audience & revenue growth tips for B2B startups and creators

My mission is to build predictable pipelines for B2B startups. I share what I learn along the way. 

Read more if you are ready to build your pipeline 👇

💡 I am super relevant if you are:

→ Indie Hacker
→ Freelancer
→ Early Startup Founder
→ B2B Sales Person
→ Creator (any profession)

✍️ I write about:

→ B2B sales
→ Go to market strategies
→ Signal-based prospecting

Little more about me:

Cryptocurrency Investor. SaaS Enthusiast. Agriculture Business Owner. 

Lived in 3 countries.

I'm a T-shaped growth person who has experience in sales, content marketing, and growth.

Drop me a LinkedIn message if you need any help.

We will keep it simple.

Twitter: @sehaokudan

https://calendly.com/sehaokudan/30min

Seha Okudan

Helping B2B founders turn LinkedIn into deals | GTM Strategist

5 worst discovery questions:

5 difficult scenarios for salespeople:
(Even for the top ones.)

5 difficult scenarios for salespeople:

Stop trying to fake urgency in B2B. 
(it doesn't work)

𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗰𝗿𝗲𝗮𝘁𝗲 𝘂𝗿𝗴𝗲𝗻𝗰𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

→ Knowing pain
→ Understanding the impact of pain

𝗙𝗼𝗿 𝟮 𝗿𝗲𝗮𝘀𝗼𝗻𝘀:

1️⃣ Not every problem is worth solving

Trying to create an urgency won't work if they don't have something that is worth solving.

Nobody will buy a strong painkiller for a mild headache, even if it’s the last day of a 20% discount.

If the impact of the pain is close to zero, no urgency will stick.

2️⃣ A problem can have different solutions

Even if the pain is real, buyers still have options.

𝗧𝗵𝗲𝘆 𝗰𝗮𝗻:

•⁠ ⁠Build in-house
•⁠ ⁠Pick a cheaper workaround
•⁠ ⁠Wait until the budget frees up

Both a raincoat and an umbrella protect you from rain.

If you don’t show why your path is better, faster, or safer;

Urgency dies.

𝗧𝗟;𝗗𝗥

𝗧𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗿𝗲𝗮𝗹 𝘂𝗿𝗴𝗲𝗻𝗰𝘆:

-⁠ ⁠Find the pain that matters most
- ⁠Show the true cost of doing nothing
- ⁠Prove why solving it now beats later
- ⁠Position your solution as the safest path

Deals move when urgency is real. 

Not when it’s forced.

How do you create urgency without sounding pushy?

5 Unexpected Things in Sales
(hope they happen to you today)

5 Unexpected things in sales:

Contact data is out of control.
(for real)

Don't get me wrong.

I don't mind people pitching me.

I do it every day, too.

BUT

Every single week, some people:

- Add me to lists I never joined.
- Drop me into random waitlists.
- Email me again after I unsubscribe.
- Promise what no one can deliver.
- Sends emails written with poor prompts.
- Message me on WhatsApp out of nowhere.

I block them. They switch mailboxes.
I say, “I’m not a fit,” they keep texting.
I say it on the phone, they keep selling.

“I want to tell you about a promo…”
 “There’s a new offer…”

I don't want to click on report Spam.
I don't want to be rude.
I get it, we all try to make a living.

But this is not outreach.
This is not marketing.

This is SPAM.

Are some people ruining the industry?

Bad contact data can kill your business.
(real examples)

Your data provider is the most important part of your tech stack.
It is non-negotiable.

If your data is bad, you lose.
Simple as that.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟭:
Picked the best provider, tested ICP coverage.
Checked accuracy and verified test emails.
Only had HubSpot + the data provider (not ideal).

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
Hit targets.
Scaled the team.
Added new tools later.

𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝟮:
Paid for expensive tool stacks for sequencing, etc.
Then, they selected the most cost effective data provider.

𝗥𝗲𝘀𝘂𝗹𝘁𝘀:
High bounce rates.
Burned mailboxes.
Low call connect rates.
The team missed targets.
The company started downsizing the sales team.

