They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

Rask AI

- Responsible for the company's external communications and social networks, community in Discord and hype-management, as well as the CEO's personal social media accounts
- Developed a social media strategy from scratch, established the entire social media listening pipeline, and outlined all response algorithms.
- Increased the subscriber base 12 times, and  maintaining a steady monthly growth of +23% for 6 consecutive months.
- Increased the total “potential brand mention” reach to 1.8 billion.
- Rask AI liked, commented on and reposted by celebrities in Twitter and Instagram
- Average response speed in social networks - 10 minutes

Head of SMM & Hype

Brask

Head of Communications & Community

Stealth

- Responsible for SMM, collaborations and special projects, creating and implementing community strategy, brand reputation and presence on all markets (Europe, Asia, Africa)
- Increased Brand Awareness by +76%
- Increased the number of brand mentions by +320%
- Increased TrustPilot rating by 1.5 points
- Launched two new communication channels and an influencer campaign in Malaysia

Head of Community

Coub

- Developed a strategy and approach to community management in the company
- Collaborated with the head of SMM and marketing to develop global marketing campaigns with a focus on digital marketing
- Developed two plans and strategies for working with the community
- Built Customers' Journey Map
- Worked on building a Web3 community and related marketing communications

Ingka Centres

- Managed the marketing department (SMM, OOH, event marketing, community management, research, loyalty program) of the MEGA shopping center
- Created marketing strategy and business plan, and approve them in front of the global office and the company's top executives
- Developed local community engagement strategies for the MEGA shopping center
- Worked with a team of 5 people (full cycle: recruitment, onboarding, coaching, motivation, quarterly evaluations)
- Managed the marketing budget 
- Launched a new channel of communication (TikTok account)

Community Engagement Manager (IKEA Group)

- Integrating the local communities into the marketing calendar through regular social events, themed events and festivals, and campaigns related to sustainability
- Did first marketing campaign since COVID
- Performed marketing analysis, worked with research and data, interpreted results

Community Engagement specialist

- Create Community space in the Meeting Place as basis for further active interaction and co-creation;
- Drive the sustainability Agenda in the communities; 
- Created two new physical spaces (MEGA Mesto and MEGA Park)
- Developed strategies for outdoor advertising, media and government relations
- Managed social networks (Instagram, Facebook, Vkontakte, TikTok)
- Developed loyalty program and integrated services

Park and Community Manager

WOODROOT

- Coaching and supporting clients, facilitating business sessions, brainstorms and other activities (team management and motivation);
- Design and development of educational programs and development routes. Optimization of the learning process and development of individual solutions; Building long-term relationships with key clients;
- Create and integrate sales system in the whole company.

Head Of Sales / Community manager

Alfa-Bank

Head of Sales Department

Well, there are two versions of my "About" block - a short, very specific one and a long detailed one. Here is the first:

- I identify and implement marketing processes that are essential for the company and generate significant profit.
- I excel at building and leading teams: hiring talented individuals, motivating them, and driving them to achieve success.
- I think outside the box: I come up with ideas that have never been done before, and I make them happen.
- Senior in my role: I know my job 100%, and I don't need micromanagement.
- Hands-on expertise in marketing strategy, 360 campaigns, external communications, SMM/social media, community management, public speaking, speechwriting, and creating viral content.
- I consistently deliver results that exceed expectations, backed by solid numbers.
- My experience spans startups (Coub, Rask AI) and large corporations (IKEA, INGKA), giving me a unique advantage, flexibility, and a diverse approach.
- I consult and help execute projects for major companies.
• Achievements? Yes! I have spoken at TEDx, been nominated three times for the "Silver Archer" marketing award, speaker at Setters Education, taught classes at GeekBrains, and spoken at various conferences and podcasts.

And here is the second one:
I have over 10 years of experience in marketing, external communications, and community management. I was an early adopter of community building, even before it became a mainstream trend. I have witnessed the impactful results of proactive, human-centered marketing on European markets, recognized its potential, and integrated it into my approach. This unique mix of experience, insight, and innovative thinking allows me to create outstanding marketing strategies for companies.

I develop marketing strategies, manage budgets, lead teams, launch collaborations, and optimize processes. My thinking is both creative and structured, allowing me to come up with innovative ideas and then execute them effectively. I am deeply passionate about the companies I work for.

As an ambassador for AI and neural networks in marketing, I leverage these technologies to significantly enhance my efficiency, optimize company resources, and unlock new opportunities for remarkable results. I personally test new tools, train others, and streamline existing processes within the company.

taplio

The Battle

Sergey Denisov

Alex Danyaev

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