pps. Sign up for my free newsletter here: https://lnkd.in/gXCsenmP

"Don't worry, you're gonna do great."

I was frozen in the green room at TEDx San Diego. My body felt like 1,000 pounds. I've only been a founder for a couple of years. Why am I giving a TED talk? People are going to laugh me out of this theatre.

An old man in the corner spoke up. That nudge got my legs working again.

I gave my talk. Came back dripping sweat.

"See, I told you you'd do great. You should be proud."

Then he walked on stage to give his own talk.

⁂

Years later, an advisor sent me a book that changed everything about how I manage people.

The One Minute Manager.

I googled the author. Ken Blanchard.

His face stared back at me.

The old man from my TED talk.

Here was one of the most successful business writers of all time, about to give one of his best talks ever, and he was focused on me.

That night I wrote Ken a thank you. He responded with equal grace.

⁂

The book became required reading for every manager at my company. Here are the 3 lessons that changed how I manage people forever:

1/ Great leadership is a side-by-side relationship. Not top-down. It's a partnership. When the organization wins, the people should win. Get this right and your people start managing themselves.

2/ Catch people doing something right. Positive recognition isn't soft, it's smart. People repeat what's recognized.

3/ Correct the behavior, not the person. Address mistakes quickly and specifically. End with reaffirmation. Every 1×1 becomes an opportunity to help people stay on track.

That night, Ken was demonstrating everything he'd later teach me through his book.

True leadership is the smallest acts of support, delivered at the right moment.

Full story + breakdown here:

Open article: 3 simple rules that changed how I manage people forever: by scotchisholm.com

3 simple rules that changed how I manage people forever:

Longevity & Health Tech Expert | Biohacker | Unconventional & Strategic Insights To Get Healthy + Wealthy 👑 High Performance Coaching | Ecom Entrepreneur, Investor, Agency Owner

I've been building online since I was 9. Self-taught coder. Early internet native. 20+ years watching entrepreneurs build empires on burnt-out biology, then wonder why success feels like suffocation.

🧬 Sick cells don't scale empires.

Most coaches teach you to optimize your business OR your body. I teach you to optimize both.

The real constraint isn't your strategy. It's your capacity.

In the AI era, everyone will have perfect content, perfect hooks, perfect positioning. What they won't have is authentic connection + the biological capacity to SUSTAIN VISIBILTY. That can't be automated.

Miss this and you'll be left behind.

I HELP YOU IN 3 WAYS

📌 1. HEALTHY WEALTHY LIFESTYLE DESIGN
A complete personal branding ecosystem with online courses, coaching programs, and resources for every stage of your journey. From longevity optimization to magnetic messaging to full identity transformation. Scale wealth AND the biology that sustains it for decades.

📌 FULL-STACK BRAND EXECUTION
End-to-end solutions: storytelling, brand strategy, web development, AI automation, email sequences, landing pages, content, social strategy.

📌 STRATEGIC ALLIANCES & CAPITAL
Collaboration for funding, capital raising, and growth acceleration. Access for visionary leaders who think in decades, not quarters.

15 years biohacking + self-taught coder at 9 = I don't just strategize. I execute alongside you.

MY STORY: In 2020, my health collapsed after a head-on MVA and launching 2 startups during the pandemic. Chronic pain. Digestive shutdown. Vision loss for 2+ years.

Modern medicine failed me.
A decade of biohacking saved me.

Spirituality, food as medicine, plant medicine, biofeedback, light therapy, grounding, trauma work, identity shifts. I healed myself holistically because I had the tools.

Now I give YOU those tools, plus the execution most coaches can't touch.

I left a lucrative 9-5 because I hated asking permission to exist. Built multiple brands from zero while travelling the world, climbing the Alps on my road bike.

Unconventional life. No-BS approach.

THIS IS FOR ENTREPRENEURS WHO:

→ Want execution, not excuses
→ Value access, not just advice
→ Refuse to sacrifice longevity for legacy
→ Understand biology is business infrastructure

You don't optimize your body just to survive the grind.
You do it to build something that lasts 20 years and enjoy every minute of it.

Growth doesn't happen in the comfort zone. I'll shatter your paradigm.

📌 DM "HEALTHYWEALTHY" if you're ready to build abundance your biology can sustain.

Katy Poon

You have a morning routine.

But you don't have a regulation system.

There's a difference, and it's costing you more than you think.

The morning routine gets you centered at 7am.

By 11am, you've taken a difficult client call, made 14 decisions, absorbed someone else's chaos, and your nervous system has already left the building.

