🔹 Areas of Expertise
✔️ eCommerce Strategy, Omnichannel Commerce, Digital Growth, Performance Marketing, KPI & P&L Ownership, Team Leadership, Marketplace Expansion, DTC & B2C Operations, Customer Experience (CX/UX), Site Merchandising & Trading, Forecasting & Budgeting, International Commerce

🔹 Tools & Channels
✔️ Shopify, Amazon Marketplace & Sponsored Ads, Paid Social (Meta, TikTok), GA4, Salesforce, Klaviyo, CRO & Retail Analytics (Optimizely, Hotjar, Helium 10), A/B Testing, CRO, SEO/SEM, Email/SMS CRM, Import/Export & Customs, Global Markets (US, Canada, Europe), Digital Strategy

🔹 Track Record
• 16 years in business, 15 years leading e‑commerce growth and digital strategy
• Built and sold an e‑commerce venture
• Scaled DTC & B2C sales across the US, Canada, and Europe
• Grew DTC sales 202 %, repeat revenue 157 %, new‑customer revenue 81 %
• Reduced acquisition cost 76 % and platform costs 69 %
• Managed a Shopify store with 100 K+ monthly visitors; lifted AOV 20 %
• Achieved 55 % YoY Amazon growth through Sponsored Ads and data‑led content
• Directed $300 K+ paid‑social spend (Meta & TikTok); earned 150 % ROI and 27 % higher conversion
• Activated lifecycle automation in Salesforce & Klaviyo; boosted LTV and cut churn 31 %
• Ran iterative CRO / A‑B tests; raised engagement 45 %
• Handled import/export & customs flows with 98 % on‑time delivery
• Led and mentored 20 + cross‑functional specialists across marketing, logistics, CX, and analytics

Sertac Yaman

Healthcare

> Supporting on the ground continuity of care data gathering
> Facilitation of effective on-boarding of new health plan members and new buildings
> Collaborate with the local clinical staff and leadership to educate and train new nursing facilities on the clinical model

Registered Nurse

> Provided care to the antepartum, laboring, and postpartum patient
> Ensured metrics are met and documentation is thorough and accurate
> Prepared patients for surgery, assisting in the OR, and recovering patients in PACU
> Provided care of the newborn infant
> Collaborated with healthcare providers to ensure safe and quality care is provided

St. Joseph County Election Board

Ensure voters are in the correct precinct prior to voting
Verify voters are legally able to vote prior to them placing their voteProvide a safe place for voters tocast their ballots

Poll Worker

Oak Street Health

• Provide patient education, particularly around chronic conditions, preventative care, and medications
• Developing, implementing, and updating care plans
• Functioning as a case manager, helping patients navigate and coordinate their healthcare needs
• Utilize standardized protocols for medication management and direct patient care
• Provide clinically competent triage and symptom management to patients who may or may not be physically present

Trinity Health

• Participated in Quality Assurance and Process Improvement
• Conducted educational and training activities for staff through instruction and dissemination of information on healthcare practices
• Participated in community surveys and when necessary develop a plan of correction
• Collected, analyzed, and interpreted health data in order to plan, implement, evaluate, and disseminate appropriate public health practices
• Developed and implemented high-quality learning content in a variety of formats, including eLearning, video, audio, virtual course materials, PowerPoint presentations, tool kits, study guides, and performance support tools.

Director of Education & Infection Prevention

Mishawaka Parent Group

Oversaw internal operations
Worked to build strong relationships with parents, students, school staff and community members
Maximized the group's operating performance
Helped to achieve the group's financial goals through fundraising 
Developed project plans with forecasts, estimates, and resource assignments
Part of a team of 4 that raised over $17,000 in one school year

Vice President (Elected Volunteer)

Allied Physicians Surgery Center LLC.

Completed accurate medical history and documented all information in the EMR
Delivered clear and concise communication to patients and/or their designee 
Applied surgical screening based on set facility protocols
Coordinated and ensured completion of pre-surgical testing with patients and providers 
Provided patient education on pre-surgical prep, medications, treatments, and post op care
Collaborated with a variety of providers to ensure patients are cleared and appropriate for surgery

Telephonic Triage Nurse

The South Bend Clinic

Managed up to 65 employees and 15 providers
Functioned as a Project Manager with implementation and execution of evidence-based practice changes to improve physician, staff, leader, and patient/family experiences and care
Responsible for budgeting and forecasting, expense reporting, risk management, status reporting, and execution
Created project documentation and strategy plans
Accountable for complete project lifecycle from inception to closure
Acted as the initial point person for all assigned departments
Effectively and successfully led multiple projects in a fast-paced environment
Balanced multiple priorities simultaneously and adapt to the changing needs of the business
Rolled out new phone triage program and protocols
Managed daily staffing and monthly provider schedules
Provided ongoing performance feedback for staffing, including annual reviews
Worked with Directors to identify and measure success with key performance indicators
Participated in the hiring process of staff and providers
Completed audits to ensure staff and providers are meeting KPIs - addressing barriers
Managed annual budget
Worked to decrease costs by 15%

Practice Manager

Provided general nursing care to patients
Worked as a case manager, helping guide patients with navigating their care needs
Provided extensive patient education on a wide variety of topics
Provided phone triage based on protocols
Assisted with updating and maintaining of patient medical records
Provided excellent customer service to patients and their families
Responded to medical emergencies on the campus property
Performed pre certifications and prior authorizations

LPN/Triage Nurse/Case Manager

Memorial Hospital of South Bend

Demonstrated a high level of competency and knowledge while performing nursing care including medication administration, bedside procedures, assessments, treatments, and patient education
Great communication with providers, patients, families, and staff
Delegated tasks to licensed and non- licensed personnel
Maintained accountability for achieving appropriate outcomes for goals set by the facility/inpatient unit
Firm patient advocate- communicated with a variety of providers to meet the needs of the patient and their family

Float Pool Registered Nurse

Ross Education, LLC

Developed, implemented, and updated high-quality learning content in a variety of formats, including eLearning, video, audio, virtual course materials, PowerPoint presentations, tool kits, study guides, and performance support tools
Maintained over a 90% retention rate for students
Prepared weekly lesson plans according to the standardized Ross curriculum
Taught classes and skills for Medical Assistant as well as Medical Coding and Billing programs

Course Instructor

Home Pointe - AWS

Gained experience with patients that had a wide variety of disabilities and diseases
Provided patient education daily to the patients and their families
Provided all nursing care for the patient while in the home including: medication administration, trachcare, gbutton care, and ADL assistance per doctor orders

Accomplished, goal driven, and dedicated Nurse, Leader, & Project Manager with over 17 years of experience in healthcare. 

Proven record for managing multiple fast paced projects, implementing new technologies, and leading diverse teams. 

taplio

The Battle

Sertac Yaman

Emilie M.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?