Sergiu Bungărdean

I run a marketing business called Demand Hive and work as a marketing consultant.

At Demand Hive, we unf*ck your messaging in 3 weeks by helping you clearly explain what you do and rewriting your homepage so you can win more projects.

Through Hey Sergiu, I work directly with founders on consulting, advisory, and custom marketing projects. This includes quick input on specific problems, ongoing support, or hands-on help on clearly defined initiatives.

I’ve done this for 100+ founders across design agencies, IT companies, software houses, consultancies, solopreneurs, and more.

Founder & LinkedIn Personal Brand Manager

We help solopreneurs, founders, coaches, CEOs & executives build their personal brand on LinkedIn in order to increase visibility, generate inbound leads and improve credibility.

I need less than 10 minutes to place an order for a $1,000 smartphone, $3,000 laptop, or $40,000 car, but I need 3 sales calls and wait for 2 weeks to get an offer for a B2B service.

Does no one see a problem here?

Marketing and sales will always be hard if you overload the buying process.

There are 2 simple rules a lot of founders miss:

1) Make it clear.
2) Make it easy to buy.

Then it's just a matter of distribution, which isn't hard to do.

P.S.: Most of the marketing and sales problems are often because of your messaging. Fix it.

B2B Messaging & Marketing Consultant | Founder of Demand Hive & Hey Sergiu

Today, I turn 29.

I put together a list of 29 things I learned so far:

1. Stop writing bullsh*t lists every year
2. Stop writing bullsh*t lists every year
3. Stop writing bullsh*t lists every year
4. Stop writing bullsh*t lists every year
5. Stop writing bullsh*t lists every year
6. Stop writing bullsh*t lists every year
7. Stop writing bullsh*t lists every year
8. Stop writing bullsh*t lists every year
9. Stop writing bullsh*t lists every year
10. Stop writing bullsh*t lists every year
11. Stop writing bullsh*t lists every year
12. Stop writing bullsh*t lists every year
13. Stop writing bullsh*t lists every year
14. Stop writing bullsh*t lists every year
15. Stop writing bullsh*t lists every year
16. Stop writing bullsh*t lists every year
17. Stop writing bullsh*t lists every year
18. Stop writing bullsh*t lists every year
19. Stop writing bullsh*t lists every year
20. Stop writing bullsh*t lists every year
21. Stop writing bullsh*t lists every year
22. Stop writing bullsh*t lists every year
23. Stop writing bullsh*t lists every year
24. Stop writing bullsh*t lists every year
25. Stop writing bullsh*t lists every year
26. Stop writing bullsh*t lists every year
27. Stop writing bullsh*t lists every year
28. Stop writing bullsh*t lists every year
29. Stop writing bullsh*t lists every year

See you at 30. 🤘

The moment your car starts making a weird noise, you turn the music down and pay attention.

Before that, you’re just chilling and enjoying the road.

I see this happen every day with B2B services.

Everyone promises big outcomes and prospects reply with, “Cool, but I’m fine for now.”

They’re fine because they don’t hear, feel, or see any noise.

And that’s usually because you don’t talk about it.

You've been told to focus on outcomes, promise the sun and the moon.

But people don’t buy those in plain sight. At least not if they’re not trying to get rich overnight.

They pay for specific solutions that make their pain go away and then generate an outcome.

That's why a lot of businesses fail because of messaging.

They never make the prospect turn the music down and pay attention.

And if you don’t do that, it doesn’t matter how good your service is.

They’ll keep enjoying the road and pick someone else the moment they hear a weird noise.

A founder told me they know their positioning very well. When I asked what it is, they said they need to search for it in Google Drive.

Perfect.

Because when a prospect is looking for a solution, they obviously ask for a Google Drive link.

Then they spend 15 minutes scrolling through a 30-page PDF, hoping to find a sentence that explains what the business actually does.

That’s how buying works, right?

I always tell founders that the biggest cost of bad messaging isn't revenue. It's their time. Money comes and goes, but losing 6 months of opportunities and momentum hits 10x harder.

If you’re not willing to invest €2,000 in a messaging project, at least copy-paste the structure in the image below and try working through it yourself.

Or if you just need some help or a second brain, I also do 1-hour consulting calls. Just DM me.

I’ve had clients add €50,000+ worth of leads to their pipeline or charge up to 4x more just by fixing their messaging.

You don't have to hire me, but you really can't afford to sleep on this.

I’ve been doing marketing and selling B2B services since 2010. I can say this confidently:

Things changed a lot in 2025, and 2026 will push this even further.

Marketing is saturated in every possible way.

1. Everyone can use AI, spend a few hundred dollars, and reach thousands of people.

2. More business owners are using AI to do certain marketing activities by themselves.

3. There are hundreds of service providers that promise the sun and the moon for a pizza.

The ones who will feel this the most are business owners.

1. With everyone doing things, the competition is getting bigger and bigger.

2. Using AI for marketing activities might feel like progress, but it's often a trap.

3. It becomes difficult to find skilled people who can provide hands-on support.

My take?

The businesses that will make it in 2026 and beyond will stop treating marketing as a set of isolated activities.

Things like posting, ads, emails, funnels, etc.