By 2pm, you're running your empire from survival mode. Reactive. Scattered. Making decisions you'll undo tomorrow.

And then you wonder why you keep cycling between momentum and collapse.

Between "I've finally figured it out" and "what is wrong with me."
Nothing is wrong with you.

Your nervous system doesn't have a morning problem.

It has a capacity problem.

The elite performers I work with don't just regulate in the morning. They build systems that hold them through the chaos of scaling.

Through the launches.
Through the hard conversations.
Through the days when the business demands everything.

That's the difference between a wellness habit and actual business infrastructure.

When you're ready to stop managing symptoms and start expanding capacity, DM or comment: CAPACITY.

I can help you live longer and better. I coach, code, design, write, and manage. I teach you to be well-rounded and show up online and offline by elevating the quality of your life.

With a colorful career building multiple brands from zero in various industries while traveling the world climbing the Alps on my road bike, I approach my life + career holistically. I help high achievers level up business + life. 

Life is a game. Ready to play?

We'll future-proof your mind and design a healthy wealthy lifestyle by effortlessly integrating science-backed peak performance strategies into daily routines.

I have 99 problems but life still feels effortless because my brain is hardwired to love challenges. So can yours.

We build products and services, and strive for titles such as 'Founder' or get promoted to "VP" but we forget we're the CEO of our own lives. Anyone can make money but the ultimate challenge is to be healthy AND wealthy.

I'm a tech entrepreneur + developer + designer + Certified Peak Performance & Wellness Coach + Holistic Nutritionist + NLP certified.  🌱

With an insatiable curiosity, I spent my life collecting experiences. I'm obsessed with living on the edge of my comfort zone while using science-based strategies to "biohack" my biology for peak performance. As a result, I learned to trigger flow states anytime. Life feels effortless when you are in absolute control.

I'm passionate about biohacking, neuroscience, longevity, nutrition science, functional medicine, and movement. I love helping clients take advantage of neuroplasticity to implement healthy behavioral changes, increase focus and productivity, mindset shifts, and optimize overall well-being.

I began coaching many of my agency clients who are high-functioning business owners and CEOs beginning to realize the correlation between HEALTHxWEALTH.

I taught myself how to code + design when I was 9. I have an extensive work history and am knowledgeable in many areas including creative strategy, web development, entrepreneurship, e-commerce, B2B, B2C, DTC, brick-and-mortar, Amazon FBA, dropshipping, coding, marketing, content, branding, writing, start-ups, biohacking, mindset, psychology, counseling, user experience, human behavior, behavior change, habits, healing, and mental health.

I have a real, no-BS approach to life. I'm compassionate but growth doesn't happen in the comfort zone. Real friends call you out. My thought leadership influences include Jocko Willinks, Lex Fridman, Steven Kotler, David Goggins, Peter Attia, David Sinclair, Grant Cardone.

Queen of Longevity 👑 | Building Healthy Wealthy Brands That Last | Strategist + Story-Teller | Ecom Entrepreneur, Investor, Agency Owner, Coach | Athlete + Biohacker | Unconventional Insights

Looking rich is out.

‘Being’ rich (𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 rich) is in.

And I'm not talking about your bank account.

The wealth gap in 2026?
It's biological.

All founders now have the same AI tools.
Every executive reads the same market reports.
Every entrepreneur can hire the same consultants.

But I bet you there aren't too many people in the room who… 

↳ can think clearly at 3pm without reaching for their third coffee.

↳ sleeps 7 hours and wakes up sharper than someone who slept 9.

↳ can hold the complexity of an 8-figure operation without their HRV tanking below 50.

That person closes the deal.

The new status symbol isn't what's in your portfolio →

It's what's happening in your cells.

Mitochondrial efficiency while everyone else is crashing.

Parasympathetic activation during your biggest pitch.

A resting heart rate in the 40s while scaling.

Your competitors are exhausted.
Burnt out.

Running on stimulants and sheer force of will.

You?
You built capacity.

Biology became your edge when strategy became commoditized.

Status in 2026 is sustaining what others can't even start.

Who's with me?

The soft girl era killed your capacity.

I've coached hundreds of high-achieving women, and I keep seeing the same pattern: women who've invested thousands in nervous system work, somatic healing, and trauma-informed coaching...

And they're LESS capable than when they started.

Here's what nobody's telling you about building actual resilience:

Your window of tolerance doesn't expand from comfort. 

It expands from controlled challenge.

I learned this over 15 years of cycling the world's hardest mountain passes. Cold, wet, hungry, bonking with two more climbs to go and no choice but to finish.

