Garrett Laidler

SEO Houston Pros

A results-driven, award-winning Growth Marketing Expert with an entrepreneurial mindset, specializing in SEO and digital marketing. Over 10 years of experience in developing and executing innovative, growth-focused strategies for multimillion-dollar businesses. Recognized as one of the top SEO experts in the U.S., leading teams to generate over $3.2 Million in annual revenue and successfully optimizing marketing campaigns to achieve conversion rates five times the industry average. Passionate about delivering exceptional results through strategic planning, data-driven analysis, and a highly collaborative approach.

Leading a team of top SEO specialists, content writers, sales professionals, designers, and developers in growing company revenue by 300% within the first three years.

• Implemented strategic marketing campaigns that resulted in a 200% increase in qualified leads and organic search traffic
• Successfully introduce new services and offerings, establishing the company as a leading innovator in the SEO industry
• Oversee the analysis and optimization of marketing channels, improving ad spend efficiency and ROI by over 40%
• Pioneer innovative SEO methodologies in local, national, and international markets, positioning the company as an industry leader

CEO & Executive SEO Expert

Are you struggling to outshine competitors in your local market because you're not visible on Google's top spots? At SEO Houston Pros, we specialize in transforming your online presence. From mom-and-pop shops to Fortune 500 companies, we cater to businesses of all sizes. 

We understand that every business is unique, which is why we offer tailored SEO strategies to meet your specific needs. Whether it's improving your ranking on Google, creating engaging content, or managing your online reputation, we've got you covered. 

With over a decade of experience in SEO, we're adept at studying Google's updates and employing white-hat strategies. We're not just an SEO agency; we're your partners in building a digital empire. We ensure your business is portrayed exactly how you provide your products or services to your clients, translating it into a digital platform. 

We understand your pain points - from lack of visibility, low traffic, to inadequate leads. But worry no more! Our expert team is here to turn your challenges into opportunities. We focus on improving your online exposure through effective SEO tactics, robust PPC management, and active social media marketing. 

Our services include Organic SEO, Local SEO, PPC, Website Design, Reputation Management, Social Media Marketing, Video Production & Marketing, Google Guarantee Verification, Influencer Marketing, Online Review Management, and Website Audits. 

At SEO Houston Pros, your success is our success. Let's connect and push your business to new heights! #SEO #HoustonSEO #DigitalMarketing #OnlinePresence #PPC #SocialMediaMarketing.

Chief Marketing Officer

Found Me Online

Dynamic and results-driven Chief Marketing Officer with 10 years of experience in ecommerce and marketing. Skilled in developing and executing strategic digital marketing campaigns to drive customer acquisition, retention, and revenue growth. Adept at leading cross-functional teams and optimizing operational processes to maximize efficiency and profitability. Committed to delivering exceptional results through innovative strategies and a deep understanding of industry trends.

CEO, Chief Marketing Officer, & Executive SEO Expert

Directing the next chapter of a successful SEO consultancy, leveraging existing resources to expand clientele across industries and markets.

• Develop and execute an organization-wide A/B testing plan to enhance the performance of SEO campaigns and increase client acquisition
• Designing lifecycle marketing strategies to improve customer retention and lifetime value, driving revenue growth by 50%
• Establish the agency as a leading expert in account-based marketing programs
• Develop partnerships with key industry influencers, amplifying the company's reach and visibility

CEO, Chief Marketing Officer & Executive SEO Expert

Did you know Google is moving all it's search results over to local exposure?  Did you also know that 82%+ of all searches done online are from mobile devices from consumers shopping and search for companies "near me"?  What does this mean for your company and new business?  Let's answer that question with a simple response.  IF YOU AREN'T FOUND LOCALLY IN THE MAPS ON GOOGLE YOU CAN'T BE FOUND FROM THE MAJORITY OF YOUR CLIENTS......PERIOD!

The internet is changing, and Google is trying to cater more to the consumer.  They want to help consumers find businesses locally that can provide what they are looking for quickly, and match them up with a company that is nearby that can help them with their wants and needs.

Found Me Online is a premier Google Local Guide Ambassador and local SEO services expert.  We pride ourselves at knowing when changes are coming in the online arena and get ahead of the curve.  We have an iron-clad game plan that is showing our clients a 60%+ increase over their traditional SEO campaigns, and online marketing efforts.

Let's face it organic SEO is dying. If you don't shift now to a local SEO marketing expert, you will have to spend thousands, if not hundreds of thousands of dollars to catch up to beat your competition.  You can't run a marathon without training, just like a doctor can't give you a good prognosis of your symptoms without running tests.

Found Me Online is the reason Google keeps changing their algorithms because we love to break traffic boundaries. We are a full-service digital marketing company and advanced SEO agency with a focus on results. We build your blueprint for your own online DNA. We tackle your model with an omnichannel approach to ensure that your clients can't say NO to scheduling that sales meeting with you!

Ready to see what the 1%ers are doing?!  Let us Show YOU!

