They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

Emerging Travel Group

Research, identify new business opportunities globally, acquire new partners
with focus on their API distribution

Maintain relationships with the existing strategic API partners

Assess partners needs in terms of technical requirements, service level requirements and
product features, prioritizing them and aligning with product development pipelines

Optimisation of the strategic partners performance focusing on their growth, assess their
potential and identify growth opportunities

Examine the feed management (both direct and indirect rates), optimisation of API
distribution channel set up along with the search & book funnel to suit the needs and
business logic of specific API partners

Working closely with the product Team in terms of API product optimization and
developing API product strategy based on the industry best practices and partners
needs

Implementation of the new product features and approaches focusing on improving key
distribution metrics and growing partner’s performance.

Senior Business Development Manager

Hotelbeds

Maintain a budget for key accounts of over 100 Million and a growth of 20%
Research and acquire new business prospects and partners to grow overall
budget of current territory
Responsible for front-end strategic assessment of new business
opportunities, proposals, contract negotiations, and acquisitions
Examine direct and indirect rates, channels, cost elements,performance
requirements, budgets, and timely delivery schedules.
Assess contract risks, analyze clauses within scope of the company's terms
and conditions and provides mitigation strategies to program leadership
Build existing pipelines to exceed and meet current budget expectations
Project goals, estimate turnovers and analyse client's potentials to increase

Strategic Account Manager

Tourico Holidays

Oversaw technical training of over 750 students for the Academy
Planned, created and executed curriculum for the given cycles
Conducted training in software applications and tools that enhance
success in the travel industry
Developed adhoc applications and high demand tools to fast-track
harnessing of data to identify trends
Coached students to use their technical insights to develop business tools
Implemented complex tax structure based on the Canadian tax agency's
infrastructure for specific clients in the Canadian market

Project Specialist

Oversaw a budget of 250 Million that included a portfolio of up to 450
concurrent client projects.
Grew regional targets over 50% of projected expectations
Oversaw software development and technical integration of pipeline
clients
Main point of contact for XML development from day 0 to completion,
monitoring when live, mapping of inventory, reporting on all levels and
optimization for growth
Planned and modified product configurations for Hotel, Car, Cruises,
Attractions to meet customer needs.
Collaborated with commercial teams to understand customer
requirements, and enhance sale of company products, as well as provision
of application support.
Developed new XML APIs based on recommendations from clients to
enhance user experience.
Oversaw implementation of new integrations with clients, facilitate testing,
certification and increased Sales of various Product lines
Wrote technical documentation for various Product lines to ease
development and integration of numerous clients
Oversaw builds of data mining projects
Directed recruitment and hiring of well-qualified candidates to fill key
positions.
Managed teams that were based locally in the region

taplio

The Battle

Sergey Denisov

Christopher Jallah

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