Founder | B2B GTM | Scale without headcount by mapping your playbooks into an AI revenue engine

Be honest - how many Linkedin posts have you seen this year saying that XYZ tech/playbook/widget is absolutely essential to your GTM this year?

Probably a lot

We now have thousands of sales and marketing technologies on the market

And all of them are pitching their solution as best in class

With playbooks, agencies, influencers to sell them

And yes, we have preferred tech vendors

Here's the difference

We don't throw you in canned playbook, we actually look at your Go to Market model before making recommendations

Let me tell you a funny story

I talked with an SDR team that was booking 80 meetings a month with parallel dialers and 10k emails per SDR per month

But 60% of their meetings got disqualified

Why?

They didn't qualify target accounts before doing outreach

Tech and playbooks don't save you deploy the wrong one at the wrong time

So what do we do different?

When you work with us, we start with an assessment

We look at your funnel metrics, your best customers, your messaging/copy, and get input from your team on detailed attributes that make up a great customer

That you CAN'T find in an off the shelf tool

After that we use our knowledge of best practices and tooling to identify the biggest opportunities to unlock more revenue per headcount in your team

This could look like

> Customer analysis
> Serviceable Addressable Market Mapping (because TAM is where you lose deals not win them)
> Target Account Lists
> Automated Contact Prospecting & Enrichment
> Pipeline Validation (we build out a script, test it to book meetings for you, help you take the meetings through completed discovery with next steps, then give you a completed call framework, email sequence, and discovery framework)
> Outbound Sales Team Coaching (Phone first)
> Sales Process Optimization
> Managed Cold Emails & Cold Calling
> Inbound Lead Flow Optimization
> AI Business Case Building (which we used to open a $300k+ opp at UPS)
> Implementation of Nooks, Clay, Evergrowth, and other sales tooling

Yes, we do that under one roof

Yes, it was very hard to find a team good enough to do all of this in one place

If you want to learn more, book a time here: https://calendly.com/b2bcatalyst/your-gtm-system-audit-linkedin
> Cold Email Infrastructure

Scott Martinis

Various Startups

I work with early-stage tech founders as a hands-on startup generalist focused on revenue growth. 
With a hands-on operational approach, I work directly with founders to accelerate revenue and customer growth.

I have managed all growth aspects of early to mid-stage companies, including strategy, business development, sales, partnerships, positioning, pricing, content, copywriting, customer success, and operations. 

My experience in the startup ecosystem and my ability to navigate ambiguity allow me to get things done effectively. I'm not afraid to get my hands dirty.

With over 15 years of experience, I:
- Design, deploy, and scale revenue-focused go-to-market (GTM) plans to acquire, grow, and retain customers.
- Create, refine, and standardize revenue engines focused on customer-led growth.
- Collaborate with founders to launch products, drive growth, identify opportunities, design offerings, build customer loyalty, improve product-market fit, develop customers, ensure customer success, and set up teams and processes.

Clients include BaliNutra, Ignite Solutions, Framewürk, Enroco Technologies, 10xGrowth, QED42, SnugSquare.com, Career Darjee, CV Darjee, Oostrom Consultants, Notch UX, Center Stage, Live Mantra.

Growth Consultant and Advisor

Mentoring Club

https://www.mentoring-club.com/the-mentors/yash-lohiya
The Mentoring Club is a do-good initiative started during COVID-19 in April 2020. It's helped me to hold 1-on-1 conversations about GTM, revenue, growth, and everything in between with startup founders and entrepreneurs. Advising and coaching inspire me as I get smarter by helping others with their problems. Let's talk!

Mentor

Flowics

Flowics is a LatAm (SaaS) start-up focused on social engagement & analytics (SaaS) built for brands and broadcasters to engage/activate audiences across all digital environments.

- Introduced Flowics (SaaS) platform to the Consumer, Marketing and Tech (CMT) market in India.
- Led single-person remote-operation efforts at the confluence of business and technology.
- Built a pipeline of 70+ projects with Global 1000 Brands.
- Grew annual revenue from 0 to $400K+ in APAC/Australia with $12k+ MRR.
- Develop strategic partnerships with Twitter and Facebook strategy teams across India/APAC/Australia.
- Flowics’ regional project roster included Red Bull, Coca-Cola, Pepsi, Start Plus, Network18, Viacom18,  Coles Supermarket, McDonald's, Samsung, Oppo, Lenovo, Jeep, BMW, Nissan, Audi, Maruti, BhartiAXA, AmEx, Amazon, Myntra, Vodafone, Airtel, Titan, Ponds, Nescafe, Art of Living, CA Media, ESPN Cricinfo, GroupM, Indian Super League, Sportz Interactive, ISL, IPTL, and more.
(Regions: India, APAC and Australia)
- Owned all key Business Development/Sales KPIs of sales targets, account management, client growth, revenue growth, partnerships, operation expansion, tech-solution implementation and client retention with sharp focus on customer success.