#localseo
#localseoexpert
#localseoagency
#localseostrategy
#GoogleMaps
#marketing

OMNI-CHANNEL Marketing Expert

Transform your company's online presence with targeted strategies? 🎯 | Follow for exclusive SEO & AI secret tactics | AI Specialist & Leading SEO Architect for Brands | Rocketed various companies to Google's top spot 🚀

Struggling to scale your business? Confronting the ever-evolving landscape of digital marketing and SEO yet feeling lost in the vast sea of change?

Whether you're a mom-and-pop shop or a Fortune 500 giant, it's a common pain point to keep up with digital transformations, attract and retain top marketing talent, and drive an optimal ROI for marketing activities.

Complex recruitment processes, skill mismatches, rapidly changing market conditions, data privacy concerns, and ensuring a seamless integration of marketing technologies – these challenges can all weigh you down and stunt your growth potential.

Welcome, you've found your solution! As a visionary and seasoned CEO, CMO, and SEO specialist, I tackle these issues head-on to skyrocket your business to success.

Through comprehensive solutions, I ensure your digital marketing strategies align with industry trends, meet your ROI goals, and address your company's specific pain points. My extensive network connects you with top talent, my expertise simplifies recruitment, and my innovative approach to marketing navigates you through the complex digital world.

Drawing on a wealth of experience in boosting revenues, developing marketing strategies, and leading successful SEO agencies, I provide unique insights and practical solutions to overcome the hurdles you face.

What's in it for you?

1. Streamlined marketing strategies aligned with the latest industry trends.
2. Maximization of marketing ROI and efficient budget allocation.
3. Seamless integration of your marketing technology stack.
4. Proven tactics to attract and retain top marketing talent.
5. Guidance to ensure data privacy and security.

Got doubts? 

It's natural. But remember, tackling today's rapidly evolving marketing world requires more than in-house expertise. It demands a visionary approach I've honed over years of diverse experience.

Ready to take the leap? 

Reach out today, and let's start the conversation! Together, we'll drive your business toward unparalleled growth and success.

Zeno Group

On a mission to build Silicon Valley's first agency of record one click+like+tweet+share & conversion at a time 👍🏼

Data-driven, creative and constantly thinking of innovative ways to reach audiences online with content, programs, campaigns and stories that matter. 

➜ Data & Analytics: 
Use data analysis to find whitespace in the market for clients. Analyze media data, social data, web analytics, sales data, competitive & primary research, extract insights and use them to inform marketing and communications programs.

➜ Influencer & Audience Marketing:
Support clients by identifying influencers and audiences across multiple sectors - Artificial Intelligence, Cloud, Enterprise Security, C-Suite, and Healthcare. Build programs that leverage and extract key insights, affinities, conversations, sharing patterns and media consumption that will inform laser-focused editorial and creative content, social, paid media and rigorous integration with traditional media relations programs. 

➜ Brand Storytelling:
Support clients with the technical aspects of building online newsrooms - integration with corporate website and blog, social medial and 3rd party content. Also support the content engine that powers the newsroom - identifying contributors, editorial workflows, KPIs and the content distribution strategy. 

➜ Social Platforms & Technologies:
Expert power user in social listening platforms (Crimson Hexagon, Sysomos, and Meltwater), influencer marketing technologies (Onalytica, Traackr, Buzzsumo), audience intelligence platforms (Affinio, Audiense, DemographicsPro), traditional media monitoring platforms (Trendkite, TechNews, and MuckRack) and social marketing platforms (Spredfast, Sprinklr & Sprout Social).

Global Head of Analytics

The Social Intelligence Lab

Advisory Board Member

Kogan Page

Participation Marketing explores the benefits of getting employees to subscribe to a brand’s ethos in order to magnify a brand’s voice. Employee advocacy has always been worth investing in, but the importance of leveraging it has massively increased with the explosion of unique social media connections. Earning the respect and passion of hard-working employees, and encouraging them to share the company’s activity in their personal channels, importantly communicates a transparent and human brand.

This book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees.

Participation Marketing: Unleashing Employees to "Participate" and Become Brand Storytellers

Pearson

➞ Published by Pearson Education, 2013

There is a content surplus and an attention deficit in the minds of consumers today. They are highly influential and aiding others down the purchase funnel using organic conversations about the products they care about and the ones they don't. In order to reach these consumers, brands must create recent, relevant and value add content in order to break through the clutter and successfully change their behavior. 

Content is still king - and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and insights and practical approaches for transforming your brand into a highly successful media company.

Your Brand: The Next Media Company

➞ Published by Pearson Education, 2011

Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. 

Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Smart Business, Social Business: A Playbook for Social Media in Your Organization

San Jose State University

I teach a strategic social media and business communications class to both undergraduate and graduate students. The class covers the following: 

• Creative storytelling: How to create a narrative 
• Best practices for social media marketing and publishing 
• How to build audiences and launch paid campaigns in Facebook & LinkedIn
• Best practices for influencer marketing for B2B and consumer brands
• Presentation skills: Oral delivery and how to build strong PowerPoint decks

Adjunct Professor

Golden Gate University

➞ Teach a graduate class about social media marketing, content strategy and analytics.

