SKUPREME

Helping eCommerce brands, 3PLs, and Brand Agencies scale their operations by automating the supply chain. 

Drove 740% Revenue Growth through targeted go-to-market strategies, enhancing cross-functional alignment between sales, marketing, and development teams.

Implemented Robust Sales Processes and strategies, including reporting and performance metrics, to ensure efficient lead management and conversion optimization.

Reduced Churn by ~22% by refining the B2B SaaS sales onboarding process, ensuring a seamless transition and customer satisfaction.

Managed HubSpot Sales, Marketing, and Service Hubs to automate and optimize customer engagement, demand generation, and service operations.

Enhanced Digital Presence with a 392% increase in website impressions and a 150% increase in conversions through strategic SEO initiatives and website updates.

Led Account Management for large enterprise accounts, delivering consistent growth, upsell opportunities, and tailored solutions to meet complex client needs.

Operationalized Sales, Marketing, and Service Teams, establishing frameworks for consistent execution and scalability across all departments.

Chief Sales Marketing Officer

Lynton

HubSpot Elite Agency that's been in business for 20+ years helping organizations realize their business goals with HubSpot. We help companies consolidate their technology stack, and connect siloed data, which leads to more efficient and effective sales, marketing, and service outcomes. Ultimately helping you realize the goal of a true 360 degree view of your customers.

Vice President of Growth

As the Director of Sales for Lynton, a leading HubSpot Elite solutions provider, I played a pivotal role in driving revenue growth and expanding the company's market presence. Under my leadership, the team achieved an impressive 144% increase in revenue, reflecting my commitment to excellence and my ability to develop and execute effective growth strategies.

At Lynton, my responsibilities included identifying new business opportunities, formulating sales plans, and managing a high-performing sales team. I collaborated closely with the marketing department to ensure a seamless alignment of sales and marketing objectives, enabling the organization to reach its full potential.

As a growth leader, I focused on nurturing client relationships, streamlining sales processes, and leveraging data-driven insights to optimize our approach. My passion for innovation and embracing new technologies contributed to the significant revenue increase and helped establish Lynton as a key player in the industry.

In my role, I focused on fostering strong relationships with channel partners to create additional revenue streams. By pursuing new partnership opportunities and supporting key accounts, I facilitated an environment of collaboration and mutual growth. This strategic approach contributed to the organization's financial success and reinforced its position as a trusted industry partner.

Director of Growth

SyncSmart.io

As part of the team behind the successful launch of SyncSmart.io, a new SaaS product offering productized integrations, I played a crucial role in managing the go-to-market strategy, pricing, and sales plan development. SyncSmart.io quickly gained traction in the market, generating an impressive $1.2 million in sales in its first year.

My expertise in formulating and executing effective sales plans, combined with a deep understanding of the target audience, ensured that SyncSmart.io not only achieved profitability within its first year but also laid the foundation for sustainable growth. By delivering a solution that addressed market needs and exceeded customer expectations, SyncSmart.io became a prime example of a successful SaaS product launch.

media junction®

Increase digital marketing ROI for growth driven companies using HubSpot.
Elite Solutions Partner HubSpot- July 2020 
Storybrand Certified Agency

VP of Sales

Helping clients achieve their strategic goals by developing comprehensive b2b sales and marketing strategies. As a Diamond level HubSpot agency I work with our clients to setup and implement their HubSpot portal so we can track analytics and provide closed loop analytics. 

Directed the inbound marketing and sales team through strategy and execution. 

Sales Enablement- work with sales and marketing teams to align their goals and create service level agreements between departments. I work with senior sales teams to develop sales strategies, plans and help to address any issues throughout the sales process.

Inbound Sales & Marketing Manager

Proto Labs

Account Manager

SyneCore Technologies

🔹 Digital Marketing Agency Founder: Co-founded a successful Digital Marketing Agency and partnered with HubSpot as a trusted Gold Partner.

🔹 Inbound Marketing Retainers: Sold and managed inbound marketing retainers ranging from $5k to $55k MRR.

🔹 Strategic Consulting: Consulted with businesses of all sizes on growth strategies, marketing initiatives, and sales enablement.

🔹 Minbound Conference: Organized Minnesota's first Inbound Marketing Conference, Minbound, with 130+ attendees.

🔹 Lead Generation Triumph: Led a marketing campaign that generated 640 qualified leads, resulting in ~$70k MRR in revenue.

