They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

inDrive

inDrive is a global ride-hailing service with 240 million downloads, operating in 749 cities across 46 countries, and is the world's second-largest ridesharing app by downloads.

I am reshaping the company’s portfolio of social projects into an impact-driven system that aligns business goals with community benefits, ensuring we give back to the local communities in the markets we serve.

Sustainability Marketing Lead

Signal

Signal by ONY – the strategic department of the leading international communication agency.

Crafted 20+ brand strategies in 3 years, providing consultancy for companies' positioning.

Developed an employer brand strategy for Miro, resulting in hires' increase through new communication channels. 
Implemented an employer brand strategy for IPONWEB, improving differentiation and conversion rates across 5 global offices. 
Conducted product research for Yango Deli, reducing the rejection rate of deliverymen through strategic user experience changes. 
Contributed to increased hiring of senior developers at Yandex through user experience and brand perception research.

Senior Brand Strategist 

PIK Group

PIK Group – a leading tech ecosystem offering real estate products and services across the Philippines, India, USA, and the CIS

Responsible for managing and overseeing a company's brand identity and strategy across the Philippines, India, USA, and the CIS.
Established an internal brand strategy framework for the comprehensive PIK tech ecosystem, covering all products and services.
Led a team in brand experience research, resulting in a 30% reduction in development time and cost standardisation, saving over $100,000.
Formulated brand strategies for over 10 new development brands, collectively valued in the tens of millions of dollars.

Global Brand Director

Pioneered and elevated the employer brand to a top-5 position in the IT market.
Implemented a comprehensive communication plan, integrating online and offline channels, to establish a community that contributed to the recruitment of 10% of all engineers.
Organised 30+ events for IT specialists, including hackathons and meet-ups, resulting in a 20% reduction in the cost per hire over two years.
Delivered a notable 12% increase in the engagement rate of current employees, based on engagement research.

Employer Brand Director

Established efficient content production processes, increasing volume by 10 times.
Organised 50+ partnership events for diverse audience segments including media, agencies, influencers which allowed us to build long-term relationships with partners
Assembled and streamlined a team, resulting in a reduction of production task completion time from 2-4 weeks to 2-10 days. 
Improved budget efficiency by 35% through the reduction of tasks for contractors.

Content Production Lead

Devised a strategy to support over 1000 non-commercial projects on the platform, contributing to VK's acknowledgment as the leading social network in the CIS region for social initiatives.
Developed products for an audience of 100,000 social and educational organisations.
Introduced grants totaling more than $25,000 in two years for social and educational projects.

Head of Corporate Social Responsibility

European Volunteer Centre

European Volunteer Centre – European network of over 60 organisations dedicated to the promotion of volunteering in Europe

Researched the user paths of the volunteer audience of European NGOs, designing ways to increase the effectiveness of their training and ways to assess the competencies they have acquired resulting in methodological recommendations for volunteer centres, which were distributed throughout the network of volunteer organisations in Europe.

Qualitative Researcher

VK Fest

Made a content for VK Fest, the largest open-air festival in Russia, which annually gathers up to 100,000 people and is one of the most popular entertainment festivals in Russia. Developed the concept and the program of the first festival, attracted more than 300 participants on a free basis, saving about $ 300,000 on content.

Content Director

Gained a wide range of experience in event organization, working as a project manager and leading the organization of conferences, forums and educational events for an audience of up to 15,000 people.

Event manager | Event Director

In my 12+ years as a Senior Brand Strategist and Brand Manager, I've crafted impactful brand strategies for global players like VK, Miro, Yandex, and Iponweb. My career began with a passion for serving people and making their lives better by creating the best user experiences for them. I evolved from a junior Event manager to an Event Director, later transitioning into qualitative research and systemic branding.

Leading cross-functional teams of up to 20 people, I've excelled in building relationships with stakeholders and adapting swiftly to dynamic business environments. What also sets me apart is a commitment to sustainability, reflected in my focus on the intersection of brand experience and sustainable development. I firmly believe that sustainability will be the key pillar of future product success.

Beyond the professional realm, I'm engaged in non-profit work, showcasing a commitment that extends beyond business interests. As a continuous learner, I thrive on challenges, regularly undertaking courses while emphasising learning through practical application. My enthusiasm lies in tackling the unfamiliar and contributing to the ever-evolving landscape of brand strategy and sustainable development.

Should you have any ideas or suggestions in which I could be of service, please do not hesitate to reach out to me here or via email.

taplio

The Battle

Sergey Denisov

Irina Shubina

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