They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

Emerging Travel Group

Retention Marketing Analyst

Lenta

1. Communicated actionable insights to top management which helped to cut by 24% ineffective investment in a promotion with 8 figure turnover
2. As a team lead of 4 analysts decreased time-to-market of Ad-Hoc tasks by 20% implementing agile methodologies and enhancing communication with internal clients
3. Created a Power BI report which helped to increase shelf availability of  1000 SKUs from 83% to 89% in test stores

Senior Data Analyst

Billa OOO

1. Generated both monthly and Ad-Hoc reports for COO and so-called "bridges" that he used for reporting to the European board (REWE Group)
2. Developed a budgeting tool in Excel for sales and margin that enhanced annual budgeting process.
3. Took part in monthly closures with accounting team and automated the process where it was possible.
4. Assisted to related departments (marketing and merchandising) with data analysis and prepared reports for them to track efficiency of their initiatives.

Data Analyst

1. Prepared an analytical report on the state of e-commerce in Russia, which was sent to the GfK
global office in Germany
2. Studied the best practices of loyalty cards implementations in Russia and prepared part of the
commercial offer for a large federal retailer based on the analysis

Junior Analyst

Data Analyst with 3+ years of experience in retail + e-commerce industry. I worked primarily on improving company’s performance and KPIs and enhancing data-driven decision-making by automating regular reporting, providing Ad-Hoc analyses, conducting research and building BI reports and dashboards. Apart from analyzing data know-how to visualise it and present it to senior management and other stakeholders.

Technical Skills & Tools: Python (pandas, numpy, seaborn); SQL; Tableau/PowerBI; Excel (PowerQuery, PowerPivot, VBA)

taplio

The Battle

Sergey Denisov

Eduard Adamyan

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