JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

50 in 50 Challenge 

Building 50 projects in 50 weeks using only AI tools and vibe coding practices. Recording tutorials and creating resources for non tech founders to learn the fundamentals of Lovable, Supabase, Cursor and many other tools.

In first half of 2025 I've: 
- Built over 40 apps and publicly launched 17 of them, signing up more than 3,000 users
- Hosted dozens of bootcamps, a Hackathon, and did 4-5 AMA sessions on Vibe Coding
- Had over 500 students graduate a vibe coding course that I built with the help of Starter Story 
- Reached 100,000 views on my YouTube channel 

The second half of 2025 will be 100% focused on monetization of products and services, so stay tuned for my updates!

AI Vibe Coder

CitizenShipper

Mission: Work with the CEO to help oversee the company’s growing activities and operations while tackling all types of general operational initiatives and setting goals across the organization. Advise on employee performance, hiring, and termination, and help ensure that teams and projects run smoothly.

Goals:

- Monitor cross-company KPIs, and help the CEO manage the organization's operations
- Coordinate and collaborate with all departments and team members, communicating the CEO’s company vision across all levels
- Ensure the right strategy is constantly being executed - at the highest quality, and using actionable, data-driven insights
- Help CEO Manage business operations and set goals across the entire organization
- Coordinating and achieving goals, by selecting important tasks and administrative activities that employees must carry out within their departments. Developing strategic initiatives that can improve efficiency throughout business operations

Responsibilities: 

- Assist with the financial aspect of the business to make sure everything is running smoothly and recommend solutions that will improve profitability
- Collaborate very closely with C-level leadership to strategize and execute long-term plans that usher in new levels of productivity, efficiency, and success 
- Monitor and improve daily operations and address potential issues when they arise, proactively seek and capitalize on opportunities for operational improvements
- Measure the efficiency of systems and procedures
- Track business results, perform cost-benefit analyses, establish (production) KPIs, monitor them, and conduct quality assessments
- Ensure all systems operate smoothly 
- Coordinate with the People Operations department to ensure our hiring plans meet our business needs
- Take into account the needs of external and internal stakeholders and incorporate them into new strategic plans

VP of Business Operations

As Head of the Driver Team at CitizenShipper, my main objective is to ensure that drivers using our marketplace have the best possible support along their journey. We use multiple tools and techniques to achieve many of the results which I am proud of: 
- We grown our active driver community by over 5x in the last 2 years, with hundreds of drivers finding valuable work and generating income through CitizenShipper each month. 
- 6,000+ drivers completed our onboarding courses, resulting in over 30,000 completed shipments in the last 12 months
- We completed hundreds coaching calls to drivers with any sort of background and experience that resulted in creating full-time carriers, many of which can be read on our blog
- We have 3 driver onboarding dedicated communities with over 3,500 drivers being active members
- Drivers using our platform did over 1 million miles in the last 12 months, transporting pets and valuables across the US

Recently, I have taken upon myself to learn more about SEO and paid marketing with the help of my co-workers and our generous professional development stipend. I also look forward to our next video game night competition!

Head of Success

- Grew social media presence across multiple channels, increasing driver engagement.
- Established and managed driver communities, improving onboarding and job-winning rates, and reducing churn by 75%.
- Enhanced customer support efficiency, reducing response times by 50% and achieving a 97% response rate within 24 hours.

Social Media Community Manager

MARKET Protocol

MARKET Protocol allows users to trade the price of anything while leveraging the benefits of the blockchain. Trade stocks, cryptocurrencies, and traditional assets. You can currently experience the power of blockchain derivatives trading with MPX, our decentralized exchange (DEX) built on top of MARKET Protocol.

I have been a team member almost since its inception, with a priority focus on the marketing startegy and social media as well as community building and engagement. During my tenure, the founders have empowered me with a lot of knowledge on the derivatives industry and have had a lot of flexibility and acceptance for my ideas and initiatives, always being oriented towards testing and learning from our experiences. They have enabled me to grow as a person and a professional, and allowed me the freedom to represent our project in all the capacity I felt will best demonstrate the revolutionary idea we are working on. The biggest takeaway for me while working with the team was the quality of relationships we have established among ourselves despite the cultural, professional background and timezone differences. They have a great recipe of how to build a remote and distributed workplace.

