SCOTT TAYLOR - The Data Whisperer

MetaMeta Consulting

MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story.  Our experience is rooted in helping countless business executives understand the strategic value of proper data management.  Data has never been hotter but Tech Brands can't always break through the clutter.  We are proponents of compelling messaging that is also technically accurate.

The Data Whisperer & Principal Consultant

DataVengers

Lead member of the DataVengers, a coordinated group of independent content creators amplifying and enhancing the data event experience

DataVenger

Technics Publications

NEW BOOK: TELLING YOUR DATA STORY - Data Storytelling for Data Management 

The Data Whisperer's practical guide to explaining and understanding the strategic value of data management.

Available directly from Technics Publications and also on Amazon

Author - TELLING YOUR DATA STORY - Data Storytelling for Data Management

Thinkers360

Top 10 Ranking Thought Leader & Influencer
Big Data 
Business Strategy
Digital Transformation

Top 10 Ranking Thought Leader & Influencer - Big Data | Digital Transformation | Business Strategy

DATAVERSITY

Very excited to be chosen for the Opening Keynote at Enterprise Data World in San Diego March. 
"Data Management as the Foundation of Digital Transformation"
For a discount on registrations use promo code DATAWHISPERER

Keynote Speaker - DGIQ

InfoCepts

Helping to Bridge the Story Gap Between the Business and Data - Events, blogs, videos and all sort of content.

InfoCepts Partner

ThinkLinkers

ONE WORLD. ONE PEOPLE. ONE DATA.

A collaboration between ThinkLinkers and Scott Taylor - The Data Whisperer, born out of love for #Data, #Storytelling and knowledge sharing, we’re excited to present:
M D M - Master Data Marathon

Host for the Data Marathon 5.0

Cloudera

Podcast Host

Dun & Bradstreet

Reimagined, redefined and repositioned Dun & Bradstreet’s global market position for data management solutions supporting Master Data resulting in a common set of vocabulary, a clear consistent voice in the marketplace and a visionary business accessible narrative.

D&B Master Data Evangelist : Market Development & Innovation

InfoCommerce Group Inc.

Specialized Consultant - Master Data Productization Opportunities

Let me help you TELL YOUR DATA STORY 

I can be your voice for Data Management 

Partnering with Enterprises and innovative Data Brands that want to change the nature of data management - and help them tell their story!

As **The Data Whisperer** I help "calm data down" 

I am a firm believer in “making your data do the work,” and have enlightened countless business executives to the value of proper data management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration. 

I'm more of the strategic WHY than the technical HOW. 

I have spent over two decades solving master data challenges with large global enterprises as well as guiding Tech Brand owners to leverage their reference data and taxonomy assets.  

In a variety of strategic marketing, GTM, innovation and consulting roles, I have worked with some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft, Kantar, NPD as well as start-ups such as Qoints and Spiceworks.  

I'm an avid business evangelist and original thinker, and continually share my passion for the strategic value of foundational data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of marketing content. 

Highly effective strategic Subject Matter Expert/SME working directly with sales and alliances to reinforce the value of data management.

If you are an innovative Tech Brand looking to change the very nature of data management let me help you tell a better story!

MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story.  Our experience is rooted in helping countless business executives understand the strategic value of proper data management.  Data has never been hotter but Tech Brands can't always break through the clutter.  We are proponents of compelling messaging that is also technically accurate. 

CDP Institute

"Your organization is already on the road to CDP - even if people don't realize it yet..."

Customer Data Platform (CDP) Analyst & Advisory specializing in Master Data Management (MDM) to CDP Data Activation & Strategy such as:
* Fortune 500 & Global 2000 enterprise Data Strategy & Project Management
* Composable CDP current state/future state/roadmapping analysis & advisory
* Realtime Omnichannel personalization, privacy compliance & GenAI enablement
* Legacy Customer360 CRM/MDM/DQ/EDW strategy & roadmapping to CDP
* SI MDM-to-CDP Practice Pivot strategy, staffing and Go-to-Market scalability
* Legacy MDM-to-CDP Marcom Accelerators & Peer-Reviews (case studies, whitepapers, etc)

Though Leader industry position with leading CDM MDM AI LinkedIn Group with co-managers
- David Raab ("Father of CDP" & Founder CDP Institute) and
- Aaron Zornes ("Godfather of MDM" & 15yr Chair MDM Data Governance Summit)
- weekly sponsorship avail to promote webinars, events, etc.
linkedin.com/groups/113996

And new spinoff CDP MDM AI Jobs group (light traffic = better, focused showcasing of job listings):
linkedin.com/groups/14483408

MDM-to-CDP Analyst Advisor

DataDelta

“At DataDelta we don’t make fuzzy match engines, we make your *current* match engine better”.

