Serkan Ferah 🌈

Native

Revolutionising audience engagement and growth for brands and communities using gamification.

Founder

PitchSpace

Saving investment readiness professionals and founders up to 4 weeks in fundraising by automating their pitches. CONTACT FOR WHITELABEL

APARI

Apari is a start-up that makes tax doable for self-employed using technology.

Advisor

Fit for Work

Fit for Work app improves Health, Safety and Wellbeing of workers on site. The app is helping companies to adapt to the threat of COVID-19 and the changing landscape that it creates.

Advisor, Brand & Marketing

Serkan Ferah

I am a branding and pitching expert helping you create an attractive business.

- I've been involved in over 50 start-up investment and crowdfunding campaigns and advised over 70 companies in pitch production at accelerators.

- 98% of the businesses I have worked with have secured funding and achieved sustainable growth, and more than half of the crowdfunding campaigns I have been involved with have beaten their targets for funds raised.

- My client portfolio is dominated by technology start-ups that I've helped with their branding, pitching, design and marketing communication strategies both in the UK and the US.

- I've worked with brands like Aston Martin, Maserati and Abarth in their global brand licensing projects.

Branding & Pitching Expert

TribeFirst

TribeFirst is a marketing communications agency that specialises in startups and growth companies looking to raise money.

Creative Advisor

OokiApp

Ooki is an upcoming fintech start-up with an aim to solve the fragmentation issue of consumer fintech bringing all currency accounts and transactions together, automating financial decisions and educating people in personal finance.

As an advisor, I am helping Damon, the founder, and the team with branding and marketing strategy as well as differentiating the product through its look and feel.

Advisor - Branding & Marketing

Beyzacases for ASTON MARTIN, MASERATI and ABARTH

Beyzacases was the global licensee of established brands in luxury mobile accessory market.
-	Project management and new project development
-	Development of marketing plans, expansion strategy and communication models
-	Determining the work assignments of whole project team and follow up 
-	Design of presentations and making presentations to licensors and board members
-	Stakeholders relationship management (licensors, manufacturers and buyers)
-	Delivery of market research reports and monthly sales reports to board

Marketing & Business Development Consultant

Bamgaga

A company selling kids & moms products in A & A+ segment both in digital and physical store.
- development of business model and preparation of business plan
- development of marketing plan and strategy
- management of product and brand portfolio
- management of relationships with brands and product providers
- design of visual communication strategy
- setting content strategy for web and social media
- development of content plan and marketing calendar
- management of design team and social media team

Business Development & Marketing Management Contractor

Catodon Yachts

Catadon Yachts was a luxury yacht brand owned by a large group operating in maritime.
-	Design & Development of brand, strategy and business plan
-	Stakeholders relationship management (agency, contractors and buyers) 
-	Budgeting and development of projects
-	Team management and determining the work loads
-	Development of sales channels

Business & Brand Consultant

Founder @ Native | Gamified Audience Engagement | Join the Waitlist

Building Gamification APIs and Services with a vision to create the most powerful plug-and-play technology for consumer habit formation.

Our mission from the start has been to enable people to communicate effectively and build meaningful relationships in business.

We launched our automated pitch builder in July 2021 as a gateway product for startups and now working on our actual product that will change the future of economic relationships using gamification.

👉 Gained 1800+ organic users as of March 2023

👉 Have been generating revenue since Dec'22

👉 98% organic growth, @2.5 CAC and 10% average MoM growth rate

👉 Partnered with Virgin Startups, Swoop Funding, Digital Catapult and BlockDojo

Endgame Capital

Founding team member at Endgame Capital, investing in 'climate-denier-proof' early stage climate tech startups. 

Hmu... thomas (dot) panton (at) endgamecapital (dot) vc 🔥

Founding Associate

hubble

Advising on everything startup fundraising, climate tech strategy, and early-stage founder therapy.

