Ymn Group Technology

• Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
• Spearheaded a 55% year-over-year revenue growth through rebranding and content strategies on Amazon, utilizing Seller Central, Jungle Scout, and Helium 10
• Coordinated with marketing, sales, IT, and logistics to integrate e-commerce, manage promotional inventory, and reduce excess stock by 19%.
• Facilitated bi-weekly stakeholder meetings to update teams, gather feedback, and align product development milestones with company strategies, increasing alignment with business objectives by 20%.
• Analyzed customer behavior and purchasing patterns, identifying trends that led to a 27% increase in customer retention rates.
• Optimized online customer experience by unifying omnichannel efforts and ensuring a smooth, personalized, and consistent purchase journey.
• Engineered PPC strategies that resulted in a 25% reduction in cost per acquisition
• Implemented data-driven methodologies that boosted customer satisfaction by 30%, leveraging GA4 analytics for insights into customer behavior and preferences

Chief eCommerce & Digital Officer 

•	Executed full P&L, meeting budget targets and optimizing proﬁtability, achieving a 20% annual revenue increase across Amazon and other eCommerce marketplaces through strategic operational improvements
•	Revamped operational workﬂows through ERP system integration, achieving a 20% reduction in delivery times and boosting productivity metrics by 15%
•	Drove international expansion eﬀorts, generating a 40% increase in global sales revenue with a focus on omni-channel strategy and DTC initiatives
•	Executed cost-reduction plans with innovative analytical solutions, streamlining operations to boost profit margins by 10% and enhance CLV through data-driven CRM tactics
•	Performed A/B testing (Google Optimize, Optimizely) on website design and content, leading to a                  45% increase in user engagement
•	Led a 15-person team for a B2C brand, overseeing PR, social media, email marketing, blog management, retail outreach, and brand partnerships

Director of Ecommerce-Omnichannel

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 
We're a dynamic company driving growth in both direct-to-consumer (DTC) and business-to-consumer (B2C) markets.  Our expertise spans brand strategy, digital and omni-channel strategy, cross-cultural adaptation, and team leadership.

• Orchestrated a cross-functional team of 12, launching a new product line that generated $1M in sales
• Re-platformed from Magento to Shopify, managing vendor selection, project management, 3PL/IMS integration and achieved a 72% cost reduction and grew DTC channels by 201% in 3 years
• Devised a targeted email marketing strategy, optimizing subject lines and call-to-actions; achieved a 20xROI, increasing click-through rates and overall sales
• Elevated Shopify website's SEO and SEM performance, achieving a 25% increase in organic search traﬃc and a 20% enhancement in site visibility within a three-month period
• Diversiﬁed sales channels, achieving 50% revenue growth by optimizing promotional strategies and leveraging ERP integration for operational eﬃciency
• Restructured agile development workﬂow, leading to a 40% reduction in time-to-market and boosting site engagement through strategic and continuous roadmap enhancements

Head of Ecommerce

The Coca-Cola Company

Business System Analyst

➯15 years of executive leadership in eCommerce and digital strategy
➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit.
➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies:
• Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81%
• Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69%
➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization.
➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify.
➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months
➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods.

If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football.
I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at sertacyam@gmail.com

Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills

Sertac Yaman

Product Experience Specialist 

Freelance

Amadeus

•       Executed three international marketing campaigns, working with the in-house content creation team to meet deadlines, budgets and key performance indicators. 
•       Orchestrated the creation of over 20 promotional materials, ensuring high quality designs in line with brand identity; increased customer engagement rates by 40% and click-through rates.
•       Project management of an E2E customer forum for Amadeus Value Content, focusing on marketing plans for 2024.
•       I worked closely with the Travel marketing teams in the Hospitality and Nexwave business units.

Marketing Campaign Manager for Travel Seller distribution 

•       Developed video marketing material for Offer Suite solutions by analyzing key information to better promote them to airlines.
•       Contributed to the creation of a strategic plan for 2023 by analyzing communication and marketing KPIs for 2022. 
•       Improved time and resource allocation by refining the PI planning file and tracking KPIs with the SAFe agile methodology. 
•       Review and update the deliverables inventory in coordination with product marketing managers, in line with the strategic vision.

Product Marketing for Offer IT Airlines 

The Love Triangle

A multi-functional studio creating design solutions that connect the dots between aesthetic, structural, and communication needs.
• Managed social media portfolios through content creation, increasing the interactions by 78%.             
• Collaborated with the graphics team to create customized designs and layouts. 
• SEO optimization and generating analytics-based reports to measure engagement.
• Executed marketing strategies : Email and influencer on social networks including Instagram and Facebook increasing the followers by 200%.
• Developed digital marketing and advertising business pitches for potential clients.

Social Media Marketing Intern

The Yarn story 

Homegrown sustainable clothing brand.  
• Assisted the product design process from initial market research to sketching and designing of the final product, coordinated with stakeholders.
• Created weekly newsletter and increased social media engagement by 56%.
• Promoted and assisted in marketing of seasonal collections. 
• Liaising with the photographers and stylists to effectively showcase brand DNA.

Fashion Design Intern

Business Owner

Experienced marketing professional with a Masters in Luxury and Fashion from SKEMA Business School, France exploring new job opportunities in the Schengen Zone from June 2025.
My previous experiences have been in Travel tech(IT), Design Agency and Fashion brand enabling me to practice my skillsets in positions of a Product Marketing manager, Campaign Manager and Social Media Manager.

Core competencies :
- Product Marketing
- Omnichannel Campaign marketing 
- Social media management

For further discussions or opportunities, please contact via :
Email : aditisanjay.khade@skema.edu

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Aditi Khade

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