The mountains don't care about your feelings.  Mother nature doesn't wait for you to feel ready.

Neither does success.

The problem? We are blaming biohacking and cold plunges for their imbalances when their bodies simply aren't physiologically strong enough to handle those exposures yet.

Not being able to withstand cold temperatures isn't sensitivity. It's atrophy from too much comfort.

Your nervous system will always find a reason you're not ready. That's its job.

Stop waiting.

I wrote the full piece on exactly what builds capacity (hint: it's not more somatic work) on my Substack where I share unhinged ways to get healthy and wealthy.

Not for everyone. Deliberately.

📌 Read here: https://lnkd.in/ddtpQ9Gk

Real talk: your corporate job is not safe.

I don't care how stable it feels.
I don't care what your title is. 
I don't care about your tenure.

Layoffs are coming. 
Recession is cyclical. 
AI is replacing roles faster than you think.

And the only real insurance you have? 

Your personal brand.

Not your 401K, employee benefits.... nor your "secure position."

Your brand is the safety net you control.

→ When layoffs hit, people with brands have opportunities waiting. 

→ When recession strikes, people with authority have income streams they control. 

→ When AI replaces jobs, people with authentic human brands have something AI can never replicate.

You're not building a personal brand for vanity.
You're building economic sovereignty.

This isn't optional anymore.

I've always seen personal branding as a survival strategy.

I quit a "comfy" 9-5 in 2015. Well, not really because I survived two rounds of layoffs (...and in the end, I wish I was laid off instead of quitting a decade later!). Since then, I have made more money than I ever gave in my corporate job, working much less hours and on projects I'm actually passionate about.... while with my roadbike.

Because I had a personal brand. Never had to "chase"— instead, attracted the right people, opportunities, and collaborations.

Most people will realize this too late...after the layoff, after the recession, after the panic.

You're reading this now. You have time.

Build the safety net before you need it.

💸 Start here: https://lnkd.in/gtHp2sTB

Things I'm embodying to grow generational health + wealth in 2026:

✓ Functional fitness over aesthetics → pull-ups over abs

✓ Recovery capacity → HRV above 80, resting heart rate in the 40s

✓ Energy without stimulants → no coffee dependency, natural cortisol rhythm

✓ Chronically offline → deleting apps, unreachable for days

✓ Boredom tolerance → sitting with nothing, no phone scrolling

✓ Slow mornings → not checking my phone for the first 2 hours awake

✓ Spacious calendar → white space, saying no, protected time

✓ In-person everything → real conversations, face-to-face deals, analog experiences

✓ Dinner parties over DMs → hosting 6 people instead of managing 600 followers

✓ Small, curated circles → 5 deep friendships over 5,000 followers

✓ Multi-generational relationships → elders in my life, mentorship both ways

✓ Admitting I don't know → intellectual humility as a flex

✓ Regulated nervous system → not reactive, pausing before responding

✓ Internal validation → building because I want to, not for likes

✓ Quitting things → walking away from sunk costs, platforms, identities

✓ Patience → building slow, compounding gains over quick wins

✓ Messy personal brand → raw, unfiltered, rough draft content


WHAT ABOUT YOU? TELL ME IN THE COMMENTS 👇🏼

Your body is your resume, especially after 40. 🚨 Read 'till the end! 👀

A sculpted physique or calm demeanour screams elite self-care in a chaotic world. Think green smoothies, yoga retreats, wearable tech. 

Plus, the richest 1% in the U.S. live 10-15 years longer than the poorest 1%

Health as a silent luxury. 👑 It’s not cheap. 

The financial barriers to achieving peak wellness make it a privilege of the wealthy: VIP concierge care, personal trainers, on-call dieticians, and advanced diagnostics.

The rise of biohacking (using science + tech to optimize the body) has elevated health as a status symbol among tech elites. Practices such as intermittent fasting, NAD+ infusions, and stem cell therapies are marketed as pathways promise superhuman performance and longevity.

But advanced testing costs a fortune, and without a functional medicine expert, results are overwhelming. I’ve been there.

When I completely lost my health and had to navigate our broken medical system, during the pandemic, I felt despair and hopelessness.

✅ A few months ago, I signed up for a super affordable, ultra-personalized, science-based longevity concierge. I wish I had this in 2020!! It would have 𝘴𝘪𝘨𝘯𝘪𝘧𝘪𝘤𝘢𝘯𝘵𝘭𝘺 shortened my recovery.

I've recovered since then, but now I'm all about optimization. Being better than average. I hate mediocrity and so should you!

