They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

Andreas Schwarzkopf

Data Engineering Consultant (Retail AI Division)

Davigator

Helping businesses understand and harness the potential of AI.

Chief AI Officer (CAIO), Founder

Mercedes-Benz AG

Introduced AI-driven strategies to elevate the quality of the car manufacturing processes through advanced data analysis.

Consultant Data Analytics & AI in Car Manufacturing

Mercedes-Benz Tech Innovation

- Engineered cutting-edge data platforms and IoT-driven applications through multiple agile projects.
- Demonstrated expertise in Data Engineering and Data Science using Python, Scala, PySpark, and Databricks.

Data Platform Architect

Blue Yonder

Developed the SaaS / UI implementation of the Blue Yonder Luminate Platform (retail supply chain management solution based on AI-driven forecasting algorithms)

MeForo, acquired by VEON

At the B2B startup MeForo, I collaborated with a European telecom to lay the foundation for a digital marketplace serving 200 million users, utilizing Advanced Analytics and AI.
Achievements:
- Conducted AI requirement analyses and assessed machine learning use cases.
- Spearheaded M&A discussions with diverse AI startups.
- Assembled and mentored a comprehensive data science team for both research and production.
- Fostered synergy between clients, product management, and the data science team.
- Rolled out a data MVP utilizing Python, Spark, and Hadoop.

Chief Data Scientist

Technology and Data Consulting

- Collaborated with data-driven startups, emphasizing machine learning, AI, and chatbots.
- Partnered with co-founders to crystallize product vision.
- Established and mentored developer and data scientist teams.
- Implemented agile processes for software development and data science.
- Delivered exceptional predictive analytics, achieving a 66% sales probability from my lookalike ML model-driven lead recommendations.

Data Strategist & Advisor

Lot Internet GmbH

- Established the B2B data analytics startup, securing major partnerships with ImmobilienScout24, AutoScout24, and various startups.
- Delivered data analytics solutions, including high-volume cloud data processing, predictive sales opportunities, churn predictions, price optimization, and data deduplication across sources.
- Built and led a team of 8 engineers and data scientists, implementing Scrum methodologies.
- Successfully exited by selling the enterprise to a strategic private investor.

Founder & CEO / CTO

Parallels

CEO, Rusonyx (Cloud Hosting Provider) – A former subsidiary of Parallels (which is now under Corel Corporation).
* Strategy: Directed Rusonyx's transformation with a holistic business strategy, including rebranding and market repositioning.
* Leadership: Restructured and enhanced teams across technology, marketing, sales, support, and finance.
* Achievements:
- Pivoted Rusonyx to a leading cloud infrastructure with an updated tech core.
- Seamlessly migrated 10,000 business customers.
- Established a premium sales partner network, boosting sales and profit.
* Exit: Positioned the company for a successful acquisition by a strategic private investor.

CEO at an international branch

MAGIX AG

- Oversaw a 16-member online marketing team, directly hiring 5 and establishing a 3-member US digital marketing team.
- Directed global digital operations for magix.com, serving 10 million paying customers; grew digital revenue from €7m to €15m.
- Boosted US online sales from $200k to $1m in a year.
- Seamlessly integrated company-wide data streams, connecting online user data with the comprehensive data warehouse.
- Enhanced digital campaign management, utilizing web and data analytics for precise segmentation and optimization.
- Amplified SEO and search ad revenue, elevating ROI.
- Led the development and relaunch of the e-commerce platform and corporate website, working closely with in-house designers, engineers, and marketers.

Head of E-commerce, Consumer Software

- Oversaw and executed data-driven online projects, leading a team dedicated to web development, corporate website maintenance, online shop management, and SEO efforts.
- Successfully spearheaded the relaunch of both the e-commerce platform and the corporate website.
- Led and managed a cohesive team of 5 content managers and software engineers.

Online Project Manager

Self employed

Specialized in leading web development and integration projects, collaborating closely with various partners and renowned web agencies. Notable contributions and achievements include:
- Successfully launched over 40 client websites, including notable sites like www.greenpeace.de and www.volkswagen-ir.de.
- Enhanced SEO performance for multiple sites, driving increased organic traffic.
- Provided expert consulting and training sessions, including engagements with the Federal Ministry of Justice.
- Active contributor to the TYPO3 open-source CMS project from 2001 to 2005.
- Authored publications featured in Linux Magazin and co-authored a book on TYPO3.

Web Development Consultant

AI Expert - The AI Navigator 🧭 Top AI Voice | Mercedes-Benz Alum | Sharing AI Insights for Leaders

As an AI strategy expert with over 12 years of hands-on experience across various industries, 
I help companies integrate AI successfully and responsibly.

My background:
- LinkedIn Top Voice, recognized for practical AI insights
- Consulted for Mercedes-Benz to enhance manufacturing quality using AI
- Advised on AI across various industries, including retail, telecom, education and more
- Founded a data and AI startup, guiding it to a successful exit.

Why you should lead AI integration with a strong strategy:
- AI can give your company a substantial competitive edge
- AI use cases need to be picked based on strategic business needs
- AI needs to be introduced responsibly, avoiding privacy and regulatory risks
- AI can unlock the immense potential of all your employees, united by a bold vision.

How can I help you on this journey
- I conduct tailored masterclasses, workshops, and bootcamps designed to elevate your business with AI.
- Beginning with your leadership team, I guide your organization in crafting and launching an effective AI strategy.

Discover more and book your workshop today at: https://www.davigator.com/

Looking forward to connecting!

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