𝗠𝘆 𝘁𝗶𝗽𝘀:
1.  Build a sample list. Verify it.
2. Check coverage across your ICP + regions.
3. Choose tools that use waterfall enrichment.

If your data provider is wrong, nothing you do will work.
You cannot afford bad data.

How do you choose your contact data provider?

12 mistakes that cost you deals:

Underdog Sales

Helping Sellers and SMEs in B2B fix these issues around prospecting:
- Making cold calls feel like gruesome and painful process
- Getting predictable results seems like a distant dream
- Objections are massive obstacles to performance

If you don't like my content, you probably won't like my style.

Otherwise, reach out for more info.

The Weirdest Sales Trainer

Underdog Sales Academy

A community of cold callers focused on making a hard job enjoyable and more effective.

Founder

Cold Calling Wiki

The ultimate knowledge centre on cold calling with videos, infographics, frameworks, audios and plug-ins.
FOREVER FREE.

Creator

FullEnrich

Sales Advisor

Limelight

Advisor

Look AI Ventures

I work part-time for a VC fund specialising in AI.
My duties are related to the review of pitch decks and initial assessments of Pre-Seed and Seed startups.

Business Analyst

NonStop Consulting

After many years of managing I've moved into a mixed role between B2B Sales and Mentoring at NonStop.
I was responsible for managing and further developing 3 of our top 10 clients ( 2nd and 3rd included).
The revenue from my clients was the 3rd largest  in the company for 2021.
I've also been heavily involved in Mentoring more junior sales staff in the following:
- Lead Generation
- Prospecting
- Objection Handling
- Mindset
- Planning and Prioritisation
- Negotiations
- Account Management

I also developed and implemented Advanced Training on:
- Written Communications (Cold emailing)
- Advanced Selling (Story Telling)
- Advanced Objection Handling (Empathy)
- Sales Mindset

Client Services Director

I currently lead a team 40 employees from Sales Consultants  to Sales Managers working across the European market.
Our division work on Life Sciences, IT (specifically Developers and SDRs), Chemicals and Temporary work.
Our total yearly NFI consistently exceeded 3 million GBP.
As a Sales Director I am still partly responsible for the training, mentoring and finally coaching of our Sales Consultants from day 1. 
I specifically help them learn and become proficient in the following tasks:
- Lead Generation
- Prospecting
- Client Acquisition
- Account Management
- Planning and Prioritisation
- Candidate Generation
- Manging of the Process
- Closing deals

Furthermore I'm responsible for mentoring and coaching newly promoted Team Leaders in the following:
- Training and managing teams' activities
- Pipeline Management
- Training and mentoring junior staff
- Handling conflict
- Target Setting and Motivation

I was also responsible in the mentoring and coaching of Sales Managers in the following:
- Sales Process Optimisation
- Advanced Training for top performers
- Niche assessment
- P&L
- Advanced Performance Analysis and forecasting

Sales Director

I currently lead a team of 17 Sales Consultants specialised in niche areas in Europe. 
Our division work on Life Sciences, IT (specifically Developers and SDRs) and Chemicals.
We're the strongest performing division in the company for three years running from  2015, to 2017.

As a Sales Manager I am also responsible for the training, mentoring and finally coaching of our Sales Consultants from day 1. 
I specifically help them learn and become proficient in the following tasks:
- Lead Generation
- Prospecting
- Client Acquisition
- Account Management
- Planning and Prioritisation
- Candidate Generation
- Manging of the Process
- Closing deals

Furthermore I'm responsible for mentoring and coaching newly promoted Team Leaders in the following:
- Training and managing teams' activities
- Pipeline Management
- Training and mentoring junior staff
- Handling conflict
- Target Setting and Motivation

Sales Manager

As a Team Leader at NonStop I am responsible for the training, mentoring and finally coaching of our Sales Consultants from day 1. 
I specifically help them learn and become proficient in the following tasks:
- Lead Generation
- Prospecting
- Client Acquisition
- Account Management
- Candidate Generation
- Manging of the Process
- Closing deals

I furthermore still have my Sales Consultant Responsibilities.