Now, I’m getting the same access to longevity care that billionaires receive for a fraction of the price. 🤑 It was a no-brainer.

→ Repeated diagnostics (60+ biomarkers)
→ CGMs for stable blood sugar
→ VO2 max + gut health tests

👑 My favorite part: 24/7 access to my longevity board (doctor, dietitian, physiologist, trainer)

I feel like a billionaire without being a billionaire. 👑

Seriously, everybody should have this luxury!

There is NOTHING like elite care if you care about your health as much as I do.

I've learned so much about my body and since then, my VO2 max and athletic performance + recovery + mood + energy has been insane. 🚀

If you are a peak performer and want to WALK THE TALK with me, I curated a deal for my followers with the founders of this program because I am so grateful for the program.

📌 Simply DM “ELITE” to learn more!

Queen of Longevity 👑 | Building Healthy Wealthy Brands That Last | Strategist + Story-Teller | Ecom Entrepreneur, Investor, Agency Owner, Coach | Athlete + 15yr Biohacker | Unconventional Insights

I almost quit optimizing my energy because the hustle felt "normal."

But then I realized: VO2 max predicts your lifespan better than your net worth, and most rising entrepreneurs ignore it until burnout caps their empire.

You're grinding toward 6 figures:
↳ Morning routines stacked
↳ Biohacks pinned
↳ Coaches on speed dial

Yet that 2 PM crash?
↳ The fog on sales calls?
↳ The scroll instead of strategy?

It's not mindset.
It's biology.

Your cells are oxygen-starved while you scale.

🚀 VO2 max, your body's oxygen efficiency, is the ultimate longevity metric.

Stronger predictor than bloodwork or genetics.

📉 After 30, it drops 1% yearly if unchecked.

You're building freedom on a depleting foundation.


———

Take Paige, my client, who plateaued at $90K.

She blamed marketing gaps.

But her VO2 max? 23rd percentile
... operating like someone 15 years older!

We added 20-min intervals, 3x weekly.

In 12 weeks: Up 22%.
✅ Ideas flowed.
✅ Calls closed
✅ She hit $120K in 6 months.

She literally unlocked longevity for sustainable wealth.

Low VO2 max means:
❌ Energy crashes that kill consistency
❌ Focus fog sabotaging offers
❌ Stress resilience crumbling under growth
❌ Biological age accelerating past revenue

Your nervous system protects you from unheld success.

It caps capacity until you build trust in expansion.

Prioritize this now
—or watch your empire exhaust you before it elevates.

The fix for elite performers: 
💡 20 mins, 2-3x/week
💡 High-intensity intervals at 85-95% heart rate.

Examples:

→ 4-min hard bike/run + 3-min recovery
→ Hill sprints
→ Jump rope bursts
→ Bodyweight circuits

This isn't about aesthetics.
It's the biological multiplier for your vision.

Hustle exhausted vs. scale energized.
Freedom drained vs. legacy lit.

If this resonates, what's one shift you're making today?

———

📌📌📌 For those ready to take back control: 

Enroll in 𝗨𝗻𝗯𝗿𝗲𝗮𝗸𝗮𝗯𝗹𝗲: 𝗧𝗵𝗲 𝗘𝗹𝗶𝘁𝗲 𝗟𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺™ and learn how to increase your VO2 max so it feels as effortless as brushing your teeth.

🔗 Enroll here: https://lnkd.in/gtk5weeG

I rarely talk about my tech skills and “what I do”.

I’ve been consulting and hustling since I was 15. I taught myself how to code and design when I was 9, despite my passions being in medicine and science (ironically, I thought I was too dumb to pursue medicine since I came from a poor, uneducated family).

I began my first successful career at the age of 18.

Almost a decade later, I quit my 9-5 forever.

Today, I combine my passions for biohacking and longevity 🩺🧬 with my tech, entrepreneurship, branding, and e-commerce skills through elite performance consulting.

———
⚡️ Do you know why my brand is built around HEALTH, instead of teaching others solely how to get rich online?

Everyone’s already doing that, but what’s the point of being rich if your health sucks or you’re constantly feeling guilty about what you eat?!

I can’t work with a coach who's not “well-rounded” because we’re the average of our environment.

As Tony Robbins says, “physiology drives psychology”.

Health IS wealth.

Many people fail in business because they live in a state of scarcity, and their mindset holds them back.

You must first change your emotional state to change your mindset.

How?

The easiest way to do this is to change your PHYSICAL STATE. 🚴🏻‍♀️🏃🏻‍♀️🏋🏻‍♀️⛷️

Let’s not kid ourselves.