Match Engine Migration = safe CRM MDM CDP EMPI platform migration by reverse engineering legacy fuzzy match logic to minimize business disruption by preserving legacy match behavior as identical as possible (including from custom, home grown match tech).

50% of Fortune 8 engaged DataDelta, including Fortune 500 clients such as Apple, Autodesk, BB&T, Caterpillar, CVS Health, Farmers Insurance, Forest Labs, General Motors, PNC bank, Humana, Stryker and others in industries such as banking, healthcare, insurance, pharma, consumer retail, telecom. Often partner as Subject Matter Expert with leading Systems Integrators such as Accenture, Infosys, TCS, Cognizant and others.

DataDelta’s fuzzy match algorithm analytics technology helps find, fix & migrate 360-Degree Single Customer View (SCV) fuzzy match algorithm problems for *all* CRM, MDM, CDP & Data Quality vendor platforms, including custom in-house. Graph Database technology uniquely analyzes *entire* data hubs up to 4 Billion records, USA & International – not just tiny samples.

Also enables Privacy Subject Access Request (SAR) risk analysis & compliance such as for GDPR, CCPA, CPRA and other USA privacy laws.

* >36 years deep domain expertise customer data analytics, 1-to-1 Relationship Marketing & Data Brokers
* Recognized as one of the first Gartner “MDM Cool Vendors”
* International speaker, author & expert witness such as for DLA Piper
* Often co-presented opening sessions at MDM & Data Governance Summit conferences w/Aaron Zornes.
* Graduate of North Carolina Council for Entrepreneurial Development (CED) (www.cednc.org) FastTrac multi-month entrepreneurial training program
* Published in leading industry periodicals such as SourceMedia
* 2019 Advisory Editor for MarTech “Enterprise Identity Resolution Platforms: A Marketer’s Guide” vendor review

Founding President & CEO

Data Quality Solutions

* Licensed my Software-As-A-Service (SaaS) platform from AddressTest.com
* International patent
* Enabled Service Oriented Architecture (SOA) platforms (such as XML Web Services) for plug-in Data Quality & Customer Data Integration (CDI) solutions
* Pragmatic focus of resources on time-to-market deliverables & competitive goals

VP R&D

Group 1 Software

* Responsible for >12 software products, business plans and P&L
* Pragmatic focus of resources on time-to-market deliverables & competitive goals
* Market & Competitive Analysis
* Product Roadmapping & Development Leadership
* Industry Analyst & Thought Leader management
* Conference speaker & tradeshow booth management
* Partner management
* Sales Training & Support

Director Product Management, Enterprise Data Quality (EDQ) & Customer Data Integration (CDI)

AddressTest.com

* Developed one of the first Software-As-A-Service (SaaS) platforms that enabled legacy batch-processing tools (ie, not “thread-safe”) to be plugged into Service Oriented Architecture (SOA) hosting platform to deliver real-time Web Services
* Address Cleansing & Data Quality was chosen as first service to demonstrate capability
* Joined Extreme-e startup incubator, helped evaluate other candidate business plans & market analysis

Founding Pres/CEO

Firstlogic (Business Objects)

* Responsible for internet-enabling all Data Quality software products, business plans and P&L
* Pragmatic focus of resources on time-to-market deliverables & competitive goals
* Market & Competitive Analysis
* Product Roadmapping & Development Leadership
* Industry Analyst & Thought Leader management
* Conference speaker & tradeshow booth management
* Partner management
* Sales Training & Support
* Pragmatic Institute Product Management training
* Published in leading industry periodicals such as DM News, SourceMedia, etc.

Internet Product Line Manager

Privacy, Inc.

* Venture capital-backed startup, partnered with WIRED magazine
* Pre-blockchain web3-style interoperable electronic wallet of decentralized IDs enabled consumers to control & monetize their personal data
* Business model  replaced traditional Data Brokers with Decentralized Autonomous Organization (DAO) apps via Personal IDs & Personas
* "Personal Information Infrastructure" (PII) technology with "Privacy Volume Control" & “Persona Management” utilizing early "Confidential Computing"
* Micropayments direct-to-consumer model for advertising & marketing access to consumer data
* Interviewed by NY Times, C|NET, ZDNET, Internet World, Yahoo! Internet Life, HotWired, and others.
* FORTUNE Magazine's "25 Cool Companies" candidate two years in a row.
* Speaker at American Society of Access Professionals (ASAP) Western Regional Training Conference
* Member Colorado Internet Keiretsu (CIK) - founded by Brad Feld, a networking alliance of Colorado Founders and Chief Executive Officers