#digitalmarketing #inboundmarketing #HubSpotPartner #growthstrategies #salesenablement

About Synecore- (Business closed. Grateful for all I learned and life-long connections made)

SyneCore Technologies is a full-service provider of marketing technology solutions. We integrate the principles of marketing communication with the efficiencies of technology to help our business partners adapt and grow.

CEO| Digital Strategist

PayProTec Oregon

Saving companies 20,30,40 % on their merchant services.

Account Executive

JE & M Corporation

Managed 17 employees by delegating task
Directed Sales promotions, Marketing and customer incentives
Trained new employees 
Controlled Inventory exceeding $500,000
Purchasing Merchandise with a budget of $10,000

Manager

With a strategic mindset and hands-on leadership, I bring over 15 years of expertise in scaling B2B enterprise SaaS sales and revenue through targeted growth strategies, marketing automation, and demand-generation initiatives. My background spans VP of Marketing, VP of Sales, Director of Growth, and Sales Account Executive, equipping me with a comprehensive view of sales and marketing functions essential for scaling revenue and optimizing technology stacks.

I am passionate about transforming revenue processes by maximizing technology like HubSpot—from CRM setup to advanced automation workflows—and utilizing AI-driven tools to streamline operations and enhance lead generation. I’ve successfully led AI and integration sales, building customized solutions that connect data across platforms, improve productivity, and drive high-impact results for clients.

In my role as VP of Growth at SyncSmart.io, a SaaS product focused on productized integrations, I crafted a go-to-market strategy and sales framework that accelerated ARR to $1.2M in less than a year. My approach combines strategic growth planning with a relentless focus on efficiency, and leading go-to-market Sales teams.

🔑 Core Competencies: HubSpot CRM & Marketing Automation, AI Sales, Data Integration Solutions, Revenue Operations, Account-Based Marketing, Product-Led Growth, Account Management, Revenue Planning, Growth Strategies, and Technical Sales Enablement.

Industries of Interest: SaaS, MarTech, Artificial Intelligence, DevOps, and Franchise/VC.

📈 Let’s Connect if you’re seeking a versatile growth leader to elevate revenue, refine tech stacks, and scale B2B SaaS performance through strategic innovation, AI integration, and hands-on sales leadership.

Sean Royer

Shaun Nestor Brands

Founder

Vertical Reel

Hello! My name is Shaun Nestor. I am blessed to be able to help passionate entrepreneurs and brands create a system to build the business of their dreams.

I am the co-founder and digital marketing strategist at Vertical Reel, a creative agency that helps real estate professionals go Further, Faster. Specifically, we provide high-quality photos and video of properties to help agents sell their listings faster - and for more money.

If you are a real estate professional wanting to stand out in a crowded market, I'd love to connect with you. Drop me a note: hello@verticalreel.com or www.verticalreel.com

Co-founder & Digital Marketing Specialist

Kickstart Kings

I oversee the online marketing strategy and growth plans for our clients. I've spent 15+ years in the world of online marketing. In that time, I have helped literally hundreds of businesses around the world use the power of the web to grow their audience. Now, with an incredible set of partners and team members, we can scale the "Why" behind a business' existence. That, paired with award-winning visual creative, tells a story and increases the impact of a brand.

We help you go Further, Faster.

Social Media Strategist

Never Mind Marketing

I am the lead consultant and founder of Never Mind Marketing -- the agency's agency.

I train and help agencies who want more and are willing to work to achieve it. If you are struggling to get paid what you’re worth, manage client projects, or have a failure with internal processes, I would love to chat.

Advisor for Agencies and Independent Consultants

Engage Marketing Group

Help clients use social media and internet marketing tools to engage with their customers.

Honorary Director of Strategic Technology

Forza Coffee Company

Online marketing, consulting, and coffee drinking

Director of Marketing

Grounded Coffee Company

Grounded Coffee Co. is a locally-based 24-hour drive-thru espresso franchise. Staying true to its Pacific Northwest home, you can expect to find expertly-crafted espresso drinks served by our caring staff of certified baristas. We take great pride in maintaining a consistent product in the short amount of time you have in your busy day.

Owner & Executive Director

Three Doors North, LLC

Marketing and project management for a privately-held real estate investment firm

Owner

StormFront Development Group, LLC

Founded a web design firm that provided quality web and graphics solutions for small- to mid-sized business. By offering superior products, we were able to save our customers nearly 50% over competition

Founder, Website Design Consultant

Jacob Madison Marketing+Media

Senior member of the Board of Advisors for Jacob Madison Marketing+Media, a full service marketing and design firm.