Undaunted (formerly the Centre for Climate Change Innovation)

Advising and mentoring the next generation of climate tech founders 🌳

Startup Mentor

Techstars

Mentoring the world's best preseed tech startups 🔥

Queen Mary Social Venture Fund

Advising and mentoring students working for the Queen Mary Social Venture Fund - the first student-led social impact venture capital fund investing in student-led social ventures in the UK.

Business Mentor

Virgin StartUp

Advising and mentoring mission-driven entrepreneurs 🔥

Startup Advisor

Self

Active:
- Ecologi
- Crowdcube
- OxWash
- &SISTERS
- OceanSaver
- Ethosa
- Storiboard

Exited:
- Freetrade (exit to IG Group)
- Wearth London (exit to Veo World)

Closed:
- Circa5000 (closed)
- Beagle Button (closed)
- Novus World (closed)

Angel Investor

Public speaker at major events including London Climate Technology Show, Retail Without Borders, Blue Earth Summit, Ideas Fest, Full Charged Live, BBC Radio, and more.

Public Speaker

Intro

Offering founders and startups advice on various topics 📣

Expert on Intro | Book a 1:1 Session Now ⬇️

Canopey

The home for buying better®

Streamlining ethical consumerism.

Asset sale to BRiMM in 2024.

Founder & CEO

3 x Founder | Techstars Mentor | LinkedIn Top Green Voice | Ex-Greenpeace | MSc Climate Change | Ex-International Swimmer | Muslim Revert ☪️

Climate Tech VC | 3 x venture-backed founder | Startup mentor | ex-international swimmer | ex-Greenpeace

Views are my own and not representative of my company or any associated organisations. 

I don’t often reply to LinkedIn messages, better to connect with me via email or a mutual. If you send me a connection request, please add a note for context. 

Looking for mentoring/advising for your startup? Go here: https://www.hubble.social/thomaspanton

Read more here: https://www.thomaspanton.com/

TLDR:
- Climate tech VC
- 3 x founder
- Startup Mentor @ Techstars, Imperial College London, Virgin Startup, and more
- Climate is intersectional, and I talk about this
- Ex-international swimmer.

Worked for the world's largest independent environmental organisation Greenpeace for half a decade, and directly onboarded 10s of 1000s of people into the climate movement.

———

Currently:

💰 Climate tech VC @ Endgame Capital investing in near commercialisation, low capex, climate denier proof climate tech.

👨🏼‍🏫 Mentor & advisor to founders and students @ Techstars, The Greenhouse (Imperial College), Virgin Startup, UCL, and UEA Student Enterprise.

🗣️ Keynote speaker at events including London Climate Tech Week, Fully Charged Live, Blue Earth Summit, Retail Without Borders, BBC, and more.

Previously:

🌳 Founder & CEO of Canopey.com. The home for better buying™. The only platform to completely streamline the sustainable shopping journey.

💚 Greenpeace UK, experience with speaking, fundraising, events, and campaigning.

♻️ Founder & CEO of Festovers, upcycling leftover consumer waste. One of IQ Mag's Green Guardians. BBC Oxford's expert on festival tent waste and sustainability.

📣 Co-creator of The Topic, with Nadiah Arif. A podcast that talks about everything from climate change to human rights, raising awareness on these important issues and educating people on how to get more involved in challenging the status quo.

⛺️ NED for Pitched For You Ltd, the first circular economy solution to the festival tent crisis.

🎓 BA International Relations and Politics (2014-2018) // MSc in Climate Change and International Development (2021-23)

🤝🏻  Norfolk Business Climate Leader & Advisor for Norfolk Chambers of Commerce

💡 UEA student career and entrepreneur mentor

Thomas Panton

This is the best London coworking space you’ve never heard of.

And it’s a place founders, investors, and remote workers can support today to build a better world.

👉🏻 Shift your coworking space membership from WeWork (or similar) to Palestine House. 

