SCOTT TAYLOR - The Data Whisperer

MetaMeta Consulting

MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story.  Our experience is rooted in helping countless business executives understand the strategic value of proper data management.  Data has never been hotter but Tech Brands can't always break through the clutter.  We are proponents of compelling messaging that is also technically accurate.

The Data Whisperer & Principal Consultant

DataVengers

Lead member of the DataVengers, a coordinated group of independent content creators amplifying and enhancing the data event experience

DataVenger

Technics Publications

NEW BOOK: TELLING YOUR DATA STORY - Data Storytelling for Data Management 

The Data Whisperer's practical guide to explaining and understanding the strategic value of data management.

Available directly from Technics Publications and also on Amazon

Author - TELLING YOUR DATA STORY - Data Storytelling for Data Management

Thinkers360

Top 10 Ranking Thought Leader & Influencer
Big Data 
Business Strategy
Digital Transformation

Top 10 Ranking Thought Leader & Influencer - Big Data | Digital Transformation | Business Strategy

DATAVERSITY

Very excited to be chosen for the Opening Keynote at Enterprise Data World in San Diego March. 
"Data Management as the Foundation of Digital Transformation"
For a discount on registrations use promo code DATAWHISPERER

Keynote Speaker - DGIQ

InfoCepts

Helping to Bridge the Story Gap Between the Business and Data - Events, blogs, videos and all sort of content.

InfoCepts Partner

ThinkLinkers

ONE WORLD. ONE PEOPLE. ONE DATA.

A collaboration between ThinkLinkers and Scott Taylor - The Data Whisperer, born out of love for #Data, #Storytelling and knowledge sharing, we’re excited to present:
M D M - Master Data Marathon

Host for the Data Marathon 5.0

Cloudera

Podcast Host

Dun & Bradstreet

Reimagined, redefined and repositioned Dun & Bradstreet’s global market position for data management solutions supporting Master Data resulting in a common set of vocabulary, a clear consistent voice in the marketplace and a visionary business accessible narrative.

D&B Master Data Evangelist : Market Development & Innovation

InfoCommerce Group Inc.

Specialized Consultant - Master Data Productization Opportunities

Let me help you TELL YOUR DATA STORY 

I can be your voice for Data Management 

Partnering with Enterprises and innovative Data Brands that want to change the nature of data management - and help them tell their story!

As **The Data Whisperer** I help "calm data down" 

I am a firm believer in “making your data do the work,” and have enlightened countless business executives to the value of proper data management by focusing on the strategic rationale and business alignment rather than technical implementation and system integration. 

I'm more of the strategic WHY than the technical HOW. 

I have spent over two decades solving master data challenges with large global enterprises as well as guiding Tech Brand owners to leverage their reference data and taxonomy assets.  

In a variety of strategic marketing, GTM, innovation and consulting roles, I have worked with some of the world’s most iconic business data brands including Dun & Bradstreet, Nielsen, Microsoft, Kantar, NPD as well as start-ups such as Qoints and Spiceworks.  

I'm an avid business evangelist and original thinker, and continually share my passion for the strategic value of foundational data through public speaking opportunities, blogs, videos, whitepapers, podcasts and all forms of marketing content. 

Highly effective strategic Subject Matter Expert/SME working directly with sales and alliances to reinforce the value of data management.

If you are an innovative Tech Brand looking to change the very nature of data management let me help you tell a better story!

MetaMeta: "It's about what it's about"

We are a strategic marketing consultancy focused on partnering with innovative Tech Brands that seek to change the nature of enterprise data management - and want help to tell that story.  Our experience is rooted in helping countless business executives understand the strategic value of proper data management.  Data has never been hotter but Tech Brands can't always break through the clutter.  We are proponents of compelling messaging that is also technically accurate. 

ZoomInfo

Director of Data Advisory

Takeda

Experienced data strategist with a strong background in developing and implementing comprehensive data strategies and governance frameworks. Skilled in leveraging data to drive business decisions, optimize processes, and enhance overall performance.
- Developed and executed a strategic plan and framework to enhance Takeda's agility and establish a reliable, up-to-date, and efficient data strategy and governance framework
- Forged a robust and fruitful collaboration with Takeda's Business Intelligence communities, aimed to deploy and enhance data management tools and technologies that align seamlessly with business requirements and facilitate scalability. This included data quality, data catalog and data governance tools.
- Develop and sustain comprehensive playbooks and documentation for executing repetitive tasks, ensuring strict adherence to relevant policies and compliance standards
- Collaborated cross-functionally with other federated business units to build needed communities to pave the way for advanced governance system
- Created a sustainable process to identify and provide accountability for data owners, trustees and stewards through the enterprise
- Teamed up with cross business unit stakeholders to undertake data-related challenges, mediate conflicts, and foster efficient communication and change management practices.

Director Data Governance and Data Quality

•Led strategic positioning of D&B in the marketplace and within our customers’ enterprise data ecosystems, as it relates to data and data management including data integration, hierarchies, stewardship, and insights, enabling better business outcomes.
•Engaged with key clients as a strategic advisor to shape vision and assist companies in their digital transformation, ensuring D&B assets bring value. 
•Employed expertise in the areas such as enterprise data management, client use cases, industry best practices, model-building, and/or D&B data for example, to advise on leveraging and consuming D&B assets to meet client’s business goals. Collaborate with clients on projects, proof-of-concepts and follow-up analyses to demonstrate value created.
•Key contributor to developing our consulting practice utilizing your expertise (industry vertical, technology, skill, and/or use case) by defining value-driven client deliverables and establishing execution blueprint.
•Worked closely with our Product, Sales and Marketing partners, to develop materials, lead customer forums, speak/participate at industry conferences and other interactions that can be leveraged by our sales and marketing teams to create opportunities and specialists to shape opportunities.  
•Serve as the Voice of the Customer to advocate on behalf of our clients with our internal partners (Product specifically Data Management, Content, Identity Resolution, Analytics).