Business Manager (APAC & Australia)

- Led the entry of Flowics in the Indian market.
- Set up business operations, provided market insights, and implemented the sales strategy.
- Coordinating all business activities to ensure profitability and business growth for Flowics's India business.
- Serviced 5+ enterprise clients in the first year.

Business Manager (India)

Change Republic

ChangeRepublic.Org (CR) was a social-sector startup providing online collaboration among individuals, NGOs and Corporate Social Responsibility cells (CSRs in India).
- Implemented go-to-market strategy, sales and marketing campaigns.
- Evangelized to individuals, NGOs & CSRs to initiate & promote their social initiatives on CR.
- Secured 2000+ users, 450+ NGOs & CSRs and 1000+ initiatives on CR.

Chief Evangelist & Co-Founder (GTM)

DataStraits India

DataStraits was a business intelligence startup providing a high-performance marketing solution called DSI-iON and data analytics services.
- Employee #5 and the first full-time hire to kick-start sales and marketing efforts.
- Developed playbooks for product launch, tech sales, POCs, client acquisition, sales enablement, content and social media for all products and services.
- Led POCs of DSI-iON engine for 12+ finance and education institutes.
- Assisted in the deployment of analysis and reporting solutions in 3 pharma companies worth US$90k.
- Led product marketing and administration of ‘GenieJobs’ (B2C) job portal - exclusively for BI & Analytics resources, accumulating 300+ professionals & 20+ companies.
(Region: India and North America).

Sr. Marketing Manager (Product Launch & Growth)

Izel Technologies Pvt. Ltd.

IzelTech provided software product development services to Independent Software Vendors (ISV) and Original Equipment Manufacturers (OEM) in storage, networking and virtualization domains.
- First hire on the business development team. 
- Developed inbound/outbound sales lead generation procedures and scripts with CRM setup.
- Created B2B/B2C sales sequences and content for email marketing, website and social media.
- Deployed an email marketing strategy leading to a 30% increase in conversion.
(Region: India, North America, Europe and Australia).

Sr. Business Development Executive (Sales & Content Marketing) 

Jade Global

Jade Global (formerly USJade) is an Oracle Platinum Partner and Oracle Accelerate Solution provider.
- As an Outbound 'Appointment Setter' handled prospecting, market research, & outreach.
- Carried out lead generation, lead validation, cold calling, & email campaigns for new business generation.
(Region: North America and Europe).

Business Development Executive

Survik Software Ltd.

(Survik) Reporting House - a division of Synergy Solutions, Inc., provides services for enterprise reporting, business intelligence & analytics solutions (Actuate, Business Objects, Crystal & Cognos).
- As an Outbound 'Appointment Setter' handled prospecting, market research, & outreach.
- Carried out lead generation, lead validation, & cold calling for new business generation.
(Region: North America and Europe).

I help founders of B2B tech startups grow revenue with a customer-first go-to-market strategy. My focus areas include technology sales, business development, customer management, strategic partnerships, hiring, and process optimization.

Clients appreciate my ability to identify problems, uncover growth opportunities, and maintain a big-picture perspective. I’ve worked across business, product, and services teams in India, APAC, Australia, Europe, and North America.

Startups, strategy, and sales fuel my curiosity. My hands-on experience in building, selling, failing, learning, and succeeding in bringing software to market makes me a reliable teammate. You'll always get warm engagement and timely support regardless of the situation.

I’m sector agnostic — if your business has a software component, I can add value.
Let’s connect and explore how we can drive your startup’s growth!

---
Over the years, I've picked up experience in -

• Go-To-Market Strategy & Execution
• Business Development
• Strategic Partnerships 
• Customer Management
• Sales Management 
• Solution Selling 
• Consultative Selling
• Negotiation
• Pre-Sales
• Account Management 
• Sales Enablement
• Lead generation
• Market research
• Content Strategy 
• Copywriting
• Community Building
• Hiring
• Processes
All-Things-Growth as a Generalist @ Startups

taplio

The Battle

Scott Martinis

Yash Lohiya

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?