My team specifically focuses on:
Pharmaceutical, Medical Devices, Information Technology (specifically IT Developers and SDRs).

Sales Team Leader and Head Hunter

As a Professional Head Hunter I take care of Prospecting and B2B Acquisition of clients in the following industries:  Pharmaceutical, Medical Devices, Information Technology, Engineering, Chemical, Finance and Social Care.

I also take care of Headhunting, Managing the Process and Closing Deals on the candidates side.

Sales Consultant and Head Hunter

Recruitment consulting in the Pharmaceutical & Medical Device industry. 6 Months Graduate Training Programme with NonStop Recruitment, Winner of the International Graduate Recruitment Award of 2010.

Auditing: Contact candidates and clients to establish feedback regarding previous recruitment services provided by NonStop & its consultants for quality control purposes. 

Resourcing: Searching & selecting of suitable candidate for open positions using En-Gauge databases, online CV search databases and other means. Contact candidates to establish if their skills, wants & needs match. If positive, write & submit coverletters illustrating skills, current situation and motivation to clients.

Headhunting: Establish current limitations of existing candidate pool, identify new suitable candidates and headhunt same using a variety of methods.

Advertising: Write target group specific advertisements to attract suitable candidates for open positions. Post same on job boards and contact advert respondees.

Internal Recruitment: Assist internal recruitment by searching, selecting, screening & telephone interviewing potential candidates for our in-house assessment centres in London.

NonStop takes care of filling vacancies in the following industries: Pharmaceutical, Medical Devices, Information Technology, Engineering, Chemical, Finance and Social Care.

Researcher

Aberdeen University Boxing Club & Vegetarian Society

As President of both the Aberdeen University Boxing Club and Vegetarian Society I have been involved actively in running these two student organisations. As the leader of the Boxing Club I contributed to our victory (9 medals out of 11 weight categories) of Scottish University Championship. Furthermore, I almost single handedly organised our yearly Boxing Show which had over 150 spectators and raised over a thousand pound for the club.

President

PBDevco - Stage Door Restaurant

The Stage Door Restaurant is one of the most successful restaurants in Aberdeen. I worked mostly as a waiter. My main task was to provide the best possible customer service, which is obviously expected in a high quality restaurant. My duties included taking orders, bringing food and drinks to customers as well as trying to create a relaxed and enjoyable atmosphere. I have learnt how to deal with intoxicated customers in an effective way and developed a thick skin against abuse and pressure, which are common in this working environment. The role of waiter in a quality restaurant has made me appreciate more than any other job the monetary benefits of delivering a good service.

Waiter/Bartender

Alma Mater Society of Queen's University, Walkhome

During my academic year in Canada I worked for the student run organisation called Walkhome. My main role was to walk students home during late hours, in order to ensure their safety. As part of the job I was trained to put aside any biases or prejudices that could offend our customers or make them feel uncomfortable. One of the most important parts of the job was to entertain your patron so that he/she would use the service again. This helped me develop very strong communication skills as I had to indulge in conversation to put the patron at ease.

Walker

The Weirdest Cold Calling Trainer 📞☎️📱 | Cold Calling CAN Be Fun! | ICF Coach | Stoic | 🍍 on 🍕 is a CRIME

Cold calling sucks - but it works well.

It's the fastest way to fix pipeline issues.

If you're struggling with it, get in touch:

UK: +44 7513 624 762

Alternatively, check out my website: www.underdogsales.com
If you're really an email person try info@underdogsales.com

Sales Trainer | Cold Calling Trainer

Giulio Segantini

Age 18: Moved to London to be a waiter to learn English.

Age 23: Completed a quite useless Philosophy Degree.

Age 24: Almost fired twice from my first sales job.

Age 26: Made 150K USD in a year, same job.