IBM TJ Watson Research Center
Scalable AI, Identity Graph Database & Big Data research for Very Large Databases (VLDB) for Customer Data Integration (CDI) business applications such as Database Marketing/One-to-One Relationship Marketing

IBM TJ Watson Research Center

Customer Insight Company a Metromail/Experian company

* Startup of 12 staff rapidly growing to 100+ when acquired by Metromail
* Led R&D of Extract Transform Load (ETL) and Customer360 Entity Resolution (ER) fuzzy-match Single Customer View (SCV) software & process
* Enabled highly-scalable database-build process with parallel-processing, diagnostic & restart capabilities
* Established focused, disciplined development process that consistently delivered reliable results & fixed problems
* Consolidated wide variety of client-specific customized development branches to single, unified, maintainable platform
* Created automated ETL tools & processes that parsed legacy COBOL to generate optimized C tools
* Created fully automated Quality Assurance (QA) process to test complex multi-day SCV-build version updates
* Led evaluation & migration of legacy Pascal development environment to C/C++
* Optimized multi-day process efficiency, in some cases cutting days down to minutes via Graph Database & parallel processing technology
* Mentored new software engineer staff during periods of high growth & management changes
* Deep domain expertise in applying SCV to Database Marketing & 1-to-1 Relationship Marketing business
* Isolated 3rd-party bugs in MS-DOS, fiber optic network, RAID, etc.
* Sales training & support

Senior Software Engineer & Team Leader

>7k netwrk AI/ML DQ CRM MDM DataGov CDP EHR EMPI GRC (Privacy/GDPR/CCPA) >18k MDM Pros grp. Fuzzy match analytics tech optimize/migrate 360 Degree Single View accuracy ALL fuzzy match vendors, Gartner MDM Cool Vendor

Thought leader owner of largest active LinkedIn group for MDM CDP DQ CRM AI/ML EMPI:
https://www.linkedin.com/groups/113996/

#dataquality #ai #ml #etl #dwh #crm #cdp #masterdatamanagement #mdm #identityresolution #entityresolution #empi #ehr #emr #hl7 #fhir #tefca #composable

International speaker & recognized thought leader in Master Data Management (MDM) & application to AI/ML, Privacy Compliance, Data Governance, CRM, DW, CDP, Data Quality & Digital Identity/Entity/Master Patient Resolution - accelerating healthcare innovation & evolution virtual healthcare TeleMed/TeleHealth.

Gartner "MDM Cool Vendor" DataDelta unique “Match Profiling Analytics” tech evaluates, optimizes & safely migrates legacy platforms for Match, Merge (gold record survivor) &amp; Search logic for *all* MDM, Customer Data Platforms (CDP), CRM, DQ, EHR, EMR, EMPI platforms. Multiple MDM platform experience including IBM InfoSphere, Informatica, Profisee and others.

Since 1988 Ed Allburn has held senior technical and strategic mgmt positions in Database Marketing, Data Quality, Customer Data Integration (CDI) and Master Data Management (MDM) for industry leading companies such as a Metromail/Experian company, IBM TJ Watson Research Center, Firstlogic and Group 1 Software. During this time he has had responsibility for over 200 successful CDI-MDM projects in banking,  finance, publishing, catalog, telecom and other industries.  Mr. Allburn is an international speaker on CDI-MDM and instructor of multiday CDI-MDM Workshops in addition to being a frequent co-presenter with Aaron Zornes MDM Boot Camps at the SourceMedia MDM Summit conferences. He has launched several companies, one a candidate for FORTUNE Magazine's &quot;25 Cool Companies&quot; In addition to end-user consulting, Mr. Allburn has also provided Senior Management and Product Strategy consulting to several leading Data Quality and CDI-MDM vendors. Ed has also served as a leading Expert Witness in the CDI-MDM industry.

Specialties: Customer Data Integration CDI, Master Data Management MDM, Data Governance, Data Quality, record matching business rules, merge/purge, deduping, de-duping, householding, single customer view, database marketing, 1-to-1 Relationship Marketing, 1to1, customer relationship management CRM, customer loyalty, customer churn, customer data hub, identity analytics, homeland security, customer centricity, ETL, data profiling, service oriented architecture SOA, data warehousing, match vendor evaluation & migration, international speaker, Expert Witn

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SCOTT TAYLOR - The Data Whisperer

Ed Allburn

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