For a long time, I thought I was a marketing guy who could write decent copy. Turned out, I’m a really good copywriter with some credible experience in marketing.

Every day I leverage my years of results-oriented marketing, content creation, storytelling, audience engagement, brand identity, customer acquisition, and lead generation experience to help my B2B and B2C clients reach their objectives.  

I'm focused on two goals that can both be summed up with the same three words, in the same order, but with different meanings:

          Goal in Life: Avoid boring people.

          Goal as a copywriter: Avoid boring people.


Scott Frothingham

Viral Nation

Tech Writer

B2B Content Writer

AgencyAnalytics

SaaS Writer (Freelance)

Sayvee Creative

Content Marketing Strategist

Brandcamp Digital

Produce well-researched and engaging content for online publication. 

Organize writing schedules to complete drafts of content or finished projects within tight deadlines. 

Utilize industry best practices and analyze industry trends to inspire ideas and content. 
 
Communicate and cooperate with content managers, editors, and web publishers. 

Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials.     

Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement. 

Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

Content Writer

Non-Disclosure Agreement

Plan and implement content marketing strategies for 4 leading brands in the cannabis industry. 

Establish clients as thought leaders and industry authorities with premier cannabis content. 

Developed guidelines for brand personality and tone of voice to ensure brand consistency across all platforms. 

Curate content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, social media, and more. 

Coordinate and collaborate across creative teams    to maximize customer education, time spent onsite, and lead generation. 

Exceptional writing, digital storytelling, and proofreading/editing skills.

Content Manager (Cannabis)

Cannabis Life Network

Assigned and edited stories about cannabis science, culture, and events. 

Developed and managed a diverse network of freelancers and contract writers. 

Expertly edited across a variety of formats from tightening up a Q&A to pushing an already-ambitious essay to new heights.

Brainstormed and developed new content ideas and initiatives. 

Seeked out, networked with, and interviewed business leaders, scientists, investors, and other newsmakers and guests. 

Oversaw and delegated all copywriting and content assignments. 

Researched and fact checked information to verify and improve quality, depth, and accuracy of content.

Contributing Editor

Mic on Digital

- Experienced writer of everything from articles, blog posts, scripts, lyrics, band bios, and other digital content for various media

- Specialize in B2B and B2C copywriting

- I'm a veteran ghostwriter with strong editing and proofreading skills

Freelance Copywriter

Nimbyx

Copywriter

𝑰𝒅𝒆𝒂𝒕𝒆 💡 𝑾𝒓𝒊𝒕𝒆 ✍️ 𝑬𝒏𝒈𝒂𝒈𝒆👀
Multi-talented writer and wearer of many hats with 10+ years of experience in content creation, copywriting, and content management. ⤵


𝐀𝐂𝐇𝐈𝐄𝐕𝐄𝐌𝐄𝐍𝐓𝐒🏅
✅ 𝐎𝐯𝐞𝐫 150𝐤 𝐜𝐨𝐦𝐛𝐢𝐧𝐞𝐝 𝐯𝐢𝐞𝐰𝐬 𝐭𝐨 𝐝𝐚𝐭𝐞
✅ 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲-𝐥𝐞𝐚𝐝𝐢𝐧𝐠 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐛𝐚𝐬𝐞 for cannabis as a resource for customers, internal CS team, and general public
✅ Developed and 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥𝐥𝐲 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐞𝐝 𝐦𝐮𝐥𝐭𝐢-𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐨𝐥𝐥𝐚𝐫 𝐨𝐩𝐭𝐨𝐦𝐞𝐭𝐫𝐲 𝐛𝐫𝐚𝐧𝐝
✅ Managed, coached, and 𝐦𝐞𝐧𝐭𝐨𝐫𝐞𝐝 𝐜𝐨𝐮𝐧𝐭𝐥𝐞𝐬𝐬 𝐰𝐫𝐢𝐭𝐞𝐫𝐬 𝐭𝐨 𝐫𝐞𝐚𝐜𝐡 𝐭𝐡𝐞𝐢𝐫 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 


𝐑𝐄𝐂𝐎𝐌𝐌𝐄𝐍𝐃𝐀𝐓𝐈𝐎𝐍𝐒 💬
❇️ "It was a pleasure working with Mike and I want to thank him for everything he taught me as my editor, and also for his patience and understanding. He's a fantastic teacher and I would love to work with him again someday." - Writer at GT Creative Inc.

❇️ "I would work with Mike again in a heartbeat" - Brand Activation Manager at FPM3

❇️ "Mike's sensible input on the board has been a great asset for the organization" - President of the Powell Street Festival Society

❇️ "Definitely will keep Mike in mind for future opportunities. He's very professional and I'm glad we connected." - Product Marketing Manager at Alianza


𝐈𝐍 𝐌𝐘 𝐅𝐑𝐄𝐄 𝐓𝐈𝐌𝐄, 𝐈'𝐌 𝐀:
🎤 Semi-retired 𝐫𝐚𝐩𝐩𝐞𝐫/𝐩𝐨𝐞𝐭 who has competed in the 𝐕𝐚𝐧𝐜𝐨𝐮𝐯𝐞𝐫 𝐏𝐨𝐞𝐭𝐫𝐲 𝐒𝐥𝐚𝐦 and performed at weddings and mental health fundraisers, as well as venues like the Roxy Cabaret, Vancouver Club, Libra Room, and Railway Club (and countless open mics) 🎧

👘 Fomer 𝐁𝐨𝐚𝐫𝐝 𝐝𝐢𝐫𝐞𝐜𝐭𝐨𝐫 for the Powell Street Festival Society, one of Canada's biggest and longest-running celebrations of Japanese Canadian culture 🍣

🐕 Proud pet parent to a perfect little pug 🦴

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The Battle

Scott Frothingham

Michael O.

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