FastForward Results

•	Content: Relevant, focused SEO-informed writing that delivers traffic based on reader intent.

•	Copywriting: Clear, concise, compelling copy that attracts, engages, and converts.

Writer

Knucklepuck

•	Marketing and SEO-driven writing for a digital marketing agency including web site copy, presentation materials, blog posts, ads, case studies, emails, social media, etc. for the agency itself and for B2B and B2C clients in categories including healthcare, beverage, pets, SaaS, moving and storage, cannabis, managed IT, legal, associations, and commercial and residential real estate

Copywriter

FastForward Publishing

•	Write, publish and market nonfiction and fiction books. 75+ books published in genres like business, self-help, children’s, sports, and biography.

•	Develop content road maps and editorial calendars coordinating creative and technical aspects to ensure that the development of content and production of materials is effectively and efficiently created and delivered through appropriate channels including Amazon. 

•	Promotion of content through email marketing, social media promotion (Facebook, Twitter, YouTube, etc.), blogging, press releases, website development, and SEO.

•	Help authors/future authors take their idea from concept to published book (and all steps in between).

•	Help businesspeople establish credibility and authority through book authorship and promotion.

Author | Publisher

FastForward Income

•	Write and market proprietary business improvement and self-development materials for entrepreneurs, managers and sales professionals.

Content Developer

For a long time, I thought I was a marketing guy who could write decent copy. Turned out, I’m a really good copywriter with some credible experience in marketing.

Every day I leverage my years of results-oriented marketing, content creation, storytelling, audience engagement, brand identity, customer acquisition, and lead generation experience to help my B2B and B2C clients reach their objectives.  

I'm focused on two goals that can both be summed up with the same three words, in the same order, but with different meanings:

          Goal in Life: Avoid boring people.

          Goal as a copywriter: Avoid boring people.


Scott Frothingham

Schwartz Writing & Communications

Lisa Schwartz is President and Chief Content Writer at Schwartz Writing & Communications, helping businesses large and small by developing targeted content strategies and creating copy that connects brands with people.  Lisa works as an extension of a company's marketing team, creating strong content solutions and engaging brand communications. With a focus on healthcare marketing and communications, Lisa has worked with many leading hospitals and healthcare organizations as a writer, marketing project manager, and content marketing strategist. From blogs, articles, and storytelling to social media content and marketing writing, Lisa works hand-in-hand with healthcare organizations from initial content strategy through the final word on the page. 
Visit www.schwartzwriting.com to view writing samples and to learn more.

Freelance Writer, Healthcare Communications, Content Marketing Consultant

United Urology Group

Regional Manager, Marketing & Communications

The Daily Record

Freelance writer for The Daily Record's Special publications section.

Freelance Features Writer

Greater Baltimore Medical Center (GBMC)

Executed and led strategic planning for multiple marketing initiatives and internal clients throughout the hospital, ensuring consistency in messaging and branding; developed and implemented marketing tactics for a wide range of internal and external audiences with goal of increasing volumes and revenue. Directed development of all written communications including collateral and sales materials, e-newsletters and e-mail direct marketing campaigns, publications (internal and external), web content, CEO blog and advertising copy.

Marketing and Communications Manager

Directed the hospital’s publications strategy and editorial processes as well as creative direction and production of all publications; led the redesign of content and format for all newsletters and magazines to better connect with multiple audiences. Garnered multiple awards and recognitions for creative and effective publication production.

Publications Supervisor/Managing Editor

Senior Communications Specialist/Lead Writer

Winthrop-University Hospital

Publications Coordinator

March of Dimes Birth Defects Foundation

Public Relations Manager

Great Ink Communications

Senior Account Executive

The Palladium Times

News Reporter

I help healthcare organizations, nonprofits, and businesses share their stories with audiences and bring their brands to the forefront using the power of content. As a content marketer, communications professional, and long-time healthcare writer, I team up with businesses, marketing teams, agencies, and organizations to connect their brands with people. 

I have more than 20 years of experience developing and delivering creative and effective content marketing and communications strategies with a particular focus on the healthcare industry.  Over the years, I have partnered with leading hospitals, healthcare organizations, and physician practices.  

I've established CEO blogs for hospital and healthcare practice leaders, helped a start-up radiology company establish its voice and brand among key stakeholders, told the emotional stories of patients navigating their healthcare journeys, and directed a growing practice's online presence through content strategy and copywriting. 

From websites, blogs, and social content, to writing feature articles, newsletters, white papers, annual reports, marketing collateral materials, and much more, I've had my hand in just about every type of marketing writing there is, and can help you bring your business and your story to life.  When it needs to be written, I write it.  
 
Visit my portfolio at www.schwartzwriting.com or contact me at Lisa@schwartzwriting.com.

taplio

The Battle

Scott Frothingham

Lisa Schwartz

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