https://sergei.pro/en - instead of many words. They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: https://sergei.pro/en

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix.

Sergey Denisov

🌊 Alan Zhao

🎆 Brand Marketing | 📈 Organic Growth Marketing | 📺 Building a media empire on a shoestring budget | DM me if you want to be on our podcast 🎙

We're building the GTM Brain: a stateful, self-learning decision system that observes buyer behavior, builds a world model of the market, and decides what to do in real time.

I left Warmly briefly to work as an SDR. Cold calls, rejections, the grind. What I saw: reps drowning in data, starving for judgment.

The problem was never execution. AI made execution infinite. You can send unlimited emails, generate infinite personalized copy, index entire markets in hours.

It was decision quality.

Pipeline got harder to build, not easier.

The GTM Brain is a self-learning decision system that captures decision traces so every win becomes a playbook and every loss becomes a lesson.

Outside of tech, I’m a bachata instructor and host bachata events in San Francisco. It's something I'm extremely passionate about. 

Most people think they can’t dance — solo or with a partner — but it’s one of life’s hidden gems to be able to express ourselves through movement while building a connection with a dance partner, socially.

I think social dancing is becoming a real movement, and I want to help lead it — and spread it positively.

Follow my dance journey: https://www.instagram.com/alan_j_zhao/

Follow my SF bachata classes & socials: https://www.instagram.com/sensual_soiree_sf/

Co-Founder, CRO

Alan Zhao (Click-Through King) 👑

The next billion dollar GTM company isn't what you think.

Here's what nobody tells you about AI sales/marketing tools:

Alan Zhao

Cofounder, Head of Product & AI @ Warmly.ai | Building the GTM Brain | #1 Context Graphs for GTM Agents & Humans

Here's what's strange about GTM right now. We've made execution basically infinite. You can spin up domains, send millions of emails, generate endless

Open article: The Infrastructure Gap: Why Decision Quality Is the Real AI Bottleneck in GTM by Alan Zhao • 7 min read

The Infrastructure Gap: Why Decision Quality Is the Real AI Bottleneck in GTM

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