Ymn Group Technology

• Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
• Spearheaded a 55% year-over-year revenue growth through rebranding and content strategies on Amazon, utilizing Seller Central, Jungle Scout, and Helium 10
• Coordinated with marketing, sales, IT, and logistics to integrate e-commerce, manage promotional inventory, and reduce excess stock by 19%.
• Facilitated bi-weekly stakeholder meetings to update teams, gather feedback, and align product development milestones with company strategies, increasing alignment with business objectives by 20%.
• Analyzed customer behavior and purchasing patterns, identifying trends that led to a 27% increase in customer retention rates.
• Optimized online customer experience by unifying omnichannel efforts and ensuring a smooth, personalized, and consistent purchase journey.
• Engineered PPC strategies that resulted in a 25% reduction in cost per acquisition
• Implemented data-driven methodologies that boosted customer satisfaction by 30%, leveraging GA4 analytics for insights into customer behavior and preferences

Chief eCommerce & Digital Officer 

•	Executed full P&L, meeting budget targets and optimizing proﬁtability, achieving a 20% annual revenue increase across Amazon and other eCommerce marketplaces through strategic operational improvements
•	Revamped operational workﬂows through ERP system integration, achieving a 20% reduction in delivery times and boosting productivity metrics by 15%
•	Drove international expansion eﬀorts, generating a 40% increase in global sales revenue with a focus on omni-channel strategy and DTC initiatives
•	Executed cost-reduction plans with innovative analytical solutions, streamlining operations to boost profit margins by 10% and enhance CLV through data-driven CRM tactics
•	Performed A/B testing (Google Optimize, Optimizely) on website design and content, leading to a                  45% increase in user engagement
•	Led a 15-person team for a B2C brand, overseeing PR, social media, email marketing, blog management, retail outreach, and brand partnerships

Director of Ecommerce-Omnichannel

𝗛𝗲𝗮𝗱 𝗼𝗳 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 – 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 
We're a dynamic company driving growth in both direct-to-consumer (DTC) and business-to-consumer (B2C) markets.  Our expertise spans brand strategy, digital and omni-channel strategy, cross-cultural adaptation, and team leadership.

• Orchestrated a cross-functional team of 12, launching a new product line that generated $1M in sales
• Re-platformed from Magento to Shopify, managing vendor selection, project management, 3PL/IMS integration and achieved a 72% cost reduction and grew DTC channels by 201% in 3 years
• Devised a targeted email marketing strategy, optimizing subject lines and call-to-actions; achieved a 20xROI, increasing click-through rates and overall sales
• Elevated Shopify website's SEO and SEM performance, achieving a 25% increase in organic search traﬃc and a 20% enhancement in site visibility within a three-month period
• Diversiﬁed sales channels, achieving 50% revenue growth by optimizing promotional strategies and leveraging ERP integration for operational eﬃciency
• Restructured agile development workﬂow, leading to a 40% reduction in time-to-market and boosting site engagement through strategic and continuous roadmap enhancements

Head of Ecommerce

The Coca-Cola Company

Business System Analyst

➯15 years of executive leadership in eCommerce and digital strategy
➯ Scaled up an eCommerce business from zero to 7 figures in annual revenue, achieving a 120% ROI on exit.
➯Boosted KPIs (ROI, ROAS, CAC, LTV) through data-driven strategies:
• Increased DTC eCommerce gross sales by 202%, repeat customer revenue by 157%, and new customer revenue by 81%
• Reduced new customer acquisition cost by 76% and eCommerce platform costs by 69%
➯ Administered a $500K Meta Ads campaign, boosting ad visibility by 44%, click-to-conversion rates by 27%, and ROI by 150% through advanced analytics and budget optimization.
➯ Led a 20-person team in managing account, marketing, content, inventory, analytics, customer service, design, compliance, and SEO; drove 178% YoY revenue growth for DTC sales on Amazon & Shopify.
➯ Transformed omni-channel brand identity into a compelling digital journey, driving a 40% increase in user engagement, 25% rise in customer loyalty, and 48% sales growth within six months
➯Managed Shopify store with 100,000+ monthly visitors. Used Google Analytics (GA4) to track user behavior and optimize site for conversions, resulting in a 20% increase in average order value
➯Ensured operational excellence in airfreight shipments and customs clearance across EMEA, Europe, and the USA, achieving 98% on-time delivery and avoiding delays or extra costs for time-sensitive import/export goods.

If you catch me outside of work, I'm an adventurous traveler and an avid lover of tennis and football.
I also enjoy connecting with new people over a cup of coffee. Please feel free to reach out to me at sertacyam@gmail.com

Skills: E-commerce, DTC (D2C), B2C, B2B Sales Growth, Brand Strategy, Social Media, Digital & Omni-Channel, PPC Strategy, Cross-cultural Adaptation, Team Leadership, Stakeholder Management, Strategic Planning, Marketing Strategy, Shopify, Amazon, Etsy, Magento, WooCommerce, Google Ads, Amazon Ads, Meta Ads - Facebook, Instagram, TikTok Ads, CRM, ERP, Email Marketing, A/B Testing, Sales Forecasting, Reporting, 3PL, Import/Export Operations & Regulations, SEO & SEM, Google Analytics (GA4), Google Analytics 360, C-Suite Communication & Presentation Skills

Sertac Yaman

Ron Sharon

360 SOC, Inc.

360SOC is a security company that specializes in offering a comprehensive range of security products and services. Key among these is their Managed Detection and Response (MDR) and (SOC) services.