Head of Marketing

White City Logistics

- Worked alongside the company owner to scale the logistics operations
- Fulfillment of over 1,000 trips with Amazon Inc. with excellent ratings

Fleet Manager

Centrotexnica 

- Led the procurement team, increasing procurement application efficiency by 300% through process optimization and supplier negotiations.
- Successfully managed contracts worth over $1 million, ensuring compliance with public procurement regulations.
- Implemented a new procurement management system.

Head of Procurement

- Former fleet, marketing and general manager, failed startup co-founder, currently a VP of Business Operations at CitizenShipper. 

- Nowadays I am on a mission alongside 40+ companions at CitizenShipper in building the future of long-distance pet, car, motorcycle, boat shipping and more! 

- Mastering AI before it masters me first. Successful graduate of the inaugural #100DaysOfAI challenge. 

- Currently building 50 Projects in 50 weeks using only AI tools. Watch my cringe demo videos here https://www.youtube.com/@50in50challenge

- Learning how to play golf! Happy to hear your tips on how to improve my driving distance!

Lazar Jovanovic

I'm starting to believe that we really need to rethink how we're build things. 

For example: 

- I don't think you need a CMS anymore, you can just build a blog on Lovable, clone and edit blog posts or landing pages in a single prompt, which is much faster than filling out text boxes. 

- Same goes for video editing and generation I guess - Whitney Menarcheck just showed us this is possible to do with Lovable too. 

- I built a chrome extension with Lovable recently even though it should not be technically possible. It just works.  

To those who say that the biggest bottleneck of development with AI tools will be hardware, memory, windows, models or anything else - I say that the biggest obstacle are actually our brains, which are hardwired to the old ways of thinking. 

Find a super bold and crazy idea, and try to build it. Who's to say it can't be done!

The biggest AI breakthrough is here! 💪

I will one time say to my grandkids I was there when it happened! 

Happy reaching 1,000h of non stop Vibe Coding Dev Chat on Lovable everyone! 

Bobby Siegfried Whitney Menarcheck Alex Cinovoj Skyler Talley Shane Spencer and everyone else 🔥

Slick! Amazing work Felix Haas Abey Thomas Joy Nad Chishtie Gustav Kjellin emil fagerholm Emil Ahlbäck Elliot Lindberg and everyone else in making this experience Lovable 😍

Describe the future of software in 4 words and MAKE NO MISTAKE 😍

Make something people love.

Now live in SF Bay Area.

The designs!!! 😍 😍 🎁 

If you hesitated until now - you just have to try Lovable today!

Lovable now uses Claude Opus 4.5 as a core model for better designs. 

Early results show:
• 15% fewer mistakes
• 5% higher project success rate
• Noticeably better designs

All these upgrades come at no additional cost for Lovable users. Let us know what you think of it!

Read more here: https://lnkd.in/gtQnRHjJ

This is why I love what I do 😍 

I envy the person that decided that today is the day they finally give this Lovable (or some even misspell it loveable) a try! 

This guy went from needing 264 days to get started to 12 days to a finished prototype. 

Don't wait!!! 

Start building tonight 🙏

Another banger set of features drop on a Friday afternoon 😎 

This team never stops 🚢🚢🚢

Introducing Lovable Themes, Design View and AI Image Generation

1. Themes let you set brand standards and reuse them across your projects. You can create multiple themes and switch between them easily.

2. Improvements to visual edits. Select multiple elements and edit them together. Control margins, padding, fonts, and colors in the sidebar. Edit more text directly on the page. Adjust borders, shadows, and icons.

3. AI-powered image generation. Create and edit images with AI without leaving Lovable or hunting for stock photos. Describe the image you want and let Lovable create it for you.