Instead, they will think in terms of a full selling process.

You should worry less about "what should we post today?" and focus more on "what should we do to sell our service better, easier, and faster?"

This means you need to master and focus on both marketing and sales at the same time.

P.S. Just my 2 cents. Curious how you see it.

"Our pipeline and revenue are unpredictable."

This is what several founders told me this week.

I'll tell you exactly what I've told them:

Predictable revenue requires repeatable understanding.

People need to:

- Recognize themselves in the problem you describe
- Understand quickly if you are relevant to them
- Know when they should book a call with you
- Know why you instead of the alternatives

If they don't, only a small percentage of them will push through.

Those are usually referrals or people already half-convinced.

The others will just leave without saying a thing.

I think you don't realize how much you're losing if your messaging is not clear.

If your content doesn’t bring clients or your outreach gets no replies, it's usually because of this:

You're either not talking about a problem at all or you're talking about the wrong one.

I've said it 1,000 times before: people don't buy because of "isolated outcomes."

They buy because something hurts right now.

That's why "increase revenue" alone doesn't work, but "we keep getting leads that don't convert" does.

You need to identify the problem and its symptoms, then use them as input for your marketing.

I know this isn't easy, so I turned this way of thinking into something practical: Push Until It Hurts GPTs.

3 custom GPT prompts that help you:

- Uncover the real problem you solve
- Identify the daily symptoms people actually feel
- Turn those symptoms into content and outreach

Get all of them for €9: https://lnkd.in/d2jkgrpj

(no paid ChatGPT subscription needed)

Surgere

• Implement A3 process for the company.
• Help manage installs for the RFID equipment.
• Work with clients for scheduling of PoE run, shipping hardware, and returnable packaging being
tracked.
• Manage project schedule for implementation of new handhelds.

Project Manager

Hatton Solutions

I help other solopreneurs get organized and automated by cleaning up the backend of their businesses. What used to be pain points for you can now become where you excel.

SERVICES I PROVIDE:

• Email clean up
• Calendar organization
• Project Management system (Asana)
• CRM (Dubsado) 
• Financial tracking (QuickBooks)
• Financial dashboard built
• Payment processor (Stripe)
• Business bank account (Any local bank) - 
• Zaps to automate the back end of their business 
• G-Suites, Office 365, tech questions
• LinkedIn Support

WHY IT WORKS: 
These are the steps I went through in my business to get it organized and automated. If running your business causes you stress, implementing these services quickly resolves your issues.

Founder

Cummins Inc.

• Build supply chain operation for new returnable packaging while developing work instructions to
share with key stakeholders for process changes.
• Create operational storage plans with multiple site locations to store packaging and develop a
plan to get the returnable back to the CMC and supplier.
• Implement Surgere portals across Cummins Engine Plants, CMC.
• Implement a tagging process for Cummins CMC across the United States for current returnable
packaging.
• Managing data analysis for packaging names to be uploaded into Surgere system Interius.
• Tag management for all Surgere tags for the returnable packaging program.
• Coordinating weekly meetings with key stakeholders for project implementation of Surgere
equipment, taking notes, and sending out meeting notes.
• Working with Cummins suppliers to implement Surgere portals, piece price reduction, and
waste reduction for expendable packaging to go returnable packaging.

Project Manager / Supply Chain Analyst for Returnable Packaging Program

BAE Systems

Government Properties Analyst l

TA Services

Operations Manager

Inventory Manager

Inventory Specialist CES

Valeo

PO Projects Team Member

Celadon Logistics

Shipping Admin CES

Warehouse Admin

Stop working in an unorganized and stressful way. Get back in control of your business. | Making the lives of entrepreneurs easier. | Founder @Hatton Solutions

If growing your business is your primary goal,

But you can’t move forward because you find yourself stressed and unable to do something simple, 

You may need a new approach. 

Let’s be honest.

You’re pretty unorganized in your day-to-day processes.

You missed an email from a potential client or current client.

That Zoom call with a potential client or current client?

Missed that, too.

Shoot, unable to find that password to log into a system you have been in 1,000 times.

Don’t understand your financial numbers from QB. 

Don’t track your monthly expenses. 

Sure, your business grows, but at what expense?

What if:

You have someone in your corner who understands you and your business.

Someone who helps you get organized and implement automation.

How much easier would it be to run and grow your business?

You end up being in control.

You have the right processes to follow and systems in place.

Bottom-line:

You’re proud of the business you have built, and every day feels like a blessing to work in and on your business.

I can help you with:

→ customizable CRM
→ cleaning your emails
→ organizing your calendars
→ implementing a project management system

I help you create peace of mind and clarity in your business and your head.

If your business goes over your head, and you don’t know where to start to improve it, I am here to help.

Let’s start with a discovery call to see if we would be a right fit for each other. 

After that, we have a 90-minute strategy session where we break down your business and find all the missing parts. Then the work begins implementing the systems into your business to get you organized and automated. 

If you would like to learn more, send me a DM or contact me in the following ways:

Website: hattonsolutions.net 
Email: hattonsolutions.net

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Sergiu Bungărdean

Blake Hatton

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The Battle

Sergiu Bungărdean

Blake Hatton

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