They say B2B = boring2boring. I believe it’s wrong. I proved that B2B brand marketing can be as entertaining as a Nike ad.

I am a strategy leader with a focus on change. As a B2B Brand Marketing executive with over 15 years of experience leading global projects, I execute brand identity campaigns and promote product growth. I am a storyteller who aims to create bold work that strikes a chord with people and turns tech products into popular brands. I’m always driven by creativity but firmly rooted in strategy.

I have a unique experience working with hypergrowth companies, taking them to the next level and promoting tech products globally. I am especially strong in communicating complex, cutting-edge technologies (such as fintech and AI) to wider audiences using simple human insights.

Vast international experience: USA, Western Europe (UK, the Netherlands), Asia (China, Singapore).

My top collaborations:
•	Transformed brand identities for over 30 products across 15 categories in collaboration with top global communication giants, such as McCann, Leo Burnett, and Grey Group.
•	Synthesized marketing strategies for Mastercard, Microsoft, and Samsung.
•	Relaunched the Unlimint brand, introducing an innovative identity while executing the brand’s first global awareness campaign across eight markets (APAC, EMEA, LATAM, North America).
•	Launched Roundtrip, an online booking tool for business travel, including brand positioning, identity development, and video content creation.

Core skills:
•	Strategic thinking, ability to plan and execute marketing vision
•	Huge experience in the development of marketing campaigns from scratch/orchestrating brand launches
•	Strong experience managing company budgets and relationships with multiple suppliers (external creative agencies, production companies, etc.)
•	Experience in building in-house creative and production teams 
•	Proven ability to develop a creative and collaborative culture
•	Demonstrated success in a matrix organization by building and leveraging relationships across the company
•	The ability to attract, inspire, and nourish diverse talent
•	A strong storyteller and creative thinker
•	Highly skilled in consumer research, audience identification, segmentation studies, insights generation

More about me and my projects: http://sergeydenisov.tilda.ws

In my everyday life, outside of my professional career, I'm an avid movie enthusiast, a dedicated follower of MUBI and Netflix, and a music lover who enjoys walking with my  AirPods.

Sergey Denisov

Specialising in AI/ML & cybersecurity products.

Current: 

Pre-Series A Company: June 2025 - Present [Cybersecurity]
Early stage company, <5m ARR: June 2025 - Present [AI Cloud / Digital Infrastructure]

Previously: 

Valiantys: Nov 2023 - June 2024 [IT consulting & services]
Lightbeam: Mar 2024 - June 2024 [Cybersecurity]
Waferwire: Apr 2025 - Jun 2025 [Data estate, Cloud, AI]

and others.

Product Marketing Consultant

Exxat

Product Marketing Manager

Happay 

Founding marketer for Happay's newly launched card issuance platform - ISAC.

Associate Director of Marketing [Fintech]

Nanoheal

Building overall positioning, messaging and GTM strategy. 
Designing and leading end-to-end organic promotion. 
Leading customer research and competitive analysis.
Developing and communicating value proposition for Nanoheal.

Senior Product Marketing Manager [ITSM, Automation, & Analytics]

Appsian 

Led product marketing, content and social, for Appsian's flagship product - Appsian for PeopleSoft, and for PeopleUX. 
Recognized for performance (Feb 2020).

Product Marketing Manager [Cyber Security, UX, Privacy]

Oracle

Created, managed and delivered content and learning collateral (B2B & B2C) as a part of demand generation programs for Oracle products (including offerings in Database, cybersecurity).
• Designed content as a part of GTM strategy for SaaS products. Optimized content for search (SEO/SEM).
• Developed product messaging and positioning to communicate value proposition.
• Initiated and led a video product release documentation for teams across geographies.
• Handled organic growth.

Technical Product Marketing [Oracle Database, Cybersecurity]

Lowe Lintas + Partners

•	Created concept and copy for advertising campaigns across media, for brands in diverse categories, such as Titan Fastrack, Flying Machine, Pizza Corner, Brittania Timepass.

Copywriter

Hi! I am Tanmay, a Product Marketer with 12+ years in the B2B SaaS industry. 

I specialize in cybersecurity and deep-tech products. 

Currently open to product marketing roles (consulting and full-time). 

Reach out to me and let's talk! https://calendly.com/tanmay1612/30min

Things that interest me other than marketing? Running, art, design, Indian classical, and the written word.

taplio

The Battle

Sergey Denisov

Tanmay Choudhury

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