Board of Advisors

Hi! I'm Shaun. As an entrepreneur and first responder, I understand the value of utilizing the unique skills and experiences we've gained in the line of duty.

Through my program, 'Beyond The Badge', I help other first responders create sustainable and profitable businesses to share their knowledge and expertise within the private sector. My background in law enforcement, paired with my experience in marketing and business management, enables me to guide first responders through the process of turning their passion into a successful venture.

From communication and crisis management to threat assessment and team dynamics, I believe that first responders have the potential to make a significant impact in the private sector.

Join me in turning your experiences into something meaningful.

***

I welcome new connections with interesting folks, however, if you are lame and immediately spam me with an automated message after we connect, I'll report you and block you.

Shaun Nestor

Some agencies are now patrolling with emergency lights on steady-burn. I tried to justify it. I really did. 

A conversation popped up recently about a growing trend in some agencies:
patrol officers driving around with their emergency lights on steady-burn “cruise mode.”

Not flashing.
Not on a stop.
Not on a call.
Just… on.

At first, I caught myself thinking the same thing many others did:
“This feels dumb.”

But I try not to stop at my first reaction. So I asked myself the harder question:

“Okay, but why does it feel dumb? Is there any legitimate upside I might be missing?”

After really sitting with it, here’s where I landed:

1. It breaks a long-standing cue for the public.
In the U.S., emergency lights = pull over or yield. If we start using them for routine patrol, we dilute a signal that actually matters for safety.

2. It removes real tactical advantages.
Stealth, observation, and approaching problem areas discreetly are foundational patrol skills.
Driving around lit up defeats those advantages.

3. The claimed benefits seem rooted more in “Idea Fairy” logic than data.
I’m open to being proven wrong — but I haven’t seen any research showing crime drops or community trust increases because a patrol car is glowing blue at all times.

4. There are good uses for steady-burn lights… they just aren’t this.
• Stationary in high-crime areas
• Visibility on traffic scenes
• Special details or events

Those make sense.
Cruising with them on? Still struggling to find a compelling rationale.


The bigger issue:
When policing shifts long-established norms, we need to be intentional — not reactionary — because the public takes cues from us whether we realize it or not.

If agencies have data showing this trend improves safety, deterrence, or community perception, I’d genuinely love to read it.

Until then, I think it creates more confusion than clarity.

Curious where others land on this — have you seen this implemented, and has it actually helped?

HT: Ryan Buckley

Police Sergeant | Trainer | Founder of Beyond the Badge | Creator of Lead by Coaching

No alternative text description for this image

A newer officer once asked me, “How do you always know what to say on calls?”

I told him the truth: “I don’t. I just stay curious.”

That one shift changed his entire approach.
Instead of trying to control every call, he started listening.
He decompressed faster.
He handled people better.
And he stopped beating himself up for not having the perfect script.

Curiosity is underrated in this job.
It calms scenes, strengthens teams, and teaches officers how to think — not just how to act.

That’s leadership.

And anyone can practice it, regardless of rank.

Most cops underestimate their value — not because they don’t have it, but because they’ve spent a career being trained not to see it.

Yesterday, I wrote something important.

It’s about the kind of value officers carry with them long after the uniform comes off.

Not the tactical stuff.
Not the resume lines.

The real value. The stuff that shapes teams, people, communities, and careers.
If you’ve ever wondered whether you have anything to offer beyond the badge…
 or why so many officers struggle to see what the rest of us see in them…

You’ll want to read this one.

A message for law enforcement professionals thinking about their next chapter There’s a quiet belief many law enforcement professionals carry — especi

Open article: You Create More Value Than You Realize by Shaun Nestor • 3 min read

Progress doesn’t come from giant steps.
It comes from small decisions made consistently.

One conversation.
One reframed question.
One honest look at what’s working and what isn’t.

We underestimate the power of small clarity.

People don’t change all at once — they change when someone helps them see differently.

That’s the hidden work of leadership:
Not pushing people forward…
But unlocking the momentum they already had.

Years ago, I worked with an officer who always rushed calls.
Not out of impatience — out of pressure.
Pressure to solve it fast, fix it fast, move to the next thing.

One day, I pulled him aside and said, "Slow is smooth here, too."
He nodded, but I could tell he didn’t understand.

So I told him, "If you rush the person, you miss the problem."
That landed.

A month later, he told me his calls were calmer, his reports cleaner, and his stress lower.

That wasn’t tactics.
That was teaching pace.

