Ymn Group Technology

• Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
• Spearheaded a 55% year-over-year revenue growth through rebranding and content strategies on Amazon, utilizing Seller Central, Jungle Scout, and Helium 10
• Coordinated with marketing, sales, IT, and logistics to integrate e-commerce, manage promotional inventory, and reduce excess stock by 19%.
• Facilitated bi-weekly stakeholder meetings to update teams, gather feedback, and align product development milestones with company strategies, increasing alignment with business objectives by 20%.
• Analyzed customer behavior and purchasing patterns, identifying trends that led to a 27% increase in customer retention rates.
• Optimized online customer experience by unifying omnichannel efforts and ensuring a smooth, personalized, and consistent purchase journey.
• Engineered PPC strategies that resulted in a 25% reduction in cost per acquisition
• Implemented data-driven methodologies that boosted customer satisfaction by 30%, leveraging GA4 analytics for insights into customer behavior and preferences

Chief eCommerce & Digital Officer 

•	Executed full P&L, meeting budget targets and optimizing proﬁtability, achieving a 20% annual revenue increase across Amazon and other eCommerce marketplaces through strategic operational improvements
•	Revamped operational workﬂows through ERP system integration, achieving a 20% reduction in delivery times and boosting productivity metrics by 15%
•	Drove international expansion eﬀorts, generating a 40% increase in global sales revenue with a focus on omni-channel strategy and DTC initiatives
•	Executed cost-reduction plans with innovative analytical solutions, streamlining operations to boost profit margins by 10% and enhance CLV through data-driven CRM tactics
•	Performed A/B testing (Google Optimize, Optimizely) on website design and content, leading to a                  45% increase in user engagement
•	Led a 15-person team for a B2C brand, overseeing PR, social media, email marketing, blog management, retail outreach, and brand partnerships

Director of Ecommerce-Omnichannel

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 
We're a dynamic company driving growth in both direct-to-consumer (DTC) and business-to-consumer (B2C) markets.  Our expertise spans brand strategy, digital and omni-channel strategy, cross-cultural adaptation, and team leadership.

• Orchestrated a cross-functional team of 12, launching a new product line that generated $1M in sales
• Re-platformed from Magento to Shopify, managing vendor selection, project management, 3PL/IMS integration and achieved a 72% cost reduction and grew DTC channels by 201% in 3 years
• Devised a targeted email marketing strategy, optimizing subject lines and call-to-actions; achieved a 20xROI, increasing click-through rates and overall sales
• Elevated Shopify website's SEO and SEM performance, achieving a 25% increase in organic search traﬃc and a 20% enhancement in site visibility within a three-month period
• Diversiﬁed sales channels, achieving 50% revenue growth by optimizing promotional strategies and leveraging ERP integration for operational eﬃciency
• Restructured agile development workﬂow, leading to a 40% reduction in time-to-market and boosting site engagement through strategic and continuous roadmap enhancements

Head of Ecommerce

The Coca-Cola Company

Business System Analyst

➯15 years of executive leadership in eCommerce and digital strategy
➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit.
➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies:
• Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81%
• Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69%
➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization.
➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify.
➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months
➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods.

If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football.
I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at sertacyam@gmail.com

Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills

Sertac Yaman

Amazon

• Led daily operations as an OTR Area Manager at Amazon, ensuring day-one delivery expectations were met for the highest number of packages.
• Collaborated with DSP partners to improve metrics and took over leadership for DA engagement in Feb 2024.
• Managed vendor relationships, wrote PO orders, and tracked expenses using Coupa and Concur.

OTR/UTR Area Manager

The TOP Person: An International Business, Politics, and NGO Magazine & a Global Initiative with HUB

Overview

The TOP Person is a global charity with a mission to empower people worldwide who want to further themselves free of charge. Our goal is to empower one million people annually - please help us to spread the good!

The most intensive empowering will happen via the free The TOP Person Ambassador program, where we will help people become influencers of their own lives. Participants will learn free of charge of becoming influencers and social media stars of their own lives to reach the decision-makers important to them easily.

Our free The TOP Person Ambassador program includes:
1) Unlimited peer support for all of your LinkedIn content to receive the boost from LinkedIn algorithm
2) Tools to request support from all other ambassadors in seconds
3) Tagging list of all The TOP Person Ambassadors to further increase your visibility in LinkedIn
4) Membership in The TOP Person LinkedIn Group for interaction with fellow ambassadors
5) Administrator rights of The TOP Person LinkedIn Company pages to increase your credibility
6) The right to use title The TOP Person Ambassador
7) To be part of The Person Magazine
8) One-to-one influencer training, if desired

On October 6th, 2020, there are 885 ambassadors with 5.3 million followers in total. Hence, peer support is very strong - the latest most popular post of an ambassador has received 370,505 views in just over five days and the posts of another ambassador have been trending in LinkedIn 12 times in a row. Each ambassador is as powerful of an influencer in LinkedIn as all the ambassadors together.