Healthy people = happy people

We are all attracted to happy people.

They simply give off better vibes. 

——— 
📚 STORYTIME:

My REAL journey began in 2007 when I became an obsessed gym rat and CrossFitter. I have NEVER lost motivation to exercise since.

The confidence I gained through fitness elevated ALL aspects of my life. I suddenly became richer and attracted better people and opportunities.

Regular exercise:

→ changes how the body looks, making you feel better about yourself.

→ reduces stress, anxiety, and depression, leading to a more positive outlook

→ increases energy levels, making it easier to tackle challenges and seize opportunities

→ boost self-esteem and motivation due to positive results

→ develops self-discipline and perseverance, translating to ALL areas of life

→ Serves as a powerful catalyst for personal development

This leads to better nutrition, sleep, and faster personal growth.

Putting you ahead of most people.

And best of all?

HEALTH can feel “effortless” thus making you a magnet for WEALTH (opportunities).

———

🏆 P.S.Why settle for good when elite performance awaits? 

For leaders who buy certainty over hope, biology is the ultimate multiplier, unlocking revenue through resilient health.

I spent 5 years and $30K+ figuring out what actually works after my body completely shut down from burnout six years ago.

Then I built the system I wish I'd had to scale in health and wealth without self-sabotage. This is the exact method I used to in private coaching to get my clients to the next level.

Get access to THE WEALTHY BODY™ here: https://lnkd.in/gtHp2sTB

I never have to apply for jobs or look for work because I've had a personal brand.

I taught myself how to code and design when I was 9 (in '99) and have been building things online since then.

I see personal branding as a solution to all of our healthy, wealthy problems.

❌ Why Most People Avoid Building a Personal Brand:

They say:
ⓧ "I don't have time"
ⓧ "I'm not ready"
ⓧ "I need more credentials"

THE REAL REASON: They're terrified of judgment.

UNCOMFORTABLE TRUTHS:

People aren't afraid of failure.
↳ They're afraid of being SEEN failing

They're not afraid of success.
↳ They're afraid of being WITNESSED succeeding

They're not afraid of visibility.
↳ They're afraid of JUDGMENT

Building a personal brand forces you to:

✅ Stop hiding
✅ Stop playing small
✅ Stop needing everyone's approval
✅ Stop caring what people think
✅ Become unfuckable with

This is why personal branding IS personal development.

You can't build a magnetic brand while still needing everyone to like you.
Besides, there are over 8 billion people in the world. It's not your job to make everyone like you so stop giving AF what other people think.

This is why I built The Magnetic Method; the exact framework I've guided hundreds of private clients to scale from 6-7 figures.

We rebuild your biology, identity, and business infrastructure simultaneously. 

Secure your spot: https://lnkd.in/gYdiRpG9

How I “break fast” as a cyclist, endurance athlete, burning thousands of calories a day. 🍽️🚴🏻‍♀️

I don't eat “breakfast”, but I “break fast” at around 11-12 because that suits MY schedule.

The word breakfast literally means to break the fast, the overnight fast your body goes through while sleeping. So technically, breakfast is just your first meal of the day, no matter what time you eat it.

💣 BOMB DROP: Breakfast, being the most important meal of the day, was actually made up by big food companies. In the early 1900s, John Harvey Kellogg (yeah, that Kellogg) pushed cereal as a 'healthy' way to start the day… mostly to sell processed grains.

Later, PR firms paid for studies and headlines that said skipping breakfast was bad for you. Sound familiar?

No wonder everybody is obese, anxious, depressed, sick, diseased, or dying! 💣

*Remember, what works for me may not work for you (aka common sense).

Follow me on Instagram @longevitypalace for more unhinged and perhaps LinkedIn inappropriate content. 😎

#biohackers #superhuman #betterthanyesterday #personalgrowth #womenshealth

If quitting your 9-5 feels like a distant dream, what if I told you I did it 10 years ago and built effortless 6-figure freedom, travelling the world with my roadbike, working wherever and wherever I want.

In my Substack post, I share 5 things I would do if I quit my job today.

✅ Flip savings scripts: Invest in simple biohacks for unbreakable resilience (actionable steps included).

✅ Ditch job hunts: "Unlearn" old ways through bold causes for fresh networks and ideas.

✅ Skip diversification traps: Get obsessed.

✅ Forget balance myths: Blend health and hustle for effortless flow and wins.

✅ Build a raw personal brand: Stop chasing and start attracting,

No fluff. Just practical, science-backed moves to hit 10K months while glowing healthier. 

