JX Strategy

We are not a full service agency; we won’t build your website nor redesign your logo. Organic social? Email copywriting? Nope.

Here’s what we do: We are extremely good at paid media.

We are the best at what we do. We specialize in maximizing your true return on investment (ROI) through digital advertising, which means you get more customers for less money.

The best thing about us is that we’re not only really, really good at our jobs but also nice people who take pride in doing them well while making sure clients always receive top notch service from start-to-finish.

Chief Executive Officer

Journicity

Marketing attribution is the process of assigning revenue to a specific source. When running multiple campaigns across different platforms, understanding what source is actually driving results is critical to success. Journicity streamlines this process and can help you make data-driven decisions.

I help businesses understand how marketing is affecting their bottom line. Using data, analytics, and statistics, I match up spend with revenue to help businesses scale what's working and cut the ads that are wasting money.

Founder

Blue Fire Leads

I managed the marketing automation processes that the team uses along with guiding the strategies behind our marketing.

Marketing Operations Manager

At Blue Fire Leads, I managed the marketing team that has driven over 1,000,000 quality opt-in leads for our clients. I was a key player in helping Blue Fire Leads reach rank #190 on the Inc 5000 for 2018 and #84 in 2019.  I helped my team by being involved in each of the advertising accounts on a day-to-day basis helping audit, manage, and optimize the accounts. In addition, I've built a system of marketing automation that amplifies the efforts of our marketing team. Being proficient in multiple areas of internet marketing, I guided the strategy of each of our marketing team members to ensure success for us and our clients.

Director of Marketing

Icon Health and Fitness

My responsibilities included digital analytics, revenue attribution, conversion rate optimization, TV media buying, and affiliate program management. Revenue attribution had never been attempted before at ICON. Using previous experience with revenue attribution, I introduced the new tools and wrote proprietary software to accurately measure revenue driven by TV advertising spend. 

While at ICON, I increased yearly revenue by more than $4 million per year through optimizing the site and providing detailed audits for improvements in media spend across the company.

Marketing Manager

CampSaver.com

I managed and trained 3-5 members of the marketing team while coordinating the marketing budget. In addition to my management responsibilities, I managed CampSaver's AdWords account with 250,000+ keywords and affiliate program. I created custom automations and inventory management for the Google Ads account and doubled the account size. I grew the affiliate program to be one of the largest merchants on the Avantlink Affiliate Network.

Self Employed

Worked with several small companies to help increase site performance, improve on-site technical SEO, and develop social media strategies. My clients were in a variety of verticals including health & beauty, music, and  education.

Internet Marketing Consultant

Sprinkler World

In-house SEO specialist focused on improving the overall search rankings of Sprinkler.com. While at it, I improved the conversion rate, increased average order value, decreased the bounce rate, and reorganized the site to help customers find products quicker and easier.

SEO Specialist

CastleWave

At CastleWave, I was the primary SEO strategist and process engineer. I developed several innovative SEO tactics and strategies that gave our clients a major advantage against their competition. These strategies got most of our clients to the top rankings for very competitive terms. In addition, I managed and developed company websites, managed our team in India, and maintained automation and reporting systems. One of my proudest accomplishments while there was taking one of our clients from ranking number 8, all the way to ranking 2nd position for the search term "online dating." It was a very, very competitive term and I got them there in six months.

SEO Strategist

I don't do cookie-cutter solutions. I am your strategic partner in driving success and growth for the business you love. I provide personalized strategies tailored to each client's individual goals, developed with cutting-edge tools and resources designed specifically with your success in mind. At my company, JX Strategy, our mission is to help our clients realize their potential through customized campaigns, providing groundbreaking data insights and intelligent approaches that drive tangible results. With an unwavering commitment to collaboration, creativity and excellence, our vision at JX Strategy is to continue empowering businesses around the world so they can flourish for years to come.

Scott Harward

Avidon Health

At Avidon Health, we offer a coaching automation platform that allows coaching teams to personalize health and wellness experiences. As VP of Marketing, I am leading omnichannel activities in creating effective personalized health and wellness outcomes with our Engagement Rx platform.  Avidon Health is an innovative behavior change solution that uses human-centered and data-driven cognitive training methods to create sustainable healthy habits and produce outcomes for real people. Unlike other digital health solutions, Avidon Health is grounded in meaningful engagement that focuses on the individual rather than the condition.

EVP of Marketing

VP of Marketing

Crit Media

Crit Media is a high impact marketing automation agency helping organizations maximize their customer's journey through digital marketing. Our clients range from healthcare to wellness including an assortment of other industries such as retail and technology.

