B2B Catalyst

7 years of B2B consulting experience lead to B2B Catalyst. We build revenue engines that work.

CEO/Founder

SB Builders, LLC

Changed invoicing process to dramatically reduce AR and contributed in doubling revenue, passing 80k in monthly revenue

Implemented time tracking, invoicing, project management, basic CRM, contract creation, esigning system.

Developed SOP for all of the above & trained team in SOP.

Weekly checkins on project progress and invoices

Marketing and Operations

AutoVitals

-Analyzed current sales strategy, proposed changes, and implemented
-Developed and implemented channel strategies
-Managed and trained sales development team
-Developed hiring and training process
-Hired 5+ New SDRs
-Refined sales process
-Reimplemented CRM
-Managed CRM, users, and ensured CRM data quality
-Developed initiative tracking methodology to track result of sales and marketing initiatives
-Tracked sales and marketing KPIs & developed tracking tools for team use
-Set sales development team goals
-Refined team management process

Sales Strategist

Sales Development Representative

This Side Up Global

I helped develop and improve core operating processes and procedures in This Side Up Global using Scrum, JIRA, Confluence, Lastpass, and other industry standard processes and software.

I led and/or documented meetings in the company, including Sprint Planning & Review meetings, Process Retrospectives, Daily Stand-up's, and Client Meetings. I partnered with the CEO and other team members to improve operations, processes, and other business elements.

I administrated company SaaS products, adding, removing, and editing users, accounts, and other entries. I researched new software products, tested them, and if beneficial implemented them in the company. I explored existing software and found ways to use them more efficiently.

I developed, refined, and recorded company processes and procedures. I researched cutting edge business processes and concepts and worked with the CEO to implement them in the company.

I received training in content marketing, email marketing, and exposure to Facebook Ads, Google Ads, SEO, Social Marketing, and other kinds of digital marketing.

I initiated a content marketing campaign on a Facebook group, the first article of which got 25 likes, 11 comments, 1 share, and over 100 people added to a pixel.

Process Specialist

Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

So 6sense released a surprisingly great article embracing the move from intent to signals - but they missed one critical category of signal with serious consequences

Ironically, this effectively admits that their intent data didn’t actually show purchase intent... 

Buuut I won’t knock them for telling the truth even if it's late

Why this missing category matters:

Missing it...

Kills marketing / sales alignment

Makes actual intent modeling extremely hard to scale

Removes the most reliable and scalable form of signals

And is ultimately the reason why I think intent platforms failed in the first place

6sense talks about 2 paths to get signals

“Created/Received Signals come from your own digital properties and systems. Web traffic, product usage, email engagement, CRM data, and more.”

I call these first party signals because you own the data

“Acquired Signals come from outside providers. They give you visibility into activity you wouldn’t otherwise see: content syndication, review sites, publisher networks, etc.”

I call these second party signals because you can’t independently verify the data

The most important category?

Third party signals

Public signals you acquire through structured research

Job posts, news articles, new hires, social content engagement

This category is mostly driven by growth/demand teams reinventing ABM with Clay workflows

5 reasons it’s the best category

1. Anyone can verify the signals

Sales reps trust signals they can see with their own eyeballs more

2. It tends to predict behaviour better

Public content engagement shows greater commitment

News articles either force or show company action

Job posts and hiring demonstrate a willingness to spend money on a problem

3. You can personalize off public signals without being creepy

In fact, you look thoughtful when you do

4. Lack of data isn’t a problem, it’s a signal

No hire = smaller problem

5. It’s already an account-based sales best practice

Adem Manderovic was researching job posts in 2010 to identify in market companies

Christopher Curtis was helping SDR teams overattain when the rest of their company missed… 2-3 years ago

Jacob Karp uses third party signals to build account POVs that guide all of his outbound

Put simply - 3rd party signals make sales and marketing ABM alignment possible by aligning the team around visible signals you can easily act on

If I were 6sense (or Clay) I would find a way to structure 3rd party signal data to combine with 1st and 2nd party data for profile/readiness/interest signals (another great section of the article)

Build modeling against won/loss data

While also figuring out how to surface the data in a way sellers can action in prospecting and discovery calls

Get that right… you finally live up to the promise of being a GTM crystal ball

Founder | GTM Architect | We build revenue engines that work

Jesse Marseille

Nooks

Growth Marketing

Storytelling at Scale

The Storytelling at Scale podcast features conversations with leaders, innovators, and freethinkers of all kinds. We talk about life, business, overcoming challenges, and the journeys that made our guests who they are today.