🇵🇸 Palestine House was set up as a vibrant cultural and community hub in the heart of London, designed to embody the spirit and heritage of Palestine. 

Here, creativity meets advocacy, and every conversation, event, or project carries the spirit of resilience and heritage that defines the Palestinian story.

And they have a space that we should all be supporting.

✅ Flexible co-working and membership options 
✅ Bright, central London location
✅ Multi-floor workspaces
✅ Accessible phone booths
✅ Meeting rooms with presentation screens
✅ Ultra fast WiFi 
✅ Affordable Palestinian/Lebanese restaurant below
✅ Rooftop area with balcony for chill time

And of course the thing that keeps founders and investors going alike…

☕️ A welcoming café with proper coffee!

This is everything we need to focus and flourish; surrounded by a supportive, like-minded community.

Link in the comments - happy to connect you directly with the team for any questions! 💪🏻

#CoWorking
#OfficeSpace
#MissionDrive
#Ethical
#Founders
#Startups

📸 Palestine House @ Holborn, London

Thomas Panton 🍉

Climate tech VC | Stealth Founder | Techstars Startup Mentor

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I was part of Playfair's Female Founder Office Hours, and I got told I was part of the problem for doing it...

🤷🏼‍♂️ And yet everyone I spoke to on the day followed up and said how valuable it was.

Someone in the community space I sometimes use overheard that I was contributing my time to Playfair's FFOH initiative.

👉🏼 For context: FFOH is where investors give their time to speak to female founders at all stages of startup - ideally in thesis to our funds, but not specifically. This sometimes leads to investment, but it's not the aim.

The idea is that you can ask the difficult questions to the investors, get some candid feedback and advice, and ideally push you forward along the lines to build great businesses.

But I was berated for this by someone who does not partake in the sessions. 

"We don't need advice, we need money"

And I hear you. 

Female founders, particularly non-white female founders, and particularly non-white, Muslim, female founders, are chronically underfunded.

🤔 But does this render Female Founder Office Hours pointless? 
🤔 Why do the two things have to be mutually exclusive?

The FFOH initiative is valuable. 

📣 Don't take it from me - listen to the founders who I spoke to. The candid feedback, the offer to open some doors, the ability to question a real investor.

These are things EVERY founders needs, not just capital. 

💰 So yes, we need more funding for female founders building great businesses.
👉🏼 In the same way we need more funding for non-white founders building great businesses.
👉🏼 In the same way we need more funding for Muslim founders building great businesses.

But just because that's an issue that needs solving, doesn't mean we should not offer time to give insights to founders from our perspective too.

Congrats to Playfair on another brilliant FFOH, and impressed by the calibre of  founders I spoke to pushing new solutions into important markets!

#FemaleFounders
#OfficeHours
#FFOH
#Mentoring
#Funding
#Startups

There are two ways to build AI agents. The true winner will be verticalised. 

📈 Route 1: Generalist agents - Explosive hockey stick.

These startups are building something quick, and growing quick. And that's the moat.

Get as many users as possible. Scale to millions in ARR, and hope it stays sticky. 

Sometimes these companies then innovate in the background and actually build moats, but often they don't. 

This is what we're seeing mostly at the moment. Most of these will be pushed out over time.

🪏 Route 2: Verticalised agents - Reversed hockey stick.

These founders come from the market they're building for, they understand the complexities, and build to reflect that. Their moat is in specificity and accuracy.

A tie of deep market expertise with exceptional technical expertise.

Build with a handful of users. It's slower, it's not immediately headline worthy. But every user is sticky, every customer feels integrated.

As more users come, the more scalable their platform and onboarding becomes. The flywheel starts. Then they scale - extremely quickly.

These are the startups which will knock generalists out of the market over time.

👇🏼 Let's use VC as an example. 

There are A LOT of startups building generalist agents to help with sourcing, screening, due diligence, memo writing etc. Almost all of them do exactly the same thing and are not built by sector experts (consultants>VCs).

