🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

OneRhythm

Operations Manager

OVARC

OVARC is a People Operation Management system. Whether automating payrolls, managing employees' profiles, company benefits or even establishing your company altogether, we got you covered.

Business Operations Manager

Profolio

Profolio is a one-stop solution partner for People operation. 
-People’s Operations Management: OVARC (AI-based software for People Operations management: payroll, benefits, and more)

-Headhunting: We deliver exceptional candidates who bring genuine value to your business.

-Project Offshoring: We help businesses establish in Africa legally & efficiently.

We’re innovators, dreamers, fighters, and we’re looking for partners who share our passion for empowering people.

Business Development Manager

Sustain Academy 

Creating partnerships for first sustainability course in Europe designed by thought leaders in business and education

Admissions Officer

Profolio Consulting

Recruitment team Coordinator

EGICAT

- Building sales and marketing processes and managing ongoing sales
- Selecting international suppliers and building rapports all over Western Europe
- Creating materials for company representation and promotion

Marketing Specialist

Turing Society

- Managing processes of Turing School. 
- Working with major stakeholders: teachers, students, schools.
- Implementing projects related to IT youth and education.

Project Manager

Global Youth Innovation Network (GYIN)

- Working with local entrepreneurs on building leadership and entrepreneurship skill set.
- Event management and content creation for entrepreneurship camps.
- Delivering training about organizational management and process optimization.
- Business plan creation for agribusinesses, market analysis and sales concept creation.
- Business training content creation and execution.

Business Development

SCI GAIA Kosovo

- Research on international and local NGOs with focus of peacebuilding and reconciliation.
- Manage educational center for youth in developing community.
- Prepare, develop and evaluate educational methodologies.
- Train and evaluate volunteers and plan monthly activities.

Research Internship in GAIA Kosovo

Swedish International Liberal Center, Vilnius Office (SILC)

- Contributing to BarCamp (format) event planning and execution.
- Getting involved in NGOs and CSOs development and empowerment in Belarus.
- Recruiting Bar Camp participants as well as maintain communication and helping to develop content.

Qualification Internship at Swedish International Liberal Center, Vilnius Office

I remember I was writing an email to a potential client about a year ago, and I needed a personal touch, so I wrote "We’re innovators, dreamers, fighters, and we’re looking for partners who share our passion for empowering people". 

This is who I am:

INNOVATOR: working on people operation management system that allows companies hire remote tech talents from high growth locations. 

DREAMER: of making the world a better place where people get hired based on their skills regardless geographical location. 

FIGHTER: making OVARC to go products for every single company hiring remotely. 

LOOKING FOR PARTNERS WITH PASSION FOR EMPOWERING PEOPLE: if you are one of them, lets talk.
https://calendly.com/beata-r/30min

taplio

The Battle

Sertac Yaman

Beata Rajeckaitė

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