Ready to escape the grind and engineer your empire?

📌 Subscribe to join my inner circle and learn how I did it: https://lnkd.in/dXVQmivp

A few years back, right after my 2020 burnout hit, I had this quiet realization: I'd built a solid career, but the path wasn't lighting me up anymore.

My energy dipped... not a crash, just enough to notice the mismatch. 

It took time, a couple of years really, to reset my nervous system, train that resilience muscle, and lean into a new identity.

It wasn't easy because, honestly, it took years to shed my old identity, but I LOVED the process; the small wins, the clarity that came from syncing my biology with what I actually wanted to build.

If you're in your late 30s or 40s, leading teams or scaling your own thing, and feeling that same subtle pull... you're not alone. 

It's that whisper saying the grind you've mastered might be ready for an upgrade.

📍 𝗧𝗲𝗹𝗹 𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 𝗯𝗲𝗹𝗼𝘄, 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗴𝗼𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮 𝗹𝗶𝗳𝗲 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲? 👇🏼

→  Fear of losing control?
→  Midday energy slumps?
→  Anxiety over the unknown?
→  Doubting your new identity?
→  Overwhelmed and don't know where to start?

You don't attract the life you want.

You attract the life you match.

Read that again.

Because most people are out here chasing a $500K vision with $50K energy.

They want the brand that commands attention.

The business that runs without them breaking.

The life that looks exactly like the one they keep visualizing.

But their actions say "someday."
Their energy says "survival."

Their nervous system is still calibrated to the ceiling they outgrew two years ago.

And then they wonder why nothing shifts.

Here's what nobody teaches you about building something magnetic:

↳ Strategy doesn't create momentum. Alignment does.

↳ Attention is currency, and mediocrity is bankruptcy.

↳ Your external world will never outpace your internal calibration.

You can have the best funnel, the best offer, the most polished brand in the room and still repel everything you want because your biology is broadcasting a frequency that doesn't match the vision.

✓ Your fire has to match your moves.

✓ Your moves have to match your vision.

✓ Your vision has to be wired into your nervous system, not just pinned to your wall.

I didn't build this life by working harder.

I built it by becoming the woman who could hold it.

Different energy. 
Different decisions. 
Different results.

The brand didn't create the life.
The alignment created the brand.

And the moment my internal frequency matched where I was going, everything that was meant for me started arriving like it had been waiting.

Because it had been.

🧬 The life you were designed for isn't something you chase. It's something you calibrate to.

Comment ALIGN if you're ready to match your energy to your vision 👇

#nervoussystemregulation #biohacking #healthoptimization #eliteperformance #longevity

I died at age 6.

I was lying on the staircase at my grandparents' house when I floated out of my body. 

Saw myself from above. 
Then the house. 
The city. 
The planet. 
The universe.

"We are so tiny and insignificant," I thought to my SIX-YEAR-OLD-SELF.

Then I was back. A few seconds that changed everything.

Ego death.

This incident came back to me a few years ago, and it helped me realize:

The bottleneck isn't your strategy. It's your nervous system's capacity to hold what your next level demands.

Children access expanded states naturally; their brains operate at different frequencies. Their nervous systems haven't learned to guard against ego dissolution yet.

Adults train themselves out of it. Build walls to protect their sense of "I." Then wonder why they can't access the very states that require those walls to dissolve.

This is why some people "just know things." 
Why some see patterns others miss. 

Why some hold massive complexity without collapsing.

It's not mystical, just nervous system capacity.

Every time you approach a threshold; more revenue, bigger decisions, more visibility, your body asks: "Can I handle this?"

If the answer is no, you self-sabotage back to safety.

💸 I just wrote the full breakdown on Substack:

→ The neuroscience of ego death and why children access it naturally

Rypassing keeps eliteR-performers stuck

→ The exact protocols I use to build nervous system capacity for expanded awareness

→ How moving meditation beats forced stillness for most high-performers

→ The biology of intuition (and why some people see patterns others miss)

→ A 6-protocol system for maintaining access to expanded states while building an empire

📌 Read here: https://lnkd.in/dyyJnuP4

You've read the books.

Attended the conferences.

Listened to every podcast.

Consumed every article.

And you're still stuck in the same place!

This is the most common pattern I see in elite achievers.

They are not lacking knowledge. 
They are drowning in it. 

They have more frameworks, strategies, and playbooks than they could implement in a lifetime. 

But nothing changes.
The business still hasn't launched.
The comfort zone still hasn't been crossed.
The toxic job or relationship still has a grip.

