Serkan Ferah 🌈

Founder @ Native | Gamified Audience Engagement | Join the Waitlist

Building a behavioural technology company for sports that turns cultural capital into a commercial engine.

Clicks and views never tell you the real story.

Native defines behaviour as cultural signals — turning offline and online fan actions, taste profiles, and tone of voice into first‑party data. This helps right holders and media brands monetise fans directly and via sponsors, while hyper‑personalising journeys across apps and experiences.

Without needing a technical team...

Founder

Our mission from the start has been to enable people to communicate effectively and build meaningful relationships in business.

We launched our automated pitch builder in July 2021 as a gateway product for startups and now working on our actual product that will change the future of economic relationships using gamification.

👉 Gained 1800+ organic users as of March 2023

👉 Have been generating revenue since Dec'22

👉 98% organic growth, @2.5 CAC and 10% average MoM growth rate

👉 Partnered with Virgin Startups, Swoop Funding, Digital Catapult and BlockDojo

Most software projects fail not because of bad code, but because of a lack of alignment. They drift in scope, bleed budget, or worst of all, deliver a product that doesn’t actually solve the business problem.

I am here to change that.

At Tappable, we do not do "monkey say, monkey do." We do not just take a brief and start billing. We partner with founders and business leaders to dig into the "why." We specialise in uncovering the hidden friction in your business and building bespoke software. Whether it is mission-critical MVPs for startups or complex automation for global brands, our work is engineered to last.

The Tappable Partnership is:

Outcome-Driven, Not Output-Led: We do not sell "bums on seats." We deliver on fixed scopes and rigorous budgets. Success for us is not a finished sprint; it is a solved problem.

Discovery First: We are experts at finding the pain points you might have missed. Before we write a single line of code, we ensure we are building the right solution for the right outcome.

Software Built to Last: We are not a "quick fix" agency. We build robust, scalable architecture designed for long-term growth rather than a temporary patch.

Professional, Friendly, and UK-Based: We believe that the best products come from high-trust relationships. We are approachable, honest, and we act as your dedicated "Department-as-a-Service."

Whether you are a startup looking to launch your first product or an established brand needing to modernise a legacy process, let’s talk about the outcome you are looking for and how we can help you hit it.

John Radford

"I am so sorry for that—you are absolutely right." 

Is something I hope hear a lot less in 2026.....

Especially from AI!

AI can generate code, text, even ideas. But it’s often wrong.

And someone has to catch it and make sure it actually works.

At The Codest, our engineers use AI to speed up work and remove grunt tasks. 

👌 But their focus is always on outcomes

Delivering product value and results that matter. 

That’s the real value they bring.

🎉 𝗦𝗼 𝗮 𝗕𝗜𝗚 𝗛𝗮𝗽𝗽𝘆 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿!

If you’re looking to scale your engineering team in 2026 with product-minded devs who get results, we should talk. 📥

#AI #devs #outsourcing #software #productmindset

Senior Client Partner at Tappable | Building High-Impact Software | Uncovering Friction, Delivering Outcomes, Engineering for Longevity

Ever wondered why some AI projects fail even with top engineers?

It’s rarely about the code......

𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗳𝗶𝗿𝘀𝘁.

Here’s what separates AI projects that deliver real value:

1️⃣ 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗙𝗿𝗮𝗺𝗶𝗻𝗴 𝗕𝗲𝗳𝗼𝗿𝗲 𝗠𝗼𝗱𝗲𝗹𝗹𝗶𝗻𝗴
Start with the business question: What decision will this AI support?
Define success metrics upfront: false positive tolerance, revenue lift, conversion impact, regulatory compliance.
Identify edge cases early: What happens when data is missing or input is anomalous?

2️⃣ 𝗗𝗮𝘁𝗮 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲
AI is only as good as the data it sees.
Standardize transaction data, normalize categorical fields, enrich with external market signals.
Ensure features align with regulatory constraints and risk policies.

3️⃣ 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝗠𝗲𝘁𝗿𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗠𝗮𝘁𝘁𝗲𝗿
Accuracy alone rarely matters in fintech. Focus on precision, recall, F1, and business impact metrics.
Example: For fraud detection, high recall reduces missed fraud but increases operational cost. Balancing these trade-offs is product work, not just modeling.

4️⃣ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗥𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀
Model performance in development is rarely performance in production.
Monitor drift, track input distribution, set automated alerts when metrics degrade.
Establish human-in-the-loop checks for critical decisions.

5️⃣ 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗟𝗼𝗼𝗽𝘀 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴
Integrate AI outputs into workflows where users can validate or override results.
Capture feedback in structured datasets for retraining.
Track improvement over time, not just initial launch performance.

