Serkan Ferah 🌈

Native

Revolutionising audience engagement and growth for brands and communities using gamification.

Founder

PitchSpace

Saving investment readiness professionals and founders up to 4 weeks in fundraising by automating their pitches. CONTACT FOR WHITELABEL

APARI

Apari is a start-up that makes tax doable for self-employed using technology.

Advisor

Fit for Work

Fit for Work app improves Health, Safety and Wellbeing of workers on site. The app is helping companies to adapt to the threat of COVID-19 and the changing landscape that it creates.

Advisor, Brand & Marketing

Serkan Ferah

I am a branding and pitching expert helping you create an attractive business.

- I've been involved in over 50 start-up investment and crowdfunding campaigns and advised over 70 companies in pitch production at accelerators.

- 98% of the businesses I have worked with have secured funding and achieved sustainable growth, and more than half of the crowdfunding campaigns I have been involved with have beaten their targets for funds raised.

- My client portfolio is dominated by technology start-ups that I've helped with their branding, pitching, design and marketing communication strategies both in the UK and the US.

- I've worked with brands like Aston Martin, Maserati and Abarth in their global brand licensing projects.

Branding & Pitching Expert

TribeFirst

TribeFirst is a marketing communications agency that specialises in startups and growth companies looking to raise money.

Creative Advisor

OokiApp

Ooki is an upcoming fintech start-up with an aim to solve the fragmentation issue of consumer fintech bringing all currency accounts and transactions together, automating financial decisions and educating people in personal finance.

As an advisor, I am helping Damon, the founder, and the team with branding and marketing strategy as well as differentiating the product through its look and feel.

Advisor - Branding & Marketing

Beyzacases for ASTON MARTIN, MASERATI and ABARTH

Beyzacases was the global licensee of established brands in luxury mobile accessory market.
-	Project management and new project development
-	Development of marketing plans, expansion strategy and communication models
-	Determining the work assignments of whole project team and follow up 
-	Design of presentations and making presentations to licensors and board members
-	Stakeholders relationship management (licensors, manufacturers and buyers)
-	Delivery of market research reports and monthly sales reports to board

Marketing & Business Development Consultant

Bamgaga

A company selling kids & moms products in A & A+ segment both in digital and physical store.
- development of business model and preparation of business plan
- development of marketing plan and strategy
- management of product and brand portfolio
- management of relationships with brands and product providers
- design of visual communication strategy
- setting content strategy for web and social media
- development of content plan and marketing calendar
- management of design team and social media team

Business Development & Marketing Management Contractor

Catodon Yachts

Catadon Yachts was a luxury yacht brand owned by a large group operating in maritime.
-	Design & Development of brand, strategy and business plan
-	Stakeholders relationship management (agency, contractors and buyers) 
-	Budgeting and development of projects
-	Team management and determining the work loads
-	Development of sales channels

Business & Brand Consultant

Founder @ Native | Gamified Audience Engagement | Join the Waitlist

Building Gamification APIs and Services with a vision to create the most powerful plug-and-play technology for consumer habit formation.

Our mission from the start has been to enable people to communicate effectively and build meaningful relationships in business.

We launched our automated pitch builder in July 2021 as a gateway product for startups and now working on our actual product that will change the future of economic relationships using gamification.

👉 Gained 1800+ organic users as of March 2023

👉 Have been generating revenue since Dec'22

👉 98% organic growth, @2.5 CAC and 10% average MoM growth rate

👉 Partnered with Virgin Startups, Swoop Funding, Digital Catapult and BlockDojo

Ionio

I run Ionio - We are a GPT4 & LLM, AI consulting company. We specialize in training, integrating & deploying LLMs (GPT4, ChatGPT, Alpaca) and other generative AI technologies into existing products and services - enabling up to 20x increase in efficiency and up to 90% operational automation.

Our end-to-end solution covers everything from ideation, development to seamless integration in 6-10 weeks. Value-based billing. 10x ROI Guarantee.

• We built Pumice.ai for Width.ai, a GPT4-powered E-Commerce taxonomy SaaS built with Python - React, Celery, Django, Redis, AWS & Docker in ~10 weeks.

• We helped ClearlyTrained with the strategy, research, ideation & product design of their in-house GPT4-powered eLearning Content solution in 4 weeks. GPT4, Python & NodeJS.

• We built Revvyco.com, an AI-powered revenue optimization platform in for a real-estate consultancy in Utah. Revvy runs on Django, React, Celery, Redis, AWS & Docker and was built in ~16 weeks with a team of 3.

• We built HypeMail.io, an AI-powered cold emailing SaaS built with Python - Flask, React, Celery, Redis, Docker, and AWS in ~12 weeks with a team of 5.

• We built FIT24TW Platform, a fitness startup based in Taiwan - 2 iOS/Android apps & 3 websites based on NodeJS, Flutter, Webflow & Docker in ~12 weeks per entity with a team of 4.