You can find all these tools in a new design view that brings your visual editing tools into one place.

Now live for all Lovable users.

Everyone at Thanksgiving dinner watching football or TikTok, and all I want to do is vibe code. 

So grateful for what I get to do for a living 😍

Vibe on the go from mobile for mobile is so underrated! 

One of my most productive build weekends in a while, I always love when I just vibe for the fun of it 😍 

Roast my builds please, tell me what to build next. 

And make sure to play around with Lovable next time while waiting for a bus, a meal, a friend!

For everyone in my network that want to hear me speak Italian (powered by AI of course), my course on Getting Started with Lovable in collaboration with Learnn is now available! 

https://lnkd.in/efyEvARt

Open article: Lovable & Vibe Coding by learnn.com

Two massive milestones! 

So many reasons to be joyful today as this amazing team celebrates reaching its first anniversary and hitting $200M!!! 

Happy Birthday Lovable 😍 🔥

We launched Lovable one year ago, and today we hit $200M ARR.

Here's our story:

We started with a small team in Europe in a co-working space. Almost no one knew who we were, and we didn’t know what was coming.

But that changed quickly...

We transparently shared everything that happened on social media, including product updates, metrics, and new team members. 

Then, thousands of people started sharing what they built with Lovable.

Now, we have one of the most active communities in tech, with over 70 community-run events happening this week alone. People all over the world build 100,000+ new projects on Lovable every day.

It’s not just Lovable that’s grown fast: our users have too...

Lumoo, Quicktables, and Plinq are all products built entirely on Lovable with $10k-$100k in MRR just months after starting.

Designers, PMs, and even developers inside large companies have grown into an important customer group: HCA Healthcare now focuses less on mockups and more on patient care, and Klarna ships weekly instead of quarterly using Lovable.

Today, we’re releasing multiple product updates (read more on our blog):

1. MCP servers: Linear, Jira, Notion, Confluence, n8n
2. Themes: set brand standards across projects
3. Improved visual edits: multi-select components & image generation

MCPs are live today. Themes & visual edits rolling out this week.

We're also opening offices in Boston and San Francisco and building a world-class leadership team. Year one proved it works. Year two is about scale.

To thank you all for this year: For the next 7 days, if you refer someone to Lovable and they publish a project you'll both get 50 credits (that’s 5x more than usual!).

We're looking forward to many more Lovable years ❤️

The best vibe coding companion! 

I can't believe I am about to cross 400k words dictated - and mostly done on Lovable and any relevant app that I would use for project planning. 

Any other wispr-ers out there? Show me your stats!

Every time I think I know it all, I get surprised. 

And I am starting to think that there's almost nothing left that Lovable cannot do. 

All you need is an idea. 

It just works!

Tech with a Heartbeat | Community @ Lovable

I just made an entire video with Lovable. I didn’t know this was possible…
I planned, created, and edited the whole thing using only Lovable!

Most people know Lovable as an AI app builder, but it’s quickly becoming a powerful way to create shareable content too—including videos. If you haven’t tried video creation in Lovable yet, consider this your sign.

SheBuilds on Lovable continues to surprise me in such great ways. The number of women applying, building, and shipping with confidence is rising fast! And with acceptances officially live and the countdown to the event underway, I put together this video to capture the latest stats and celebrate the momentum.

#SheBuildsOnLovable

One of the many perks of working at Lovable is that you can get the world's top leaders to answer your questions. 

This session was amazing 🤩 

Want to join a future one? 

We're hiring across tons of departments, check out open positions at https://lnkd.in/eEHHnVvg

We’ve started a new internal series at Lovable:

1. We invite the world's best founders to join virtual sessions with the team
2. The team can ask questions
3. Lovable becomes a place for the team to keep learning

First speaker was Patrick Collison from Stripe, who should we invite next?

"The current environment rewards people who can create clarity instead of waiting for it." 

