They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

Emerging Travel Group

Corporate Account Manager

RUSSPASS

Senior Partner Development  Manager

MICEVERSA

The company has been established in 2018 and still is in process of developing its business.
This means that I am involved with a variety of growth-oriented tasks.
For example, finding new clients and developing new markets.
In addition, I am an effective negotiator, creator and I am able to function well under pressure.
Other areas of expertise are:
- Working with incoming international and local requests, preparing commercial proposals in Excel
- Performing negotiations
- After sales client management
- Integration with suppliers and contractors
- Pitching new ideas, concepts and presentation to decision makers and GM's.
- Participate in international and local tenders (preparing budqets and document for attendance)
- Establishing a successful rapport with people from diverse backgrounds
- Kept uninterrupted communication with clients 24/7
- Responsible for clients projects 360°

Senior Project Manager

Аэроклуб

- Maintained strategic relationships with corporate clients
- Expanded the relationships with customers by continuously proposing new products (OBT, mobile application, reporting, and integration solutions)
- Created business reviews for clients' every quarter, which were analysis based on Power BI
- Identified and played an integral part in generating new sales opportunities with existing clients (company consolidation, merger, new market expansion)
- Implemented new products and scaled existing ones for our clients
- Served as a key day-to-day contact and strategic advisor for our customers
- Overseen operation team according to KPI & Procedure
- Served as a communication link between key customers and our internal teams
- Executed deep analytics to provide clients with a wide range of reporting and business overviews/saving or optimization programs on a regular basis
- Obtained feedback on the level of satisfaction and noted areas of performance improvement (had to deal with complaints, conduct regular customer survey)
- Supervised negotiations with various suppliers (air companies, hotels, transfer companies) regarding corporate agreements

Key Account Manager

TEAM RUSSKIE/TEAM Destination Management (FIFA’18)

- Worked with incoming requests from FIFA sponsors in Russia, created commercial proposals for international clients
- Creatively managed customized tour and leisure activity options, including pre and post excursions, from local resources within Russia
- Managed hotel operations, including in this case facilitation of work with the hotel on rooming, f&b, function space, etc
- Kept a clear record and paper trail of inquiries, bookings, and amendments.
- Recommended and provided insight into options for other program requirements (such as local vendors for gifts, supplies, décor / design, IT, etc.)

Project Manager ( Project  - FIFA 2018)

Academservice Ltd.

- Worked with incoming request from corporate clients 
- Negotiated the best terms & conditions for our clients on daily basis
- Preparing commercial proposals in Excel
- Initiated projects with Top promoters, theaters, and festivals from the moment of the request until the end of the event; including final calculations and account documents
- Kept uninterrupted communication with clients 24/7
- Coordinated mutually beneficial relations with suppliers and clients
- Closed sales
- Resolved all unexpected problems
- More than 100 successfully executed projects

Lotte Hotel Moscow

I was employed as a night auditor and eventually promoted to Night Shift Supervisor and then to Night Manager.
My duties there:
- Responsible for every hotel operation at night, dealing with difficult situations and disputes, both with the guests and hospitality team members, supervising nightshift team members.

Night Manager/Front Desk Supervisor

Umaco Management (Katerina City & Katerina Park hotels)

I worked as a Front Desk clerk, then after six months, I was promoted to a Front Desk Supervisor.
I supervised Front Desk operations, demonstrated and rented rooms suits, resolved problems and addressed guests complaints, provided excellent service for the hotel guests, and prepared reports.
The level of the service was very high. For many months, the hotel was the number one hotel on TripAdvisor.

Front Desk Supervisor

A successful professional with a wealth of transferable skills, possess a deep commitment to customer service excellence, with a reputation for ensuring complete customer satisfaction
I am independent in supervising my clients; excel in teamwork, and positively optimistic.
I worked with Cartier, Coca-Cola, Hisense, Hyundai, Pepsico, Gazpromneft, Octagon , Rotary Club, Sanofi, Ministry of Economic Development of the Russian Federation, Mercedes - Benz Fashion Week and etc.

taplio

The Battle

Sergey Denisov

Olga Golikova

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