Principal Consultant – Data Strategy

Pegasystems

• Provide direction for the Enterprise Data Strategy and Management team sourced from a comprehensive knowledge across business units of the business challenges, the business pace, the competitive environment, and opportunities as it relates to data strategy and practice sustainability
• Lead and inspire a team of direct reports (remote and local) to develop data strategy and governance aligned with and guided by sales, marketing and finance business priorities and strategies
• Built and fostered teams and competency centers that delivers value in partnership with each business unit across the enterprise ensuring policies and best practices exist and are followed for high data quality across systems
• Foster and prioritize personal development and employee engagement to enhance organizational culture bot at the micro and macro levels 
• Create framework that delivers reports and information to executive management and business stakeholders to evaluate the company’s market opportunities and competitive landscape using foundational data
• Provide vision for the organization’s data curation practice and lead a highly effective group of data and process analysts/stewards.
• Built and established the first the business Center of Excellence (CoE) in India.

Director of Data Strategy and Management

• Managed, improved and streamlined Customer Data Platform
• Manage a high-performing and dynamic team of operations analysts
• Created a robust foundation for Marketing data, including stewardship architecture, data strategy for cleansing, standardization, and mastering, to integration and transformation, and delivered key reports and dashboards for Marketing leadership
• Developed a global Marketing data strategy, in collaboration with Global Programs, Business Line Marketing, and IT, to define the charter for data, and community/contact structure to support key strategic initiatives. 
• Re-engineered contact/activities data stewardship and management processes for the global  marketing teams as part of the go-to-market strategy.
• Introduced and successfully rolled out account research tools for Sales Ops and Marketing Ops to aide in target accounts identifications and evaluation
• Implemented 3rd party data acquisition methods as part of a successful Marketing Data Strategy
• Lead initiatives to begin the company's Master Data Management journey in collaboration with IT and Marketing
• Identified and evangelized a synergistic approach with Marketing and Sales Operations data Management

Senior Manager, Marketing Data and Analytics

* Proficiently lead data analysis, extraction, matching, reconciliation and validation projects and implementations with the highest possible levels of accuracy and timeliness
* Lead strategic planning with Senior Management and business partners to ensure enriched customer data enables current and new business initiatives
• Managed, improved and streamlined Customer Data Platform
* Successfully implemented Customer Master best practices in Asia Pacific and Europe
* Business SME in a multi-phased MDM initiative using Informatica
* Trained end-users, partners or stakeholders on EMC’s Customer Master Data operations, content, usage, and applications with recognized increase in field operations productivity globally
* Assembled and manage a remote analytics team to perform data stewardship, metrics and analytics to improve and increase customer data accuracy and completeness
* Maximized Dun & Bradstreet solutions suite and analytical practices to create a best in class customer master
* Conistently managed multiple projects surrounding off-shore processes for multiple departmental programs
* Manage and prioritize multiple work streams to establish and execute a logical roadmap of policy, process and system changes in support of business and data enrichment objectives
* Lead the business solution design and implementation of projects and create solutions to meet business challenges and resolve issues pertaining to both system and process

Customer Data Insight Manager - Global Business Operations

* Ensure current service levels for customer data enrichment are met. This includes attribute data enrichment such as: industry/vertical, hierarchy and company size
* Work with functional teams (business and IT) to make recommendations for improving and enriching data
* Collaborate with key business partners to mature the overall data enrichment framework, policies, and standards
* Direct targeted research activities on external technical trends and evolving industry standards to improve our data management platform and processes
* Perform detailed analysis of business and functional processes and requirements. Write, review and approve business and functional approach and design
* Facilitate working group tracks to define enterprise master data definitions.
* Leverage best practice experience in Master Data Management and data quality processes and solutions to implement business programs and cross-functional projects
* Assist business teams in establishing and enhancing business plans and roadmaps
* Document new master data business processes
* Perform data analysis and root cause analysis.
* Develop and deliver communication and training to business and IT partners
* Extensively used Dunn and Bradstreet (D&B) and programatic solutions to improve and enrich the hierarchy of EMC's customer master
* Assist IT development teams with defining business processes rules, business rules, testing and deployment of new or updated data enrichment related capabilities

Sr. Market Business Analyst - Marketing Operations

Extraprise

* Develop CRM marketing solutions using Siebel Platform
* Supported OBIEE (SIEBEL Analytics) survey operations within a major pharma group
* Structured multiple business process outsorcing (BPO) procedures based on strict SLA requirements within a multinational financial institution

Marketing Database Developer

ChoicePoint Precision Marketing LLC

* Ensure the ETL code delivered is running, conforms to specifications and design guidelines. 
* Developing to estimated timelines or updating management on deviations to these estimates. 
* Unit testing ETL code to ensure it can be delivered and run in a system testing environment. 
* Raise critical technical issues to the ETL Design Lead that may impact on the timeline. 
* Participation and contribution in quality assurance walk throughs of ETL components
* Gathered proficency in Oracle SQL and SQL Server for analytical and development activities

Lead ETL Developer

Harte Hanks

Sr. Marketing Database Analyst

Dreambikes

Apprentice/Intern

A 25+ year veteran in the data and technology space, providing strategic guidance on data initiatives to organizations, large and small. Joseph is a long-time Master Data practitioner. He worked in the trenches as a data leader with various companies in a handful of verticals. His extensive experience and expertise allow him to deliver strategic solutions on Master Data, hierarchies, customer data management, data governance, data stewardship and data forensics.

taplio

The Battle

SCOTT TAYLOR - The Data Whisperer

Joseph Santos

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