6️⃣ 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁
Document feature selection, model assumptions, and decision thresholds.
Prepare audit logs and explainable AI outputs for regulators.

Teams that treat AI as a product problem, not just a technical challenge, deliver faster, safer, and measurable results.

Before investing in a new model, ask yourself: 

Are you solving the right problem, and do you know how success looks in the real world?

----------------------------

🙋‍♂️ I help companies scale their product and engineering teams with experienced, hands-on engineers who start delivering immediately.

Reach out if that’s what you need.  📥

In fintech, compliance, security, and operational reliability are intwined with the code that powers your business.

It's why senior developers deliver more than functionality....

Legacy platforms in banking and payments require deep understanding to maintain, modernise, and extend. 

Our senior engineers at The Codest focus on delivering value in ways that go far beyond completing tasks:

➡️  Built-in Compliance: 

Automated audit trails, logging, and monitoring ensure systems meet regulatory requirements from day one.

➡️ Data Accuracy at Scale: 

Pipelines enforce integrity and traceability across multiple systems, reducing errors and operational risk.

➡️ Agile Regulatory Updates: 

Modular design allows rules and processes to be updated quickly without disrupting core operations.

➡️ Operational Resilience: 

Systems are designed to anticipate high-load scenarios, external audits, and regulatory scrutiny, keeping operations stable and secure.

Their work tgoes far beyond just being a support function.

Leadership gains confidence, teams work efficiently, and risk is actively managed rather than discovered after the fact.

Senior engineers shape systems that deliver business outcomes, protect value, and maintain compliance.

Make sure you invest in expertise that builds resilient technology.

#productmindset #fintech #compliance #outsourcing

More automation doesn’t always mean more efficiency.  

Here’s why over-automation can often create more risk than it solves.....

Every new workflow, AI integration, or automation script adds speed, but it also adds complexity. 

In payments, banking, and compliance-heavy environments, complexity is a regulatory risk.

At The Codest, our senior engineers focus on delivering automation that works for the business, not against it. 

They build systems that reduce work and risk simultaneously:

➡️ Controlled Automation: Scripts and bots have auditing hooks and rollback mechanisms so every process is traceable and accountable.

➡️  Regulatory Integration: Business rules, AML checks, and compliance validations are embedded directly into pipelines.

➡️  Operational Resilience: High-load simulations, exception handling, and dependency mapping keep automation from cascading into outages or errors.

➡️  Data Integrity at Scale: Pipelines enforce lineage, validation, and reconciliation across systems so outputs are auditable and trustworthy.

Automation without expertise can quietly create hidden work and expose you to risk. 

Senior engineers ensure it actually delivers value, reduces operational friction, and keeps compliance intact.

Ever seen a startup boast: “We shipped 40 features last quarter!”

And thought… did they just confuse 'busy-ness' with business?

Here’s the problem: 

Shipping features isn’t the point. 

Shipping features that create value is.

I call it the Feature Factory Trap:

➡️ Teams add bricks without checking the blueprint
➡️ Coordination overhead grows faster than value delivered
➡️ “Hero devs” become bottlenecks
➡️ Users get more clicks, not better outcomes

Scaling is about impact. 

Fewer, smarter features often drive better results than a warehouse of half-baked ones.

💡 Quick tip: Before you build, ask: “If this fails, what do we do next?” If your team can’t answer, it’s probably a feature factory in disguise.

#scaling #engineering #devteams #productmindset

A CTOs focus should NOT be on executing requests. 

The ones who rock focus on driving outcomes.

Too many tech leaders just react to requests instead of influencing strategy.

The good ones do this:

1️⃣ Understand the metrics that matter
Track leading indicators that show how engineering affects revenue, retention, and efficiency.
Connect technical initiatives to measurable business impact.

2️⃣ Diagnose constraints
Identify where workflows, systems, or tech stacks slow growth.
Evaluate bottlenecks, technical debt, and platform scalability before adding features.

3️⃣ Translate technology into value
Show how improvements in architecture or automation can reduce costs, accelerate go-to-market, or create new revenue streams.
Use measurable projections for CAC, margins, or time-to-market.

4️⃣ Shape strategy proactively
Initiate refactoring, security roadmaps, and AI/automation where they have the most impact.
Align engineering initiatives with company goals through executive collaboration.

5️⃣ Influence through clarity
Use clear assumptions, structured reasoning, and transparent trade-offs to make your proposals actionable.
This builds trust, accelerates decisions, and positions engineering as a strategic lever.

Engineering ROI comes from foresight and structure. 

Ask yourself: Are you shaping the business or just responding to it?

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The Battle

Serkan Ferah 🌈

John Radford

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