So simple, yet perfectly described - adding to my quotes for Thanksgiving dinner 😁

Open article: 6 months at Lovable and why I had to throw out most of my playbook by open.substack.com

6 months at Lovable and why I had to throw out most of my playbook

The single most underrated Lovable feature by far.

When you are in chat mode, Lovable reads your codebase, past messages, your prompt and assumes a role of a technical co-founder, much deeper than being an engineer executing your orders. 

I am not a developer, so I need someone to step in, and quite often too. And even if you are technical, who hasn't experienced a mental block at 10 PM after hours of building. 

It sets the course, writes the plan, all you have to do is click to implement and let it cook 🥧

Everything I learned about vibe coding comes as a result of being a chat first builder!

Announcing Claude Opus 4.5 is now powering Lovable's chat mode.

Our most successful users plan their builds with Lovable’s chat mode before making edits. Better planning means better builds, it’s that simple.

Opus 4.5’s frontier-level reasoning takes planning to another level.

It’s live in Lovable through December 5th.

Dear Lovable ladies - do not miss this opportunity to have the greatest holiday season ever, and instead of waiting for Santa, make your own dreams come true and give yourself the best gift yet!

SheBuilds on Lovable buildathon applications are open again!!! A buildathon created for women, by women. Will you be there!!?

SheBuilds on Lovable is for every woman who’s had a product idea strike while feeding the kids, between meetings, on a run, during school pickup, and thought, “if only I had the skills, time, or help.”

Good news: The time is *now*. And no coding skills are required!

You will join hundreds of other women, get 48 hours, build your idea, and we give you unlimited credits to make it happen. Together. We will support you. We will lift you up. YOU. WILL. SHIP!

I want women shipping apps that solve real problems they care about. Tools that help your community, your household, your kids, your parents, you business (and yea, make money). 

🔥 Because when women build, world gets better. 

Ladies, let's go build something nobody saw coming 💃 

Important deets:
1. 48 hour buildathon is Dec 15-17
2. applications close in 48 hours, on Nov 26th.

3. APPLY HERE: ➡️ https://lnkd.in/gpzsUR-R ⬅️ 
(if you've applied before, apply again!) 
-> you must have a Lovable account to apply

4. we’re selecting ~200 participants across 3 categories: business app, consumer app, and social impact 

5.  prizes: 5K lovable credits, mentorship from me, memories to last a lifetime, and a community that will absolutely change your trajectory

Season 1 was a blast. Season 2 is going to be even better. Don’t miss it!

P.S. Who runs the world???

#lovable #womenintech

Share the love with everyone you know and give them the most valuable gift this holiday season - ability to make their dream app/store/website/tool/project come to life! 

And you also get 50 credits each! 

Hurry up, only 3 days left 🎁

A few days left to join the Lovable Yearbook and get 50 credits per person you refer to Lovable!

Over 2,000 people have already participated. Here's how you can too:

1. Go to Lovable and click the gift icon to find your referral link
2. Add it to your Yearbook submission here: https://lnkd.in/dw9P2nvV
3. Share your Yearbook photo on social and get 50 referral credits anytime someone signs up and publishes a project through your link

The yearbook referral bonus runs through Tuesday, November 25th.

Favorite Sunday read 🤩 can't wait for the next update!

This is what we improved to Lovable last month:

1. Improved agent context so the AI understands projects and edits more reliably.
2. Shopify integration so you can build full online stores just by chatting with AI.
3. Added clearer controls for managing your Cloud & AI usage.
4. Smoother custom domain setup and management.
5. Choose a primary domain and automatically redirect all others to it.
6. Added domain ownership validation before a domain goes live.
7. Ability to request access when opening a private project you're not part of.
8. "Workspace-only" publishing to restrict access to your workspace members.
9. Option to disconnect a project from GitHub if you need to move it elsewhere.
10. Ability to send files or images only, without text, as prompt.
11. Desktop notifications when long-running builds finish.

taplio

The Battle

Scott Harward

Lazar Jovanovic

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taplio

The Battle

Scott Harward

Lazar Jovanovic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lazar Jovanovic's LinkedIn Performance

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