Send me a DM to brainstorm your AI strategy! 🛠

Founder & CEO

SmartCow

• Lead architectural, database, AI/DL and UI/UX design on various Full-stack Applications, built with Python and JavaScript
• Contribute to engineering efforts from planning and organization to execution and delivery to solve complex engineering problems.
• Manage individual projects priorities, deadlines, and deliverables
• Enforcing and maintaining code quality, and limiting technical debt through code reviews.
• Promote a culture of learning within the company, by mentoring, training colleagues, creating learning paths - modular projects which can be used to learn, teach, sharpen skills and then be integrated into production.

Senior Software Engineer

• Architect, develop and optimize the middleware, UI and storage microservices for edge systems.
• Design, build, test, and deploy software for internal and external use
• Ensure the continuous availability and throttling the downtime of core internal frameworks. 
• Design and implement scalable APIs and web services 
• Build dependable test cases and robust CI pipelines for multiple codebases

Software Engineer

Pseudtech Technologies Pvt.Ltd .

• Head research on the entire software side of several pilot-projects.
• Work with Python's leading web frameworks - Django and Flask with Heroku, AWS - S3, RDS and Google Cloud's App Engine to create software products to drive growth
• Work on Computer Vision and Deep Learning projects using OpenCV, Tensorflow, and Keras.
• Design several embedded Linux products including a (Facial Recognition Doorbell) using the Raspberry Pis and Python
• Work with AWS, Google App Engine, Angular and S3 to bootstrap a simple web application to monitor employee productivity
• Creating Facial Recognition POVs utilizing Microsoft Azure's Cognitive Services
• Contacting vendors and suppliers to acquire the resources needed for projects
• Work with Motor Drivers, Servos and Relays to create IOT devices which integrate seamlessly with the company's internal infrastructure. - IOT SwitchBoard
• Creating numerous software POCs and beta projects to meet the requirements.

• Understanding the workflow and commonly faced business problems
• Maintaining existing web apps and routine maintenance.
• Developing small tools and utilities for the upper management to help them automate office tasks.

Junior Software Engineer

Self-Employed

• Developed a Java and JavaFX Desktop App to manage a database of Fixed Deposits of Customers, added SMS integrations, encryption, and FTP Backups

• Created a corporate website for an investment firm using BootStrap, HTML, CSS, configured DNS, CPanel, and optimized it for SEO

• Created a desktop automation software using AutoIT that automated a BPO job of 3 Shifts of unskilled workers working 24x7, saving the client 33% in expenses and increasing efficiency by 50%

• Developed a Python Application to preprocess data received over the network and display it on the screen using PySide and PyQT.

Helping non-tech businesses build software products in 8-12 weeks | DM me your app ideas | Owner - Ionio |

Hi, I'm Rohan! I run Ionio. We are an AI consulting company specialized in LLMs training & deploying, building AI agents & Generative AI. We publish research on our site. Google "Ionio Research"

Our end-to-end solution covers everything from ideation, development to seamless integration in 6-10 weeks.

We are currently doing exactly this for our clients in the SaaS, eLearning, real-estate, fitness & lead generation space. 

Here's what they have to say :)

“We’ve had the opportunity of working with best full stack software engineering company in the biz.  Ionio makes it happen”.
- Greg Warner - Founder - Revvy 🏢

"Working with Ionio has been a game-changer for my business. The way they can take my vision and turn it into a reality better than I imagined is second to none".
- Thomas Manwaring - Founder - HypeMail 📧

“The Ionio team is just fire. Want something done fast? “Yep Yep”. Want something cool and innovative? “We can do that”. Nothing is beyond their reach....”.
- Brooke Daye - Founder - FIT24 🏋🏽‍♂️

Case Studies 👇🏽

• We built a Revvy, a revenue optimization platform in 4 months with a team of 3 engineers for a real-estate consultant in Utah. Property management companies pay a monthly recurring fee to use it. Saved +7.5 hours/week/client, automated 85% of the service

• We built the entire technical infrastructure for FIT24, a fitness startup based in Taiwan - 2 iOS/Android mobile apps & 3 websites in 5 months with a team of 4. Automated away +25 hours/week at the reception desk, saved +40 hours/week total

• We built HypeMail, an email outreach tool for small digital agencies with our client Thomas Manwaring. Took us 5 months & a team of 3. Agencies now pay a monthly recurring fee to use it. Automated away 7.5 hours/week of sales

Drop me a DM if you'd like to brainstorm your AI strategy. 🤖

Previously, I worked as a Software Engineer at SmartCow, an AI company. Before, that I worked in Python for a startup in Mumbai. Before before that for family friends, building websites & apps in Java. Been at this since I was 15 :)

Rohan Sawant

“Chatbots for ecommerce don't work.”
There I said it…

Since 2023, we have been paid tens of thousands of dollars to build exactly those. 