Here's your business coach never told you:

The problem was never information.
The problem is capacity.

Your nervous system has a "safety range" for how much success, growth, and change it can hold.

Exceed that range and your body pulls you back to baseline.

Not because you're weak or lack discipline

Because your biology is doing exactly what it was designed to do: protect you from the unfamiliar.

I lived this.

I used to start projects and never finish them.

Businesses that would gain momentum then collapse.

Ideas that were brilliant on paper but never survived execution.

I thought I was broken… thought I just wasn't built for follow-through.

Then I learned what was actually happening.

Every time I hit a new level of success, whether it was a new income bracket, more visibility, more responsibility, my subconscious would pull me back.

Self-sabotage!
Get sick right before a launch.
Lose a client at the worst time.
Pick a fight.
Procrastinate on the one thing that mattered most.

My nervous system did not have the capacity to hold that new level. So it created chaos to return me to what felt safe.

This is the story of almost every high achiever I've ever worked with.

The fix isn't more information.

It's not another book or course or mastermind.

It's def ain’t willpower.

The fix is regrounding your nervous system and recalibrating your energy so your biology can actually sustain the success your mind already knows is possible.

I turned the exact method I've used with hundreds of clients over the past few years into The Wealthy Body, a course that builds the biological foundation required to scale, grow, and hold onto the success you keep creating and losing.

This is where it starts.
Not with strategy.
With capacity.

📍 If this just described the last few years of your life, DM or comment DM CAPACITY.

The people judging you?

They're broke, bored, and bitter.
And you're letting them run your life.

They're not even in the game.
They're spectators with opinions about a game they'll never play.

A life they'll never live.
A risk they'll never take.

And you're letting them keep you small.

Here's what I know after a decade of building in public:

→ The loudest critics are the ones who quit before they started.

→ Judgment is just projection from people who chose comfort over conviction.

→ Every person who "made it" had to stop caring what people who "didn't try" think.

→ People who are fulfilled are the least judgmental because we are too busy living and loving our own lives. 🙌🏼

𝗦𝗼 𝗺𝘆 𝗹𝗼𝘃𝗲𝘀, 𝘆𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗮𝗳𝗿𝗮𝗶𝗱 𝗼𝗳 𝗳𝗮𝗶𝗹𝘂𝗿𝗲.

𝗬𝗼𝘂'𝗿𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘀𝗲𝗲𝗻 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝗳𝗶𝗴𝘂𝗿𝗲 𝗶𝘁 𝗼𝘂𝘁.

But that visibility?
That's the price of expansion.

The nervous system work isn't learning to avoid judgment. It's building the capacity to be judged... and keep moving anyway.

There's a version of you designing the exact life you want right now.

She stopped asking permission three decisions ago.

𝗧𝗵𝗲 𝗼𝗻𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗵𝗲𝗿? 𝗦𝗵𝗲 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮 𝗳𝘂𝗰𝗸 𝘄𝗵𝗮𝘁 𝘀𝗽𝗲𝗰𝘁𝗮𝘁𝗼𝗿𝘀 𝘁𝗵𝗶𝗻𝗸.

Hit publish. 
Post that selfie. 
Start your personal brand. 
Stop giving AF what others think.

Your future self will thank you.

The difference between 6 and 7 figures isn't strategy. 

It's the stamina to implement consistently.

Let me show you the math:

𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝟭: 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗻 𝗱𝗲𝗽𝗹𝗲𝘁𝗲𝗱 𝗯𝗶𝗼𝗹𝗼𝗴𝘆

→ Peak performance hours: 9 AM - 12 PM (3 hours)
→ High-stakes decisions made in fog: 60% of your day
→ Follow-through rate on strategic initiatives: 40%
→ Opportunities missed due to "not feeling up to it": Incalculable

𝗦𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝟮: 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗯𝗶𝗼𝗹𝗼𝗴𝘆

→ Peak performance hours: 8 AM - 6 PM (10 hours)
→ High-stakes decisions made with clarity: 85% of your day
→ Follow-through rate on strategic initiatives: 90%
→ Opportunities captured: Everything you strategized

Same plan.
Different biology.
Different results.

𝗧𝗵𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗹𝗮𝗻𝘀 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂.

𝘛𝘩𝘦𝘺 𝘩𝘢𝘷𝘦:

✅ Stable blood sugar that doesn't crash mid-pitch

✅ Optimized mitochondria generating cellular energy through hour 12


✅ Cardiovascular efficiency delivering oxygen when decisions matter most
✅ Hormones that support sustained focus instead of fighting it

Your revenue plateau isn't a strategy problem.