SVP IT and Security 

Throwing The Box

Content Writer

Mercer Advisors

Mercer Advisors is a total wealth management firm that provides financial planning and investment management services. Mercer Advisors has a staff of over 900 in 80+ offices coast-to-coast, including financial advisors, attorneys, CPAs, and investment experts.

I brought order and structure to Mercer Advisors  and transformed the entire IT department, including site security programs, information security platforms, and platform selection and management. Led a team of 20 and a $6M budget. Served as a trusted advisor to senior leadership and C-Suite executives. Set the strategic direction across (Undisclosed) and established and administered corporate information security policies and procedures.

Highlights of my accomplishments include:

•	Led an initiative to review current platforms and redevelop them in alignment with business needs. Worked closely with COO and began process of organizing data and managing assets. Saved ~$1M per year and improved processes and performance enterprise-wide. 

•	Directed a migration of 10k records to a new Salesforce platform that enabled the development of new platform features.

•	Steered the rollout of a new comprehensive security program Security as a Service (SOC), policies and procedures, passed audits without any deficiency letters, and reduced the threat of cyber security and phishing attacks by 80%.

Vice President Information Security

Director of Information Security & IT

Director of Information Security

Ibotta, Inc.

Ibotta is a technology company that enables users with its smartphone app to earn cash back on in-store, mobile app, and online purchases with receipt submission, linked retailer loyalty accounts, payments, and/or purchase verification

In this role, I built the entire IT department, security program, and teams from the ground up for a rapidly scaling technology company that grew from 150 employees to 500 employees in 2 years. Established policies, procedures, incident response, and crafted a 3-year strategic roadmap to maximize ROI. Led a team of 3 directors, a budget of $6M, and responsibility for all in-house technology needs and services. Hired and onboarded helpdesk and engineering teams. 
Highlights of my accomplishments include:

•	Resolved complex problems by reworking the entire network infrastructure that reduced downtime by 80% and lowered core connectivity costs by 70%.

•	Stood up the information cyber security group and the internal IT team, onboarded 12 employees per week and ensured equipment and infrastructure was in place to support the company’s rapid growth. 

•	Led contract renegotiations with vendors to reduce costs while concurrently increasing overall profitability.

Director Of Information Technology (CIO / CISO)

Maxsys LLC

Maxsys was an IT and Information security consulting firm. Serving small to mid-size clients, its primary focus was to provide technological and security solutions to fit any business need.  

I owned and operated a consulting practice providing general IT, security, networking services and bespoke technical solutions to medical offices, accountants, and small- to medium-sized businesses. Managed all back-end accounting and financial processes. Facilitated technical trainings to employees via in-person and 1:1 virtual sessions. 

Highlights of my accomplishments include:

•	Ensured all security programs and services complied with HIPAA requirements.  
•	Consistently monitored and updated systems to improve overall productivity by 15%.
•	Managed network security using a bottom-up approach, circumventing risk by 40%.

Founder

Zetta Pros

Zetta Pros is an IT services platform providing a full team of IT specialists for clients, keeping systems safe and in excellent working order. They monitor client systems 24/7, apply patches, ensure backups, keep viruses at bay, and perform a host of other proactive measures.

Here, I oversaw a team of 4 providing consulting work for companies and managing IT processes, systems, and programs.  Met with clients to evaluate their unique needs, recommend the appropriate services and solutions, and guide them through the onboarding process. SME for information and computer security. Established disaster recovery and business continuity plans.

Highlights of my accomplishments include:

•	Proactively improved and enhanced processes across the organization including reducing waste and decreasing redundancies by enforcing budgetary guidelines, boosting ROI by creating strategic roadmaps, and driving efficiencies by incorporating new technologies, including VoIP and remote desktop.

Co-Founder

Mercedes-Benz Research & Development North America, Inc.

IT Consultant

Canon USA

Universal Music Group

LA Clippers

I am Ron Sharon, bringing over two decades of expertise in technology and cybersecurity. As a dedicated leader and a fervent innovator, my career is marked by a commitment to empowering cybersecurity professionals. My mission is to foster the development of both emerging and seasoned leaders, helping them achieve their career aspirations and reach their fullest potential.

Beyond my professional endeavors, my passion for information technology is a personal commitment. I actively seek connections and collaborations with professionals who share my vision, underscoring my inclusive approach to knowledge sharing and community building.

In the tech world, my influence is transformative. I am always ready to share my knowledge and insights. My proactive approach makes me a valuable asset to any professional network, particularly those navigating the complex and dynamic landscapes of technology and cybersecurity.

(Undisclosed) is a total wealth management firm that provides financial planning and investment management services. (Undisclosed) has a staff of over 900 in 80+ offices coast-to-coast, including financial advisors, attorneys, CPAs, and investment experts.

I brought order and structure to (Undisclosed) and transformed the entire IT department, including site security programs, information security platforms, and platform selection and management. Led a team of 20 and a $6M budget. Served as a trusted advisor to senior leadership and C-Suite executives. Set the strategic direction across (Undisclosed) and established and administered corporate information security policies and procedures.

Highlights of my accomplishments include:

•	Led an initiative to review current platforms and redevelop them in alignment with business needs. Worked closely with COO and began process of organizing data and managing assets. Saved ~$1M per year and improved processes and performance enterprise-wide. 

•	Directed a migration of 10k records to a new Salesforce platform that enabled the development of new platform features.

•	Steered the rollout of a new comprehensive security program Security as a Service (SOC), policies and procedures, passed audits without any deficiency letters, and reduced the threat of cyber security and phishing attacks by 80%.

taplio

The Battle

Sertac Yaman

Ron Sharon

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