Getting ahead in your work and life is always about connecting with the correct decision-makers for you in each situation. Connect with and talk to your dream job decision-makers, do the same with the decision-makers of your dream clients, investors, media - you name it. Therefore, learning how to do it yourself is a valuable skill to further you in your life.


CONTACT CHRISTIAN DILLSTROM TO JOIN!

Ambassador

Self Employed

I successfully oversaw and managed the entire book design process, including cover art and formatting. I received recognition for writing and publishing a total of 25 books, including two children’s books as Carrie Lea Williams and 18 under a pen name across varying genres. 

► In 2019 implemented Scrum Principles for self-publishing and increased publishing content from one to two books a year to 12 books published in a six-month time period. 
► Achieved total sales of 20,000+ units and was named as Top Author of 2020 by AMR Author Promotions in addition to multiple previous awards from bloggers and conventions. 
► Featured as a panel member on blog talk show Write Pack Radio.
► Launched two emerging brands, developed an independent website, and marketed on social media and other platforms.
► Conducted panels for Gateway Con, Contamination, Pop Culture Con, and similar conventions, including a signing appearance at Romance Writers of America Convention with 10,000+ attendees.

Independent Author

PET SMART

Helping people find, care for, and connect to their pets.

Implemented the use of cappa leafs for our beta's manager saw improvements in decreased write-off of the betas, increases sales of cappa leafs with beta sales.  After a trial run the store manager approved the continued use for our store and hopes that it will roll out to other stores. 

Lead our store to be #1 in the district for our June/July toy sale.

Floor Team Lead

Judevine Center for Autism

I manage operations of seven ISL’s while delivering 24-hour care to patients with Autism spectrum disorder. I oversee all Jefferson Country Hub and Day Program activities, including staff management and scheduling, facility and client finances, service provider training, safety protocol implementation, ISP goals establishment, and record keeping. Additionally, I lead the selection, recruitment, and onboarding of new staff members to meet operational needs and requirements. 
►Enhanced Jefferson Country’s annual training compliance rate from 31st rank to 16th in three months.
►Spearhead and facilitate a cross-functional team of six house managers, one program manager, and staff members for each location. Maximized staff potential and enhanced skills by providing training and guidance.
►Coordinate and facilitate the relocation of the office to a new location, focusing on ensuring seamless and efficient transition. 
►Monitor and control annual budgets of all consumers residing in ISL’s while ensuring alignment with set practices and procedures. 
►Prepare and present incident and medical error reporting. 
►Led the planning, development, and implementation of COVID-19 safety protocols, ensuring a smooth transition for change-averse clients with ASD.

Director Of Operations

I led and directed end-to-end operations, including delivery of care services for adults with autism spectrum disorder around the clock. I also handled client medical needs, general inquiries, and appointments with various service providers.
► Managed an annual budget of $60,000 and auditing processes for $125,000+ in annual payroll.
► Increased quality control from 70% to 98% in less than one year by providing strategic direction and expertise.
► Coordinated a team of six direct service providers (DSPs), eight employees, and two house managers for other facilities.

House Manager

Loving Care

In this role, I provided private duty healthcare and personal hygiene in addition to managing clients’ households, such as cleaning, shopping, meal preparation, and childcare.
► Successfully managed in-home healthcare for nine clients with diverse medical and personal needs for up to five years.
► Controlled business operations, including finances, budgeting, scheduling, and record-keeping.

Company Owner

AEOY Mulitmedia 

I promoted the company’s products by cultivating strategic relationships and a networking platform for entertainers.
► Attracted 200+ attendees for events by writing intriguing team bios, designing digital flyers, and promoting events.
► Drove social media growth to 100,000 Facebook page likes, 200,000 Instagram followers, and 50,000 Twitter followers.

Communications and Pulic Relations Manager 

I am a strategic Director of Operations and Accomplished Scrum Master with extensive experience providing direction and oversight for end-to-end operations, including finance, budgeting, recruitment, and coaching staff. I continually demonstrated expertise in building high-performing teams to deliver exceptional outcomes aligned to the organizational mission and vision. Recognized for exceeding expectations and demonstrating effectiveness in enhancing digital business awareness. Excels at conceptualizing and executing innovative approaches and methodologies to propel the achievement of business goals and objectives. A grounded, quick thinker with the proven ability to navigate complex challenges and steer the organization towards successful outcomes.

taplio

The Battle

Sertac Yaman

Carrie Williams, MBA, PSMI

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?