Leadership isn’t always about stepping in.
Sometimes it’s about stepping back so someone else can breathe.

If you’ve ever debriefed a class, here’s a tip:
Ask for specific feedback, not general approval.

“What part of this worked for you?”
“What confused you most?”

That’s how you grow as an instructor.
The rest is just ego management.

I used to run scenarios with recruits where the “right” answer wasn’t tactical — it was emotional.

Sometimes the best move wasn’t a command.
It was a question.

You could always tell which recruits would become solid officers:
They slowed down.
They listened.
They didn’t just solve the problem in front of them — they solved the problem behind the problem.

We talk a lot about tactics in policing.
We don’t talk enough about presence.

Good officers control scenes.
Great officers influence people.

That influence?
That’s the beginning of real leadership.

A lot of officers tell me they’re not sure what comes next in their career — they have experience, judgment, and leadership, but no clear direction for the next chapter.

The truth is, most officers underestimate the value they bring.
They don’t realize the skills they’ve sharpened on the job translate far beyond it.

That’s one reason I created 'Lead by Coaching' — to help officers get clarity, understand what they already bring to the table, and build a path forward without guessing.

If you’ve been thinking about your "what’s next," you’re not alone.
Start with clarity.

Everything else becomes easier after that.

Most of the time, the thing holding us back isn’t lack of time or resources.
It’s lack of clarity.
You can’t outrun confusion.

Get clear, then go.

If you’re thinking about helping others professionally, here’s something most people overcomplicate:

Your first “session” doesn’t need a website, a brand, or an LLC.

Start with:
→ a conversation
→ a simple question: "What are you working through?"
→ a follow-up: "What would help you move forward?"

and yes… a PayPal, Venmo, or Cash App link works just fine

People don’t hire you for polish.

They hire you for perspective.

One of the biggest myths in training is that control equals respect.
It doesn’t.

Respect comes from consistency and credibility.
Control just fills silence.

Your influence grows when your ego doesn’t need the last word.

Police Sergeant | I help police officers find purpose and profit beyond the badge

One of the newest trainers I’ve mentored told me,
“I realized I was trying to teach like my FTO — not like myself.”

That hit me.

We don’t need more clones.
We need more authentic voices.

Teach like you, not your hero.

In policing, gratitude often shows up quietly — in the moments no one sees.

A partner who took a shift you couldn’t.
A supervisor who backed your decision.
A recruit who finally "got it."
A community member who saw the uniform but spoke to the person.

Today, I’m grateful for the people who show up — not perfectly, but consistently.

The ones who keep doing the work even when no one is watching.
Especially those in this profession who pour themselves into others.

If you’re reading this and you’ve made someone’s life easier this year, thank you.

You’ve done more than you know.

Happy Thanksgiving.

Not the social media kind — the real kind.

Influence isn’t built on authority or position.
It’s built on consistency.

When people know how you’ll show up, they’ll trust you enough to follow your lead — even when you’re silent.

Most people aren’t stuck because they lack options.
They’re stuck because every option feels risky.

A funny thing happens when someone talks through their situation out loud — the noise settles.
Patterns appear.
Direction emerges.

Clarity isn’t loud.
It’s quiet.
It’s the kind of clarity that shows up after a training debrief, a difficult call, or a conversation that finally made things make sense.

Leaders don’t give answers.
They reduce the noise so others can hear themselves think.

During a scenario last month, I caught myself starting to correct someone mid-exercise.
Then I stopped and asked, “Why did you make that choice?”

His answer taught me something.

That’s the power of curiosity — it turns feedback into dialogue.

Every new instructor goes through it:

Stage 1: “I know everything.”
Stage 2: “I know nothing.”
Stage 3: “I know enough to keep learning.”

Stay in Stage 3 as long as you can.
That’s where the good stuff happens.

Coaching isn’t a title.
It’s a behavior.

When you help someone think instead of telling them what to do…
That’s coaching.

When you guide instead of direct…
That’s coaching.

When you pull the best out of someone instead of pushing your version of “right”…
That’s coaching.

The best supervisors I’ve ever seen weren’t called “coach.”
But they were.

My first paid coaching session wasn’t fancy.
No website.
No automation.
Just a phone call and a PayPal link.

People don’t pay for polish.
They pay for clarity.

Start small.
Start simple.
Start now.

Most officers are far better leaders than they think.
They just don’t recognize their own influence.

If people come to you with questions… congratulations.
You’re leading.

taplio

The Battle

Sean Royer

Shaun Nestor

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