We’ve built, launched, and analyzed dozens of ecommerce chatbots for small DTC brands, retail giants, and marketplaces. 

After reading through thousands of real customer conversations, one brutal truth keeps surfacing, now in almost-2026.

But before you cancel your chatbot project, let me add the nuance: they can work—but almost never in the way we originally imagined.

The flawed assumption we all made

Back in 2024/25. We thought users would land on a merchant's site and ask the AI, "What's the best running shoe for me?" or "Help me find a gift under $50." 

We assumed they'd treat it like an unbiased shopping assistant.

Here's why that falls apart:
Trust is dead on arrival. Users aren't naive. 

They know a brand's chatbot will only recommend that brand's products. The "unbiased advisor" pitch was never believable.

Quality control is a nightmare. Even if you wanted unbiased advice, how do you verify the bot's answers?

One hallucination about material safety or sizing, and you're facing a PR disaster.

The mobile experience is terrible. 70% of traffic is mobile. 

Nobody wants to type full sentences into a tiny corner widget on their phone. It's clunky, slow, and frustrating.

ChatGPT already won. 
Why would I use your chatbot when I already have the ChatGPT app? 

It knows my style, my budget, my quirks—I talk to it for hours. Your bot doesn't know me and never will.

So where do chatbots actually work?

Here's the pivot: Discovery within a brand.

When a customer is already on your site—because they love your aesthetic or trust your quality—they don't need selling. They need navigating.

Example: "Build me a complete work-from-home outfit using only your new collection." Or, "Show me everything in muted olive green."

This is where conversational AI shines. Not as a shopping advisor, but as a personal catalog curator.

The implementation fix nobody's talking about - 
Stop putting chatbots in the bottom-right corner.

That's not where discovery happens. Discovery happens in the search bar.

We're working on a POC that moves the conversation into search. 

Users type naturally, the AI responds with products inline, and it feels like upgrading search—not adding another layer.

The lesson? Don't fight ChatGPT. Don't try to replicate it. Instead, make your own discovery experience better.

Bottom line: The future isn't a chatbot that talks. It's a search bar that listens.

Agree? Disagree? Have you seen chatbots work differently? Let me know in the comments.

#chatbots #ecommerce #ai

CEO & Founder | AI, LLM & NLP Consulting | Training, Deploying & Scaling GenAI Applications

We predicted this. "Shopping Research" in ChatGPT just launched —an deep research experience that asks clarifying questions, scours the web, and delivers personalized buyer guides in minutes.

We mapped this exact trajectory months ago.

Our white paper predicted how foundation model companies would evolve from assistants to autonomous shopping agents, and why this signals the end of the SaaS dashboard as we know it.

In 24 months, your most engaged customers will be the ones who never log in at all.

The three-layer architecture we outlined—Agent-to-Site → Agent-to-Agent → Broker-Agent-to-Site—is unfolding in real-time. 

OpenAI just made Layer One consumer-facing.

Layer Two (Merchant APIs) and Layer Three (Broker Agents) are next.

For retail & e-commerce SaaS platforms, this isn't a feature update. It's an existential pivot:

• GEO (Generative Engine Optimization) becomes table stakes
• GXO (Generative Experience Optimization) decides who wins the transaction
• Your moat isn't UI/UX anymore—it's how easily AI agents can negotiate with your backend

We've spent 5 years building agent-ready architectures for 40+ platforms. The 2-year window we predicted is now a 2-year deadline.

Is your platform is architected to survive this & the dozen other upcoming launches shaping how we shop?

Like + comment anything on this post and I'll DM you our full strategic briefing. Drop me a DM if you want to discuss what this means for your roadmap.

"If ChatGPT can answer product questions better than your site can, why would anyone visit your site first?"

ChatGPT Shopping dropped last week. (Something we predicted, 1st white paper)

Now, we are writing our 2nd predictions essay, "The Aftermath" - where the industry goes next and the ripple effects on marketplaces, brands, and the SaaS companies that serve them.

Fellow men & women leaders in retail & ecom.  Have you considered the 

-  EFFECT of the impending shopping assistants roll-out?

- IMPLICATION of chatgpt ads for your business?

- CUSTOMER STRATEGY for what will be the most demanding, inquisitive buyers of the melliania -  customers who now expect instant, perfect answers just like they get from their "AI".

Drop me a message, comment, start a conversation what do you think, where is the space going? First impressions?

"Where do you see this space going in the next 12 months?"

I will be picking the best insights to feature in the final essay.

it has burnt a hole in my retinas yes.

taplio

The Battle

Serkan Ferah 🌈

Rohan Sawant

Followers

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taplio

The Battle

Serkan Ferah 🌈

Rohan Sawant

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rohan Sawant's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRohan Sawant's LinkedIn Performance