Age 27: Awarded a Ferrari as company car.

Age 28: Sales Director managing 40.

Age 32: I quit to be a sales trainer.

Age 33: Making 25K in first year.

Age 34: Made 100K plus again 

Age 35: Crossed 400K revenue and 300K followers across social media, becoming hard to miss in my niche.

No matter where you are now, your story is not over.

The formula to get what you want is pretty simple:
1. Figure out what you REALLY want
2. Make a plan for the first step
3. Work like hell to succeed

𝗗𝗼 𝘆𝗼𝘂 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗱𝗼𝗻𝗲 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆?

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

The Weirdest Sales Trainer ❄️📞 Making Cold Calling FUN | Pineapple on Pizza is a Crime | Fan of Stoicism

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗲𝗻𝗼𝘂𝗴𝗵.

In fact, the most effective sales channel is:

Referrals.

Highest close rate.

Yet, it's not predictable.
(Mothers definitely aren't)

Which is why outbound is so important.

Outbound, in all its forms, is very far from dead.

Anyone claiming so is usually:
1. Totally delulu
2. Completely incompetent
3. Peddling their "secret formula"

The secret to mastering prospecting in 2026?

A truly multi-channel approach:
• Cold calling
• Cold emails
• In-person events
• SMS and WhatsApp
• Personalised Videos
• Direct Mail and Gifting
• Personal Brand and Social Selling

Each buyer has their own individual taste.

It's up to you, as a seller, to meet them there.

Is it going to be harder to master? Abso-damn-lutely.

Sales will always be hard, which is why it pays so well.

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲, 𝗼𝗿 𝘀𝗵𝗼𝘂𝗹𝗱 𝗜 𝗱𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗺𝘂𝗺 𝘁𝗼 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲 𝘆𝗼𝘂?

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗳𝗮𝗶𝗿.

You can have:
1. A great tone
2. A fantastic opener
3. Awesome objection responses

And still get brutally rejected by the prospect.

But it does teach you an invaluable life lesson:

Things don't always go your way.

We just dial the next one.

𝗛𝗼𝘄 𝘄𝗲𝗹𝗹 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗲𝗮𝗹 𝘄𝗶𝘁𝗵 𝗿𝗲𝗷𝗲𝗰𝘁𝗶𝗼𝗻?

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 #1 𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗱𝗲𝗮𝘁𝗵 𝗶𝗻 𝗱𝗲𝗮𝗹𝘀.

What to say and not to say:

1. “It’s too expensive” 
❌ “We can give you a discount…” 
✅ “Is cheap stuff usually a good investment?

2.  “I’m not interested” 
❌ “Okay, thanks for your time.” 
✅ “Is that because you genuinely don't have this problem? Or you just don't think I can help you?

3. “Send me an email” 
❌ “Sure, I’ll send you something.” 
✅ “Is that because you don't get enough emails?"

4. “I’m busy / Not a good time” 
❌ “Sorry! I’ll call back later.” 
✅ “Understood! Give me 30 seconds, then you decide if it’s worth another chat.” 

5.  “We’re already with a competitor” 
❌ “Okay, no worries.”  
✅ “So you've decided to never look at another supplier?” 

 6.  “I need to think about it / talk to my team” 
❌ “No problem, I’ll follow up later.”  
✅ “Is that a polite way to tell me to go away?"

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱𝗲𝘀𝘁 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗵𝗮𝗻𝗱𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝟭𝟴 𝗺𝗼𝗻𝘁𝗵𝘀 𝗮𝗴𝗼, 𝗜 𝗵𝗮𝗱 𝟮𝟱𝗞 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀, 𝘁𝗼𝗱𝗮𝘆, 𝟭𝟬𝟬𝗞.