That's not to say they don't work. They do a job, but don't expect the accuracy that an Associate at your own fund will hit.

I know one of the verticalised plays that is going to blow everyone out of the water in this market. They're testing with their first users and iterating quickly.

Happy to share with those funds interested in trust, accuracy, and true value-add.

#VerticalAI
#AI
#VentureCapital
#AIAgents
#Stealth
#StealthStartup

The lessons I carry from Islam into every deal, every pitch, and every room I enter.

📚 Narrated 'Aishah: "The Messenger of Allah was asked about this Ayah: 'It is He who sent down to you the Book. In it are Ayat that are entirely clear... (3:7)' until the end of the Ayah. So the Messenger of Allah said: 'When you see those who seek what is not entirely clear thereof, then it is they whom Allah has described, so beware of them" - Jamiat-Tirmidhi (2994)  

This Hadith is a reminder that not all knowledge is equal - and not all who claim to teach are sincere.

Some chase the unclear.
Not to understand it - but to manipulate it.
To confuse, divide, or distract.

The Prophet (pbuh) warns us to be careful of these people - not because complexity is dangerous, but because twisting complexity for personal gain is.

For me, this Hadith carries three reminders:

📖 Seek clarity over confusion
Islam doesn’t ask us to know everything. But it does ask us to seek knowledge with sincerity - and to stay close to the verses and scholars that bring us closer to Allah, not further from truth.

🧠 Respond with patience, not provocation
Whether in faith, business, or life - there are always people who provoke for the sake of chaos. This Hadith reminds us: control your emotions. Stay grounded. Keep character intact, especially when it’s hardest.

🫱🏽‍🫲🏼 Trust comes with responsibility
 If you’ve been given a platform - whether in leadership, teaching, or influence - use it wisely. There is amanah in guiding others, especially when the topics are complex or emotionally charged.

In the world of startups, investing, and leadership, I’ve seen how easy it is to posture as an expert in things you don’t fully understand. 

This Hadith reminds me to stay grounded. To ask. To admit when I don’t know. 

And to be cautious of those who use knowledge to build ego, not serve truth.

Jumu’ah Mubarak 🤍

May we be among those who seek clarity, hold firm to sincerity, and build our lives with patience and humility.

#FaithInVenture
#IslamicReflections 
#Hadith
#Knowledge
#MuslimVC

📸 Putra Mosque, Putajaya, Malaysia

We’re an exclusive club,

👉🏼 Climate denier proof technologies only.

Our belief is that the best way to solve the climate crisis is to build solutions that even the climate deniers would buy.

It’s a win win win.

🦄 Win for the startup: more clients
🚀 Win for the client: faster, cheaper, better
🌍 Win for the planet: action with or without intent

So, you think you’re part of the club?

Drop us a line and come join the party!

John Mairlot Jinna Li Endgame Capital  

#ClimateChange
#ClimateDenierProof
#EndgameCapital
#FutureProof
#ClimateTech
#VentureCapital

With the first close behind us, we’re actively deploying into commercial-first climate tech.

👉🏼 If you’re building something better, faster, cheaper than today’s incumbents…

👉🏼 If you’re within 2 years of commercialization…

👉🏼 If your tech can deliver 50+ million tons of annual decarb potential…

…then we should talk.

At Endgame Capital, we invest where climate meets execution. 

If you’re preparing a raise now or soon, or know a team that is, we’d love to connect early.

Founders, scouts, operators: DMs open.

#Decarbonization
#ClimateTech
#DeepTech
#Commercial
#NoGreenwashing

We’re Endgame Capital - backing climate-denier-proof startups that scale like software and hit like infrastructure.

Follow Jinna Li, John Mairlot, and Thomas Panton 🍉 for sharp takes on climate, venture, and what’s actually working.

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Serkan Ferah 🌈

Thomas Panton

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The Battle

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Thomas Panton

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