It's a stamina problem disguised as a business challenge.

The bottleneck isn't your funnel.

It's your biology's ability to execute what's in the funnel for 250 consecutive days.

🏦 𝗬𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗮𝘀𝘀𝗲𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗮𝗹𝗹 𝘆𝗼𝘂𝗿 𝘄𝗲𝗮𝗹𝘁𝗵. 𝗧𝗶𝗺𝗲 𝘁𝗼 𝘁𝗿𝗲𝗮𝘁 𝗶𝘁 𝗹𝗶𝗸𝗲 𝗼𝗻𝗲.

I've compiled everything elite performers need to build unshakeable foundations into one comprehensive framework.

The same protocols I use with private clients, now accessible for leaders ready to stop guessing and start optimizing.

Enroll here: https://lnkd.in/gtk5weeG

Mr. Beast just bought a nearly billion-dollar banking app.

Not a brand deal. Not a collab. He bought the entire company.

And the reason nobody is talking about WHY this is so dangerous is that most people are still thinking about branding the old way.

He is not building a brand. He is building infrastructure. The kind of infrastructure where his audience eats his food, watches his shows, uses his phone service, and now banks with him.

That is not a content strategy. That is an ecosystem.

And the same principles apply to your business, whether you have 466 million followers or 466.

I broke down the 5 SHIFTS that separate entrepreneurs who build empires from those who stay stuck in the content hamster wheel. 

𝗜𝗻𝗰𝗹𝘂𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘀𝗵𝗶𝗳𝘁 𝘁𝗵𝗮𝘁 𝗻𝗼𝗯𝗼𝗱𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝘀𝗽𝗮𝗰𝗲 𝗶𝘀 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 (𝗵𝗶𝗻𝘁: 𝗶𝘁 𝗵𝗮𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲).

📍We put it all in a free guide called The Brand Infrastructure Blueprint. 

Get it here: https://lnkd.in/dgT6RAgG

Data reveals the top 10% gain 8-9 disability-free years after age 50.

Optimal health is the new status symbol. 

Successful people radiate confidence with better health, unlocking richer opportunities.

Not to mention, exercise boosts cognitive function via BDNF, forging new neural pathways and habits.

💸 Unlike the poor. the rich invest in themselves— time freedom, health optimization.

Being healthy is a silent luxury.

⬇️

Before my time and location freedom, I was a slave to recessions and layoffs.

Fitness built my confidence, raised my salary, and broke glass ceilings into entrepreneurship.

Last summer, I joined an ultra-personalized, science-based longevity concierge program that changed my life.

Now, I access billionaire-level care at a fraction of the cost. 🤑 Yeah, baby!

✅ CGMs for stable blood sugar
✅ Repeated diagnostics (60+ biomarkers)
✅ VO2 max test, gut health test and a sleep study.
✅ 24/7 access to my longevity board (doctor, dietitian, physiologist, trainer)

Imagine feeling like a billionaire without the billions.

Honestly, there is nothing like elite care if you care about your health as much as I do. I can't stress how much I highly recommend this program if you care about your health.

I curated a deal for my followers with the founders of this program because I love it so much.

Want to walk the talk with me? 

👑 If you're curious, DM “ELITE” to learn more!

Your ADHD brain isn't broken.

The longevity protocols you're following are.

Meditation that makes you miserable. Fasting that tanks your executive function by noon.  Gentle yoga that understimulates you into restless chaos.

Everyone's telling you to optimize like a neurotypical brain. But your dopamine-starved prefrontal cortex, your glucose-dependent focus, your intensity-craving nervous system?

They need completely different inputs.

After 15 years of trying to force my ADHD brain into standard biohacking protocols, I finally built a stack designed for the hardware I actually have.

→ Moving meditation instead of sitting still. 

→ Strategic glucose timing. 

→ Cold exposure intense enough to punch through nervous system resistance. 

→ Supplements that target dopamine production, not generic wellness.

𝗬𝗼𝘂𝗿 𝗔𝗗𝗛𝗗 𝗯𝗿𝗮𝗶𝗻 𝗰𝗮𝗻 𝗯𝘂𝗶𝗹𝗱 𝗲𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝘁𝗵𝗶𝗻𝗴𝘀. 𝗜𝗻 𝗳𝗮𝗰𝘁, 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 𝗶𝗳 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗶𝘁.

ADHD minds think laterally. You gotta stop optimizing it with protocols designed for minds that work in straight lines.

🔗 Read the full article to get my ADHD Longevity Stack: https://lnkd.in/dvtPGvSv

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The Battle

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