If you follow these 10 steps, you can do it too:

𝟭. Pick a specific niche
Go small; you can go bigger later.

𝟮. Talk about their problems
Helping your audience = growth.

𝟯. Develop a habit of posting
You should post at least 3x per week, ideally 5.

𝟰. Get to know others in the niche
You will learn so much from your competitors!

𝟱. Make your content engaging
People will scrillo away, wear yellow.

𝟲. Get coaching for faster results
You can do trial & error or pay and grow faster.

𝟳. Double down on what works
Once you nail down what works, keep doing it.

𝟴. But don't overdo the repurposing
Too many creators just recycle the same stuff.

𝟵. Continuously work to improve your content
The audience will get bored, try out new things!

𝟭𝟬. Create a proper workflow to keep consistent
Figure out your calendar, tech and process to keep at it.

𝗕𝗢𝗡𝗨𝗦 𝗧𝗜𝗣:
Don't see too hard or sponsor too many brands.
You'll see many creators lose engagement because all of their posts are selling something. Don't do it!

Only represent brands and products you believe in.

For example, I only represent FullEnrich, because they're that good.

𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 #1  𝘁𝗶𝗽 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱? 

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

(4) Post | Feed | LinkedIn

JSESSIONID

li_at

Sales Navigator

Talks about #sales, #coldcalling, #prospecting, #recruitment, and #humanresources

𝗢𝘃𝗲𝗿 𝟲𝟵% 𝗼𝗳 𝗿𝗲𝗽𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗿𝗮𝗶𝗻𝗲𝗱 𝗼𝗻 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴.

And they don't know they should do this:

1. Accept the objection
2. Seek permission to challenge it
3. Challenge with a relevant question

For example:

Prospect: 𝘐 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘶𝘱𝘱𝘭𝘪𝘦𝘳.
Rep: 𝘐𝘵 𝘸𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦 𝘮𝘦 𝘪𝘧 𝘺𝘰𝘶 𝘥𝘪𝘥𝘯'𝘵.
Rep: 𝘋𝘰 𝘺𝘰𝘶 𝘮𝘪𝘯𝘥 𝘪𝘧 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯?
Prospect: 𝘎𝘰 𝘰𝘯...
Rep: 𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘪𝘮𝘱𝘳𝘰𝘷𝘦𝘥?


Me and Sheriff roleplayed 6 more for you.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁?

——————————————————————
Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

Senior AE @ Deel | I post about cold calling, sales & mindset

𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗴𝗼𝗼𝗱 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗲𝗿 𝗶𝘀 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸.

Here are the 7 practical steps to get there 👇

𝗪𝗵𝗮𝘁'𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝘄𝗶𝗹𝗹 𝗯𝗲𝗮𝘁 𝘆𝗼𝘂 𝗮𝗻𝗱 𝗸𝗲𝗲𝗽 𝘆𝗼𝘂 𝗱𝗼𝘄𝗻.

It doesn't matter how good you are:
1. You will be rejected
2. You will be yelled at
3. You will get hung up on

it doesn't matter though, it's not about you.

You don't know what the prospect is going through.

Even the best performers hear no 90% of the time.

The secret is to understand it's parts of the game.

Each no is a step closer to a victory.
Don't give up.
No regrets.
(𝘢𝘴𝘪𝘥𝘦 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘰𝘤𝘤𝘢𝘴𝘪𝘰𝘯𝘢𝘭 𝘮𝘰𝘮𝘦𝘯𝘵 𝘰𝘧 𝘸𝘦𝘢𝘬𝘯𝘦𝘴𝘴)

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲?

——————————————————————

Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗠𝗼𝘀𝘁 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗱𝗼𝗻'𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗲𝗱.

They'll come up with excuses:

• We're good
• We don't need help
• We're happy with what we got

Your job is to dig deeper and find a gap.

A gap between what they have and what could be better.

𝗗𝗼 𝘆𝗼𝘂 𝘁𝗿𝘆 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲?

𝗣𝗦: beware of pinapple on pizza lovers.

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘀𝗸𝗶𝗹𝗹 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀.

Yet, most reps react to objections with:
1. Fear
2. Silence
3. Surrender

Instead, you should focus on leaning in.

Accept the objection.
Explore where it comes from.
Help the prospect reframe their mind.