LEWIS Global Communications

➞  Responsible for business growth, P&L, hiring and office culture for the 60+ staff in the San Francisco office and digital organization in the US. 

➞ Worked with a variety of B2B & B2C clients (VMware, McAfee, TiVo, Jenny Craig, PCA Skin, ServiceNow, NVIDIA, Cisco, and Infosys.)

➞ Pitched new business, respond to RFIs & RFPs and develop marketing plans for the San Francisco office.

➞ Built innovative products and data-driven approaches for marketing, analytics, public relations, content strategy and B2B influencer marketing. 

➞ Provided clients with strategic planning for PR & digital communication programs, campaign activations, social marketing and lead generation activities and using data to inform content strategy (brand narrative, campaign programs & editorial approach.) 

➞ Established strategic partnerships with social technologies and platforms: Crimson Hexagon, Zignal Labs, Sysomos, People Pattern, Spredfast, Meltwater and Traackr. 

➞ Built and create new, innovative product offerings for clients that drive business impact:
 
- LEWIS Analytics 
- Employee Activate
- Data-Driven Storytelling 
- Influencer Marketing and Activation

Head of US Digital

W2O Group

➞ Led a team of 10-12 social, digital & content marketers.

➞ Collaborated across the organization with internal stakeholders to ensure high-performance of social programs and high-quality client deliverables – account, planning, analytics and creative. 

➞ Built global, social content programs and campaigns integrating paid, earned, shared and owned media channels for Healthcare, Consumer and B2B clients (Sanofi, Best Buy, HPE).

➞ Used audience data and insights to inform creative content, editorial strategy and paid media initiatives for owned media (blogs, newsrooms) & Twitter, Facebook, Instagram & LinkedIn. 

➞ Launched employee and customer advocacy programs focusing on brand activation and storytelling by partnering with Dynamic Signal (employee advocacy technology platform).

➞ Developed social media training and certification programs emphasizing employee activation, executive visibility, best practices for social engagement and measurement. 

➞ Launched Content as a Service (CaaS) - strategic approach that helps brands operate like publishers.

Head of Social Marketing

TED Conferences

➞ TEDx presentation about legacies and the importance of a "personal brand".

Keynote Speaker, TEDx

UC Berkeley

➞ Taught Berkeley-Haas MBA students about social media marketing, content strategy and data-driven storytelling.

Adjunct Professor, Strategic Business Communications

Digital OG. Global Head of Analytics @Zeno Group + TEDx Speaker + Adjunct Professor + U.S. Marine | @Britopian

Digital OG, but still learning. 

Battle-tested, but ready for the next test. 

Mamba mentality, always.

Humbled and grateful for friends, family and colleagues who have always believed in me, especially when I failed. From chasing ambitious goals to facing unexpected pivots, I've been humbled by the reality that success isn't always a straight line. Each setback is a reminder that there's always more to learn.

I failed algebra twice in High School, and 30 years later, I'm leading global analytics at Zeno. True story.

Years ago, a mentor taught me how to make "big data" small and more actionable. It wasn't easy, and after many pitfalls, it began to click. Since then, I've been helping brands turn data into actionable insights that enable them to make swift, informed decisions.

And, this is my expertise and passion: using real-time narrative and cultural intelligence, integrated measurement, and predictive analytics to drive strategic business outcomes for my clients.

Leveraging an advanced tech stack, strategic approach, and proprietary algorithms, I bring precision and depth to analytics and measurement, ensuring that brands can see around corners and stay ahead of the curve. 

Today, this is more important than at any time in history. 

My philosophy: Data-driven marketing and communications produce business results, increase customer lifetime value, and create brand love. And, the truth is  … if you love your customers, they will love you back and tell others. 

Legendary brands know this.

🏆 Awards and recognition I'm thankful for:

Bylines & Media Mentions ↘
Featured in Entrepreneur, Forbes, Adweek, Information Week, and other reputable media outlets.

TEDx Talk ↘
It's still mind-blowing that I was invited to speak at a TEDx event, but I did it in 2017. 

Industry Awards ↘
▶︎ Recognized as one of the Top 50 Social Intelligence Pioneers by The Social Intelligence Lab.
▶︎ Named to PRWeek's annual list of 25 of the most influential people in communications technology–Dashboard 25 Class of 2022.
▶︎ Identified as one of the Top 25 Digital Innovators by PRovoke Media.

Published books 📖:
▶︎ Smart Business, Social Business (2011)
▶︎ Your Brand: The Next Media Company (2013)
▶︎ Participation Marketing (2018)

Specialties: Social Listening ▹ Narrative & Cultural Intelligence ▹ Media Insights & Analysis ▹ Research & Analytics ▹ Influencer & Audience Analysis

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Garrett Laidler

Michael Brito

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