Storytelling at Scale is also the name of my marketing & sales consultancy which works with businesses to refine their message, understand their audience, and produce content that converts.

I specialize is growth for companies in the SaaS space.

Founder and Host

Win Spectrum

Account Exec + Growth

Grayce

Business Development Manager

Portland Guitar Academy

Sales Director

Kaiser Permanente

Learning and Development Associate

BrightCurrent

Sales Rep

LYKE MEDIA

Social Media Manager

Podcaster | Telling real stories with real people

Average jiu jitsu player

Stubborn guitar player

Cold Call advocate

Making video content for Nooks

Founder

Increases Revenue and Market Share: Conducts market research to identify best suited buyer segments. Executes lead generation strategies based on data-driven insights.

Enhances Product Market Fit: Studies user engagement and contributes to product development roadmap map so that it best meets customer needs.

Promotes Brand Recognition and Reputation: Analyses market trends and positions Truebase branding to meet desires and expectations of current market. 

Forges Customer Insights and Relationships: Gains deep insight into customer behavior and preferences, building stronger more personalized relationships with customers.

Leads cross functional growth team: Facilitates collaboration between product, marketing, sales, and customer support teams.

So excited to break the news about what LiveX AI has planned for 2026 and 2027 here in California! 

I'm not allowed to say specifics yet, but if you look up the biggest sporting events in the world happening over the next 24 months, you'll get an idea ;)

All I can say is LiveX AI Holograms are coming to a stadium near you. Get ready world!

Our new AI Concierge Liam is ready for primetime and he has perhaps the smoothest accent of any AI Agent on the planet 😂

Digital channels are saturated. 

For retailers with brick & mortar stores, 2026 will be about creating a physical retail experience that cuts through the noise. 

This is what LiveX AI is here for.

Working with with LiveX AI Kiosk today, which we call the Gateway 

So cool watching all the agentic use cases we can deploy now

-ordering items
-getting directions around a mall
-checking which local restaurants have promotions 
-Onboarding into a follow up list or booking an appointment 
-Fully conversational branded interactions (yes we have a T-Swift avatar 😂 )

Over the next 6 months we'll get more and more opportunties to see the experience come to life in malls, music venues, sports arenas, and retail locations. 

Super exciting way to close out the year!

For all of my #dubai connections in #ai

We just released our new brochure for physical AI in retail + luxury mall settings. 

If interested let me know

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Incredible work from our ceo and sales leader, brining LiveX AI to the Nasdaq closing bell!


Payom Niazmandi Jerry Li

⭐ There are a few truly epic highlights I have had in my career. Yesterday was one of them.

It was honor to be able to join the stage with such legends. Big thank you to Zaileen Janmohamed from the Bay Area Host Committee for inviting an ambitious Silicon Valley AI startup — just across the street from Stanford University — to attend the Nasdaq Bell Ringing Ceremony for the National Football League (NFL) Super Bowl LX. 

Meeting the legendary Roger Goodell, Commissioner of the NFL, and showing him our work in transforming the fan experience was inspirational. There’s an immense amount of care he has in bringing innovation to the sport and its fan base.

Shaking hands with corporate leaders and Jed York, owner of the San Francisco 49ers, was surreal.

Being part of LiveX AI working along side the founders Jia Li, Jerry Li, Yao Zhao has - thank God - opened up so many doors. A truly forward-thinking, AI-first team. While many AI companies throw away the waste, we threw away the brakes — bringing the era of Physical AI to life. Digital Humans / Employees / Athletes / Influencers / Concierge - Are here.

There is more to do in NYC... more updates to come. 
#SuperBowlLX #NFL #Nasdaq #NVIDIA #LiveXAI #DigitalHumans #PhysicalAI #Innovation #SiliconValley

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The Battle

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Jesse Marseille

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The Battle

Scott Martinis

Jesse Marseille

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Martinis's LinkedIn Performance

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Performance ScoreScott Martinis's LinkedIn Performance