Steal the responses to the 12 most common ones 👇

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗵𝗮𝘁𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

post

𝗔𝗳𝘁𝗲𝗿 𝟭𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴, 𝗜 𝘀𝘁𝗶𝗹𝗹 𝗴𝗲𝘁 𝘀𝗰𝗮𝗿𝗲𝗱.

Every single time before I start calling.

The fear that:
• My tone will be off
• I will trip on my words
• I won't book a meeting
• The prospect will be rude
• A new objection will come up

You see all these tips on how to make it go away.
Harsh truth: it never completely goes away.
But, you can learn how to work with fear.

Here are the tips which work the best:

1. Have a well-targeted list to call
High intent prospects = less rejection
Build on Clay and get mobiles via FullEnrich 

2. Script in detail for the first 60 seconds
The opener and pitch make or break the call.
Ensure they come across as smoothly as you can.

3. Prepare responses for the common objections
Most calls get shut down by very simple objections
Learn 1-3 responses for each of the most common ones

4. Warm yourself up before starting the session
Practice opener, pitch and objections before calling
It will activate your brain but will also reduce mistakes

5. Gamify the cold calling process
I eat an almond for each rejection I get.
And I do 10 push-ups after the first ten, have fun!

The fear will never go away, but you can control it.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 #𝟭 𝘁𝗶𝗽 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝗲𝗱 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝗰𝗮𝗹𝗹 𝗿𝗲𝗹𝘂𝗰𝘁𝗮𝗻𝗰𝗲?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗼𝗻 𝗮 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹 𝗶𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗺𝗮𝗿𝗿𝗶𝗮𝗴𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹.

If the relationship has been going well:
She will say yes even with a crappy proposal.

If the relationship has been going very badly:
She will say no to a 100K ring in the Maldives.

However, if the relationship has been going well..
And you propose drunk in McDonald's with a ring-shaped chip..

She is very likely to say no.

You'll book meetings if your cold calls are smooth.

Unless you monumentally screw up the close.

If you're still struggling, steal this line 👇

𝗗𝗼 𝘆𝗼𝘂 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗰𝗹𝗼𝘀𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝗹𝗹𝘀?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗟𝗲𝗮𝘃𝗶𝗻𝗴 𝗮 𝘃𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹 𝗶𝘀 𝘂𝘀𝗲𝗹𝗲𝘀𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹.

👆 That's a stupid statement, here's why:

A voicemail is another touchpoint.

Another chance to engage.

Top 3 options:

1. The Cutoff
𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, {𝘯𝘢𝘮𝘦}. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘎𝘪𝘶𝘭𝘪𝘰 𝘚𝘦𝘨𝘢𝘯𝘵𝘪𝘯𝘪. 𝘐 𝘸𝘢𝘴 𝘨𝘪𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘢 𝘤𝘢𝘭𝘭 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨.. (𝘩𝘶𝘯𝘨 𝘶𝘱 𝘮𝘪𝘥 𝘴𝘦𝘯𝘵𝘦𝘯𝘤𝘦)

Curiosity will get callbacks.

2. Familiarity

𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, {𝘯𝘢𝘮𝘦}.  𝘛𝘩𝘪𝘴 𝘪𝘴 𝘎𝘪𝘶𝘭𝘪𝘰 𝘚𝘦𝘨𝘢𝘯𝘵𝘪𝘯𝘪. 𝘐 𝘮𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘫𝘶𝘴𝘵 𝘮𝘪𝘴𝘴𝘦𝘥 𝘺𝘰𝘶. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘨𝘪𝘷𝘦 𝘮𝘦 𝘢 𝘤𝘢𝘭𝘭 𝘣𝘢𝘤𝘬 𝘰𝘯 {𝘱𝘩𝘰𝘯𝘦 𝘯𝘶𝘮𝘣𝘦𝘳}.  

Your familiar tone may get a call back.

