Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

In my 13+ years of journey, I’ve keenly observed the challenges faced by numerous B2B tech companies. One of the common challenges is: 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐬𝐚𝐥𝐞𝐬 for their products or service offerings. 

That's exactly why I founded The Department of Sales–to help tech companies 𝐛𝐮𝐢𝐥𝐝 revenue 𝐞𝐧𝐠𝐢𝐧𝐞𝐬 that actually work. 

From evaluating your sales foundation to building a self-sufficient sales team, I help founders master the art of B2B sales. 

Whether enhancing existing strategies or creating new ones from scratch, my approach goes beyond traditional consulting—I become 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧.

What sets me apart? I don't just provide strategies; I help implement them. Through The Department of Sales, I aim to:

☑️ Build and train sales teams from scratch
☑️ Develop scalable sales processes that drive predictable revenue
☑️ Establish proven sales methodologies that scale with your business
☑️ Transform founders into confident sales leaders

Throughout my professional journey, I've developed a 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐚𝐥𝐞𝐬 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐬𝐲𝐬𝐭𝐞𝐦 by closely observing founders' challenges and continuously refining solutions. This battle-tested approach isn't a one-size-fits-all solution but a flexible framework tailored to specific situations–from making the first crucial sales hire to scaling an existing team.

My goal is to provide customized strategies that align with each company's vision and growth stage. These strategies help avoid costly mistakes while accelerating the path to consistent revenue growth. This personalized roadmap for sales success evolves with your business, ensuring long-term relevance and impact.

Moreover, beyond the boardroom, I'm passionate about giving back to the community and continuous learning. You might find me volunteering for tech education initiatives, attending industry events, or diving into the latest TED Talks on design, innovation, and leadership. I believe in bringing this same enthusiasm for growth and positive impact to every professional interaction and business relationship.

Ready to transform your sales approach? Let's connect and discuss how we can help you build a path to predictable revenue growth.

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The Battle

Scott Martinis

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