Founder and Co-Owner

The Red Flag Group

Provide digital marketing services for a global risk and compliance organization. This includes but is not limited to marketing automation, SEO, SEM, event marketing, and strategic growth planning.

VP of Marketing, Americas

UpWell Health

UpWell Health purchased Alliance Health. As VP of Marketing Operations, I had the unique opportunity to reshape healthcare by delivering a better customer experience using the latest in omni-channel marketing techniques. This includes oversight of: Email Marketing, SMS, SEO, NPS, Voice of the Customer, Voice of the Employee, Pharmacy Marketing, and the Marketing Automation team.

VP of Marketing Operations

Bask Technology, Inc.

As VP of Marketing my role in executive leadership is to accelerate bask.com as a market leader keeping a close eye on growing our membership base and creating meaningful relationships within the consumer and mSMB markets. We believe our highest purpose is to build trusted relationships with our members by providing remarkable advice, safety and support for the technology in their lives.

Meridius, Inc.

Co-owned a fast growing software company focusing on mobile applications.  ProSAFE provides the complete system for collecting day-to-day operational safety data, provides instant reporting wherever the management team resides, and allows a business to make real time decisions to improve company quality systems.

Co-owner

MRM//McCann

As a Strategy Director, I research, plan and develop both above the line and below the line marketing strategies for a Fortune 16 telecommunications company.  Strategic direction include sales brochures, product slicks, videos, web properties, and solution demos.  In this marketing role, I create demand ideas and messaging frameworks along with numerous client presentation and digital architecture documents.  I worked with a number of clients such as  Verizon Wireless and Verizon Business.

Digital Strategy Director

Ultradent Products, Inc.

Product managed OEM teams to construct dental products.

Senior OEM Product Medical Manager

3Com

Bluetooth product manager.  Helped introduce Blootooth into the market at a very early stage of this technologies lifecycle.  Provided HP their first Bluetooth product in their desktop printers.  Managed teams of hardware engineers, writers, designers, and software developers to accomplish projects.

Product Manager

STRATEGIC MARKETING EXECUTIVE:
I’m a Marketing Executive who connects the customer journey with improving customer experiences while growing qualified leads using a measured approach with digital marketing campaigns.

DIGITAL CAMPAIGN DEVELOPMENT:
My passion is in creating unique customer experiences using the latest in digital marketing campaigns that tells a compelling story. My story, like my passion, started on a cattle ranch in Montana where I learned the true meaning of hard work. This drives my style as a leader in marketing, demonstrating by example alongside my team of global marketers using best practices in marketing to generate interest around our products and services. One co-worker explained, “Mike is always the first to get in the trenches with the shovel and the last to leave.” 

GLOBAL MANAGEMENT:
I lead using a proven style of running my programs against a "plan-on-a-page" approach, not in a closed-door office, but in the desks next to my team. With over twenty years of management, I strive to be kind, fair, and a data-driven executive that delivers marketing qualified leads to create better business outcomes using a measured, tested approach to marketing automation. 

MARKETING AUTOMATION AND DATA ANALYTICS:
Trained in HubSpot, Marketo, Eloqua, and other automation tools, I create a connected story delivering qualified leads to the business. With hands-on training and experience in agency, technology, software, and medical experiences - I have a well-blended data analytical approach that aligns and delivers against the goals and initiatives of the business.

ACCOMPLISHMENTS:
 + Managed $3.5 million budget and a team of 16 marketers and analysts for omnichannel marketing, social media campaigns, and voice of customer/voice of employee programs
+ Improved SEO and increased sales by 19% following rebranding effort   
+ Increased ROI by 38% and Net Promoter Score (NPS) by 4 points 
+ Increased sales by 48%, reaching $50 million, with a revamped customer journey
+ Reduced unproductive overhead by cutting marketing operating costs at Bask by 25%
+ Improved lead quantity by 200% for a compliance firm
+ Drove thousands of leads over 10 Marketo instances including two integrations with Microsoft Dynamics 
+ Proficient with tools such as Adobe CS, Marketo, Unbounce, Google Adwords, Google Analytics, HubSpot, Squarespace, Uberflip, Hotjar, Jira, Dreamweaver, Excel, PowerPoint, programming languages such as HTML, Python, Pearl, etc.
+ And most recently, globally manage a diverse marketing team in APAC, EMEA, and the US

taplio

The Battle

Scott Harward

Mike Whitmire

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