3. The multi-channel. 

𝘎𝘰𝘰𝘥 𝘮𝘰𝘳𝘯𝘪𝘯𝘨, {𝘯𝘢𝘮𝘦}. 𝘕𝘰 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘵𝘶𝘳𝘯 𝘵𝘩𝘪𝘴 𝘤𝘢𝘭𝘭.  𝘐'𝘮 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘳𝘰𝘱𝘱𝘪𝘯𝘨 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭 𝘵𝘪𝘵𝘭𝘦𝘥 𝘷𝘰𝘪𝘤𝘦𝘮𝘢𝘪𝘭 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘢 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘎𝘪𝘶𝘭𝘪𝘰 𝘚𝘦𝘨𝘢𝘯𝘵𝘪𝘯𝘪 𝘧𝘳𝘰𝘮 𝘜𝘯𝘥𝘦𝘳𝘥𝘰𝘨 𝘚𝘢𝘭𝘦𝘴, 𝘣𝘺 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘐'𝘭𝘭 𝘨𝘪𝘷𝘦 𝘺𝘰𝘶 𝘢 𝘤𝘢𝘭𝘭 𝘣𝘢𝘤𝘬 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸. 

You won't get a call back but you will activate other channels.

𝗗𝗼 𝘆𝗼𝘂 𝗹𝗲𝗮𝘃𝗲 𝘃𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹𝘀?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

Rude prospects can ruin your day or even your whole week.

Unless you apply these 3 steps to turn them around:

1. Keep calm
They're emotional, don't be.
It's hard to be angry by yourself.

2. Validate their emotions
You're not why they're angry.
Let them vent, and they'll feel heard.

3. Dig into their problems/pain
Express curiosity about their situation.
You will gain their trust and willingness.

Once the tension has passed, they will be ok.

And you can proceed to figure out if you can help them.

Have you ever turned around a particularly difficult prospect?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗢𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝗸𝗶𝗹𝗹𝘀 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝘀 𝗮𝗯𝗼𝘃𝗲 𝗮𝗹𝗹.

And most reps never master it.

PERSISTENCE.

You will face all types of obstacles on calls:
• Rudeness
• Objections
• Scepticism
• Uncertainty
• Lack of interest

Your job is to keep going..

And try to find a chink in the armour.

If you keep at it, you will eventually succeed.

If you're REALLY struggling, you can:
• Go for a walk
• Take a deep breath
• Watch something funny
• Vent to someone close to you
• Lie on the floor in a fetal position

It doesn't matter what your coping mechanism is.

Just don't give up - cold calling is hard.

But it builds pipeline.

𝗗𝗼 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗖𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘄𝗮𝘆 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲.

Also cold calling:


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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗹𝗹 𝗯𝗮𝗰𝗸 𝗮𝗳𝘁𝗲𝗿 𝗮 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹..

Unless you use one of these 3 techniques:

𝟭. The short call
Most sellers will ring all the way to voicemail.
Cut it after a few rings (5), it triggers curiosity.
Some will be curious enough to give you a call back.

𝟮. The mystery voicemail
𝘏𝘪 (𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵), 𝘪𝘵'𝘴 (𝘯𝘢𝘮𝘦), 𝘤𝘢𝘭𝘭 𝘮𝘦 𝘣𝘢𝘤𝘬.
Once again curiosity will do the trick, sometimes.
Be prepared with a strong opener when they do call.

𝟯. The other channels voicemail
𝘏𝘪 (𝘗𝘳𝘰𝘴𝘱𝘦𝘤𝘵), 𝘯𝘰 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘦𝘵𝘶𝘳𝘯 𝘵𝘩𝘪𝘴 𝘤𝘢𝘭𝘭. 𝘐 𝘫𝘶𝘴𝘵 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘺𝘰𝘶 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘷𝘰𝘪𝘤𝘦𝘮𝘢𝘪𝘭 𝘢𝘯𝘥 𝘴𝘦𝘯𝘵 𝘺𝘰𝘶 𝘢 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯. 𝘛𝘩𝘪𝘴 𝘪𝘴 (𝘯𝘢𝘮𝘦) 𝘧𝘳𝘰𝘮 (𝘤𝘰𝘮𝘱𝘢𝘯𝘺), 𝘐 𝘸𝘪𝘭𝘭 𝘵𝘳𝘺 𝘢𝘨𝘢𝘪𝘯 𝘵𝘰𝘮𝘰𝘳𝘳𝘰𝘸.
No call back, but will activate other channels.

𝗗𝗼 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝗴𝗲𝘁 𝗰𝗮𝗹𝗹𝗯𝗮𝗰𝗸𝘀 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗧𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲 𝗮 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝘀𝗮𝘆𝘀 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗮 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻.

Try these three steps:

1. Welcome the objection
2. Ask questions to find what's missing
3. Propose to offer exactly what's missing

Sales work is often like detective work.

You may need to push to get the information.

As long as you're doing so to help them, it's a win.

𝗗𝗼 𝘆𝗼𝘂 𝗽𝗿𝗼𝗯𝗲 𝗱𝗲𝗲𝗽𝗹𝘆 𝘄𝗵𝗲𝗻 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗴𝗶𝘃𝗲 𝘆𝗼𝘂 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻𝘀?

𝗣𝗦: This time I was selling FullEnrich ;)))

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗠𝗮𝗻𝘆 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗹𝗶𝗸𝗲 𝗯𝗲𝗶𝗻𝗴 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗲𝗱.

Some outright hate cold calls.

Unfortunately, cold calling is a numbers game.

You will always face a ton of noes.

Some are worse than others.

Your job? Keep going.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗴𝗼𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗹𝗼𝘄𝗲𝘀𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘀?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

𝗠𝘆 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝘀𝗮𝗹𝗲𝘀 𝘁𝗶𝗽 𝗳𝗼𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴 👇

When you hear an objection don't:
1. Panic
2. Give up
3. Ignore the objection
4. Say "I hear you, but.."
5. Argue with the prospect

Instead, PACE it:

1. Pause
Take 2-3 seconds.
Your brain will reset.

2. Accept
Welcome the objection.
"𝘐'𝘮 𝘯𝘰𝘵 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘺𝘰𝘶'𝘳𝘦 𝘴𝘢𝘺𝘪𝘯𝘨 𝘵𝘩𝘢𝘵"

3. Consent
"𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵?"
The prospect will relax and welcome the question.

4. Explore the objection.
You can now ask a challenging question.
The aim is to get them to think about what they said.

Practical examples:

𝘞𝘦'𝘳𝘦 𝘩𝘢𝘱𝘱𝘺 𝘸𝘪𝘵𝘩 𝘰𝘶𝘳 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳.
Pause
 𝘐'𝘮 𝘴𝘶𝘳𝘦 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘨𝘳𝘦𝘢𝘵.
𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘥𝘪𝘳𝘦𝘤𝘵 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯?

𝘋𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯 𝘺𝘰𝘶'𝘥 𝘯𝘰𝘵 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘢 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳, 𝘦𝘷𝘦𝘯 𝘪𝘧 𝘵𝘩𝘦𝘺 𝘸𝘦𝘳𝘦 𝘣𝘦𝘵𝘵𝘦𝘳?

𝗢𝗥

𝘞𝘦'𝘳𝘦 𝘩𝘢𝘱𝘱𝘺 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘨𝘰𝘵.
Pause
𝘐'𝘮 𝘴𝘶𝘳𝘦 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴.
𝘊𝘢𝘯 𝘐 𝘢𝘴𝘬 𝘢 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘢𝘵?

𝘞𝘩𝘢𝘵'𝘴 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘸𝘰𝘶𝘭𝘥 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘤𝘦𝘴𝘴?

This way, instead of trying to persuade a prospect...

You're letting them persuade themselves.

𝗗𝗼 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗵𝗮𝗻𝗱𝗹𝗶𝗻𝗴?

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Follow and 🔔 for daily (weird) sales content:  Giulio Segantini

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The Battle

Seha Okudan

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Seha Okudan's LinkedIn Performance

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Performance ScoreSeha Okudan's LinkedIn Performance